{"id":7705,"date":"2019-06-13T20:05:00","date_gmt":"2019-06-13T17:05:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=7705"},"modified":"2023-12-28T20:09:13","modified_gmt":"2023-12-28T18:09:13","slug":"jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\/masterbase\/","title":{"rendered":"Zlep\u0161en\u00ed cesty z\u00e1kazn\u00edka pomoc\u00ed transak\u010dn\u00edch zpr\u00e1v"},"content":{"rendered":"<p class=\"has-medium-font-size wp-block-paragraph\">E-mailov\u00fd marketing je postup, kter\u00fd m\u00e1 sv\u00e1 \u00faskal\u00ed, ale jeho p\u0159\u00ednosy mohou b\u00fdt obrovsk\u00e9. Ne nadarmo je st\u00e1le digit\u00e1ln\u00edm kan\u00e1lem s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed investic. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">U\u017e to samo o sob\u011b sta\u010d\u00ed k tomu, aby byla e-mailov\u00e1 marketingov\u00e1 kampa\u0148 pova\u017eov\u00e1na za skute\u010dnou nutnost. Vytvo\u0159it kvalitn\u00ed zpr\u00e1vu v\u0161ak nen\u00ed snadn\u00e9, a kdy\u017e k tomu p\u0159ipo\u010dteme skute\u010dnost, \u017ee mus\u00ed m\u00edt poutav\u00fd p\u0159edm\u011bt, kter\u00fd vyb\u00edz\u00ed k otev\u0159en\u00ed, m\u016f\u017ee b\u00fdt vytvo\u0159en\u00ed \u00fa\u010dinn\u00e9 kampan\u011b ohromuj\u00edc\u00ed.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Vzhledem k tomu, \u017ee kone\u010dn\u00fdm c\u00edlem je zviditeln\u011bn\u00ed va\u0161\u00ed firmy, je kl\u00ed\u010dov\u00e9 zajistit, aby va\u0161e zpr\u00e1vy byly otev\u0159en\u00e9 a zaujaly \u010dten\u00e1\u0159e.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Pro u\u017eivatele jsou n\u011bkter\u00e9 zpr\u00e1vy d\u016fle\u017eit\u00e9 a jin\u00e9 nejsou d\u016fle\u017eit\u00e9 v\u016fbec. N\u011bkter\u00e9 by m\u011bli otev\u0159\u00edt a p\u0159e\u010d\u00edst, proto\u017ee obsahuj\u00ed informace, kter\u00e9 jsou pro n\u011b velmi d\u016fle\u017eit\u00e9. V\u011bt\u0161ina z nich spad\u00e1 do kategorie \"transak\u010dn\u00edch zpr\u00e1v\" a jsou p\u0159ekvapiv\u011b \u00fa\u010dinn\u00e9.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">C\u00edlem tohoto ebooku je uk\u00e1zat, pro\u010d je transak\u010dn\u00ed rozes\u00edl\u00e1n\u00ed e-mail\u016f tak \u00fa\u010dinn\u00e9 a pro\u010d byste je m\u011bli za\u0159adit do sv\u00e9 obchodn\u00ed strategie. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Vysv\u011btl\u00edme jeho v\u00fdznam, d\u016fle\u017eitost a p\u0159\u00ednosy, pop\u00ed\u0161eme r\u016fzn\u00e9 typy transak\u010dn\u00edch mailing\u016f a jejich charakteristiky a uvedeme p\u0159\u00edklady a \u00fasp\u011bchy.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">P\u0159e\u010dt\u011bte si o:<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li class=\"has-medium-font-size\">Co jsou transak\u010dn\u00ed zpr\u00e1vy a jejich v\u00fdhody<\/li>\n\n\n\n<li>Typy transak\u010dn\u00edch zpr\u00e1v<\/li>\n\n\n\n<li>Charakteristika a p\u0159\u00edklady r\u016fzn\u00fdch typ\u016f zpr\u00e1v<\/li>\n\n\n\n<li>\u00dasp\u011b\u0161n\u00e9 p\u0159\u00edb\u011bhy<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-590e95aab406689e8cde33098f5cff88 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><strong>P\u0159\u00edstup k elektronick\u00e9 knize zde<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pro p\u0159\u00edstup k elektronick\u00e9 knize sta\u010d\u00ed m\u00edt \u00fa\u010det MasterBase\u00ae. Pokud ho nem\u00e1te, m\u016f\u017eete si ho vytvo\u0159it zdarma.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00fd marketing je postup, kter\u00fd m\u00e1 sv\u00e1 \u00faskal\u00ed, ale jeho p\u0159\u00ednosy mohou b\u00fdt obrovsk\u00e9. Ne nadarmo je st\u00e1le digit\u00e1ln\u00edm kan\u00e1lem s nejvy\u0161\u0161\u00ed n\u00e1vratnost\u00ed investic. <\/p>","protected":false},"author":239642484,"featured_media":7707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[1415],"class_list":["post-7705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-email-transaccional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es una pr\u00e1ctica que tiene sus dificultades, pero sus beneficios pueden ser enormes. No por nada sigue siendo el canal digital con mayor retorno de la inversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T17:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-28T18:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/viaje.png?fit=660%2C1100&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\",\"datePublished\":\"2019-06-13T17:05:00+00:00\",\"dateModified\":\"2023-12-28T18:09:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/viaje.png?fit=660%2C1100&ssl=1\",\"keywords\":[\"email transaccional\"],\"articleSection\":[\"eBook\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\",\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - 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