{"id":9745,"date":"2024-02-12T12:12:01","date_gmt":"2024-02-12T10:12:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=9745"},"modified":"2024-02-16T16:12:48","modified_gmt":"2024-02-16T14:12:48","slug":"maximalizace-potencialu-e-mailoveho-marketingu-veda-o-hygiene-dat-v-roce-2024","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/","title":{"rendered":"Maximalizace potenci\u00e1lu e-mailov\u00e9ho marketingu: v\u011bda o hygien\u011b dat v roce 2024"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jak u\u017e n\u00e1zev napov\u00edd\u00e1, hygiena dat udr\u017euje va\u0161i e-mailovou marketingovou datab\u00e1zi zdravou, \u010distou a uklizenou. Zlep\u0161uje va\u0161e v\u00fdsledky a zaji\u0161\u0165uje, \u017ee se va\u0161e zpr\u00e1vy dostanou do schr\u00e1nek p\u0159\u00edjemc\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Co je to hygiena dat v e-mailov\u00e9m marketingu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako ka\u017ed\u00e1 spr\u00e1vn\u00e1 hygiena, ani \"hygiena e-mailov\u00fdch marketingov\u00fdch dat\" nen\u00ed jen jedna akce, ale soubor akc\u00ed, v\u00edcestup\u0148ov\u00fd pl\u00e1n na zlep\u0161en\u00ed e-mailov\u00fdch marketingov\u00fdch kampan\u00ed zna\u010dky prost\u0159ednictv\u00edm neust\u00e1l\u00e9 aktualizace a dvojit\u00e9 kontroly informac\u00ed o odb\u011bratel\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V nejjednodu\u0161\u0161\u00ed podob\u011b slu\u017eby e-mailov\u00e9 marketingov\u00e9 hygieny dat skenuj\u00ed data a odstra\u0148uj\u00ed neplatn\u00e9 nebo zastaral\u00e9 e-mailov\u00e9 marketingov\u00e9 adresy. Jedn\u00e1 se o zp\u016fsob \u010di\u0161t\u011bn\u00ed, \u00fadr\u017eby a ov\u011b\u0159ov\u00e1n\u00ed marketingov\u00fdch dat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnosti by m\u011bly zav\u00e9st pravideln\u00e9 postupy pro hygienu sv\u00fdch e-mailov\u00fdch marketingov\u00fdch dat, a to alespo\u0148 jednou ro\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro\u010d pou\u017e\u00edvat hygienu v e-mailov\u00e9m marketingu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fvod\u016f pro odstran\u011bn\u00ed z\u00e1znam\u016f ze seznam\u016f dat je mnoho, nej\u010dast\u011bji se jedn\u00e1 o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odm\u00edtnut\u00e9 zpr\u00e1vy (ozna\u010duj\u00edc\u00ed nep\u0159esn\u00e9 nebo neplatn\u00e9 adresy).<\/li>\n\n\n\n<li>nep\u0159esn\u00e9 \u00fadaje (nap\u0159. chybn\u00e9 e-mailov\u00e9 adresy).<\/li>\n\n\n\n<li>Neaktivita<\/li>\n\n\n\n<li>Nedostatek z\u00e1vazku (v p\u0159im\u011b\u0159en\u00e9 lh\u016ft\u011b a zji\u0161t\u011bn\u00fd neotev\u0159en\u00edm zpr\u00e1v)<\/li>\n\n\n\n<li>N\u00edzk\u00e1 m\u00edra doru\u010den\u00ed (nap\u0159. \u010dast\u00e9 odrazy a st\u00ed\u017enosti na spam).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A tyto e-mailov\u00e9 adresy nemus\u00edte hned mazat. Po ka\u017ed\u00e9 revizi si m\u016f\u017eete d\u00e1t n\u011bjak\u00fd \u010das na to, abyste znovu zapojili neaktivn\u00ed p\u0159\u00edjemce a z\u00edskali zp\u011bt neaktivn\u00ed odb\u011bratele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak\u00e9 jsou v\u00fdhody hygieny dat e-mailov\u00e9ho marketingu?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdhody pro vlastn\u00ed \u0159\u00edzen\u00ed jsou zcela z\u0159ejm\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zbav\u00edte se nezaj\u00edmav\u00fdch odb\u011bratel\u016f.<\/li>\n\n\n\n<li>Udr\u017eujete si skute\u010dn\u011b anga\u017eovanou z\u00e1kladnu fanou\u0161k\u016f.<\/li>\n\n\n\n<li>Podporujete spr\u00e1vn\u00e9 digit\u00e1ln\u00ed chov\u00e1n\u00ed. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u00e1 hygiena dat v\u0161ak neprosp\u00edv\u00e1 jen v\u00e1m, ale i va\u0161im odb\u011bratel\u016fm!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ov\u011b\u0159ujete, zda jsou informace o va\u0161em publiku \"\u010dist\u00e9\", tj. bez chybn\u00fdch \u00fadaj\u016f.<\/li>\n\n\n\n<li>Oprava nep\u0159esn\u00fdch a zastaral\u00fdch informac\u00ed. Krom\u011b e-mailov\u00fdch adres je t\u0159eba zkontrolovat i po\u0161tovn\u00ed adresy, jm\u00e9na a preference.<\/li>\n\n\n\n<li>V kone\u010dn\u00e9m d\u016fsledku to zlep\u0161uje c\u00edlen\u00ed e-mailov\u00fdch marketingov\u00fdch zpr\u00e1v a roz\u0161i\u0159uje mo\u017enosti pou\u017e\u00edv\u00e1n\u00ed personalizovan\u00fdch p\u0159edm\u011bt\u016f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b d\u016fle\u017eit\u00e9 jsou v\u0161ak i p\u0159\u00ednosy hygieny dat pro va\u0161i spole\u010dnost:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1 v\u011bt\u0161\u00ed \u0161anci dostat se do schr\u00e1nek odb\u011bratel\u016f.<\/li>\n\n\n\n<li>M\u00e9n\u011b viditelnou v\u00fdhodou je mo\u017enost zlep\u0161it pov\u011bst va\u0161\u00ed spole\u010dnosti jako odes\u00edlatele. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento pon\u011bkud skryt\u011bj\u0161\u00ed aspekt napov\u00edd\u00e1 poskytovatel\u016fm e-mailov\u00e9ho marketingu, zda je va\u0161e zna\u010dka d\u016fv\u011bryhodn\u00e1, a podle toho jsou organizov\u00e1ny schr\u00e1nky. Zpr\u00e1vy zaslan\u00e9 \u00fa\u010dty s dobrou pov\u011bst\u00ed se umis\u0165uj\u00ed na p\u0159edn\u00edch m\u00edstech, zat\u00edmco zpr\u00e1vy z \u00fa\u010dt\u016f s pr\u016fm\u011brnou pov\u011bst\u00ed jsou \u010dasto odsunuty do slo\u017eky spamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00da\u010dty se \u0161patnou pov\u011bst\u00ed maj\u00ed je\u0161t\u011b hor\u0161\u00ed osud: jsou za\u0159azeny na \u010dernou listinu a jejich zas\u00edl\u00e1n\u00ed je blokov\u00e1no.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1zdn\u00e1 schr\u00e1nka je konkr\u00e9tn\u00edm d\u016fkazem ztr\u00e1ty p\u0159\u00edjm\u016f. \u017d\u00e1dn\u00fd poskytovatel e-mailu nechce blokovat hodnotn\u00fd obsah, ale ani nechce, aby se u\u017eivatel\u00e9 topili v podvodech a spamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto m\u00e1me tento syst\u00e9m reputace odes\u00edlatele: chr\u00e1n\u00ed n\u00e1s i na\u0161e spot\u0159ebitele. Vyu\u017eijte ho!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tipy pro pr\u00e1ci na hygien\u011b dat:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>Nekupujte seznamy kontakt\u016f<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b toho, \u017ee jsou tyto takzvan\u00e9 \"snadn\u00e9\" strategie r\u016fstu neetick\u00e9, nejsou zdaleka t\u00edm, za co se vyd\u00e1vaj\u00ed, proto\u017ee tyto seznamy jsou pln\u00e9 lid\u00ed, kte\u0159\u00ed s va\u0161\u00edm podnik\u00e1n\u00edm necht\u011bj\u00ed m\u00edt nic spole\u010dn\u00e9ho. V\u011bt\u0161ina z nich nav\u00edc obsahuje spamov\u00e9 pasti a neplatn\u00e9 e-maily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to vyhozen\u00e9 pen\u00edze a spolehliv\u00fd zp\u016fsob, jak si sn\u00ed\u017eit reputaci. Mnoho poskytovatel\u016f e-mailov\u00fdch slu\u017eeb nav\u00edc zablokuje v\u00e1\u0161 \u00fa\u010det za pou\u017e\u00edv\u00e1n\u00ed dat pochybn\u00e9ho p\u016fvodu a pov\u011bsti. M\u016f\u017eete pos\u00edlat e-maily cel\u00fd den, ale do schr\u00e1nky se nedostanou!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u011bnujte pozornost neaktivn\u00edm kontakt\u016fm<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sledujte sv\u00e9 neaktivn\u00ed odb\u011bratele. Nesoust\u0159e\u010fte ve\u0161kerou energii na anga\u017eovan\u00e9 odb\u011bratele. Neaktivn\u00ed a neanga\u017eovan\u00ed u\u017eivatel\u00e9 jsou stejn\u011b d\u016fle\u017eit\u00ed, proto\u017ee slou\u017e\u00ed jako ukazatele \u00fasp\u011b\u0161nosti ka\u017ed\u00e9 e-mailov\u00e9 marketingov\u00e9 kampan\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00edc jsou stejn\u011b d\u016fle\u017eit\u00e9 jako konzistentn\u00ed kliknut\u00ed. \u0158eknou v\u00e1m, co nefunguje. A pokud pot\u0159ebujete v\u00edce informac\u00ed, m\u016f\u017eete se jich pomoc\u00ed webov\u00fdch formul\u00e1\u0159\u016f zeptat, pro\u010d nemaj\u00ed o v\u00e1\u0161 obsah z\u00e1jem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nau\u010dte se z\u00e1klady e-mailov\u00e9ho marketingu<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sledov\u00e1n\u00ed metrik je jedn\u00edm z mnoha osv\u011bd\u010den\u00fdch postup\u016f, kter\u00e9 je t\u0159eba m\u00edt na pam\u011bti na za\u010d\u00e1tku cesty e-mailov\u00e9ho marketingu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bu\u010fte profesion\u00e1ln\u00ed<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E-maily v\u017edy odes\u00edlejte z profesion\u00e1ln\u00ed e-mailov\u00e9 adresy s ov\u011b\u0159en\u00edm zpr\u00e1v na z\u00e1klad\u011b dom\u00e9ny. P\u0159esn\u011bji \u0159e\u010deno, pou\u017e\u00edvejte profesion\u00e1ln\u00ed jm\u00e9no odes\u00edlatele a dom\u00e9nu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail odeslan\u00fd z adresy \"info@example.com\" je spolehliv\u011bj\u0161\u00ed ne\u017e z adresy \"steviefromsales@hotmail.com\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokro\u010dil\u00e9 strategie pro udr\u017eov\u00e1n\u00ed hygieny<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Podrobn\u00e9 audity:<\/strong> Prov\u00e1d\u011bjte pravideln\u00e9 hloubkov\u00e9 audity, abyste zjistili nejen neplatn\u00e9 e-mailov\u00e9 adresy, ale tak\u00e9 n\u00edzk\u00e9 interak\u010dn\u00ed vzorce, kter\u00e9 mohou nazna\u010dovat neanga\u017eovanost.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kampan\u011b na op\u011btovn\u00e9 zapojen\u00ed a z\u00edsk\u00e1n\u00ed zp\u011bt:<\/strong> Vypracujte konkr\u00e9tn\u00ed strategie pro reaktivaci neaktivn\u00edch odb\u011bratel\u016f nab\u00eddkou exkluzivn\u00edho obsahu nebo pob\u00eddek, kter\u00e9 znovu vzbud\u00ed jejich z\u00e1jem.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aktivn\u00ed zp\u011btn\u00e1 vazba od p\u0159edplatitel\u016f:<\/strong> Implementujte mechanismy pro z\u00edsk\u00e1n\u00ed p\u0159\u00edm\u00e9 zp\u011btn\u00e9 vazby od sv\u00fdch odb\u011bratel\u016f o jejich preferenc\u00edch a vn\u00edm\u00e1n\u00ed, abyste mohli dynamicky upravovat sv\u00e9 strategie.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u016fb\u011b\u017en\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed:<\/strong> Informujte sv\u00e9 odb\u011bratele o tom, jak spravovat sv\u00e9 p\u0159edvolby odb\u011bru a jakou hodnotu va\u0161e e-maily p\u0159in\u00e1\u0161ej\u00ed, \u010d\u00edm\u017e podpo\u0159\u00edte jejich v\u011bt\u0161\u00ed zapojen\u00ed a informovanost.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pohled do budoucnosti: Hygiena dat v roce 2024 a pozd\u011bji<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 2024 je hygiena dat pova\u017eov\u00e1na za kl\u00ed\u010dov\u00fd prvek \u00fasp\u011bchu e-mailov\u00e9ho marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnosti, kter\u00e9 zaujmou proaktivn\u00ed a strategick\u00fd p\u0159\u00edstup, nejen\u017ee zlep\u0161\u00ed sv\u00e9 sou\u010dasn\u00e9 ukazatele, ale tak\u00e9 se dostanou do \u010dela v efektivit\u011b sv\u00e9 digit\u00e1ln\u00ed komunikace a nastav\u00ed vy\u0161\u0161\u00ed standardy interakce se sv\u00fdm publikem.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/cs\/es\/es\/es\/seznam-kontaktu-koupit-pronajem-postavit\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/cs\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-10240\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00fd marketing je jako vozidlo. Je to efektivn\u00ed a v\u00fdjime\u010dn\u00fd stroj, kter\u00fd vy\u017eaduje pravidelnou \u00fadr\u017ebu, jej\u00ed\u017e nezbytnou sou\u010d\u00e1st\u00ed je hygiena dat.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414,1421],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-higiene-de-datos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/maximalizace-potencialu-e-mailoveho-marketingu-veda-o-hygiene-dat-v-roce-2024\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es como un veh\u00edculo. Es una m\u00e1quina eficiente y extraordinaria que requiere de un mantenimiento regular, y la higiene de datos es parte fundamental de ese mantenimiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/maximalizace-potencialu-e-mailoveho-marketingu-veda-o-hygiene-dat-v-roce-2024\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T10:12:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T14:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024\",\"datePublished\":\"2024-02-12T10:12:01+00:00\",\"dateModified\":\"2024-02-16T14:12:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"wordCount\":1100,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\",\"Higiene de datos\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"name\":\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"datePublished\":\"2024-02-12T10:12:01+00:00\",\"dateModified\":\"2024-02-16T14:12:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"width\":3200,\"height\":2000,\"caption\":\"4_clientes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maximalizace potenci\u00e1lu e-mailov\u00e9ho marketingu: v\u011bda o hygien\u011b dat v roce 2024 - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/maximalizace-potencialu-e-mailoveho-marketingu-veda-o-hygiene-dat-v-roce-2024\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024 - MasterBase\u00ae","og_description":"El email marketing es como un veh\u00edculo. Es una m\u00e1quina eficiente y extraordinaria que requiere de un mantenimiento regular, y la higiene de datos es parte fundamental de ese mantenimiento.","og_url":"https:\/\/masterbase.com\/cs\/maximalizace-potencialu-e-mailoveho-marketingu-veda-o-hygiene-dat-v-roce-2024\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-02-12T10:12:01+00:00","article_modified_time":"2024-02-16T14:12:48+00:00","og_image":[{"width":3200,"height":2000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024","datePublished":"2024-02-12T10:12:01+00:00","dateModified":"2024-02-16T14:12:48+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"wordCount":1100,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","keywords":["email marketing","Higiene de datos"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","url":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","name":"Maximalizace potenci\u00e1lu e-mailov\u00e9ho marketingu: v\u011bda o hygien\u011b dat v roce 2024 - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","datePublished":"2024-02-12T10:12:01+00:00","dateModified":"2024-02-16T14:12:48+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","width":3200,"height":2000,"caption":"4_clientes"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ko\/%ec%9d%b4%eb%a9%94%ec%9d%bc-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%98-%ec%9e%a0%ec%9e%ac%eb%a0%a5-%ea%b7%b9%eb%8c%80%ed%99%94-2024%eb%85%84-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%9c%84%ec%83%9d%ec%9d%98-%ea%b3%bc\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Maximizar el potencial del Email Marketing: La ciencia detr\u00e1s de la higiene de datos en 2024"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-2xb","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/9745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=9745"}],"version-history":[{"count":11,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/9745\/revisions"}],"predecessor-version":[{"id":10242,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/9745\/revisions\/10242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7732"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=9745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=9745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=9745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}