{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"afmeldingslink-hvorfor-du-bor-inkludere-det-i-dine-e-mail-marketingmails","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Afmeldingslink: hvorfor du b\u00f8r inkludere det i dine e-mail-marketingudsendelser"},"content":{"rendered":"

<\/p>\n\n\n

Desuden giver en r\u00e6kke offentliggjorte unders\u00f8gelser uigendrivelige beviser for, at privatlivets fred blev prioriteret under pandemien.<\/h2>\n

Sagt mere direkte: At give brugerne mulighed for at afmelde en mailingliste er ikke l\u00e6ngere en mulighed; det er en forpligtelse.<\/p>\n

Afmeldingsfunktionen er en ven, ikke en fjende.<\/strong><\/h3>\n

Dette er et link i bunden af meddelelsen, som giver brugerne mulighed for at afmelde sig, n\u00e5r de ikke l\u00e6ngere \u00f8nsker at modtage kommunikation fra din virksomhed.
Du kan se det i vores nyhedsmail, som du har f\u00e5et adgang til via denne blog:<\/p>\n

\"Footer<\/p>\n

Afmeldingslinks beskytter leveringen af din e-mail og er p\u00e5kr\u00e6vet i mange spamlove rundt om i verden.<\/p>\n

Det er sandt, at det er smertefuldt at se brugere afmelde sig fra din kontaktliste, men det er mere gavnligt, end du tror.<\/p>\n

Vi ved, at det kan virke bagvendt at tilbyde dine kunder en nem m\u00e5de at forlade dig p\u00e5, men hvis du giver dem kvalitetsindhold, vil de fleste af dem ikke engang se afmeldingsknappen.<\/p>\n

Alligevel kan det ske, at selv det mest attraktive indhold ikke passer til nogle af dine abonnenter. Og hvis det sker, og dine kontakter ikke kan finde afmeldingslinket, kan du blive markeret som spam.<\/p>\n

Det \u00f8nsker du ikke, og vi \u00f8nsker det ikke for dig.<\/p>\n

Fordele ved at inkludere et afmeldingslink<\/h3>\n

Det handler ikke kun om at have en ren liste; at inkludere et afmeldingslink i dine beskeder har mange andre fordele.<\/p>\n

Undg\u00e5r frustration i den modtagende ende<\/h3>\n

Det sker ofte, at vi uden at vide det har givet vores samtykke til at modtage nyhedsbreve fra en hjemmeside eller et brand, og s\u00e5 begynder vi at modtage beskeder, som ikke interesserer os s\u00e6rligt.<\/p>\n

Det er vigtigt at forst\u00e5 folks behov og pr\u00e6ferencer og give dem mulighed for at frav\u00e6lge din mailingliste, hvis de \u00f8nsker det.<\/p>\n

Havner i indbakken, ikke i spam<\/h3>\n

Det er s\u00e5 enkelt som dette: Hvis du inkluderer et afmeldingslink, har du st\u00f8rre chance for at lande i dine kontakters indbakke i stedet for at ende i spammappen.<\/p>\n

Hvis folk ikke \u00f8nsker at modtage dine nyhedsbreve og ikke finder et afmeldingslink, n\u00e5r de leder efter det, vil de sandsynligvis markere din e-mail som spam.<\/p>\n

Du b\u00f8r allerede vide, hvor skadeligt det er for dit omd\u00f8mme at havne i spammappen. Hvis din spamrate er over den tilladte gr\u00e6nse, kan din konto blive suspenderet eller i nogle tilf\u00e6lde endda lukket. Derfor b\u00f8r du altid holde spamklager p\u00e5 et minimum.<\/p>\n

Overhold antispam-lovgivningen<\/h3>\n

Hvert land har sine egne regler for inkludering af et afmeldingslink, da det er p\u00e5kr\u00e6vet i henhold til antispam-lovgivningen.<\/p>\n

Siden den tr\u00e5dte i kraft i maj 2018, har GDPR sat standarderne og er blevet et krav til ethvert brand med kontakter i EU. B\u00f8derne kan v\u00e6re p\u00e5 op til 20 millioner euro eller 4% af den \u00e5rlige globale oms\u00e6tning, alt efter hvad der er h\u00f8jest.<\/p>\n

I henhold til artikel 17 i denne forordning, \"Ret til sletning\" eller \"Ret til at blive glemt\", har registrerede ret til at anmode om sletning af deres data. Dataansvarlige er forpligtet til at slette dem, n\u00e5r de ikke l\u00e6ngere er n\u00f8dvendige til de form\u00e5l, de blev indsamlet til, eller n\u00e5r de registrerede tr\u00e6kker deres samtykke til opbevaring og brug af dem tilbage.<\/p>\n

S\u00e5dan kan MasterBase\u00ae hj\u00e6lpe: MasterUnsubscribe<\/h2>\n

Hos MasterBase\u00ae stillede vi for flere \u00e5r siden en automatiseret afmeldingsproces til r\u00e5dighed for vores kunder og fastslog, at den skulle opfylde tre hovedkrav:<\/p>\n

    \n
  1. Helt enkelt:<\/strong>Det skal v\u00e6re enkelt b\u00e5de at indarbejde linket i meddelelsens HTML og at udf\u00f8re det for dem, der \u00f8nsker at afmelde en mailing.<\/li>\n
  2. Forsikring:<\/strong>Sikker og fejlfri nok til at sikre, at de, der afmelder sig via den, ikke modtager mails igen, selv om de ved en fejl bliver genindl\u00e6st i kontaktdatabasen.<\/li>\n
  3. Kontanter:<\/strong> Og det er ikke kun effektivt, men ogs\u00e5 automatisk (n\u00e6sten magisk) for dem, der er bagud med leveringsplanen.<\/li>\n<\/ol>\n

    Disse egenskaber antages naturligvis ogs\u00e5 som en foruds\u00e6tning for dem, der afmelder sig, dvs. i et enkelt trin, uden at blive bedt om yderligere data, med mulighed for (frivilligt) at give feedback og med mulighed for at annullere processen, n\u00e5r den er blevet genereret (hvad vi kunne betragte som en gentilmelding).<\/p>\n

    Og s\u00e5 blev MasterUnsubscribe f\u00f8dt<\/p>\n

    Hvordan fungerer MasterUnsubscribe\u00ae?<\/h2>\n

    1) For dem, der planl\u00e6gger at sende beskeder<\/h3>\n

    Via MasterBase\u00ae er det lige s\u00e5 nemt at aktivere dette afmeldingsmodul som at indlejre MasterUnsubscribe\u00ae-koden som et hyperlink i meddelelsens HTML via den assisterede editor.<\/p>\n

    F\u00f8lgende er et trin-for-trin eksempel:<\/p>\n

    \"Trin<\/p>\n

    Identificer den tekst, der skal v\u00e6re linket til MasterUnsubscribe\u00ae.<\/strong><\/p>\n

    \"Trin<\/p>\n

    V\u00e6lg MasterUnsubscribe\u00ae-indstillingen fra tilpasningsikonet.<\/strong><\/p>\n

    \"Trin<\/p>\n

    Denne handling inds\u00e6tter MasterUnsubscribe\u00ae-parameteren (#!masterunsubscribelink!#) i meddelelsens br\u00f8dtekst.<\/strong><\/p>\n

    \"Trin<\/p>\n

    Til sidst skal du klippe og inds\u00e6tte denne parameter som hyperlink i den linkbare tekst, i dette tilf\u00e6lde \"Klik her\".<\/strong><\/p>\n

    MasterUnsubscribe\u00ae-parameteren vil altid v\u00e6re den samme, s\u00e5 du kan oprette en skabelon, som du vil bruge som grundlag for fremtidige udsendelser.<\/p>\n

    2) For dem, der \u00f8nsker at afmelde en forsendelse:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae fungerer i et par enkle trin.<\/p>\n

    Den f\u00f8rste er at klikke p\u00e5 afmeldingsindstillingen:<\/p>\n

    \"u-6\"<\/p>\n

    Brugeren vil blive sendt til MasterUnsubscribe\u00ae-siden, hvor de vil blive henvist til den boks, de \u00f8nsker at afmelde, navnet p\u00e5 den virksomhed, der sender forsendelserne, og den interne kode for den p\u00e5g\u00e6ldende konto.<\/p>\n

    \"Trin<\/p>\n

    N\u00e5r kontakten har sendt anmodningen, p\u00e5begyndes afmeldingsprocessen inden for den angivne tidsramme (24 timer). Kontaktpersonen har ogs\u00e5 mulighed for (frivilligt) at informere om \u00e5rsagerne til afmeldingen.<\/p>\n

    \"Trin<\/p>\n

    Hvis kontakten svarer p\u00e5 denne unders\u00f8gelse, bliver de henvist til et bekr\u00e6ftelsessted:<\/p>\n

    \"Trin<\/p>\n

    Til sidst modtager kontakten en afmeldingsmeddelelse p\u00e5 sin e-mailkonto, som indeholder en mulighed for at tilbagekalde afmeldingen og tilmelde sig udsendelserne igen, hvis han eller hun gerne vil g\u00e5 tilbage i processen.<\/p>\n

    I tilf\u00e6lde af afmelding vil kontakten se denne bekr\u00e6ftelsesside.<\/span><\/p>\n

    \"afmelding\"<\/p>\n

    Afslutningsvis<\/h2>\n

    Det er vigtigt, at virksomheder indser, hvor n\u00f8dvendigt det er at have en enkel, sikker og effektiv afmeldingsproces for deres kontakter. Det har MasterBase\u00ae allerede gjort. Derfor opfylder dette afmeldingsmodul de kr\u00e6vende industristandarder og bedste praksis for denne proces. Vi inviterer alle vores kunder til at l\u00e6re om og aktivere MasterUnsubscribe\u00ae fra vores platform.<\/p>\n

    At tage sig af afmeldingsprocessen er det f\u00f8rste skridt i at f\u00e5 kontakt tilbage. S\u00f8rg for, at din kommunikation er den bedste oplevelse for din m\u00e5lgruppe.<\/p>\n

    \"ebook:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    I dag er processen med at afmelde kontakter fra dine mailinglister et stadig mere f\u00f8lsomt emne p\u00e5 grund af de store fremskridt inden for databeskyttelsespolitikker rundt om i verden.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace 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