{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maksimer-personalisering-af-dine-beskeder-med-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maksimer personalisering af dine beskeder med MasterBase\u00ae SmartData"},"content":{"rendered":"

For at im\u00f8dekomme disse krav str\u00e6ber marketingfolk efter at udnytte e-mail-personalisering til at bev\u00e6ge sig mod 1-til-1-oplevelser, der ikke kun opfylder, men overg\u00e5r forbrugernes forventninger og adskiller dem fra konkurrenterne.<\/p>\n

S\u00e5 det er ingen overraskelse, at 33% af markedsf\u00f8rerne svarer \"personalisering\", n\u00e5r de bliver bedt om at n\u00e6vne den vigtigste faktor for markedsf\u00f8ring i fremtiden. Desuden siger 74% af markedsf\u00f8rerne, at m\u00e5lrettet personalisering \u00f8ger kundeengagementet, og at de ser en gennemsnitlig stigning i salget p\u00e5 20%, n\u00e5r de bruger personaliserede oplevelser.<\/p>\n

Markedsf\u00f8rere p\u00e5 alle niveauer og i alle funktioner kan h\u00f8ste fordelene ved at sende mere relevante og personaliserede budskaber, der giver resultater.<\/p>\n

Personalisering i e-mail-marketing<\/h3>\n

Personalisering i forbindelse med e-mailmarkedsf\u00f8ring er at m\u00e5lrette en e-mailkampagne til en bestemt abonnent ved at udnytte de oplysninger, du har om dem.<\/p>\n

Det kan v\u00e6re data som deres navn, det sidste produkt, de har k\u00f8bt, hvor de bor, hvor mange gange om dagen de logger ind p\u00e5 din applikation og meget andet.<\/p>\n

Personalisering er et bredt begreb og kan v\u00e6re mere eller mindre sofistikeret. Grundl\u00e6ggende personalisering omfatter taktikker som at bruge en abonnents navn i emnelinjen, mens mere avancerede taktikker kan omfatte \u00e6ndring af meddelelsens indhold baseret p\u00e5 k\u00f8n, placering eller andre ting, du ved om dem.<\/p>\n

Personalisering af dine e-mailkampagner er en dokumenteret m\u00e5de at \u00f8ge \u00e5bnings- og klikfrekvensen p\u00e5 og kan have en m\u00e5lbar effekt p\u00e5 din ROI og oms\u00e6tning.<\/p>\n

Unders\u00f8gelser har vist, at der er 26% st\u00f8rre sandsynlighed for, at beskeder med personlige emnelinjer bliver \u00e5bnet end dem uden, og Rich Relevance fandt ud af, at oms\u00e6tningen er 5,7 gange h\u00f8jere blandt personlige beskeder.<\/strong><\/p>\n

<\/p>\n

Disse resultater skyldes, at personaliserede beskeder er mere attraktive for abonnenterne. I stedet for at modtage en kampagne med generiske tilbud vil dine abonnenter modtage en besked, der er m\u00e5lrettet direkte til dem, og som indeholder deres navn og de tilbud (produkter, kampagner osv.), der er relevante for deres interesser.<\/p>\n

Personalisering med MasterBase\u00ae SmartData<\/h3>\n

Hvad er det for noget?<\/strong><\/p>\n

MasterBase\u00ae SmartData er en l\u00f8sning, der berige<\/strong> mulighederne for personalisering<\/strong> der allerede findes i MasterBase\u00ae, ved at tilf\u00f8je et s\u00e6t funktioner, der giver dig mulighed for at tilpasse de data, der bruges i personaliseringen, enten for at tilpasse deres format, for at etablere relationer mellem dem eller fra dem.<\/p>\n

Med MasterBase\u00ae SmartData beriges personaliseringen ved at konfigurere dataene i henhold til dine kommunikationsbehov og modtagerens forventninger.<\/p>\n

Du beh\u00f8ver kun at have en base, der kommer fra et CRM, ERP eller andet, for som vi alle ved, er data den grundl\u00e6ggende faktor for, at ikke bare MasterBase\u00ae SmartData, men enhver form for personalisering virkelig fungerer. Som du vil se, er flowet meget enkelt, og m\u00e5den at anvende det p\u00e5 for at levere v\u00e6rdi til dine kunder er endnu enklere.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

Du kan tilpasse tegn, tal, datoer, bin\u00e6re data, arrays - en lang r\u00e6kke faktorer, der letter og forbedrer brugeroplevelsen ved alle ber\u00f8ringspunkter i hele brugerens livscyklus.<\/p>\n

Top 10 karakteristiske anvendelser af MasterBase\u00ae SmartData<\/h3>\n

Blandt de mange tilpasningsmuligheder, som MasterBase\u00ae SmartData tilbyder, har vi valgt de 10, der bedst illustrerer dens potentiale:<\/p>\n

    \n
  1. Format til stort begyndelsesbogstav<\/li>\n
  2. Formater tal<\/li>\n
  3. Skift datoformat<\/li>\n
  4. K\u00e6dning af tegnblokke<\/li>\n
  5. Afrunding af tal<\/li>\n
  6. Vurdering af, om en dato er st\u00f8rre end en anden<\/li>\n
  7. Udskift v\u00e6rdier<\/li>\n
  8. Multiplikation af to tal<\/li>\n
  9. Tilf\u00f8j \u00e5rstal til en dato<\/li>\n
  10. Fjernelse af emner<\/li>\n<\/ol>\n
      \n
    1. Formater til store begyndelsesbogstaver - $capitalize <\/strong>\n

      Den tager det f\u00f8rste tegn i hver v\u00e6rdi og skriver det med stort; de resterende tegn bevares eller konverteres til sm\u00e5 bogstaver, alt efter hvad der er relevant.<\/p>\n

      Hvis navnene p\u00e5 dine kontakter er blevet indtastet i din database p\u00e5 forskellige m\u00e5der, nogle med sm\u00e5 bogstaver, andre med store, vil beskeden ved hj\u00e6lp af denne funktion blive sendt til hele databasen med modtagerens navn med store begyndelsesbogstaver, som er normen for at skrive egennavne.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. Formatnumre - $formatNumber <\/strong>\n

      Omdanner data af typen tal til data af typen tegn og formaterer dem i et brugerdefineret format ved at anvende funktionen<\/p>\n

      Tal kan formateres til lokale valutaer, procenter, tidsudtryk eller andre m\u00e5leenheder samt repr\u00e6senteres som heltal eller decimaltal, med eller uden adskillelse af tusinder, blandt andre muligheder.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Skift datoformat - $formatDate <\/strong>\n

      Denne funktion giver dig mulighed for at definere den m\u00e5de, du foretr\u00e6kker at udtrykke en dato p\u00e5.<\/p>\n

      Hvis de datoer, der er gemt i felterne i din database, har forskellige formater eller et format, der ikke svarer til dit lands brug, nogle kun med tal, andre med tal, men i et andet format, andre med m\u00e5neden i ord og dagen i tal, kan beskeden sendes til hele databasen med det samme datoformat, der blev defineret, da du indsatte funktionen.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. K\u00e6dning af tegnblokke - $concat <\/strong>\n

      Sammenf\u00f8jer en tegnstreng, der er defineret som \"initial\", med en anden streng, der er defineret som \"final\".<\/p>\n

      Denne funktion tager indholdet (v\u00e6rdien) af et felt i din database, som, n\u00e5r du anvender funktionen, er defineret som \"initial\", og sammenf\u00f8jer det med indholdet af et andet felt, som du har defineret som \"final\". Det er f.eks. ideelt at sammenf\u00f8je en klients for- og efternavn, som st\u00e5r i separate felter i databasen, i \u00e9n linje.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Afrunding af tal - $round<\/strong>\n

      Med denne funktion kan du afrunde et decimaltal, s\u00e5 det udtrykkes i hele tal.<\/p>\n

      Denne funktion konverterer tal, der indeholder decimaltal, til heltal. Det g\u00f8r den ved at f\u00f8lge konventionen om at l\u00e6gge et heltal til fra decimal 0,5 og tr\u00e6kke et heltal fra decimal 0,49 og ned.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Vurder, om en dato er st\u00f8rre end en anden - $maxDate <\/strong>\n

      Denne funktion kontrollerer, om v\u00e6rdien af den dato, der skal evalueres, er st\u00f8rre end en referencedato.<\/p>\n

      Funktionen tilf\u00f8jes, og felterne, der indeholder de datoer, der skal evalueres, og referencedatoen defineres. For eksempel datoer for underskrift af en forsikringspolice i forhold til den aktuelle dato for at meddele udl\u00f8bet af en bilforsikringspolice.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Udskift tegn - $replace <\/strong>\n

      Erstat indholdet af en streng med den v\u00e6rdi, der findes i en anden streng, defineret som replacement.<\/p>\n

      Med denne funktion kan du erstatte en streng, som svarer til et felt i din base og er defineret som en s\u00f8gestreng, n\u00e5r du anvender funktionen, med v\u00e6rdien i en streng, der er defineret som erstatning, og som ogs\u00e5 skal svare til et felt i din base.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. Multiplicer to cifre - $multiply <\/strong>\n

      Multiplicer to tal, og vis resultatet af operationen.<\/p>\n

      Det bedste eksempel p\u00e5 brugen af denne funktion er at udtrykke prisen p\u00e5 forskellige produkter, hvor der allerede er lagt moms p\u00e5, ved at multiplicere tallene i et prisfelt med tallene i et momsfelt.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. Tilf\u00f8j \u00e5rstal til en dato-$addYears <\/strong>\n

      Denne funktion giver dig mulighed for at tilf\u00f8je \u00e5r til en given dato<\/p>\n

      Den tager datov\u00e6rdierne fra et felt i din database og tilf\u00f8jer det antal \u00e5r, som brugeren definerer, n\u00e5r funktionen anvendes, og viser summen af begge. S\u00e6rligt nyttigt til at advare dine kunder om den automatiske fornyelsesdato for en kontrakt i henhold til de individuelle detaljer for hver enkelt af dem.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Fjernelse af emner - $trim<\/strong>\n

      N\u00e5r denne funktion anvendes, vises kun gyldige tegn, da ekstra mellemrum mellem segmenterne fjernes.<\/p>\n

      Denne funktion genkender segmenter og t\u00e6ller mellemrum og konfigurerer dataene til at vise tegnsegmenter, der kun er adskilt af et mellemrum.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Hvordan bruger man MasterBase\u00ae SmartData?<\/h3>\n

      Du skal bare oprette - eller redigere - din besked, og n\u00e5r du inkorporerer personaliseringsudtrykket, skal du integrere MasterBase\u00ae SmartData-funktionen i det, som vil \u00e6ndre feltet, som du \u00f8nsker det.<\/p>\n

      \"sm-11\"<\/p>\n

      For flere detaljer om brugen af MasterBase\u00ae SmartData, kontakt venligst din salgsrepr\u00e6sentant eller, i vores Kundeportal<\/a> eller, p\u00e5 vores platform, g\u00e5 til Tag aff\u00e6re > Send massebeskeder > Opret besked<\/strong>Du finder en hj\u00e6lperessource, der ud over at opsummere funktionerne og fordelene ved MasterBase\u00ae SmartData giver dig mulighed for at downloade en af de tre manualer, vi har stillet til r\u00e5dighed for dig: Normalt niveau, avanceret niveau og ekspertniveau.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Forbrugerne kr\u00e6ver og forventer relevant og personligt tilpasset indhold og oplevelser.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n de tus mensajes con MasterBase\u00ae SmartData - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/da\/maksimer-personalisering-af-dine-beskeder-med-masterbase-smartdata\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximiza la personalizaci\u00f3n de tus mensajes con MasterBase\u00ae SmartData - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los consumidores exigen y esperan contenido y experiencias relevantes y personalizados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/da\/maksimer-personalisering-af-dine-beskeder-med-masterbase-smartdata\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" 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