{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"der-newsletter-ist-ein-hervorragendes-instrument-zur-kundenbindung","status":"publish","type":"post","link":"https:\/\/masterbase.com\/de\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"Der Newsletter, ein hervorragendes Instrument zur Kundenbindung"},"content":{"rendered":"<h2>Der Newsletter zeichnet sich dadurch aus, dass er per E-Mail verschickt wird, was es Ihnen erm\u00f6glicht, mit Ihren Kunden kontinuierlich und h\u00e4ufig in Kontakt zu bleiben.<\/h2>\n<p>Wichtig ist, dass sie \u00fcber Ihre Produkte und Dienstleistungen auf dem Laufenden gehalten und mit relevanten Informationen versorgt werden.<\/p>\n<p><!--more--><\/p>\n<p>Es gibt verschiedene Arten von E-Mail-Marketingbotschaften, von denen sich einige besser f\u00fcr die Kundenbindung eignen als andere.<\/p>\n<p>Es gibt Transaktions-E-Mails, die mit einem Kauf oder einer Folgeaktion verbunden sind, Umfragen, Newsletter und Treue-E-Mails.<\/p>\n<p>Newsletter geh\u00f6ren zu den E-Mails, die die Kundenbindung f\u00f6rdern. Sie steigern den Wert der Beziehung zu Ihren Kunden, wenn sie richtig vorbereitet und genutzt werden.<\/p>\n<p>Im Allgemeinen verschicken wir sie in regelm\u00e4\u00dfigen Abst\u00e4nden, aber halten Sie sich nicht daran, sondern seien Sie bereit, sie zu verschicken, wenn Sie etwas Wichtiges mitzuteilen haben.<\/p>\n<h2><strong style=\"font-weight: bold;\">Vorteile<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Sie tragen dazu bei, die Zahl der Interessenten in Ihrem Kundenstamm organisch zu erh\u00f6hen:\u00a0<\/strong>Durch die F\u00f6rderung von Abonnements \u00fcber Ihre Website oder einen anderen Kanal ziehen Sie die Aufmerksamkeit derjenigen auf sich, die noch nicht genug \u00fcber Sie wissen, und wecken ihr Interesse, mehr \u00fcber Ihr Unternehmen und Ihre Dienstleistungen zu erfahren und ihr Wissen t\u00e4glich zu vertiefen.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Sie helfen, Cross-Selling zu betreiben:<\/strong> Konsistenz und H\u00e4ufigkeit der Mitteilungen tragen dazu bei, die Marke Ihres Unternehmens Monat f\u00fcr Monat in den K\u00f6pfen Ihrer Kunden zu verankern, und erm\u00f6glichen es Ihnen, die Vielfalt der von Ihnen angebotenen Dienstleistungen oder Produkte besser zu kommunizieren, was das Cross-Selling f\u00f6rdert.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Es st\u00e4rkt das Vertrauen der Kunden, dass sie wertgesch\u00e4tzt werden:<\/strong> Ihre Konkurrenten k\u00f6nnen mit Ihren Preisen mithalten, \u00e4hnliche Dienstleistungen und Produkte anbieten und sogar dem Image Ihres Unternehmens \u00e4hneln. Was sie jedoch nicht erreichen k\u00f6nnen, ist die Beziehung, die sie zu Ihren Kunden aufbauen k\u00f6nnen, und deren Loyalit\u00e4t. Diese Art der Kommunikation hilft, genau das zu tun: Loyalit\u00e4t aufzubauen.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Was Sie bei der Gestaltung Ihres Newsletters beachten sollten<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Der Inhalt:<br \/>\n<\/strong>Stellen Sie sicher, dass Sie relevante, aufmerksamkeitsstarke und ansprechende Inhalte f\u00fcr Ihr Publikum erstellen.<\/p>\n<p><strong style=\"font-weight: bold;\">Format und Gestaltung:<\/strong><\/p>\n<p>Wie bei einem Offline-Magazin sollten Format und Design im Laufe der Zeit einheitlich sein, damit Ihr Publikum mit Ihrem Newsletter vertraut wird und wei\u00df, wo es die wichtigsten Informationen findet.<\/p>\n<p><strong style=\"font-weight: bold;\">Verwalten Sie Ihre Abonnenten:<\/strong><\/p>\n<p>Die Kenntnis Ihrer Zielgruppe ist von grundlegender Bedeutung, d. h. Sie m\u00fcssen sich immer dar\u00fcber im Klaren sein, wer sich angemeldet hat und wer die Kontakte sind, an die Sie den Newsletter senden werden.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Der Newsletter zeichnet sich dadurch aus, dass er per E-Mail verschickt wird, was es Ihnen erm\u00f6glicht, mit Ihren Kunden kontinuierlich und h\u00e4ufig in Kontakt zu bleiben.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with 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