{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"at-komme-til-indbakken-5-faktorer-for-succes-med-leveringsevne","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"Kom til indbakken: 5 faktorer til succes med leveringsevnen"},"content":{"rendered":"<p>Du tror m\u00e5ske, at n\u00f8glen til en vellykket e-mailmarketingkampagne ligger i faktorer som en attraktiv emnelinje, en effektiv call to action og endda et innovativt og responsivt design.<\/p>\n<p>Det er utvivlsomt relevante indikatorer til at evaluere en kampagnes effekt, men de tr\u00e6der i baggrunden, n\u00e5r man t\u00e6nker p\u00e5 vigtigheden af deliverability. Hvis budskabet ikke modtages i indbakken hos dine kontakter, er alle tidligere anstrengelser forg\u00e6ves.<\/p>\n<p>Vi vil gerne fort\u00e6lle dig, hvordan MasterBase\u00ae spiller en afg\u00f8rende rolle for dine meddelelsers leveringsevne, og hvordan du kan hj\u00e6lpe med denne vigtige mission.<\/p>\n<h3>5 faktorer, der afg\u00f8r, om en besked kan leveres:<\/h3>\n<h3>1. Omd\u00f8mme:<\/h3>\n<p>Dette er et afg\u00f8rende aspekt og det sv\u00e6reste at opn\u00e5, men v\u00e6r ikke bange, for det er op til os som e-mailudbydere.<\/p>\n<p>Et godt omd\u00f8mme hos internetudbydere (Yahoo, Gmail, Hotmail osv.) kan kun opn\u00e5s ved at v\u00e6re konsekvent over tid og sende passende beskeder til m\u00e5lgrupper, der udtrykker interesse for at modtage dem.<\/p>\n<p>Hos MasterBase\u00ae har vi arbejdet i mere end 20 \u00e5r med at passe p\u00e5 vores prestige hos internetudbyderne og overholde alle de teknologiske standarder for at sikre, at mere end 600 millioner mailings n\u00e5r frem til modtagernes indbakke hver m\u00e5ned, hvilket g\u00f8r os til vores kunders bedste allierede for at f\u00e5 succes med deres kampagner.<\/p>\n<p>At arbejde med integritet i s\u00e5 mange \u00e5r har givet os et seri\u00f8st navn p\u00e5 markedet og anerkendelse fra internetudbydere, hvilket giver os mulighed for at sikre, at vi ikke sender, men leverer beskeder.<\/p>\n<h3>2. Autentificering:<\/h3>\n<p>Dette emne er d\u00e6kket mere indg\u00e5ende i vores artikel <a href=\"https:\/\/masterbase.com\/da\/es\/es\/es\/autentificering-i-e-mailverdenen-den-fremtraedende-rolle-for-spf-dkim-og-dmarc\/masterbase\/\">Autentificering i e-mailverdenen: Den fremtr\u00e6dende rolle for SPF, DKIM og DMARC.<\/a><\/p>\n<p>Dette er det mest tekniske aspekt af det, vi pr\u00e6senterer, og det har at g\u00f8re med en r\u00e6kke valideringer, b\u00e5de i meddelelsen og i afsenderne af mailingerne, hvis overholdelse s\u00e6tter os p\u00e5 forkant med branchen og med kravene fra de vigtigste internetudbydere, som har udt\u00e6nkt disse valideringer for at h\u00e5ndtere spam og phishing.<\/p>\n<p>Der er tre hovedvalideringer, og hvis du arbejder med os, har du n\u00e6sten helt sikkert allerede h\u00f8rt om dem:<\/p>\n<ul>\n<li><strong>Afsender-ID og SPF:<\/strong> Disse er IP-baserede autentificeringsmetoder. Med denne metode specificerer afsenderen, hvilke IP'er der har tilladelse til at sende beskeder fra et bestemt dom\u00e6ne. N\u00e5r en afsender anmoder om en forbindelse fra internetudbyderen, kontrollerer internetudbyderen, at IP-adressen p\u00e5 den server, der sender beskeden, har tilladelse til at g\u00f8re det fra det dom\u00e6ne, der er angivet som afsender.<\/li>\n<li><strong>Dom\u00e6nen\u00f8gle og DKIM:<\/strong> Det er en autentificering baseret p\u00e5 kryptografi. Afsenderen af meddelelsen tilf\u00f8jer en digital signatur (en n\u00f8gle) i meddelelseshovedet, som kun kan verificeres af internetudbydere. De registrerer det afsendende dom\u00e6nenavn og dets digitale signatur og udf\u00f8rer et DNS-opslag for at verificere, at den digitale signatur er autentisk.<\/li>\n<li><strong>Dmarc<\/strong>Det er en noget nyere validering blandt de mange, som store internetudbydere skubber p\u00e5 for at sikre gyldigheden af meddelelser, og den er baseret p\u00e5 en identifikationstilpasning, som kontrollerer meddelelsens SPF og DKIM, som en del af en mere robust verifikationsproces end dens separate komponenter.<\/li>\n<\/ul>\n<h3>3. Relevans:<\/h3>\n<p>Det er ogs\u00e5 en af de vigtigste strategiske faktorer. Men i dette tilf\u00e6lde er det op til din virksomhed at sikre, at dine budskaber er s\u00e5 relevante som muligt for dine kunder.<\/p>\n<p>En e-mailmarkedsf\u00f8ringsstrategi, der ikke fokuserer p\u00e5 relevans, er som en forudsagt d\u00f8d, da den g\u00f8r dine kontakter utilfredse, m\u00e6tter din kommunikation og genererer afvisning af dine mails, og i v\u00e6rste fald bliver din kommunikation markeret som spam.<\/p>\n<p>Relevans er ligesom omd\u00f8mme strategiske aspekter, der opbygges over tid, men der er enkle m\u00e5der at m\u00e5le relevans p\u00e5, f.eks. indikatorer som CTO (Click to Open) og CTR (Click through rate), der afspejler, hvor aktivt dine kontakter engagerer sig i dit budskab.<\/p>\n<p>Vi anbefaler, at du ikke n\u00f8jes med \u00e5bninger, men altid fors\u00f8ger at motivere til en handling i dit budskab for at bekr\u00e6fte, at der er en reel interesse for din kommunikation. Du skal g\u00e5 trin for trin, kampagne for kampagne, l\u00e6re af dine kontakter, og hvordan du kan gl\u00e6de dem med relevante budskaber.<\/p>\n<p>I dag overv\u00e5ger internetudbydere kontakternes adf\u00e6rd i forbindelse med beskeder og kan ved hj\u00e6lp af komplekse algoritmer vurdere, hvor fremtidige beskeder fra en virksomhed vil ende.<\/p>\n<p>Hvis en internetudbyder opdager, at en af dine mails er blevet markeret som spam af et stort antal kontakter, vil resten af mailene fra den samme kampagne (og potentielt fra fremtidige kampagner) ryge i junk-mappen. Med andre ord er de afh\u00e6ngige af deres brugeres adf\u00e6rd for at anvende tidlige beskyttelsesforanstaltninger.<\/p>\n<h3>4. Emne og design:<\/h3>\n<p>Dette er m\u00e5ske det mest glamour\u00f8se aspekt af leveringsevne, men det er ogs\u00e5 det mest kosmetiske. Det er velkendt, at man skal v\u00e6re omhyggelig med de ord, man bruger i sine emnelinjer, og med indholdet af selve meddelelsen.<\/p>\n<p>Der er meget nyttigt materiale om dette punkt p\u00e5 vores blog. Derudover anbefaler vi kraftigt at bruge responsive skabelonformater, der kan tilpasses til forskellige aktuelle enheder (mobil, tablet, desktop).<\/p>\n<h3>5. Fejlfinding af kontaktbaser:<\/h3>\n<p>Et andet vigtigt aspekt af leveringsevne: Det er vigtigt l\u00f8bende at gennemg\u00e5 dine kampagnem\u00e5linger for at eliminere kontakter, der ikke kan leveres, samt at f\u00e5 tilladelse til hver ny kontakt, du tilf\u00f8jer til dine optegnelser i MasterBase\u00ae.<\/p>\n<p>Det sikrer, at din virksomhed arbejder p\u00e5 et gyldigt og tilladt grundlag. For at sikre denne gode praksis har internetudbyderne udviklet forskellige teknikker, s\u00e5som brugen af \"spamf\u00e6lder\": N\u00e5r nogle postkasser p\u00e5 deres eget dom\u00e6ne - som er for\u00e6ldede eller ude af brug - viser pludselig aktivitet, udleder de, at du sender til k\u00f8bte og for\u00e6ldede databaser. I s\u00e5danne tilf\u00e6lde genererer de ogs\u00e5 mekanismer til at blokere fremtidige mailings.<\/p>\n<p>Deliverability er indgangen til at f\u00e5 mest muligt ud af din e-mail marketingstrategi. Et st\u00e6rkt partnerskab mellem afsenderen (din virksomhed) og afsenderen (MasterBase\u00ae) bidrager til et vellykket resultat.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/da\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Find ud af, hvordan MasterBase\u00ae hj\u00e6lper dig med at n\u00e5 dine kontakters indbakke, og hvor vigtig en rolle din virksomhed spiller i den forbindelse.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the 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