{"id":6906,"date":"2023-09-13T21:43:43","date_gmt":"2023-09-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6906"},"modified":"2024-01-09T16:37:45","modified_gmt":"2024-01-09T14:37:45","slug":"pokrocila-analytika-v-e-mailovem-marketingu-klicove-metriky-uspechu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/analitica-avanzada-en-email-marketing-metricas-clave-para-el-exito\/masterbase\/","title":{"rendered":"Pokro\u010dil\u00e1 analytika v e-mailov\u00e9m marketingu. Kl\u00ed\u010dov\u00e9 metriky \u00fasp\u011bchu"},"content":{"rendered":"

Pokud pochop\u00edte z\u00e1klady e-mailov\u00fdch metrik a jejich vyu\u017eit\u00ed, budete m\u00edt n\u00e1skok p\u0159ed t\u011bmi, kte\u0159\u00ed je ignoruj\u00ed.<\/p>\n

Pokud v\u0161ak chcete sv\u016fj \u00fasp\u011bch v e-mailov\u00e9m marketingu je\u0161t\u011b zv\u00fd\u0161it, zveme v\u00e1s k dal\u0161\u00edmu \u010dten\u00ed tohoto \u010dl\u00e1nku, kde se dozv\u00edte o n\u011bkter\u00fdch nejpokro\u010dilej\u0161\u00edch metrik\u00e1ch, kter\u00e9 market\u00e9\u0159i pou\u017e\u00edvaj\u00ed, aby v\u00fdhody t\u011bchto znalost\u00ed p\u0159edali sv\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n

N\u011bkter\u00e9 z t\u011bchto ukazatel\u016f se mohou zd\u00e1t d\u016fle\u017eit\u00e9, jin\u00e9 m\u00e9n\u011b, ale jejich kombinace v\u00e1m m\u016f\u017ee pomoci vytvo\u0159it neuv\u011b\u0159iteln\u011b \u00fasp\u011b\u0161n\u00e9 e-mailov\u00e9 kampan\u011b se st\u00e1le rostouc\u00edm po\u010dtem konverz\u00ed.<\/p>\n

1. E-maily ozna\u010den\u00e9 jako spam<\/h2>\n

Definice:\u00a0<\/em><\/strong>Tato metrika ud\u00e1v\u00e1 pod\u00edl e-mail\u016f, kter\u00e9 p\u0159\u00edjemci ozna\u010dili jako spam. Vypo\u010d\u00edt\u00e1 se vyd\u011blen\u00edm po\u010dtu e-mail\u016f ozna\u010den\u00fdch jako spam celkov\u00fdm po\u010dtem doru\u010den\u00fdch e-mail\u016f.<\/p>\n

Pou\u017eit\u00ed:\u00a0<\/em><\/strong>N\u00edzk\u00fd po\u010det e-mail\u016f ozna\u010den\u00fdch jako spam sv\u011bd\u010d\u00ed o tom, \u017ee v\u00e1\u0161 obsah je pro va\u0161e publikum relevantn\u00ed a kvalitn\u00ed.<\/p>\n

P\u0159\u00edpadov\u00e1 studie:\u00a0<\/em><\/strong>Sn\u00ed\u017een\u00ed po\u010dtu e-mail\u016f ozna\u010den\u00fdch jako spam o 50% po zlep\u0161en\u00ed segmentace a personalizace zpr\u00e1v.<\/p>\n

Dobr\u00e9 nebo \u0161patn\u00e9?\u00a0<\/em><\/strong>Vysok\u00fd po\u010det e-mail\u016f ozna\u010den\u00fdch jako spam m\u016f\u017ee po\u0161kodit pov\u011bst odes\u00edlatele a ovlivnit doru\u010ditelnost.<\/p>\n

Opat\u0159en\u00ed ke zlep\u0161en\u00ed:\u00a0<\/em><\/strong>Ujist\u011bte se, \u017ee jsou va\u0161e e-maily relevantn\u00ed a \u017ee si je p\u0159\u00edjemci vy\u017e\u00e1dali. Tak\u00e9 poskytn\u011bte odb\u011bratel\u016fm jasn\u00e9 mo\u017enosti odhl\u00e1\u0161en\u00ed, pokud si to p\u0159ej\u00ed.<\/p>\n

2. Geoloka\u010dn\u00ed \u00fadaje<\/h2>\n

Definice:\u00a0<\/em><\/strong>Tato metrika zahrnuje anal\u00fdzu zem\u011bpisn\u00e9 polohy p\u0159\u00edjemc\u016f, kte\u0159\u00ed otev\u00edraj\u00ed a klikaj\u00ed na va\u0161e e-maily.<\/p>\n

Pou\u017eit\u00ed:\u00a0<\/em><\/strong>Geoloka\u010dn\u00ed \u00fadaje umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit obsah a nab\u00eddky na z\u00e1klad\u011b polohy va\u0161ich odb\u011bratel\u016f.<\/p>\n

\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:\u00a0<\/em><\/strong>30% n\u00e1r\u016fst konverz\u00ed po p\u0159izp\u016fsoben\u00ed nab\u00eddek na z\u00e1klad\u011b polohy p\u0159\u00edjemc\u016f.<\/p>\n

Dobr\u00e9 nebo \u0161patn\u00e9?\u00a0<\/em><\/strong>Pro tuto metriku neexistuje \u017e\u00e1dn\u00e1 \"dobr\u00e1 nebo \u0161patn\u00e1\" hodnota jako takov\u00e1, ale jej\u00ed pou\u017eit\u00ed m\u016f\u017ee zlep\u0161it relevanci a \u00fa\u010dinnost va\u0161ich kampan\u00ed.<\/p>\n

Opat\u0159en\u00ed ke zlep\u0161en\u00ed:\u00a0<\/em><\/strong>Pou\u017eijte informace o zem\u011bpisn\u00e9 poloze k zas\u00edl\u00e1n\u00ed obsahu specifick\u00e9ho pro danou lokalitu, nap\u0159\u00edklad m\u00edstn\u00edch nab\u00eddek nebo ud\u00e1lost\u00ed v okol\u00ed.<\/p>\n

Konverzn\u00ed pom\u011br<\/h2>\n

Definice:<\/em><\/strong>\u00a0M\u00edra konverze m\u011b\u0159\u00ed procento p\u0159\u00edjemc\u016f, kte\u0159\u00ed po kliknut\u00ed na e-mail dokon\u010dili po\u017eadovanou akci.<\/p>\n

Pou\u017eit\u00ed:<\/em><\/strong>\u00a0Vysok\u00e1 m\u00edra konverze nazna\u010duje, \u017ee va\u0161e e-maily p\u0159in\u00e1\u0161ej\u00ed hmatateln\u00e9 v\u00fdsledky.<\/p>\n

\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>20% zv\u00fd\u0161en\u00ed po\u010dtu konverz\u00ed po zjednodu\u0161en\u00ed procesu placen\u00ed na webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n

Dobr\u00e9 nebo \u0161patn\u00e9?<\/em><\/strong>\u00a0N\u00edzk\u00fd konverzn\u00ed pom\u011br m\u016f\u017ee nazna\u010dovat, \u017ee va\u0161e vstupn\u00ed str\u00e1nka nebo konverzn\u00ed proces pot\u0159ebuj\u00ed vylep\u0161it.<\/p>\n

Opat\u0159en\u00ed ke zlep\u0161en\u00ed:<\/em><\/strong>\u00a0Optimalizujte vstupn\u00ed str\u00e1nku tak, aby byla relevantn\u00ed a snadno pou\u017eiteln\u00e1 po kliknut\u00ed z e-mailu.<\/p>\n

4. M\u00edra odchodu (Churn Rate)<\/h2>\n

Definice:<\/em><\/strong>\u00a0M\u00edra odhl\u00e1\u0161en\u00ed m\u011b\u0159\u00ed procento odb\u011bratel\u016f, kte\u0159\u00ed se po obdr\u017een\u00ed e-mailu rozhodnou odhl\u00e1sit.<\/p>\n

Pou\u017eit\u00ed:<\/em><\/strong>\u00a0N\u00edzk\u00e1 m\u00edra \u00fabytku znamen\u00e1, \u017ee va\u0161e e-maily poskytuj\u00ed hodnotu a relevanci.<\/p>\n

\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong>\u00a0Sn\u00ed\u017een\u00ed m\u00edry \u00fabytku 30% po zaveden\u00ed programu p\u0159edplatitelsk\u00fdch preferenc\u00ed.<\/p>\n

Dobr\u00e9 nebo \u0161patn\u00e9?<\/em><\/strong>\u00a0Vysok\u00e1 m\u00edra odhl\u00e1\u0161en\u00ed m\u016f\u017ee znamenat, \u017ee va\u0161e e-maily nejsou relevantn\u00ed nebo nespl\u0148uj\u00ed o\u010dek\u00e1v\u00e1n\u00ed va\u0161ich odb\u011bratel\u016f.<\/p>\n

Opat\u0159en\u00ed ke zlep\u0161en\u00ed:<\/em><\/strong>\u00a0Nab\u00eddn\u011bte mo\u017enosti p\u0159edvoleb odb\u011bru a segmentujte sv\u016fj seznam, abyste mohli pos\u00edlat relevantn\u011bj\u0161\u00ed obsah.<\/p>\n

5. P\u0159\u00edjmy z e-mailu<\/h2>\n

Definice<\/em><\/strong>Tato metrika p\u0159edstavuje p\u0159\u00edjmy, kter\u00e9 lze p\u0159\u00edmo p\u0159ipsat e-mailov\u00fdm marketingov\u00fdm kampan\u00edm.<\/p>\n

Pou\u017eit\u00ed:<\/em><\/strong>\u00a0E-mailov\u00fd marketing je p\u0159\u00edm\u00fdm n\u00e1strojem pro generov\u00e1n\u00ed p\u0159\u00edjm\u016f. Zv\u00fd\u0161en\u00ed t\u00e9to metriky znamen\u00e1 pozitivn\u00ed n\u00e1vratnost investice.<\/p>\n

\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong>\u00a025% n\u00e1r\u016fst p\u0159\u00edjm\u016f generovan\u00fdch e-mailem po zaveden\u00ed kampan\u00ed na opu\u0161t\u011bn\u00fd ko\u0161\u00edk.<\/p>\n

Dobr\u00e9 nebo \u0161patn\u00e9?<\/em><\/strong>\u00a0N\u00edzk\u00e1 v\u00fdkonnost t\u00e9to metriky m\u016f\u017ee znamenat, \u017ee va\u0161e kampan\u011b nejsou dostate\u010dn\u011b \u00fa\u010dinn\u00e9.<\/p>\n

Opat\u0159en\u00ed ke zlep\u0161en\u00ed:<\/em><\/strong>\u00a0Experimentujte s nab\u00eddkami, c\u00edlen\u00edm a obsahem, abyste maximalizovali n\u00e1vratnost investic do kampan\u00ed.<\/p>\n

Z\u00e1v\u011br<\/h2>\n

Zvl\u00e1dnut\u00ed t\u011bchto pokro\u010dil\u00fdch metrik je pro \u00fasp\u011bch e-mailov\u00e9ho marketingu z\u00e1sadn\u00ed. Nezapome\u0148te v\u0161ak, \u017ee ka\u017ed\u00e1 firma a ka\u017ed\u00e9 publikum jsou jedine\u010dn\u00e9, tak\u017ee je nezbytn\u00e9 neust\u00e1le testovat a upravovat optimalizaci va\u0161\u00ed strategie.<\/p>\n

Sledujte nov\u00e9 trendy a technologie, abyste byli ve vzru\u0161uj\u00edc\u00edm sv\u011bt\u011b e-mailov\u00e9ho marketingu v\u017edy o krok nap\u0159ed a byli ve sv\u00fdch kampan\u00edch \u00fasp\u011b\u0161n\u00ed!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pokud pochop\u00edte z\u00e1klady e-mailov\u00fdch metrik a jejich vyu\u017eit\u00ed, budete m\u00edt n\u00e1skok p\u0159ed t\u011bmi, kte\u0159\u00ed je ignoruj\u00ed.<\/p>","protected":false},"author":239642484,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nAnal\u00edtica avanzada en email marketing. M\u00e9tricas clave para el \u00e9xito - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/pokrocila-analytika-v-e-mailovem-marketingu-klicove-metriky-uspechu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edtica avanzada en email marketing. 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