{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"5-osvedcenych-strategii-pro-spravnou-hygienu-e-mailovych-seznamu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"5 osv\u011bd\u010den\u00fdch strategi\u00ed pro spr\u00e1vnou hygienu e-mailov\u00fdch seznam\u016f"},"content":{"rendered":"<p>E-mailov\u00e1 hygiena je proces \u00fadr\u017eby e-mailov\u00e9 datab\u00e1ze odstra\u0148ov\u00e1n\u00edm star\u00fdch nebo nespr\u00e1vn\u00fdch e-mailov\u00fdch adres a jejich nahrazov\u00e1n\u00edm ov\u011b\u0159en\u00fdmi, akceptovan\u00fdmi a dostupn\u00fdmi e-mailov\u00fdmi adresami.<\/p>\n<p>Je to d\u016fle\u017eit\u00e9, proto\u017ee to p\u0159\u00edmo ovliv\u0148uje v\u00fdkonnost va\u0161eho e-mailov\u00e9ho marketingu. \u010cist\u00fd seznam adres\u00e1t\u016f zlep\u0161\u00ed reputaci odes\u00edlatele va\u0161\u00ed zna\u010dky, doru\u010ditelnost a zapojen\u00ed e-mail\u016f. Naopak zanedban\u00fd mailing list v\u0161echny tyto aspekty po\u0161kod\u00ed.<\/p>\n<p>Jak ale zjist\u00edte \u0161patnou e-mailovou hygienu? A co m\u016f\u017eete ud\u011blat pro to, aby va\u0161e mailingov\u00e1 datab\u00e1ze byla bez poskvrnky?<\/p>\n<h2>Zn\u00e1mky \u0161patn\u00e9 e-mailov\u00e9 hygieny<\/h2>\n<p>Stav va\u0161\u00ed e-mailov\u00e9 datab\u00e1ze m\u016f\u017ee b\u00fdt naru\u0161en, pokud se vyskytnou n\u00e1sleduj\u00edc\u00ed probl\u00e9my:<\/p>\n<ul>\n<li>Vysok\u00e1 m\u00edra odsko\u010den\u00ed<\/li>\n<li>Sn\u00ed\u017een\u00ed zapojen\u00ed e-mailu<\/li>\n<li>Zv\u00fd\u0161en\u00ed po\u010dtu ob\u011bt\u00ed<\/li>\n<li>N\u00e1r\u016fst po\u010dtu st\u00ed\u017enost\u00ed na spam<\/li>\n<\/ul>\n<p>D\u016fsledky \u0161patn\u00e9 hygieny e-mailov\u00fdch seznam\u016f jsou z\u00e1va\u017en\u00e9 a zahrnuj\u00ed po\u0161kozen\u00ed pov\u011bsti va\u0161\u00ed zna\u010dky, za\u0159azen\u00ed na \u010dernou listinu a\/nebo ozna\u010den\u00ed za subjekt, kter\u00fd nedodr\u017euje vl\u00e1dn\u00ed na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f, jako je GDPR a CCPA.<\/p>\n<p>Tyto d\u016fsledky mohou m\u00edt za n\u00e1sledek vysok\u00e9 pokuty a t\u011b\u017ek\u00fd boj o znovuz\u00edsk\u00e1n\u00ed d\u016fv\u011bry spot\u0159ebitel\u016f. Na\u0161t\u011bst\u00ed je snadn\u00e9 se t\u011bmto ne\u00fasp\u011bch\u016fm vyhnout pomoc\u00ed n\u011bkolika jednoduch\u00fdch opat\u0159en\u00ed, kter\u00e1 udr\u017e\u00ed va\u0161i e-mailovou hygienu.<\/p>\n<h2>5 tip\u016f pro e-mailovou hygienu<\/h2>\n<p><strong>1. Investujte do e-mailingu<\/strong><\/p>\n<p>Dobr\u00e1 e-mailov\u00e1 hygiena z\u00e1vis\u00ed na kvalit\u011b zpr\u00e1v ve va\u0161\u00ed datab\u00e1zi. P\u0159id\u00e1v\u00e1n\u00ed e-mail\u016f v\u00e1m pom\u00e1h\u00e1 vyhodnocovat kvalitu va\u0161\u00ed e-mailov\u00e9 datab\u00e1ze a pom\u00e1h\u00e1 v\u00e1m p\u0159id\u00e1vat chyb\u011bj\u00edc\u00ed e-maily nebo nahrazovat \u0161patn\u00e9 e-maily dobr\u00fdmi e-maily ve va\u0161em CRM.<\/p>\n<p>E-mailov\u00e1 p\u0159\u00edloha v\u00e1m tak\u00e9 pom\u016f\u017ee doplnit dal\u0161\u00ed chyb\u011bj\u00edc\u00ed informace o va\u0161ich sou\u010dasn\u00fdch a potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch, nap\u0159\u00edklad demografick\u00e9 \u00fadaje, a umo\u017en\u00ed tak l\u00e9pe p\u0159izp\u016fsobit va\u0161i komunikaci.<\/p>\n<p><strong>2. Up\u0159ednostn\u011bte personalizaci e-mail\u016f\u00a0<\/strong><\/p>\n<p>V\u011bd\u011bli jste, \u017ee personalizovan\u00fd e-mailov\u00fd marketing generuje pr\u016fm\u011brnou n\u00e1vratnost investic 122%? Spot\u0159ebitel\u00e9 budou s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed pokra\u010dovat v kontaktu s va\u0161imi e-maily, pokud budou personalizovan\u00e9 s jejich jm\u00e9nem a budou nab\u00edzet zpr\u00e1vy, kter\u00e9 jsou relevantn\u00ed a specifick\u00e9 pro jejich z\u00e1jem o to, co va\u0161e zna\u010dka nab\u00edz\u00ed.<\/p>\n<p>D\u00edky personalizaci se zlep\u0161uje v\u00fdkonnost va\u0161ich e-mail\u016f, co\u017e posiluje kvalitu va\u0161eho seznamu. Personalizace se dosahuje segmentac\u00ed va\u0161ich e-mail\u016f, kterou si uk\u00e1\u017eeme n\u00ed\u017ee.<\/p>\n<p><strong>3. Odstran\u011bn\u00ed neaktivn\u00edch odb\u011bratel\u016f<\/strong><\/p>\n<p>Neaktivn\u00ed odb\u011bratel\u00e9 mohou va\u0161i datab\u00e1zi zat\u011b\u017eovat, co\u017e m\u00e1 vliv na v\u00fdkonnost va\u0161eho e-mailov\u00e9ho marketingu. Neaktivn\u00ed odb\u011bratel je u\u017eivatel, kter\u00fd po ur\u010ditou dobu, od n\u011bkolika t\u00fddn\u016f po n\u011bkolik m\u011bs\u00edc\u016f, v z\u00e1vislosti na tom, jak \u010dasto pos\u00edl\u00e1te e-mailov\u00e9 kampan\u011b, neinteragoval s \u017e\u00e1dnou z va\u0161ich e-mailov\u00fdch zpr\u00e1v.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee n\u011bkte\u0159\u00ed neaktivn\u00ed odb\u011bratel\u00e9 maj\u00ed st\u00e1le hodnotu a mohou se v budoucnu znovu zapojit do va\u0161\u00ed komunikace.<\/p>\n<p>Chcete-li ur\u010dit, kter\u00e9 neaktivn\u00ed odb\u011bratele si ponechat, doporu\u010dujeme zah\u00e1jit reaktiva\u010dn\u00ed kampa\u0148, kter\u00e1 znovu zachyt\u00ed n\u011bkter\u00e9 z t\u011bch, kte\u0159\u00ed v ned\u00e1vn\u00e9 minulosti neotev\u0159eli va\u0161e zpr\u00e1vy.<\/p>\n<p><strong>4. Zabra\u0148te tomu, aby va\u0161e z\u00e1silky spadly do slo\u017eky nevy\u017e\u00e1dan\u00e9 po\u0161ty.<\/strong><\/p>\n<p>V\u011bd\u011bli jste, \u017ee e-mailov\u00fd spam stoj\u00ed spole\u010dnosti 20,5 miliardy dolar\u016f ro\u010dn\u011b? Nejhor\u0161\u00ed obavou ka\u017ed\u00e9ho obchodn\u00edka s e-maily je proto skon\u010dit ve slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty.<\/p>\n<p>I kdy\u017e se to \u010das od \u010dasu m\u016f\u017ee st\u00e1t i t\u011bm nejlep\u0161\u00edm market\u00e9r\u016fm, u\u017eite\u010dnou taktikou, jak tomu p\u0159edej\u00edt, je ujistit se, \u017ee va\u0161e datab\u00e1ze je aktu\u00e1ln\u00ed a obsahuje aktivn\u00ed odb\u011bratele.<\/p>\n<p>Pravideln\u00e9 \u010di\u0161t\u011bn\u00ed e-mailov\u00e9ho seznamu, odstra\u0148ov\u00e1n\u00ed odskakuj\u00edc\u00edch nebo blokuj\u00edc\u00edch adres jej udr\u017euje v dobr\u00e9m stavu a zaji\u0161\u0165uje, \u017ee va\u0161e marketingov\u00e9 v\u00fdsledky nebudou omezeny \u017e\u00e1dn\u00fdmi probl\u00e9my s doru\u010ditelnost\u00ed.<\/p>\n<p><strong>5. Vytvo\u0159en\u00ed potla\u010dovac\u00edch seznam\u016f<\/strong><\/p>\n<p>Chcete pos\u00edlat e-maily, kter\u00e9 maj\u00ed u va\u0161ich odb\u011bratel\u016f odezvu, tak\u017ee kdy\u017e od v\u00e1s odb\u011bratel\u00e9 ji\u017e necht\u011bj\u00ed sly\u0161et, va\u0161e e-mailov\u00e9 marketingov\u00e9 operace by m\u011bly toto rozhodnut\u00ed podpo\u0159it.<\/p>\n<p>Seznam potla\u010den\u00fdch e-mail\u016f obsahuje e-mailov\u00e9 adresy, kter\u00e9 se odhl\u00e1sily z odb\u011bru nebo ozna\u010dily va\u0161e e-maily jako spam. Dobr\u00fd seznam pro potla\u010den\u00ed by m\u011bl obsahovat tak\u00e9 e-mailov\u00e9 adresy, kter\u00e9 se vr\u00e1tily.<\/p>\n<p>Vysok\u00e9 procento vr\u00e1cen\u00fdch zpr\u00e1v je z\u0159ejm\u00fdm znamen\u00edm, \u017ee je t\u0159eba zlep\u0161it e-mailovou hygienu. \u010cast\u00e9 odrazy mohou tak\u00e9 v\u00e9st k tomu, \u017ee se v\u00e1\u0161 odes\u00edlatel dostane na seznam nevy\u017e\u00e1dan\u00e9 po\u0161ty. Vytvo\u0159en\u00edm seznamu potla\u010den\u00fdch zpr\u00e1v zachov\u00e1te dobrou pov\u011bst sv\u00e9 dom\u00e9ny a IP adresy, vyhnete se sankc\u00edm CAN-SPAM a vyhnete se slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00e1 hygiena je proces \u00fadr\u017eby e-mailov\u00e9 datab\u00e1ze odstra\u0148ov\u00e1n\u00edm star\u00fdch nebo nespr\u00e1vn\u00fdch e-mailov\u00fdch adres a jejich nahrazov\u00e1n\u00edm ov\u011b\u0159en\u00fdmi, akceptovan\u00fdmi a dostupn\u00fdmi e-mailov\u00fdmi adresami.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 estrategias probadas para una correcta higiene de tu lista de emails - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/5-osvedcenych-strategii-pro-spravnou-hygienu-e-mailovych-seznamu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 estrategias probadas para una correcta higiene de tu lista de emails - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La higiene del email es el proceso de mantenimiento de una base de datos de email mediante la eliminaci\u00f3n de las direcciones incorrectas o antiguas y su sustituci\u00f3n por direcciones de email verificadas, aceptadas y 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