{"id":6645,"date":"2024-05-08T11:44:54","date_gmt":"2024-05-08T08:44:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6645"},"modified":"2024-05-08T13:03:59","modified_gmt":"2024-05-08T10:03:59","slug":"kunderejse-og-livscyklus-hvad-er-forskellen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/viaje-del-cliente-y-ciclo-de-vida-cual-es-la-diferencia\/masterbase\/","title":{"rendered":"Kunderejse og livscyklus - hvad er forskellen?"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Sm\u00e5 variationer og ombytninger af de elementer, der udg\u00f8r disse begreber, bidrager til denne forvirring: \"k\u00f8bers livscyklus\", \"kunderejse\", \"k\u00f8bers livscyklusrejse\", \"kundesalgstragt\" ... og listen forts\u00e6tter.<\/p>

Lad os se p\u00e5 hvert begreb, sammenligne og kontrastere og derefter s\u00e6tte begreberne sammen igen, s\u00e5dan som de skal v\u00e6re.<\/p>

Hvad er k\u00f8bers rejse?<\/strong><\/p>

Af K\u00d8BERENS REJSE<\/strong> (Buyer's Journey) forst\u00e5r vi k\u00f8berens oplevelse som opdelt i tre faser: bevidstheds-, overvejelses- og beslutningsfasen.<\/p>

\"Sk\u00e6rmbillede<\/p>

Viden:<\/span><\/h3>

I bevidsthedsfasen har k\u00f8berne identificeret et potentielt problem eller en mulighed. De s\u00f8ger p\u00e5 forskellige kanaler som Google, sociale medier og onlinefora efter neutral information fra tredjeparter, som kan hj\u00e6lpe dem med at identificere problemer eller symptomer.<\/p>

For eksempel: \"Mit kontor vokser, og jeg har sv\u00e6rt ved at organisere opgaverne for mit team. Skyldes det min ledelsesstil, eller har jeg brug for hj\u00e6lp?<\/p>

Overvejelse:<\/span><\/h3>

I overvejelsesfasen har k\u00f8berne sat navn p\u00e5 deres problem eller mulighed. De begynder at unders\u00f8ge de tilgange og metoder, der er til r\u00e5dighed for at l\u00f8se det.<\/p>

For eksempel: \"Nu ved jeg, at de fleste virksomheder af min st\u00f8rrelse bruger software til opgavestyring, og jeg tror, at denne software vil l\u00f8se mit teams organisatoriske problem, men hvordan kan jeg implementere det, og hvad skal jeg overveje?<\/p>

Beslutning:<\/span><\/h3>

I beslutningsfasen fors\u00f8ger k\u00f8berne aktivt at l\u00f8se deres problem eller mulighed og unders\u00f8ger mulige l\u00f8sninger. De unders\u00f8ger alle former for dokumenter og data for at tr\u00e6ffe en endelig, informeret beslutning.<\/p>

For eksempel: \"Hvilke muligheder har jeg for at k\u00f8be software til opgavestyring, og hvilket program er det mest komplette og overkommelige for min virksomhed?<\/p>

I mods\u00e6tning til livscyklussen, hvor marketingfolk identificerer og m\u00e5lretter kontakter p\u00e5 hvert trin, er kundens plads p\u00e5 rejsen sv\u00e6rere at forst\u00e5.<\/p>

Tiden mellem bevidsthed og beslutning kan v\u00e6re m\u00e5neder eller minutter. Derfor er det marketingmedarbejderens rolle at sikre en kvalitetsoplevelse gennem indhold, support og andre v\u00e6rkt\u00f8jer, der d\u00e6kker hver fase af rejsen, hvis k\u00f8beren skulle falde over den.<\/p>

Virksomheder, der tilbyder den bedste uddannelse under rejsen, vil f\u00e5 st\u00f8rst succes.<\/p>

I sidste ende omfatter rejsen alle de ber\u00f8ringspunkter, som en kunde oplever med et brand, fra start til slut.<\/p>

Udviklingen af indhold til de tre rejsetrin svarer til en rejseplan:\u00a0Der skal sikres nyttige oplysninger for hver vejstr\u00e6kning.<\/strong><\/p>

Under hele rejsen identificerer k\u00f8berne et problem og l\u00f8ser det i sidste ende eller opfylder en mulighed. Hvert ber\u00f8ringspunkt former k\u00f8berens opfattelse af brandet.<\/p>

Hvad er kundens livscyklus?<\/span><\/h2>

I mods\u00e6tning til k\u00f8bers rejse er kundens livscyklus en aktiv proces, der drives af virksomhedens marketing- og salgsteam.<\/p>

Det indeb\u00e6rer en segmentering af potentielle kunder i en r\u00e6kke forskellige faser. Disse faser bruges til at finjustere marketing- og salgsteknikker for at maksimere konverteringen.<\/p>

Tilsammen skaber disse livscyklusfaser marketing- og salgstragten. Efterh\u00e5nden som kunderne bev\u00e6ger sig gennem stadierne, er der f\u00e6rre og f\u00e6rre, der gennemf\u00f8rer det n\u00e6ste stadie. Det skaber en \"tragt\"-effekt, der taber flere mennesker undervejs. Mange abonnenter bliver til f\u00e5 kvalitetskunder.<\/p>

\"Sk\u00e6rmbillede<\/p>

Stadierne overvejes:<\/span><\/h3>

1.\u00a0\u00a0\u00a0\u00a0Abonnent<\/strong>en lejlighedsvis abonnent p\u00e5 dets regelm\u00e6ssige indhold.<\/p>

2.\u00a0\u00a0\u00a0\u00a0Lead (prospekt)<\/strong>en person, der har givet oplysninger om sig selv.<\/p>

3.\u00a0\u00a0\u00a0\u00a0Marketingkvalificeret lead, MQL, (marketingkvalificeret lead)<\/strong>en kunde, der anses for at v\u00e6re klar til markedsf\u00f8ringsbudskaber.<\/p>

4.\u00a0\u00a0\u00a0\u00a0Salgskvalificeret lead, SQL, (salgskvalificeret prospekt)<\/strong>en kunde, der anses for at v\u00e6re klar til salgsbudskaber.<\/p>

5.\u00a0\u00a0\u00a0\u00a0Mulighed<\/strong>en person, der er klar til at k\u00f8be og f\u00e5r salgsopm\u00e6rksomhed.<\/p>

6.\u00a0\u00a0\u00a0\u00a0Kunde<\/strong>nogen, der har k\u00f8bt dit produkt eller din service.<\/p>

7.\u00a0\u00a0\u00a0\u00a0Evangelist<\/strong>en kunde, der aktivt promoverer dit brand.<\/p>

Hver virksomhed er unik og har sine egne s\u00e6rpr\u00e6g, og derfor er det vigtigt, at hvert marketing- og salgsteam fastl\u00e6gger en klar definition af disse faser.<\/p>

Der er dog nogle generelle best practices for at flytte et marketingkvalificeret prospekt til SQL-territorium og tagge leads, n\u00e5r de bev\u00e6ger sig gennem tragten.<\/p>

Hver fase i livscyklussen skal besvares p\u00e5 en bestemt m\u00e5de. Det kan v\u00e6re plejende beskeder, premium-indhold, s\u00e6rlige tilbud og endda salgsopf\u00f8lgning.<\/p>

Hyppigheden af marketing- og salgsbeskeder \u00f8ges gradvist, efterh\u00e5nden som en kunde bev\u00e6ger sig gennem tragten. P\u00e5 den m\u00e5de g\u00e5r kunden ikke tabt p\u00e5 grund af en overdreven salgsbesked eller en mailing, der kommer for sent.<\/p>

En s\u00e6tning som \"K\u00f8b nu!\" kan naturligvis skr\u00e6mme en person v\u00e6k, som bare f\u00f8lger din blog, ikke sandt?<\/p>

Til sidst: Hvordan arbejder I sammen?<\/span><\/strong><\/p>

Selv om disse to begreber er forskellige, overlapper de hinanden p\u00e5 afg\u00f8rende m\u00e5der. Du f\u00e5r st\u00f8rst succes, n\u00e5r du arbejder med begge strategier sammen, som vi forklarer nedenfor.<\/p>

N\u00e5r en k\u00f8ber f\u00f8rste gang m\u00f8der dit brand, m\u00e5ske gennem en betalt reklame, mund til mund eller som resultat af en Google-s\u00f8gning, har han eller hun startet k\u00f8berens rejse med din virksomhed. K\u00f8beren har en forst\u00e5else af din virksomhed og indleder et forhold til din virksomhed.<\/p>

\"Sk\u00e6rmbillede<\/p>

Det skal sikre, at der er en bred vifte af uddannelsesinformation til r\u00e5dighed for at im\u00f8dekomme enhver k\u00f8bers behov: viden, overvejelser eller sp\u00f8rgsm\u00e5l om beslutningsfasen.<\/p>

Du skal ogs\u00e5 sikre en behagelig oplevelse for den potentielle k\u00f8ber p\u00e5 alle kontaktpunkter, herunder dine sociale medier, hjemmesider og (hvis relevant) kundeservice.<\/p>

Hvis en k\u00f8ber beslutter, at din virksomhed er en trov\u00e6rdig kilde, kan han bev\u00e6ge sig op i salgstragten. Han er p\u00e5 din radar, fordi han har indsendt en e-mailadresse for at abonnere p\u00e5 dit indhold, indsendt en formular med dine oplysninger eller kontaktet dig direkte. Og n\u00e5r du har disse oplysninger, kan du placere k\u00f8beren i din kundelivscyklus.<\/p>

Den skal sikre, at hvert skridt p\u00e5 vejen er en positiv oplevelse for kunderne, at de f\u00e5r en fordel ved hvert skridt.<\/p>

Efterh\u00e5nden som k\u00f8beren udf\u00f8rer forskellige handlinger, f.eks. downloader en e-bog, \u00e5bner en mailing eller udfylder en formular, vil du gradvist kvalificere dem som et lead, som et marketingkvalificeret lead og s\u00e5 videre. Denne klassificering vil afg\u00f8re fremtidige markedsf\u00f8ringstiltag, og dine budskaber vil blive mere og mere salgsorienterede.<\/p>

Den st\u00f8rste forskel er f\u00f8lgende: Rejsen involverer handlinger, der foretages af k\u00f8beren, mens livscyklussen involverer handlinger, der foretages af marketingmedarbejderen.<\/p>

Livscyklussen er et segment af rejsen, hvor du som marketingmedarbejder aktivt retter dig mod k\u00f8berens behov.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"ebook\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketingfolk skaber ofte nye koncepter, og denne overskrift er et eksempel p\u00e5 det. Men det kan ske, at ikke alle forst\u00e5r dem p\u00e5 samme m\u00e5de. <\/p>","protected":false},"author":239642484,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1426],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ciclo-de-vida"],"yoast_head":"\nViaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/kunderejse-og-livscyklus-hvad-er-forskellen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. Sin embargo, puede ocurrir que no todos los entiendan del mismo modo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/da\/kunderejse-og-livscyklus-hvad-er-forskellen\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T08:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T10:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia?\",\"datePublished\":\"2024-05-08T08:44:54+00:00\",\"dateModified\":\"2024-05-08T10:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/\"},\"wordCount\":1265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/audiencia.png?fit=1000%2C1000&ssl=1\",\"keywords\":[\"ciclo de vida\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/\",\"name\":\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/audiencia.png?fit=1000%2C1000&ssl=1\",\"datePublished\":\"2024-05-08T08:44:54+00:00\",\"dateModified\":\"2024-05-08T10:03:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/audiencia.png?fit=1000%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/audiencia.png?fit=1000%2C1000&ssl=1\",\"width\":1000,\"height\":1000,\"caption\":\"audiencia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/customer-journey-and-life-cycle-what-is-the-difference\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/da\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kunderejse og livscyklus - hvad er forskellen? - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/da\/kunderejse-og-livscyklus-hvad-er-forskellen\/masterbase\/","og_locale":"da_DK","og_type":"article","og_title":"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae","og_description":"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. Sin embargo, puede ocurrir que no todos los entiendan del mismo modo.","og_url":"https:\/\/masterbase.com\/da\/kunderejse-og-livscyklus-hvad-er-forskellen\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-05-08T08:44:54+00:00","article_modified_time":"2024-05-08T10:03:59+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skrevet af":"Alejandro Dur\u00e1n","Estimeret l\u00e6setid":"6 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia?","datePublished":"2024-05-08T08:44:54+00:00","dateModified":"2024-05-08T10:03:59+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/"},"wordCount":1265,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","keywords":["ciclo de vida"],"articleSection":["Email Marketing"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/","url":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/","name":"Kunderejse og livscyklus - hvad er forskellen? - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","datePublished":"2024-05-08T08:44:54+00:00","dateModified":"2024-05-08T10:03:59+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","width":1000,"height":1000,"caption":"audiencia"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/customer-journey-and-life-cycle-what-is-the-difference\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automater, der arbejder for dig","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/da\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Jb","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/audiencia.png?fit=1000%2C1000&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/comments?post=6645"}],"version-history":[{"count":12,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6645\/revisions"}],"predecessor-version":[{"id":14076,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/posts\/6645\/revisions\/14076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media\/7019"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/media?parent=6645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/categories?post=6645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/da\/wp-json\/wp\/v2\/tags?post=6645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}