{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"hvordan-marketing-kan-drage-fordel-af-procesautomatisering","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Hvordan marketing kan drage fordel af procesautomatisering"},"content":{"rendered":"<p style=\"text-align: justify;\">I internettets og den digitale tidsalder er der stadig mange marketingprocesser, der kan drage fordel af procesautomatisering.<\/p>\n<p style=\"text-align: justify;\">Som en god marketingchef kan jeg forestille mig, at du er p\u00e5 udkig efter m\u00e5der at transformere din marketingafdeling p\u00e5, s\u00e5 den kan arbejde hurtigere og undg\u00e5 at g\u00e5 glip af salgsmuligheder.<\/p>\n<p style=\"text-align: justify;\">Procesautomatisering kan v\u00e6re den bedste l\u00f8sning til at transformere marketing i din organisation p\u00e5 en positiv m\u00e5de.<\/p>\n<p style=\"text-align: justify;\">Der er flere aktiviteter, som med indf\u00f8relsen af automatiserede processer kan f\u00f8re til betydelige effektivitets- og tidsgevinster. Specifikt kan gentagne opgaver reduceres med n\u00e6sten 80%, n\u00e5r det g\u00e6lder salg og marketing.<\/p>\n<p style=\"text-align: justify;\">Med 59% af forretningsprocesser, der forventes at v\u00e6re automatiserede i 2022, vil folk f\u00e5 meget mere tid og plads til at bruge p\u00e5 kreative opgaver. Automatisering spiller en stadig vigtigere rolle og lettes ofte af den nemme integration med eksisterende IT-infrastruktur.<\/p>\n<p style=\"text-align: justify;\">Vi kan klassificere procesautomatisering i marketing i tre kategorier:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operationel markedsf\u00f8ring<\/li>\n<li>Kundeloyalitet<\/li>\n<li>Kundeoplevelse<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operationel markedsf\u00f8ring<\/h4>\n<p style=\"text-align: justify;\">Marketing er fuld af gentagne opgaver, der involverer flere systemer. I sidste uge k\u00f8rte vi f.eks. en proces, der hjalp os med hurtigt at finde ud af, hvem der havde gennemf\u00f8rt vores akademis certificeringskurser, s\u00e5 vi kunne lave et personligt diplom, der automatisk blev sendt til hver enkelt person, der havde best\u00e5et. Enhver marketingorganisation kender til m\u00e6ngden af kedeligt arbejde, der er spredt ud over flere systemer.<\/p>\n<h4 style=\"text-align: justify;\">Kundeloyalitet<\/h4>\n<p style=\"text-align: justify;\">Nutidens CMO'er spiller en mere direkte rolle i kundeengagementet. Marketingafdelingen \u00f8nsker at bruge alle datakilder til at forbedre n\u00f8jagtigheden af den kundevendte indsats og relevansen af det indhold, der bruges.<\/p>\n<h4 style=\"text-align: justify;\">Kundeoplevelse<\/h4>\n<p style=\"text-align: justify;\">Den m\u00e5ske mest sp\u00e6ndende fordel ved automatiserede processer i marketing er anvendelsen af maskinl\u00e6ring i marketingtragten og kundeoplevelsen. Beslutninger, der er regelstyrede i vores workflow, kan forbedres over tid, baseret p\u00e5 erfaringer fra maskinl\u00e6ring.<\/p>\n<p style=\"text-align: justify;\">Det f\u00f8lgende er nogle af de m\u00e5der, hvorp\u00e5 man effektivt kan implementere automatiserede processer i marketingafdelingen.<\/p>\n<h2 style=\"text-align: justify;\">Operationel markedsf\u00f8ring<\/h2>\n<h4 style=\"text-align: justify;\">Pris- og konkurrenceoverv\u00e5gning<\/h4>\n<p style=\"text-align: justify;\">Automatiserede processer g\u00f8r det muligt at spore konkurrenternes hjemmesider og priser i realtid og modtage notifikationer, n\u00e5r der sker \u00e6ndringer. Det kan give virksomheder mulighed for at justere deres priser i overensstemmelse hermed, uden at de beh\u00f8ver at gennemse konkurrenternes hjemmesider en efter en.<\/p>\n<h4 style=\"text-align: justify;\">At lette overgangen fra gamle til nye l\u00f8sninger<\/h4>\n<p style=\"text-align: justify;\">Med det voksende antal salgs- og marketingsoftware, fra salgsacceleration til marketingautomatisering, migrerer virksomheder i stigende grad fra \u00e6ldre systemer til nye l\u00f8sninger.<\/p>\n<p style=\"text-align: justify;\">Det kan v\u00e6re sv\u00e6rt og tidskr\u00e6vende at overf\u00f8re alle disse oplysninger. Men virksomheder, der v\u00e6lger at implementere automatiserede processer, kan nemt flytte information fra et system til et andet uden at forstyrre forretningen og uden risiko for fejl, der kan tilskrives mennesker.<\/p>\n<h4 style=\"text-align: justify;\">Overv\u00e5gning af sociale medier<\/h4>\n<p style=\"text-align: justify;\">Sociale medier har f\u00e5et stor betydning, da det er det milj\u00f8, hvor mange kampagner og andre vigtige forretningstrin finder sted. Folk stoler ikke l\u00e6ngere kun p\u00e5 traditionelle former for markedsf\u00f8ring, men st\u00f8tter i stigende grad deres digitale modalitet. Ved at skabe automatiserede processer kan man hj\u00e6lpe virksomheder med at overv\u00e5ge deres pr\u00e6stationer i den sociale medieverden.<\/p>\n<p style=\"text-align: justify;\">Du kan identificere, hvorfor et bestemt opslag f\u00e5r flere \"Likes\" og delinger baseret p\u00e5, hvordan det sammenlignes med andre; du kan analysere dets pr\u00e6station og om n\u00f8dvendigt foretage \u00e6ndringer og justeringer af profiler og opslag.<\/p>\n<h4 style=\"text-align: justify;\">Udtr\u00e6kning af marketingdata fra forskellige formater<\/h4>\n<p style=\"text-align: justify;\">I betragtning af at data optr\u00e6der i en lang r\u00e6kke formater, fra almindelig tekst til papirnoter, kan det v\u00e6re sv\u00e6rt at l\u00e6se og indtaste det hele. Med automatiserede processer kan du bruge Optical Character Recognition-teknologi til at l\u00e6se oplysninger fra forskellige kilder og automatisk indtaste dem i dit CRM-system uden at miste n\u00f8jagtighed.<\/p>\n<h2 style=\"text-align: justify;\">Kundeloyalitet<\/h2>\n<h4 style=\"text-align: justify;\">Efterretningsrapporter<\/h4>\n<p style=\"text-align: justify;\">Det er tidskr\u00e6vende for virksomheder at producere deres efterretningsrapporter og opdatere dem regelm\u00e6ssigt. Den nemmeste m\u00e5de er at skabe en automatiseret proces, der kan tage sig af dette og generere automatiske efterretningsrapporter. Det kan hj\u00e6lpe med at identificere og fremh\u00e6ve nye markedsdeltagere.<\/p>\n<h4 style=\"text-align: justify;\">Upselling og krydssalg<\/h4>\n<p style=\"text-align: justify;\">Send m\u00e5lrettede beskeder til eksisterende kunder med henblik p\u00e5 mersalg baseret p\u00e5 deres profil, gennem krydssalg eller mersalg, ved at identificere, hvad de har k\u00f8bt, og hvilke relaterede produkter, der kan tilbydes dem.<\/p>\n<h4 style=\"text-align: justify;\">Unders\u00f8gelser<\/h4>\n<p style=\"text-align: justify;\">Der er en periode p\u00e5 et par timer, eller m\u00e5ske et par dage, hvor billedet af din service eller dit produkt er til stede i k\u00f8berens hukommelse, og den skal bruges til at gennemf\u00f8re unders\u00f8gelser. Du skal sl\u00e5 til med hammeren, n\u00e5r jernet er varmt. Og der er kun \u00e9n m\u00e5de at g\u00f8re det p\u00e5, nemlig med automatisk oprettede unders\u00f8gelser i realtid.<\/p>\n<p style=\"text-align: justify;\">Der er tre anvendelsesmuligheder, hvor automatiserede unders\u00f8gelser er ideelle. For det f\u00f8rste til at f\u00e5 feedback p\u00e5 din service eller dit produkt. Det andet er at f\u00e5 feedback p\u00e5 oplevelsen af dit website. Og den tredje, og vigtigste, er at f\u00e5 dine kunder til at f\u00f8le sig v\u00e6rdsat.<\/p>\n<p style=\"text-align: justify;\">Desv\u00e6rre er det de f\u00e6rreste, der er opm\u00e6rksomme p\u00e5 det rigtige tidspunkt at sende en unders\u00f8gelse til deres kunder. Og vi mener, at dette er et n\u00f8gleelement til at forbedre svarprocenten.<\/p>\n<h2 style=\"text-align: justify;\">Kundeoplevelse<\/h2>\n<h4 style=\"text-align: justify;\">Gemme eksisterende og nye kundeoplysninger<\/h4>\n<p style=\"text-align: justify;\">En bem\u00e6rkelsesv\u00e6rdig use case for procesautomatisering er lagring af kundeoplysninger p\u00e5 en organiseret og lettilg\u00e6ngelig m\u00e5de. Den automatiske klassificering af forskellige datakategorier samt den enkle og segmenterede visualisering af data p\u00e5 tv\u00e6rs af virksomheden kan spare en masse tid og penge og giver os mulighed for at g\u00f8re manuel indtastning af disse oplysninger i vores systemer til noget, der h\u00f8rer fortiden til.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I internettets og den digitale tidsalder er der stadig mange marketingprocesser, der kan drage fordel af procesautomatisering.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/hvordan-marketing-kan-drage-fordel-af-procesautomatisering\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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