{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-fejl-i-indhold-til-e-mailmarketing-du-bor-undga","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 fejl i indhold til e-mailmarketing, du b\u00f8r undg\u00e5"},"content":{"rendered":"

<\/p>\n

De fleste forbrugere siger, at de kun vil interagere med personligt tilpassede beskeder. Derfor k\u00e6mper brands med at f\u00e5 personaliseringen til at fungere, men mange beg\u00e5r stadig grundl\u00e6ggende automatiseringsfejl, som kan afskr\u00e6kke kunderne.<\/p>\n

Her er tre almindelige fejl ved e-mailmarkedsf\u00f8ring, og hvordan du undg\u00e5r dem.<\/p>\n

For meget tilpasning<\/strong><\/h3>\n

Med det store antal reklamer i onlineverdenen har vi alle set nogle, der er s\u00e5 personlige, at de er skr\u00e6mmende, is\u00e6r dem, der vises, efter at et produkt er blevet interageret med, n\u00e6vnt eller bare set.<\/p>\n

Selvom Facebook gentagne gange har ben\u00e6gtet, at de aflytter dine samtaler, er de is\u00e6r kommet under beskydning for deres uhyggelige annoncem\u00e5lretning baseret p\u00e5 data, som de fleste brugere ikke engang vidste, at den sociale gigant sporede.<\/p>\n

Selvom der er en tendens til at tro, at det er en fordel at vide alt om sine brugere og personalisere deres oplevelse, kan det have den stik modsatte effekt, hvis man g\u00e5r for langt.<\/p>\n

Vi mener, at den bedste strategi er gennemsigtighed. At v\u00e6re gennemsigtig omkring de data, du indsamler, invitere brugerne til at tilmelde sig dataindsamling og give dem specifikke detaljer om, hvad du indsamler, og hvordan du bruger det, er den valgte strategi i dag.<\/p>\n

Hvis du beder dit publikum om at tilmelde sig ved at udfylde en formular for at modtage et nyhedsbrev eller et blogabonnement, anbefaler vi, at du er meget tydelig om, hvad de kan forvente, og endnu vigtigere, hvordan de kan frav\u00e6lge det, hvis de \u00f8nsker det. Det skaber en meget h\u00f8jere grad af tillid og viser, at du virkelig har dine brugeres bedste interesse\/oplevelse i tankerne.<\/p>\n

D\u00e5rlig synkronisering<\/strong><\/h3>\n

En sikker m\u00e5de at irritere dine kunder p\u00e5 er at vise dem en annonce for et produkt, de ville elske, men n\u00e5r de klikker for at k\u00f8be det, finder de ud af, at det ikke er p\u00e5 lager. Eller, n\u00e5r de har k\u00f8bt det, bliver de ved med at se den samme annonce.<\/p>\n

Derfor er det i dag mere end n\u00f8dvendigt, det er bydende n\u00f8dvendigt, at kunne sende e-mailmarketingkampagner p\u00e5 planlagt basis, i realtid, i overensstemmelse med produktbeholdningsdata. P\u00e5 den m\u00e5de kan du n\u00e5 ud til kunderne med e-mailmarketingkampagner med personlige kampagner og realtidstilbud, der effektivt resulterer i konvertering og ikke i, at forbrugerne afviser dig.<\/p>\n

Mangel p\u00e5 opfordringer til handling <\/strong><\/h3>\n

Som du uden tvivl har h\u00f8rt mange gange, skal dit indhold have mindst \u00e9n opfordring til handling (CTA). Det g\u00e6lder b\u00e5de for en landingsside, for et blogindl\u00e6g og for dine budskaber.<\/p>\n

Uden en opfordring til handling forhindrer du dit publikum i at finde ud af, hvad du forventer af dem. Selvf\u00f8lgelig er dine l\u00e6sere kloge, men det ville v\u00e6re at forlange for meget af dem. De er ikke sp\u00e5koner.<\/p>\n

Det f\u00f8rste, du skal g\u00f8re, er at have en klar vision om dit form\u00e5l.<\/p>\n

Hvilket resultat forventer du?<\/strong><\/h3>\n

\u00d8nsker du at promovere et stykke indhold, du har skrevet? \u00d8nsker du at g\u00f8re opm\u00e6rksom p\u00e5 en kommende lancering eller begivenhed? \u00d8nsker du at s\u00e6lge noget?<\/p>\n

Fokuser tekst, billeder og design i dit budskab p\u00e5 at guide dine l\u00e6sere mod dette resultat. F\u00f8r du sender det ud, skal du s\u00f8rge for, at din opfordring til handling er klar, engagerende og leder dem til det resultat, du h\u00e5ber p\u00e5.<\/p>\n

Perfekt, men hvordan laver man en god call to action? Her er nogle forslag:<\/p>\n

# 1: G\u00f8r din CTA let at finde<\/h3>\n

Skjul ikke din opfordring til handling. Brug klare farver, fed tekst eller store knapper. Placer den et sted, hvor den skiller sig ud.<\/p>\n

# 2: Brug de rigtige call to action-ord<\/h3>\n

Ord betyder noget. Hvis din CTA er kedelig eller vag, springer l\u00e6serne den m\u00e5ske over.<\/p>\n

Brug handlingsord som \"l\u00e6s mere\" eller \"k\u00f8b nu\". Brug en f\u00f8lelse af, at det haster. Tilskynd til nysgerrighed.<\/p>\n

# 3: Bland ikke tingene sammen<\/h3>\n

Overflod er altid d\u00e5rligt. Hvis du har flere opfordringer til handling i et budskab, kan det forveksles med andre budskaber og forvirre dit publikum.<\/p>\n

I stedet for at foretage den handling, du forventede, vil l\u00e6serne v\u00e6lge slet ikke at foretage sig noget.<\/p>\n

# 4: Gentag CTA'en<\/h3>\n

Gentag din opfordring til handling mere end \u00e9n gang, n\u00e5r det er relevant.<\/p>\n

Du fors\u00f8ger at g\u00f8re det s\u00e5 let som muligt for din l\u00e6ser at g\u00e5 direkte fra e-mailen til din hjemmeside eller dit produkt. Hvis du gentager call to action flere gange, giver du dem flere chancer for at l\u00e6gge m\u00e6rke til det og interagere med det.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Det er almen viden, men det er v\u00e6rd at gentage: Personalisering er n\u00f8glen til effektiv e-mailmarkedsf\u00f8ring, da det \u00f8ger relevansen og f\u00e5r m\u00e5lgruppen til at l\u00e6se dine meddelelser og g\u00f8re, hvad du vil have dem til, i stedet for bare at \u00e5bne dem.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 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