{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/__trashed-2\/masterbase\/","title":{"rendered":"Hvordan transaktionsmail fungerer, og hvordan man bruger den effektivt"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Som internetvirksomhedsejer eller marketingmedarbejder er du uden tvivl n\u00f8dt til at v\u00e6re opm\u00e6rksom p\u00e5 eksistensen af transaktionsmailings, og hvordan de kan p\u00e5virke din salgsfremmende indsats p\u00e5 en vigtig m\u00e5de.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">Hvis du har kunder, som du regelm\u00e6ssigt skal interagere med via e-mail (hvem har ikke det?), s\u00e5 bruger du faktisk allerede transaktionsmails p\u00e5 en eller anden m\u00e5de.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Hvad er en transaktionsforsendelse?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Det er en kommunikation, som en virksomhed sender til sine kontakter, potentielle kunder eller kunder for at give dem mulighed for at f\u00f8lge op p\u00e5 en handling, de har foretaget p\u00e5 virksomhedens hjemmeside eller i et andet medie eller instans, hvad enten det er online eller offline.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Det er de handlinger, som disse kontakter, potentielle kunder eller kunder foretager, der udl\u00f8ser en transaktionsmailing, og de hyppigste er meddelelser og notifikationer som f.eks. f\u00f8lgende:<\/span><\/p>\n<ul>\n<li>Bekr\u00e6ftelse af k\u00f8b<\/li>\n<li>Meddelelse om afsendelse eller levering af varer<\/li>\n<li>Download dokumenter, brochurer eller artikler<\/li>\n<li>Status for returnering, ombytning<\/li>\n<li>Svar fra kundeservice<\/li>\n<li>Indsamlingsbreve<\/li>\n<li>Elektroniske fakturaer<\/li>\n<li>Advarsler om manglende betaling, restancer<\/li>\n<li>Garantipolitik<\/li>\n<li>Bank-, forsikrings- eller pensionstransaktioner<\/li>\n<\/ul>\n<p>I nogle tilf\u00e6lde kan de bede modtageren om at foretage sig noget yderligere, mens de i andre tilf\u00e6lde blot s\u00f8ger at bekr\u00e6fte, at den proces, som kontakten har sat i gang, er blevet gennemf\u00f8rt.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">De vigtigste funktioner, der er f\u00e6lles for alle transaktionsforsendelser, er:<\/strong><\/p>\n<ol>\n<li>De skal v\u00e6re relevante for en specifik transaktion eller interaktion, som en modtager har foretaget p\u00e5 en hjemmeside eller applikation.<\/li>\n<li>De sendes ikke regelm\u00e6ssigt eller i store m\u00e6ngder som reklamebeskeder.<\/li>\n<\/ol>\n<p>Det, der g\u00f8r transaktionsmails s\u00e5 effektive, er, at de statistisk set har utroligt h\u00f8je \u00e5bnings- og klikrater.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Det er tilstr\u00e6kkeligt at se p\u00e5 f\u00f8lgende <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">Infografik<\/a><span style=\"font-size: 1em; background-color: transparent;\"> og bem\u00e6rk forskellen mellem transaktionsforsendelser og masse- eller reklameforsendelser.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"transaktionel_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"transaktionel_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Hvorfor er det s\u00e5dan?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">F\u00f8rst skal det bem\u00e6rkes, at den daglige\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">mere end 191 millioner beskeder<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0p\u00e5 verdensplan. Det svarer til ca.\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">48 nye beskeder i hver indbakke om dagen<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. Mere end halvdelen af dem kommer fra virksomheder og har til form\u00e5l at promovere produkter eller tjenester.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Tal som disse forklarer, hvorfor det er s\u00e5 sv\u00e6rt at fange og fastholde modtagernes opm\u00e6rksomhed med en e-mailmarketingkampagne.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Det er i dette scenarie, at transaktionsmail er klar til at tage over.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">En transaktionsmailing kan ikke kun give \u00e5bningsrater p\u00e5\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">Desuden vil mange af dem, der \u00e5bner og l\u00e6ser beskederne, \u00e5bne dem mere end \u00e9n gang. De opn\u00e5r ogs\u00e5 en m\u00e5lrettet klikrate!\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! Tv\u00e6rtimod afspejler de fleste reklamekampagner og masseudsendelser kun\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">\u00e5bningsrater p\u00e5 15% og klikrater p\u00e5 ubetydelige 3%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Det skyldes, at transaktionsmails reagerer p\u00e5 en direkte handling fra modtagerens side og derfor er af interesse for dem; det er noget, de forventer at modtage eller i det mindste ikke er overraskede over at modtage. En s\u00e5dan besked vil uundg\u00e5eligt fange modtagerens opm\u00e6rksomhed, n\u00e5r de ser den i deres indbakke, og de vil forts\u00e6tte med at \u00e5bne den.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Og det er noget, der er store fordele ved, hvis man ved hvordan.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Forbedre klikraten og oms\u00e6tningen med dine transaktionsmailings<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Hver af disse udsendelser repr\u00e6senterer en fremragende mulighed for at promovere din virksomhed og engagere dine kunder yderligere. Det vigtige er, at den besked, der sendes, altid er inden for transaktionens rammer, for at fastholde dine modtageres interesse og for at overholde lovgivningen (Can Spam, Robinson-ekskluderingslister osv.).<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Hvordan opn\u00e5r man det, og hvilke potentielle forbedringer er der?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">F\u00f8rst skal du g\u00f8re dine budskaber mere interessante. Brug forskellige skabeloner, hvor dit brandimage altid skiller sig ud og er let genkendeligt; A\/B-test derefter forskellige formater for at fastsl\u00e5, hvilke der fungerer bedst med hensyn til at \u00f8ge konverteringerne. G\u00f8r det, de ser (design), og hvordan de interagerer med det, de ser (brugeroplevelse), mindev\u00e6rdigt.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">P\u00e5 den anden side skal du \u00f8ge din m\u00e5lgruppes eksponering for dine transaktionsmails s\u00e5 meget, som det er rimeligt, i et st\u00f8rre s\u00e6t af mindre beskeder. Send dem f.eks. to eller flere velkomstmeddelelser i en serie med en transaktionskomponent imellem. Det har vist sig at \u00f8ge oms\u00e6tningen med 13% eller mere.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Personaliser dine transaktionsmails, og brug dem til krydssalg ved at henvise til specifikke oplysninger for hver enkelt kunde\/bruger. Medtag modtagerens navn i dine meddelelser, og hvor det er muligt (f.eks. n\u00e5r du sender salgsfakturaer), skal du opfordre dem til at k\u00f8be andre produkter eller tjenester, der supplerer deres tidligere k\u00f8b.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Endelig skal du l\u00e6re at sige tak i dine beskeder. Hvis du sender en kunde en faktura, en velkomstbesked eller en fornyelsesmeddelelse, s\u00e5 tak dem udtrykkeligt i emnelinjen og i meddelelsens br\u00f8dtekst. Noget s\u00e5 simpelt som dette kan \u00f8ge \u00e5bnings- og klikraten med mere end 35%!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Kort sagt kan transaktionsmails v\u00e6re st\u00e6rke v\u00e6rkt\u00f8jer for iv\u00e6rks\u00e6ttere og marketingfolk, hvis de bruges med omtanke.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Flere detaljer, tips og r\u00e5d om, hvordan du \u00f8ger udbyttet af dine transaktionsmailings, i denne e-bog.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Som internetvirksomhedsejer eller marketingmedarbejder er du uden tvivl n\u00f8dt til at v\u00e6re opm\u00e6rksom p\u00e5 eksistensen af transaktionsmailings, og hvordan de kan p\u00e5virke din salgsfremmende indsats p\u00e5 en vigtig m\u00e5de.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/__trashed-2\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Como due\u00f1o de un negocio de Internet o como gente de marketing, sin lugar a dudas necesitas estar al tanto de la existencia de los env\u00edos transaccionales y c\u00f3mo pueden impactar tus esfuerzos promocionales de una manera importante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/da\/__trashed-2\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-29T07:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1301\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente\",\"datePublished\":\"2023-07-07T18:43:00+00:00\",\"dateModified\":\"2023-12-29T07:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"},\"wordCount\":970,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\",\"name\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"datePublished\":\"2023-07-07T18:43:00+00:00\",\"dateModified\":\"2023-12-29T07:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/3envios.png?fit=1301%2C785&ssl=1\",\"width\":1301,\"height\":785,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/__trashed-2\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/da\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hvordan transaktionsmails fungerer, og hvordan man bruger dem effektivt - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/da\/__trashed-2\/masterbase\/","og_locale":"da_DK","og_type":"article","og_title":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente - MasterBase\u00ae","og_description":"Como due\u00f1o de un negocio de Internet o como gente de marketing, sin lugar a dudas necesitas estar al tanto de la existencia de los env\u00edos transaccionales y c\u00f3mo pueden impactar tus esfuerzos promocionales de una manera importante.","og_url":"https:\/\/masterbase.com\/da\/__trashed-2\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-07-07T18:43:00+00:00","article_modified_time":"2023-12-29T07:04:02+00:00","og_image":[{"width":1301,"height":785,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Alejandro Dur\u00e1n","Estimeret l\u00e6setid":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente","datePublished":"2023-07-07T18:43:00+00:00","dateModified":"2023-12-29T07:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"},"wordCount":970,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","articleSection":["Email Marketing"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/","url":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/","name":"Hvordan transaktionsmails fungerer, og hvordan man bruger dem effektivt - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","datePublished":"2023-07-07T18:43:00+00:00","dateModified":"2023-12-29T07:04:02+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","width":1301,"height":785,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/uk\/__trashed-2\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo operan los env\u00edos transaccionales y c\u00f3mo utilizarlos eficazmente"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"Automater, der arbejder for dig","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/da\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3envios.png?fit=1301%2C785&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Jt","_links":{"self":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/comments?post=6663"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6663\/revisions"}],"predecessor-version":[{"id":7749,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6663\/revisions\/7749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media\/7748"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media?parent=6663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/categories?post=6663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/tags?post=6663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}