{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"sadan-bliver-du-en-bedre-e-mail-markedsforer","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"S\u00e5dan bliver du en bedre e-mail-markedsf\u00f8rer"},"content":{"rendered":"

Hvis du er en af de 4,1 milliarder mennesker, der bruger e-mail, er det ikke nyt for dig at h\u00f8re dette. Faktisk er det ikke engang en overraskelse for dem, der bruger e-mail. Markedsf\u00f8rere<\/em> sende e-mail-beskeder. Kun 4% af virksomhederne kunne vurdere resultaterne af deres e-mailkampagner som \"fremragende\", if\u00f8lge en nylig unders\u00f8gelse foretaget af Campaign Monitor.<\/p>\n

Det er ikke godt for marketingfolk og ikke en god oplevelse for l\u00e6serne. Vi kan og skal g\u00f8re det bedre. Vi er n\u00f8dt til at opbygge bedre mailinglister, hvis vi forventer, at vores digitale marketingmaskine skal fungere godt i dag, i morgen og i fremtiden.<\/p>\n

S\u00e5 ... hvordan bliver man en bedre e-mail marketingmedarbejder<\/em>?<\/strong><\/p>\n

En stor e-mail marketingmedarbejder<\/em> er en, der sender det rigtige budskab til den rigtige person p\u00e5 det rigtige tidspunkt. Med andre ord, relevante budskaber. Og det er derfor, segmentering er grundl\u00e6ggende for en vellykket e-mailmarketingstrategi: Det hj\u00e6lper med at skabe kontekst for de beskeder, du sender.<\/p>\n

Overvej dette: Da forbrugerne blev bedt om at vurdere udsagnet \"De fleste af de marketingmeddelelser, jeg modtager, har ikke indhold eller tilbud, der er af interesse for mig\", var 63% enige eller meget enige. Bem\u00e6rk, at disse mennesker ikke sagde, at indholdet var d\u00e5rligt, men blot at det ikke var relevant.<\/p>\n

Du kan skrive det bedste budskab i verden, men hvis det ikke er relevant for dit publikum, er det bare spild af tid for publikum og for dig. Jo mere du fokuserer p\u00e5 konteksten, jo mere vil du f\u00e5 ud af det. Jo mere personligt dit budskab er, jo bedre resultater f\u00e5r du. Se bare p\u00e5 denne tabel, der sammenligner en masseudsendelse med en personlig udsendelse, hvor relevansen \u00f8ges betydeligt.<\/p>\n

At forbedre segmenteringsstrategien og g\u00e5 i retning af personalisering er en umiddelbar og effektiv m\u00e5de at optimere e-mailmarketingstrategien p\u00e5.<\/p>\n

Med dette i tankerne skal du v\u00e6re opm\u00e6rksom p\u00e5 disse 3 typer lister, som du b\u00f8r arbejde med for at maksimere segmentering, personalisering og individualisering; med andre ord: de relevans<\/strong>.<\/p>\n

    \n
  1. Lister over livscyklusser<\/strong><\/li>\n<\/ol>\n

    Begrebet livscyklus i marketing henviser til den m\u00e5de, du kommunikerer med dine kontakter p\u00e5, fra deres f\u00f8rste kontaktpunkt til slutningen af deres kundelivscyklus. Livscyklussegmentering hj\u00e6lper dig med at spore, hvor en kontakt befinder sig i sin livscyklus. Det omfatter typisk en liste over abonnenter p\u00e5 marketingblogs, leads (Ledninger<\/em>), kvalificerede marketingleads, kunder og evangelister.<\/p>\n

      \n
    1. Forpligtelseslister<\/strong><\/li>\n<\/ol>\n

      Kontaktsegmentering sker p\u00e5 baggrund af, hvordan de har interageret med forskellige onlinekanaler og kommunikation. Hvorfor er de vigtige? En god segmenteringsstrategi bruger b\u00e5de implicitte og eksplicitte data. Eksplicitte data er oplysninger, som en kontaktperson frivilligt deler med en virksomhed. For eksempel de oplysninger, de giver p\u00e5 en hjemmeside eller i en kontaktformular.<\/p>\n

      Implicitte data er oplysninger fra brugernes adf\u00e6rd. Engagementslister udnytter implicitte data til at sende mere relevante beskeder.<\/p>\n

      If\u00f8lge en unders\u00f8gelse fra Mailchimp har segmenterede og personaliserede e-mails 14.31% flere \u00e5bninger og 100.95% flere klik end ikke-segmenterede e-mails.<\/p>\n

        \n
      1. Adf\u00e6rdsm\u00e6ssige tjeklister<\/strong><\/li>\n<\/ol>\n

        Det er handlinger, der automatisk m\u00e5lretter dine kontakter baseret p\u00e5 deres interaktioner p\u00e5 tv\u00e6rs af flere kanaler: sociale medier, e-mailmarketing, hjemmeside og andre. De sporer specifik adf\u00e6rd hos dine kontakter, f.eks. formularer, de har udfyldt, sider, de har bes\u00f8gt osv. If\u00f8lge en unders\u00f8gelse foretaget af MarketingSherpa er 39% af de Markedsf\u00f8rere<\/em> sagde, at \"automatiseret adf\u00e6rdsbaseret e-mailing\" er den mest effektive taktik til at forbedre e-mailens effektivitet.<\/p>\n

        Men en unders\u00f8gelse, hvor Econsultancy spurgte marketingfolk: \"Hvilke af f\u00f8lgende fremgangsm\u00e5der er en del af din e-mailmarketingindsats?\" viste, at kun 20% af marketingfolkene brugte f\u00f8lgende fremgangsm\u00e5der i deres e-mailmarketingindsats. e-mail-marketingfolk<\/em> bruger adf\u00e6rdsm\u00e6ssig m\u00e5lretning.<\/p>\n

        Adf\u00e6rdsm\u00e6ssig m\u00e5lretning handler om at anl\u00e6gge en brugercentreret tilgang. Med andre ord er det den handling, dine potentielle kunder foretager sig for at modtage det, de \u00f8nsker at modtage. Det er i bund og grund dr\u00f8mmen for enhver e-mail marketingmedarbejder<\/em>: segmentet af en.<\/p>\n

        Kort sagt, for at blive en bedre e-mail marketingmedarbejder<\/em> indeb\u00e6rer fokus p\u00e5 relevans gennem segmentering, personalisering og kontaktadf\u00e6rd. Hvis du anvender disse metoder, vil du se en betydelig forbedring af dine e-mailmarketingkampagner.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        Lad os se det i \u00f8jnene: Generelt set er folk ikke s\u00e6rlig gode til e-mail-marketing.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - 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