{"id":6895,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6895"},"modified":"2024-01-09T16:39:03","modified_gmt":"2024-01-09T14:39:03","slug":"klicove-soucasti-prospektoveho-e-mailu-ktere-byste-nikdy-nemeli-vynechat","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/componentes-claves-de-un-email-de-prospeccion-que-nunca-deben-faltar\/masterbase\/","title":{"rendered":"Kl\u00ed\u010dov\u00e9 sou\u010d\u00e1sti prospektov\u00e9ho e-mailu, kter\u00e9 nesm\u00ed nikdy chyb\u011bt"},"content":{"rendered":"<p>Z\u00edsk\u00e1n\u00ed odpov\u011bd\u00ed na va\u0161e prodejn\u00ed prospektov\u00e9 zpr\u00e1vy je t\u011b\u017e\u0161\u00ed ne\u017e kdy jindy: podle ned\u00e1vn\u00e9 studie je pr\u016fm\u011brn\u00e1 m\u00edra odpov\u011bd\u00ed na tyto studen\u00e9 mailingy pouze 8,5%. Dobrou zpr\u00e1vou je, \u017ee 8 z 10 kupuj\u00edc\u00edch st\u00e1le d\u00e1v\u00e1 p\u0159ednost kontaktov\u00e1n\u00ed e-mailem.<\/p>\n<p>Chcete-li v\u0161ak usp\u011bt v dne\u0161n\u00edm konkuren\u010dn\u00edm prodejn\u00edm prost\u0159ed\u00ed, mus\u00edte zaujmout c\u00edlen\u011bj\u0161\u00ed p\u0159\u00edstup a zajistit, abyste oslovili spr\u00e1vn\u00e9 kupuj\u00edc\u00ed spr\u00e1vn\u00fdm sd\u011blen\u00edm ve spr\u00e1vn\u00fd \u010das.<\/p>\n<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat 5 kl\u00ed\u010dov\u00fdmi slo\u017ekami efektivn\u00edch prospektov\u00fdch e-mail\u016f.<\/p>\n<h2>Co je to prodejn\u00ed vyhled\u00e1vac\u00ed e-mail?<\/h2>\n<p>Prospektov\u00e1 zpr\u00e1va slou\u017e\u00ed k zah\u00e1jen\u00ed konverzace s potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem. Je pova\u017eov\u00e1na za studen\u00fd kontakt, proto\u017ee obchodn\u00ed z\u00e1stupce p\u0159\u00edjemce nezn\u00e1. C\u00edlem je p\u0159edstavit sebe a svou spole\u010dnost, vzbudit z\u00e1jem a znalosti o va\u0161em produktu a v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b zajistit sch\u016fzku, na kter\u00e9 budou projedn\u00e1ny pot\u0159eby potenci\u00e1ln\u00edho z\u00e1kazn\u00edka.<\/p>\n<p>Personalizace, na\u010dasov\u00e1n\u00ed a relevance pro p\u0159\u00edjemce mohou znamenat rozd\u00edl mezi t\u00edm, zda dostanete odpov\u011b\u010f, nebo skon\u010d\u00edte ve slo\u017ece spamu. Nap\u0159\u00edklad na zpr\u00e1vy odeslan\u00e9 ve v\u0161edn\u00ed dny mezi 13. a 16. hodinou p\u0159ich\u00e1z\u00ed nejv\u00edce odpov\u011bd\u00ed, zat\u00edmco na zpr\u00e1vy odeslan\u00e9 v p\u00e1tek a o v\u00edkendu jich b\u00fdv\u00e1 nejm\u00e9n\u011b.<\/p>\n<p>Pokud chcete napsat \u00fa\u010dinn\u00e9 prodejn\u00ed sd\u011blen\u00ed, mus\u00edte se o to sna\u017eit. \u010casto to znamen\u00e1 v\u011bnovat \u010das zahrnut\u00ed jedine\u010dn\u00fdch informac\u00ed o va\u0161em potenci\u00e1ln\u00edm z\u00e1kazn\u00edkovi a ur\u010den\u00ed optim\u00e1ln\u00edho na\u010dasov\u00e1n\u00ed pro va\u0161e konkr\u00e9tn\u00ed publikum.<\/p>\n<h2>5 kl\u00ed\u010dov\u00fdch prvk\u016f efektivn\u00edho e-mailu pro vyhled\u00e1v\u00e1n\u00ed prodejc\u016f<\/h2>\n<p>Ujist\u011bte se, \u017ee va\u0161e prospektov\u00e9 zpr\u00e1vy obsahuj\u00ed n\u00e1sleduj\u00edc\u00ed prvky:<\/p>\n<p><strong>1. Atraktivn\u00ed p\u0159edm\u011bt<\/strong><\/p>\n<p>P\u0159edm\u011bt je kl\u00ed\u010dov\u00fd pro upout\u00e1n\u00ed pozornosti potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Studie ukazuj\u00ed, \u017ee 33% lid\u00ed otev\u00edr\u00e1 zpr\u00e1vy pouze na z\u00e1klad\u011b p\u0159edm\u011btu. A podle spole\u010dnosti Yes Lifecycle Marketing maj\u00ed e-maily s personalizovan\u00fdmi p\u0159edm\u011bty o 50% vy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed.<\/p>\n<p>Mezi dal\u0161\u00ed techniky, kter\u00e9 prokazateln\u011b zvy\u0161uj\u00ed m\u00edru otev\u0159en\u00ed, pat\u0159\u00ed p\u0159id\u00e1n\u00ed ot\u00e1zky, emoji nebo \u010d\u00edsel do p\u0159edm\u011btu. Pou\u017eit\u00ed emoji z\u00e1vis\u00ed na tom, zda se zam\u011b\u0159ujete na koncov\u00e9ho spot\u0159ebitele (B2C), nebo na firmy (B2B): v prvn\u00edm p\u0159\u00edpad\u011b je vhodn\u011bj\u0161\u00ed.<\/p>\n<p><strong>2. Zam\u011b\u0159en\u00ed na hodnotu<\/strong><\/p>\n<p>Pokud se ve va\u0161em sd\u011blen\u00ed neobjev\u00ed nic, co by se t\u00fdkalo z\u00e1jm\u016f va\u0161eho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka, m\u016f\u017eete si b\u00fdt jisti, \u017ee ho nemotivujete. Po\u010d\u00ednaje prvn\u00ed v\u011btou zd\u016frazn\u011bte v\u00fdhody a hodnotu, kterou m\u016f\u017ee od va\u0161eho produktu z\u00edskat. Nezapome\u0148te zd\u016fraznit, jak m\u016f\u017ee vy\u0159e\u0161it jejich konkr\u00e9tn\u00ed probl\u00e9my nebo zlep\u0161it jejich situaci.<\/p>\n<p>Abyste to \u00fasp\u011b\u0161n\u011b zvl\u00e1dli, mus\u00edte v\u011bnovat n\u011bjak\u00fd \u010das d\u016fkladn\u00e9mu pr\u016fzkumu potenci\u00e1ln\u00edho klienta, abyste se dozv\u011bd\u011bli o rozsahu jeho \u010dinnosti, jeho slab\u00fdch str\u00e1nk\u00e1ch a jeho specifick\u00fdch pot\u0159eb\u00e1ch. Trocha pr\u016fzkumu v\u00e1m m\u016f\u017ee u\u0161et\u0159it dlouhou cestu.<\/p>\n<p><strong>3. Kr\u00e1tk\u00e9 zpr\u00e1vy<\/strong><\/p>\n<p>Dal\u0161\u00edm faktorem, kter\u00fd je t\u0159eba m\u00edt na pam\u011bti p\u0159i psan\u00ed studen\u00e9ho e-mailu, je to, \u017ee p\u0159\u00edjemci pos\u00edl\u00e1te n\u011bco, o co nepo\u017e\u00e1dal, co\u017e znamen\u00e1, \u017ee pokud se rozhodne e-mail otev\u0159\u00edt, mus\u00edte se rychle dostat do pop\u0159ed\u00ed a rychle se vyj\u00e1d\u0159it.<\/p>\n<p>Pokud je zpr\u00e1va p\u0159\u00edli\u0161 dlouh\u00e1, z\u00e1jemce si ji nep\u0159e\u010dte. A\u010dkoli neexistuje \u017e\u00e1dn\u00e9 pevn\u00e9 pravidlo, pokud jde o d\u00e9lku prodejn\u00edho prospektov\u00e9ho e-mailu, obecn\u011b plat\u00ed, \u017ee \u010d\u00edm krat\u0161\u00ed, t\u00edm lep\u0161\u00ed. Sna\u017ete se, aby va\u0161e prospektivn\u00ed zpr\u00e1vy nem\u011bly v\u00edce ne\u017e 200 slov (ale op\u011bt plat\u00ed, \u017ee m\u00e9n\u011b je v\u00edce).<\/p>\n<p><strong>4. Personalizace a relevance<\/strong><\/p>\n<p>Jak ji\u017e bylo zm\u00edn\u011bno v\u00fd\u0161e, personalizace je z\u00e1sadn\u00ed, pokud o\u010dek\u00e1v\u00e1te, \u017ee prodejn\u00ed prospektov\u00fd e-mail p\u0159inese v\u00fdsledky. Je to \u00fa\u010dinn\u00e1 taktika, d\u00edky n\u00ed\u017e se va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci c\u00edt\u00ed cen\u011bni a kter\u00e1 m\u016f\u017ee v pr\u016fm\u011bru zv\u00fd\u0161it m\u00edru odezvy o 17%. Chcete-li v e-mailov\u00e9 schr\u00e1nce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f skute\u010dn\u011b vyniknout, mus\u00edte ka\u017ed\u00fd e-mail ud\u011blat tak, aby zn\u011bl, jako by byl vytvo\u0159en speci\u00e1ln\u011b pro n\u011b a jen pro n\u011b.<\/p>\n<p>Dbejte na to, abyste sv\u00e1 sd\u011blen\u00ed p\u0159izp\u016fsobili konkr\u00e9tn\u00edmu p\u0159\u00edjemci a uk\u00e1zali, \u017ee rozum\u00edte jeho pot\u0159eb\u00e1m a probl\u00e9m\u016fm. Dobr\u00fdm za\u010d\u00e1tkem je uveden\u00ed jm\u00e9na, pracovn\u00ed pozice a n\u00e1zvu spole\u010dnosti, ale m\u016f\u017eete je oslovit je\u0161t\u011b p\u0159\u00edm\u011bji a poblahop\u0159\u00e1t jim k ned\u00e1vn\u00e9mu z\u00edsk\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f nebo k nov\u00e9 pozici, p\u0159\u00edpadn\u011b je pochv\u00e1lit za ned\u00e1vn\u00fd \u010dl\u00e1nek nebo zaj\u00edmav\u00fd p\u0159\u00edsp\u011bvek na LinkedIn. Nezapome\u0148te, \u017ee jste si je p\u0159edem nastudovali.<\/p>\n<p>Profesion\u00e1ln\u00ed tip: Nastavte si upozorn\u011bn\u00ed, abyste mohli sledovat potenci\u00e1ln\u00ed z\u00e1jemce a dost\u00e1vat e-mailov\u00e1 ozn\u00e1men\u00ed, kdy\u017e spole\u010dnost z\u00edsk\u00e1 pen\u00edze, objev\u00ed se v novin\u00e1ch nebo p\u0159ijme nov\u00e9 veden\u00ed.<\/p>\n<p><strong>5. Zahr\u0148te v\u00fdzvu k akci<\/strong><\/p>\n<p>Nikdy byste nem\u011bli pos\u00edlat e-mailov\u00e9 zpr\u00e1vy typu \"jen kontrola\", kter\u00e9 nep\u0159in\u00e1\u0161ej\u00ed potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi \u017e\u00e1dnou hodnotu: v\u0161echny e-mailov\u00e9 zpr\u00e1vy by m\u011bly pom\u00e1hat v prodejn\u00edm procesu. Zva\u017ete, zda do sv\u00e9 p\u0159\u00ed\u0161t\u00ed chladn\u00e9 e-mailov\u00e9 zpr\u00e1vy neza\u0159adit CTA (v\u00fdzvu k akci) \"zalo\u017eenou na z\u00e1jmu\", kter\u00e1 bude p\u0159izp\u016fsobena konkr\u00e9tn\u00edm z\u00e1jm\u016fm nebo preferenc\u00edm p\u0159\u00edjemce, a nikoli obecnou CTA, jako je nap\u0159\u00edklad \"kup te\u010f\".<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno: pokud mo\u017eno se potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f neptejte, co si mysl\u00ed nebo zda si cht\u011bj\u00ed sjednat sch\u016fzku, ale pou\u017eijte CTA zalo\u017een\u00e9 na z\u00e1jmu.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-aumentar-sus-ventas-de-e-commerce-con-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b01f461ea3dd0010b0ca6f\/z0qbq7gmkwwo5jd3e2b3srlac4tmtcja5x443wjlkiwxyiq687fb5erzm4q5hv18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Z\u00edsk\u00e1n\u00ed odpov\u011bd\u00ed na va\u0161e prodejn\u00ed prospektov\u00e9 zpr\u00e1vy je t\u011b\u017e\u0161\u00ed ne\u017e kdy jindy: podle ned\u00e1vn\u00e9 studie je pr\u016fm\u011brn\u00e1 m\u00edra odpov\u011bd\u00ed na tyto studen\u00e9 mailingy pouze 8,5%.<\/p>","protected":false},"author":239642484,"featured_media":7001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Componentes claves de un email de prospecci\u00f3n que nunca deben faltar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/klicove-soucasti-prospektoveho-e-mailu-ktere-byste-nikdy-nemeli-vynechat\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Componentes claves de un email de prospecci\u00f3n que nunca deben faltar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conseguir respuestas a tus mensajes de prospecci\u00f3n de ventas es m\u00e1s dif\u00edcil que nunca: seg\u00fan un estudio reciente, la tasa media de respuesta a estos env\u00edos en fr\u00edo es de s\u00f3lo el 8,5%.\" \/>\n<meta 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