{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-er-dod-fordi-e-mailmarkedsforere-foretraekker-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"Er CTR d\u00f8d? Hvorfor e-mailmarkedsf\u00f8rere foretr\u00e6kker CTOR"},"content":{"rendered":"

Siden e-mailmarkedsf\u00f8ring blev en legitim markedsf\u00f8ringskanal i 1990'erne, har e-mailmarkedsf\u00f8rere m\u00e5lt deres resultater ud fra to parametre: \u00e5bningsrate og klikrate.<\/p>\n

\u00c5bningsraten m\u00e5ler procentdelen af modtagere, der \u00e5bnede e-mailen, hvilket hj\u00e6lper med at m\u00e5le emnelinjens og previewets performance. Click-through rate (CTR) m\u00e5ler procentdelen af modtagere, der har klikket p\u00e5 links i din e-mail, i forhold til det samlede antal abonnenter, der har modtaget e-mailen.<\/p>\n

Det betyder, at en lav \u00e5bningsrate kan udvande din klikrate, selv hvis en stor procentdel af de modtagere, der \u00e5bnede din e-mail, klikkede sig videre til din hjemmeside. Med dette i tankerne er klikfrekvensen m\u00e5ske ikke den bedste indikator for engagement.<\/p>\n

S\u00e5 hvordan m\u00e5ler du n\u00f8jagtigt det sande engagement i dine e-mailkampagner? Med Click-to-Open Rate eller CTOR.<\/p>\n

Hvad er Click-to-Open Rate (CTOR)?<\/h2>\n

Click-to-open rate (CTOR) m\u00e5ler procentdelen af unikke modtagere, der klikkede p\u00e5 et link efter at have \u00e5bnet e-mailen. De fleste e-mailmarkedsf\u00f8rere foretr\u00e6kker at m\u00e5le engagement med CTOR, fordi denne m\u00e5ling kun tager h\u00f8jde for modtagere, der har \u00e5bnet og l\u00e6st deres e-mails.<\/p>\n

S\u00e5dan beregnes CTOR<\/h2>\n

For at beregne klikfrekvensen pr. \u00e5bning er formlen enkel: Start med at dividere antallet af unikke klik med antallet af unikke \u00e5bninger. Gang derefter dette tal med 100. Svaret er din CTOR.<\/p>\n

Lad os tage et eksempel: Du sender en e-mail til 5.000 abonnenter. 80 abonnenter \u00e5bner e-mailen, og der er i alt 40 klik. S\u00e5dan beregnes CTOR: (40\/80) x 100 = 50%. Det vil sige, at din CTOR er meget h\u00f8j, da de fleste af de abonnenter, der \u00e5bnede e-mailen, klikkede p\u00e5 linkene.<\/p>\n

N\u00e5r du bruger denne formel, er det vigtigt kun at t\u00e6lle unikke \u00e5bninger og klik. Hvis en af dine abonnenter f.eks. \u00e5bner din e-mail om morgenen og klikker p\u00e5 et link, og senere p\u00e5 aftenen vender tilbage til e-mailen og klikker igen. Du \u00f8nsker ikke, at denne abonnent skal t\u00e6lles med to gange, da det ville \u00e6ndre analysen. Det er derfor, CTOR kun b\u00f8r t\u00e6lle unikke \u00e5bninger og klik.<\/p>\n

S\u00e5dan forbedrer du din CTOR<\/h2>\n

Uanset om du har overv\u00e5get din CTOR i lang tid eller lige er begyndt p\u00e5 det, er der altid plads til forbedringer. Her er nogle trin, du kan tage for at forbedre din CTOR:<\/p>\n

1. Brug CTA-knapper<\/h2>\n

En god e-mail har et par elementer: overbevisende tekst, attraktive billeder og overbevisende opfordringer til handling. Og i en teksttung e-mail f\u00e5r CTA-knapper meget opm\u00e6rksomhed.<\/p>\n

Du kan bruge tekstbaserede CTA'er, s\u00e5som \"Klik her for mere information\". Nogle datarapporter tyder dog p\u00e5, at knapper kan \u00f8ge klikraten.<\/p>\n

Det er vigtigt at placere din CTA efter pr\u00e6sentationen af tilbuddet, ikke f\u00f8r. Endelig skal den v\u00e6re fremtr\u00e6dende nok til at skille sig ud, men ikke s\u00e5 stor, at den hindrer den samlede brugeroplevelse.<\/p>\n

2. Revurder dine tilbud<\/h2>\n

En af grundene til, at din klik-til-\u00e5bningsrate kan v\u00e6re lav, er, at dine tilbud ikke stemmer overens med dit publikums interesser. Abonnenterne \u00e5bner m\u00e5ske beskeden, men n\u00e5r de scroller ned, er der ingen af linkene, der appellerer til dem.<\/p>\n

Vi anbefaler, at du segmenterer din e-mail-liste her: Det vil sikre, at du sender e-mails, der virkelig interesserer dine abonnenter.<\/p>\n

3. Bedre med en enkelt CTA<\/h2>\n

Der er et par taktikker, du kan bruge, n\u00e5r det g\u00e6lder CTA'er i e-mails. Nogle brands foretr\u00e6kker at bruge flere CTA'er i deres e-mails og lade abonnenterne klikke p\u00e5 den, de finder mest interessant. Dette ses ofte i e-mails med kommercielle tilbud. Ideen er, at flere CTA'er er lig med flere muligheder for at \u00f8ge CTR.<\/p>\n

En ulempe ved denne tilgang er choice overload. Med andre ord: Forbrugerne finder det sv\u00e6rt at tr\u00e6ffe en beslutning, fordi de st\u00e5r over for for mange valgmuligheder.<\/p>\n

Med det i tankerne kan du overveje at teste en enkelt CTA. Hvis der kun er \u00e9n \u00f8nsket handling, kan du \u00f8ge din CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Siden e-mailmarkedsf\u00f8ring blev en legitim markedsf\u00f8ringskanal i 1990'erne, har e-mailmarkedsf\u00f8rere m\u00e5lt deres resultater ud fra to parametre: \u00e5bningsrate og klikrate.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"{\"document\":\"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\",\"updateId\":140245938}","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/ctr-er-dod-fordi-e-mailmarkedsforere-foretraekker-ctor\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/da\/ctr-er-dod-fordi-e-mailmarkedsforere-foretraekker-ctor\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"wordCount\":781,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"name\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:54:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/22.jpg?fit=5429%2C3053&ssl=1\",\"width\":5429,\"height\":3053,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/da\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Er CTR d\u00f8d? Hvorfor e-mail-marketingfolk foretr\u00e6kker CTOR - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/da\/ctr-er-dod-fordi-e-mailmarkedsforere-foretraekker-ctor\/masterbase\/","og_locale":"da_DK","og_type":"article","og_title":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae","og_description":"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.","og_url":"https:\/\/masterbase.com\/da\/ctr-er-dod-fordi-e-mailmarkedsforere-foretraekker-ctor\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2026-04-09T18:43:00+00:00","article_modified_time":"2026-04-09T21:54:17+00:00","og_image":[{"width":5429,"height":3053,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","type":"image\/jpeg"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Alejandro Dur\u00e1n","Estimeret l\u00e6setid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:54:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"wordCount":781,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/ko\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","url":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","name":"Er CTR d\u00f8d? Hvorfor e-mail-marketingfolk foretr\u00e6kker CTOR - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:54:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","width":5429,"height":3053,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%84%b0%eb%93%a4%ec%9d%b4-ctr%ec%9d%84-%ec%84%a0%ed%98%b8%ed%95%98%ea%b8%b0-%eb%95%8c%eb%ac%b8%ec%97%90-ctr%ec%9d%80-%ec%a3%bd%ec%97%88%ec%8a%b5\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"\u00bfHa muerto el CTR? Por qu\u00e9 los profesionales del email marketing prefieren el CTOR"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/ko\/#website","url":"https:\/\/masterbase.com\/ko\/","name":"MasterBase\u00ae","description":"Automater, der arbejder for dig","publisher":{"@id":"https:\/\/masterbase.com\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/ko\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/ko\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/ko\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/ko\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/da\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1MU","_links":{"self":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/comments?post=6876"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6876\/revisions"}],"predecessor-version":[{"id":29185,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6876\/revisions\/29185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media\/7077"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media?parent=6876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/categories?post=6876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/tags?post=6876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}