{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-mader-at-bruge-personalisering-pa-i-din-naeste-e-mailmarketingkampagne","status":"publish","type":"post","link":"https:\/\/masterbase.com\/da\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 m\u00e5der at bruge personalisering p\u00e5 i din n\u00e6ste e-mailmarketingkampagne"},"content":{"rendered":"

Personalisering har evnen til at n\u00e5 hver eneste af dine abonnenter, som om de var nogen, du kender, en betroet ven.<\/p>\n

Personalisering f\u00e5r dine kunder til at elske dine beskeder, da du leverer indhold, der er perfekt skr\u00e6ddersyet til deres behov. Resultatet er, at dine abonnenter ser frem til at modtage beskeder fra dit brand.<\/p>\n

Ved at registrere oplysninger om dine abonnenter og segmentere din m\u00e5lgruppe kan du skabe personlige kampagner, der begejstrer din m\u00e5lgruppe.<\/p>\n

Personaliseret e-mailmarketing er den perfekte m\u00e5de at n\u00e5 ud til hver enkelt af dine unikke abonnenter. Personaliserede kampagner genererer 18 gange mere oms\u00e6tning end masse-e-mailmarketing eller slet ingen personalisering.<\/p>\n

Vil du g\u00f8re personalisering til en realitet for dit brand? Vi deler 6 m\u00e5der at bruge personalisering p\u00e5 i din n\u00e6ste e-mailmarketingkampagne.<\/p>\n

    \n
  1. Tilpas din besked<\/strong>Det f\u00f8les s\u00e5 meget bedre, n\u00e5r en gammel ven kommer hen til dig og indleder en samtale med at sige dit navn i stedet for \"Dear Sir\". Det g\u00f8r en stor forskel i forhold til at s\u00e6tte tonen for samtalen.\n

    Det samme g\u00e6lder for e-mailbeskeder. Abonnenter vil gerne have en personlig hilsen, og de kan godt lide at h\u00f8re deres eget navn. Det er derfor, beskeder med personlige emnelinjer har 26% st\u00f8rre sandsynlighed for at blive \u00e5bnet.<\/li>\n

  2. Tilpas dine billeder<\/strong>En anden fantastisk m\u00e5de at \u00f8ge dine klikrater p\u00e5 er at personligg\u00f8re dine billeder. Du kan tilpasse billeder baseret p\u00e5 forskellige data og kundeprofiler.\n

    Hvis du f.eks. har lokationsdata, kan du tilpasse billeder efter lokation.<\/p>\n

    Du kan ogs\u00e5 \u00e6ndre billeder dynamisk baseret p\u00e5 andre typer af data, du indsamler. Det kan v\u00e6re k\u00f8n, status for loyalitetsprogram, vejrm\u00f8nstre, personlige pr\u00e6ferencer og meget mere.<\/li>\n

  3. Tilpas dine tilbud<\/strong>Personaliserede beskeder kan forbedre klikraten med gennemsnitligt 14% og konverteringsraten med 10%.\n

    Du kan \u00f8ge klikraten og konverteringen ved at personalisere dine tilbud. Markedsf\u00f8rere bruger data til at oprette kundeprofiler og skaber derefter forskellige indholdstilbud til forskellige typer af abonnenter.<\/p>\n

    Mulighederne for at personalisere tilbud er robuste og uendelige, men her er nogle brands, der virkelig har styr p\u00e5 det, n\u00e5r det g\u00e6lder personalisering af tilbud.<\/p>\n

    Uber personaliserer baseret p\u00e5 placering<\/p>\n

    Uber er et andet brand, der personaliserer sine tilbud baseret p\u00e5 placering. De ved, hvor deres abonnenter bor, eller i det mindste hvor de normalt rejser hen, og sender tilbud baseret p\u00e5 placering.<\/p>\n

    Uber: lokationsbaseret personaliseret e-mailmarketing<\/p>\n

    Du kan have det bedste tilbud i verden, men hvis det ikke er relevant for dine kunder, vil de v\u00e6re ligeglade. Brug data til at personalisere tilbud til hver enkelt af dine abonnenter.<\/li>\n

  4. Tilpas dine produktanbefalinger<\/strong>I teorien ville det v\u00e6re fantastisk, hvis forbrugerne k\u00f8bte det, der blev anbefalet til dem. I praksis vil abonnenter kun k\u00f8be anbefalinger, hvis de er relevante baseret p\u00e5 tidligere k\u00f8b eller personlige pr\u00e6ferencer.\n

    Nutidens teknologi g\u00f8r det muligt at integrere en kundes seneste k\u00f8b, browsinghistorik eller endda e-mail. Markedsf\u00f8rere kan bruge data om kundeadf\u00e6rd til at skabe mere relevante e-mailkampagner. N\u00e5r relevansen \u00f8ges, bliver krydssalg og mersalg mere levedygtigt.<\/p>\n

    Specifikke og relevante produktanbefalinger i e-mailmarketing er med til at skabe et langvarigt forhold og \u00f8ge kundens livstidsv\u00e6rdi.<\/li>\n

  5. Personalisering baseret p\u00e5 adf\u00e6rd<\/strong>En mere kompleks, men utroligt gavnlig taktik til e-mailmarkedsf\u00f8ring er at personalisere baseret p\u00e5 kundeadf\u00e6rd.\n

    Data kan indsamles fra sociale medier, interne virksomhedssystemer (ERP, CRM), hjemmesider og e-mailmarketing for at sende mere relevante tilbud. Disse meget m\u00e5lrettede segmenter er baseret p\u00e5 kundernes interesse, adf\u00e6rd og engagement. N\u00e5r listerne er segmenteret, kan marketingfolk udl\u00f8se automatiserede kunderejser med personlige tilbud.<\/p>\n

    Der er flere forskellige m\u00e5der at personalisere beskeder, automatisere indhold og segmentere lister baseret p\u00e5 adf\u00e6rd.<\/p>\n

    Det er bedst at g\u00f8re dette gennem tags, s\u00e5 personalisering genereres p\u00e5 en-til-en-basis, s\u00e5 hver gang nogen g\u00f8r noget, sendes der noget til dem p\u00e5 en-til-en-basis og ikke gennem segmentgrupper via kampagner.<\/p>\n

    Det, vi hos MasterBase\u00ae kalder en-til-en-tilpasning via automat.<\/p>\n

    Hvordan du ender med at bruge denne praksis, afh\u00e6nger af din virksomhed, de data, du indsamler, og hvad der fungerer bedst for dit brand.<\/p>\n

    I denne marketingtid er det at bruge data til at forbedre kundeoplevelsen ikke bare en god m\u00e5de at tiltr\u00e6kke kunder p\u00e5, det er ogs\u00e5 et must for at forblive konkurrencedygtig.<\/li>\n<\/ol>\n

    I en n\u00f8ddeskal<\/h4>\n

    At personalisere indholdet i din e-mailmarkedsf\u00f8ring er den perfekte m\u00e5de at n\u00e5 ud til abonnenterne p\u00e5, holde dine budskaber relevante og \u00f8ge din konverteringsrate.<\/p>\n

    Med hj\u00e6lp fra en f\u00f8rende udbyder af e-mailmarketingtjenester kan du personalisere beskeder ved hj\u00e6lp af data, dynamisk indhold, segmentering og meget mere.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personalisering har evnen til at n\u00e5 hver eneste af dine abonnenter, som om de var nogen, du kender, en betroet ven.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 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