{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"nutzen-sie-e-mail-marketing-um-ihre-marke-aufzubauen-nicht-um-sie-zu-schadigen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/de\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Nutzen Sie E-Mail-Marketing, um Ihre Marke aufzubauen, nicht um ihr zu schaden."},"content":{"rendered":"<p>Alles, was Sie mit Ihrer Marke tun oder lassen, kann sie entweder st\u00e4rken oder schw\u00e4chen. Jeder Kontakt, den Ihre Marke mit einem Verbraucher hat, wirkt sich positiv oder negativ auf dessen Wahrnehmung aus, und E-Mail-Marketing ist ein Teil dieser Realit\u00e4t.<\/p>\n<p>Machen Sie also eine Pause von Ihren E-Mail-Marketingkampagnen und \u00fcberpr\u00fcfen Sie, ob Ihre Strategien Ihre Marke tats\u00e4chlich aufbauen oder zerst\u00f6ren.<\/p>\n<p>Stehen Ihre Botschaften im Einklang mit der Positionierung, die Sie Ihrer Marke geben wollen? Dabei geht es nicht nur darum, ob das Logo mit dem Design \u00fcbereinstimmt oder gut platziert ist, sondern um das Gesamterlebnis der Verbraucher mit Ihren E-Mails.<\/p>\n<p>Denken Sie daran, dass f\u00fcr Ihr Publikum das, was es wahrnimmt, die Realit\u00e4t ist. Wenn Ihre Marke gut oder schlecht wahrgenommen wird, bedeutet dies, dass sie von Ihrer Zielgruppe so gesehen wird.<\/p>\n<p>Jede Komponente einer E-Mail-Marketingstrategie sollte nach ihren Auswirkungen auf die Marke bewertet werden. Notieren Sie sich jede einzelne Komponente und ihre Auswirkungen.<\/p>\n<h2><strong>Sender<\/strong>:<\/h2>\n<p>Das ist die Person, die die E-Mail versendet. Sie ist das erste, was die Person sieht, die entscheidet, ob sie die Nachricht \u00f6ffnet oder ablehnt.<\/p>\n<p>Ist es gut, E-Mails mit \"noreply@\" oder \"sales@\" Absendern zu versenden? Bauen Sie Ihre Marke auf, zerst\u00f6ren Sie sie nicht.<\/p>\n<h2><strong>H\u00e4ufigkeit:<\/strong><\/h2>\n<p>Versenden Sie jede Woche viele E-Mails oder alle zwei Monate eine? Zu viel oder zu wenig ist relativ. Es h\u00e4ngt von der Relevanz des Inhalts ab. Es gibt keine Formeln oder Rezepte.<\/p>\n<p>Also... woher wissen Sie das? Senden Sie nur, wenn Sie etwas Wichtiges mitzuteilen haben.<\/p>\n<p>Besch\u00e4digen Sie Ihre Marke nicht und sorgen Sie nicht daf\u00fcr, dass sie Ihre Marke hassen, indem Sie Ihre Postf\u00e4cher \u00fcberf\u00fcllen oder nur dann kommunizieren, wenn Sie sich daran erinnern.<\/p>\n<h2><strong>Inhalt<\/strong><\/h2>\n<p>Vermitteln Sie Ihren Verbrauchern, was sie wissen wollen?<\/p>\n<p>Entsprechen Sie in Bezug auf den Ton, die Art und Weise, wie Sie kommunizieren, den Erwartungen der Person und der Wahrnehmung Ihres Unternehmens?<\/p>\n<p>Wenn Ihre Marke unterhaltsam ist und Ihre Botschaften langweilig oder ernst sind, bauen Sie Ihr Publikum auf oder verwirren es?<\/p>\n<h2><strong>Angebot<\/strong><\/h2>\n<p>Ist Ihr Angebot f\u00fcr die Zielgruppe attraktiv? Wenn Ihr Unternehmen erstklassige Produkte anbietet und aggressive Angebote verschickt, die dem Image Ihres Unternehmens von Exklusivit\u00e4t nur schaden, ist es vielleicht Brot f\u00fcr heute und Hunger f\u00fcr morgen.<\/p>\n<p>Wenn das Angebot darin besteht, sich per E-Mail in die Kontaktliste einzutragen, weil ein Mehrwert versprochen wird, und sich herausstellt, dass Sie nur E-Mails mit Massenangeboten ohne individuellen Wert versenden, k\u00f6nnen Sie Ihrer Marke ernsthaft schaden.<\/p>\n<p>Ihre Marke ist \u00fcberall, auch im Posteingang Ihrer Leser. Seien Sie vorsichtig. E-Mails sind ein sehr wirksames und m\u00e4chtiges Instrument f\u00fcr den Markenaufbau und die Markensch\u00e4digung.<\/p>\n<p><strong>Achten Sie darauf, dass Sie immer Ihre Marke aufbauen.<\/strong><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nutzen Sie E-Mail-Marketing zum Aufbau Ihrer Marke?<br \/>\nUnd ist E-Mail-Marketing wirklich aufbauend oder zerst\u00f6rend?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/de\/nutzen-sie-e-mail-marketing-um-ihre-marke-aufzubauen-nicht-um-sie-zu-schadigen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s utilizando el email marketing para construir tu marca? \u00bfY el email marketing est\u00e1 realmente construy\u00e9ndola o destruy\u00e9ndola?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/de\/nutzen-sie-e-mail-marketing-um-ihre-marke-aufzubauen-nicht-um-sie-zu-schadigen\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T15:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T19:08:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5800\" \/>\n\t<meta property=\"og:image:height\" content=\"3750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla\",\"datePublished\":\"2024-01-15T15:54:55+00:00\",\"dateModified\":\"2024-01-16T19:08:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/\",\"name\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"datePublished\":\"2024-01-15T15:54:55+00:00\",\"dateModified\":\"2024-01-16T19:08:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1\",\"width\":5800,\"height\":3750,\"caption\":\"2EmailsTransaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/use-email-marketing-to-build-your-brand-not-to-damage-it\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Usa el Email Marketing para construir tu marca, no para da\u00f1arla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nutzen Sie E-Mail-Marketing, um Ihre Marke aufzubauen, nicht um ihr zu schaden - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/de\/nutzen-sie-e-mail-marketing-um-ihre-marke-aufzubauen-nicht-um-sie-zu-schadigen\/masterbase\/","og_locale":"de_DE","og_type":"article","og_title":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla - MasterBase\u00ae","og_description":"\u00bfEst\u00e1s utilizando el email marketing para construir tu marca? \u00bfY el email marketing est\u00e1 realmente construy\u00e9ndola o destruy\u00e9ndola?","og_url":"https:\/\/masterbase.com\/de\/nutzen-sie-e-mail-marketing-um-ihre-marke-aufzubauen-nicht-um-sie-zu-schadigen\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-01-15T15:54:55+00:00","article_modified_time":"2024-01-16T19:08:16+00:00","og_image":[{"width":5800,"height":3750,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Alejandro Dur\u00e1n","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla","datePublished":"2024-01-15T15:54:55+00:00","dateModified":"2024-01-16T19:08:16+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/","url":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/","name":"Nutzen Sie E-Mail-Marketing, um Ihre Marke aufzubauen, nicht um ihr zu schaden - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","datePublished":"2024-01-15T15:54:55+00:00","dateModified":"2024-01-16T19:08:16+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","width":5800,"height":3750,"caption":"2EmailsTransaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/use-email-marketing-to-build-your-brand-not-to-damage-it\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Usa el Email Marketing para construir tu marca, no para da\u00f1arla"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae.","description":"Automaten, die f\u00fcr Sie arbeiten","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae.","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Leiterin der Marketingabteilung","url":"https:\/\/masterbase.com\/de\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2EmailsTransaccionales.png?fit=5800%2C3750&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1KA","_links":{"self":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/comments?post=6732"}],"version-history":[{"count":7,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6732\/revisions"}],"predecessor-version":[{"id":8574,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/posts\/6732\/revisions\/8574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/media\/8362"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/media?parent=6732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/categories?post=6732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/de\/wp-json\/wp\/v2\/tags?post=6732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}