{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"hvordan-personalisering-og-automatiserede-processer-kan-forbedre-konverteringen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Hvordan personalisering og automatiserede processer kan forbedre konverteringen"},"content":{"rendered":"

<\/p>\n

Hvad er personalisering i elektroniske meddelelser?<\/h3>\n

Det er en markedsf\u00f8ringstaktik, som p\u00e5 baggrund af dine abonnenters data udarbejder mere specifikke budskaber, der er tilpasset hver enkelt.<\/p>\n

Det indeb\u00e6rer at personalisere indhold baseret p\u00e5 dine abonnenters unikke egenskaber, s\u00e5som navn, k\u00f8n, placering, f\u00f8dselsdato, men ogs\u00e5 - og endnu vigtigere - deres adf\u00e6rd (manifestation af interesser, nylige k\u00f8b og meget mere).<\/p>\n

I betragtning af, hvordan marketingmeddelelser oversv\u00f8mmer e-mailbrugeres indbakker, er personlige meddelelser meget mere effektive til at fange modtagernes opm\u00e6rksomhed og derfor mere effektive.<\/p>\n

De har 2,5 gange h\u00f8jere klikrater og er 6 gange mere tilb\u00f8jelige til at opn\u00e5 en konvertering. Derudover rapporterer 73% af forbrugerne, at de foretr\u00e6kker at handle med brands, der bruger personlige oplysninger til at \u00f8ge relevansen af deres oplevelse.<\/strong> (Kilde: Experian).<\/span><\/p>\n

Det har aldrig v\u00e6ret nemmere at give abonnenterne den personalisering, de \u00f8nsker, end det er i dag, takket v\u00e6re MasterBase\u00ae<\/a> og dens differentierede automatiseringsproces, som udtr\u00e6kker data fra forskellige kilder (web, CRM, ERP, et Excel-regneark) og opretter etiketter og felter for at tilpasse navn, emne og indhold (herunder tekst, billeder, indholdssektioner og mere).<\/p>\n

Hvad er en automatiseringsproces for e-mailmarketing?<\/h3>\n

Det sker, n\u00e5r softwaren bag kulisserne automatisk sender kampagner til dine kunder og potentielle kunder i henhold til de regler, du definerer.<\/p>\n

I automatiseringsprocesser baseret p\u00e5 arbejdsgange<\/em> eller workflows (kampagner) ops\u00e6ttes automatiske beskeder \u00e9n gang og sendes derefter med et givet indhold og layout, hver gang en abonnent opfylder en foruddefineret betingelse.<\/p>\n

I tilf\u00e6ldet med MasterBase\u00ae er flowet det samme, forskellen er, at indholdet ikke er fastlagt p\u00e5 forh\u00e5nd, men konfigureres i henhold til de betingelser, der er knyttet til hver kontakt baseret p\u00e5 en Get, Manage og Act-model, som beskrevet i detaljer i artiklen: F\u00e5, administrer og handl. Tre handlinger for at opn\u00e5 \u00e6gte 1-til-1 personalisering.<\/em><\/strong><\/p>\n

Hvordan hj\u00e6lper personalisering og automatisering med at \u00f8ge konverteringen?<\/h3>\n

N\u00e5r nogle af detaljerne omkring personalisering og automatisering er p\u00e5 plads, undrer du dig m\u00e5ske over, hvordan oms\u00e6tningen egentlig stiger. Det er et stort sp\u00f8rgsm\u00e5l. Lad os se p\u00e5 nogle svar.<\/p>\n

    \n
  1. Automatisering giver kunderne, hvad de vil have<\/strong>\n

    E-mailmarketing har den h\u00f8jeste konverteringsrate af alle marketingstrategier. Faktisk er den gennemsnitlige ROI for hver dollar, der bruges p\u00e5 e-mailmarketing, 38 dollar. Denne form for ROI er dog kun mulig, hvis kunderne \u00f8nsker at h\u00f8re fra din virksomhed.<\/p>\n

    Hvis du er en stor virksomhed, der producerer flere typer indhold, som for eksempel BuzzFeed, ville dette v\u00e6re en s\u00e6rlig vanskelig bedrift uden automatisering. For at f\u00e5 dine abonnenter til at v\u00e6re opm\u00e6rksomme, skal du vide, hvad de vil have, og give dem det.<\/p>\n

    Forestil dig, hvor lang tid det ville tage BuzzFeed at kommunikere, hvis de manuelt sendte alle beskeder til alle kunder p\u00e5 deres 23 kontaktlister, i stedet for at bruge data, personalisering og automatisering til at levere relevante beskeder.<\/p>\n

    Ved at anvende marketing automation bruger du gennempr\u00f8vede metoder, der er baseret p\u00e5 kundedata og handlinger, og som oms\u00e6ttes til kommunikation, der giver abonnenterne pr\u00e6cis det, de \u00f8nsker.<\/p>\n<\/li>\n

  2. \u00d8get relevans f\u00f8rer til \u00f8get salg<\/strong>\n

    Med marketing automation har du ikke kun mulighed for at sende personaliserede beskeder, der udl\u00f8ses automatisk, men du kan ogs\u00e5 mere pr\u00e6cist m\u00e5lrette de bedste modtagere til hver mailing takket v\u00e6re de regler, du opstiller.<\/p>\n

    Det kan virkelig betale sig at personalisere hver af disse beskeder. Faktisk har mellem 70% og 94% marketingfolk oplevet en stigning i effektiviteten efter at have anvendt personaliseringsteknikker, rapporterer Venture Beat.<\/p>\n

    Jo mere relevante dine budskaber er, jo bedre er dine chancer for at \u00f8ge salget.<\/p>\n<\/li>\n

  3. Personalisering f\u00e5r kunden til at f\u00f8le sig speciel<\/strong>\n

    Tidligere n\u00e6vnte vi, at 73% af forbrugerne foretr\u00e6kker at handle med brands, der personaliserer, og 86% af forbrugerne siger, at personalisering spiller en vigtig rolle i deres k\u00f8bsbeslutninger.<\/p>\n

    Selv med overbevisende statistikker ved h\u00e5nden er der stadig 70% af brands, der ikke personaliserer. Det er meget foruroligende, n\u00e5r man t\u00e6nker p\u00e5, at forbrugerne bruger flere penge p\u00e5 brands, der sender personaliserede beskeder, end dem, der ikke g\u00f8r.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Strategier for succesfuld digital kommunikation har udviklet sig fra at sende identiske, standardiserede beskeder til alle abonnenter og krydse fingre for en konvertering til at sende rettidige, m\u00e5lrettede, personlige beskeder, der \u00f8ger oms\u00e6tningen. Og alt sammen gennem en automatiseret proces.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/hvordan-personalisering-og-automatiserede-processer-kan-forbedre-konverteringen\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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