{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-ting-du-skal-tjekke-for-du-sender-din-besked","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 ting, du skal tjekke, f\u00f8r du sender din besked"},"content":{"rendered":"

Ud over at foretage en testforsendelse er der mange andre aspekter, der skal gennemg\u00e5s.<\/strong><\/h1>\n

<\/strong><\/p>\n

Alle kan beg\u00e5 en fejl, is\u00e6r i denne stadig mere kr\u00e6vende verden, hvor alle k\u00e6mper for at n\u00e5 frem og s\u00e6lge f\u00f8r konkurrenterne.<\/p>\n

Dette pres betyder, at tingene nogle gange ikke g\u00e5r efter planen, og endnu v\u00e6rre, det f\u00e5r os til at beg\u00e5 fejl, som ikke kan rettes, is\u00e6r n\u00e5r det drejer sig om e-mailmarketing.<\/p>\n

N\u00e5r en besked er sendt, kan den ikke l\u00e6ngere rettes. For at undg\u00e5 forlegenhed, at skulle undskylde og de d\u00e5rlige resultater, det medf\u00f8rer, kan du l\u00e6se denne liste, som opsummerer 10 ting, du skal tjekke f\u00f8r hver afsendelse.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Manglende eller \u00f8delagte links<\/strong><\/h2>\n

S\u00f8rg for, at dine links fungerer. G\u00e5r de derhen, hvor de skal g\u00e5? Er det klart for folk, at de skal klikke, og endda hvorfor de skal klikke i det \u00f8jeblik. Tjek linkene p\u00e5 dine sociale medieprofiler.<\/p>\n

Undg\u00e5 den klassiske \"error 404 page not found\". Der er ikke noget v\u00e6rre end at klikke og blive frustreret.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Stavefejl<\/strong><\/h2>\n

Stavefejl betyder noget i markedsf\u00f8ring, is\u00e6r i e-mail, som er et direkte og personligt medie.<\/p>\n

Skaden g\u00e5r ud over dit brands omd\u00f8mme og det d\u00e5rlige indtryk, du efterlader hos dine kunder og potentielle kunder. For ikke at n\u00e6vne, at en s\u00e5dan fejl kan \u00e6ndre betydningen og hensigten med det, der er skrevet.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Forvr\u00e6ngede billeder<\/strong><\/h2>\n

Hvordan ser dine billeder ud? Det er et godt sp\u00f8rgsm\u00e5l, da der er forskellige typer e-mail-l\u00e6sere (Gmail, Yahoo, Notes, Outlook), som kan forvr\u00e6nge dine billeder: Er de formindskede, udvidede, pixelerede, for lange eller bare ikke synlige?<\/p>\n

Husk, at der findes billedfiltre eller billedblokkere, og at hvis du satser p\u00e5 for mange billeder, kan dit budskab simpelthen ikke komme frem.<\/p>\n

S\u00f8rg for, at billederne ser godt ud, som de var t\u00e6nkt til at blive vist, hvis ikke, s\u00e5 ret dem, f\u00f8r du sender dem.<\/p>\n

S\u00f8rg ogs\u00e5 for, at hvis billedet ikke indl\u00e6ses, er der en tekst bagved, som beskriver det (alternativ tekst).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Farver<\/strong><\/h2>\n

Er bogstavernes farve og baggrundsfarven passende? Med passende mener vi, at de er lette at l\u00e6se uden at forstyrre \u00f8jet eller koncentrationen, og at de opfylder det form\u00e5l, som de er designet til: at kommunikere.<\/p>\n

Nogle gange bruges der h\u00e5rde baggrundsfarver (sort, r\u00f8d, gr\u00f8n) for at fremh\u00e6ve et budskab, og selv om det tiltr\u00e6kker \u00f8jet og adskiller det fra andre e-mails, g\u00f8r det det meget vanskeligt at l\u00e6se. V\u00e6r forsigtig.<\/p>\n

Nogle gange viser nogle mail-l\u00e6sere ikke baggrundsfarven, men en hvid farve, og hvis bogstaverne var lige s\u00e5 hvide, ville din besked v\u00e6re g\u00e5et tabt. S\u00f8rg for, at dine meddelelsers synlighed ikke afh\u00e6nger af baggrundsfarven.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Ordentligt format<\/strong><\/h2>\n

Tjek afstanden mellem s\u00e6tningerne, og at billederne har luft nok i forhold til teksten, og at call to action-knappen ikke overlapper med andre elementer i indholdet.<\/p>\n

Tjek, at alt er, hvor det skal v\u00e6re.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Emne \/ afsender<\/strong><\/h2>\n

Afsenderen, dvs. hvem der sender beskeden, b\u00f8r v\u00e6re dit firmanavn eller det navn, der er mest genkendeligt for din m\u00e5lgruppe.<\/p>\n

Med hensyn til emnelinjen sker det nogle gange, at n\u00e5r du uploader en e-mail til systemet, forbliver emnelinjen som en beskrivelse. V\u00e6r forsigtig! Emnelinjen er ikke en beskrivelse; det er en opfordring til handling, der motiverer folk til at \u00e5bne beskeden. Tjek, at den opfylder denne pr\u00e6mis.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalisering<\/strong><\/h2>\n

Grundl\u00e6ggende personalisering omfatter en hilsen og navnet p\u00e5 den person, som beskeden er rettet til.<\/p>\n

S\u00f8rg for, at de er korrekte. Tjek ogs\u00e5, at din kontaktliste er opdateret og stavet korrekt.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Kompatibel med antispam<\/strong><\/h2>\n

Hvis du ikke vil have problemer, skal du overholde loven. S\u00f8rg for, at din e-mail indeholder en fysisk adresse p\u00e5 din virksomhed, og at det fremg\u00e5r, at den er sendt af dig (firmanavn) via en afsender (f.eks. MasterBase<\/a>).<\/p>\n

G\u00f8r dit emne klart og afstemt med dit budskab.<\/p>\n

Endelig skal du s\u00f8rge for, at du ikke kun inkluderer muligheden for at afmelde, men at den ogs\u00e5 virker. Og overhold altid l\u00f8ftet om ikke at sende beskeder igen til dem, der har afmeldt sig.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Mulighed for at se p\u00e5 nettet<\/strong><\/h2>\n

Inkluder altid muligheden \"se denne besked p\u00e5 nettet\" \/ \"se online\". Da der ikke er nogen absolut garanti for, at beskeden vil blive vist i alle mail-l\u00e6sere pr\u00e6cis som designet, skal du s\u00f8rge for at give modtageren den sikreste mulighed for et standardformat: se den p\u00e5 nettet.<\/p>\n

10.\u00a0<\/strong>\u00a0Forskellige enheder<\/strong><\/h2>\n

Der er ikke kun forskellige e-mail-l\u00e6sere, men ogs\u00e5 forskellige enheder, hvor brugerne tjekker deres indbakke: station\u00e6re pc'er eller mobiltelefoner (smartphones eller tablets). Anbefalingen er altid at t\u00e6nke p\u00e5 mobilen f\u00f8rst, for hvis beskeden ser godt ud p\u00e5 mobilen, vil den ogs\u00e5 se godt ud p\u00e5 den station\u00e6re pc.<\/p>\n

Men ideelt set b\u00f8r du teste for hver af de forskellige enheder, f\u00f8r du sender dine beskeder.<\/p>\n

Er der andet, du synes er vigtigt at tjekke, f\u00f8r du sender din besked?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Det er menneskeligt at fejle. Men der er fejl, som kan undg\u00e5s, s\u00e5 det er godt at vide, hvad man skal v\u00e6re opm\u00e6rksom p\u00e5, f\u00f8r man sender en besked af sted. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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