{"id":6885,"date":"2023-05-16T21:43:41","date_gmt":"2023-05-16T18:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6885"},"modified":"2024-01-09T16:40:35","modified_gmt":"2024-01-09T14:40:35","slug":"pruzkumy-jak-otevrit-srdce-svych-odberatelu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/encuestas-la-forma-de-abrir-el-corazon-de-tus-suscriptores\/masterbase\/","title":{"rendered":"Pr\u016fzkumy: Zp\u016fsob, jak otev\u0159\u00edt srdce sv\u00fdch odb\u011bratel\u016f"},"content":{"rendered":"<p>Pro z\u00edsk\u00e1n\u00ed relevantn\u00edch informac\u00ed od z\u00e1kazn\u00edk\u016f nen\u00ed nic lep\u0161\u00edho ne\u017e pr\u016fzkumy. Zeptejte se sv\u00fdch odb\u011bratel\u016f, co cht\u011bj\u00ed. V tom je jejich s\u00edla.<\/p>\n<p>Zde jsou t\u0159i r\u016fzn\u00e9 zp\u016fsoby, jak vyu\u017e\u00edt pr\u016fzkumy - dokonce i pr\u016fzkumy s jednou ot\u00e1zkou - k dosa\u017een\u00ed tohoto c\u00edle.<\/p>\n<h2>1. Kouzeln\u00fd e-mail<\/h2>\n<p>Jedn\u00e1 se o nejjednodu\u0161\u0161\u00ed ze t\u0159\u00ed technik a nejrychleji nastavitelnou. Jedin\u00e9, co mus\u00edte ud\u011blat, je polo\u017eit sv\u00fdm odb\u011bratel\u016fm ot\u00e1zku v uv\u00edtac\u00edm e-mailu, kter\u00fd jim po\u0161lete. M\u016f\u017eete z\u00edskat 15% a\u017e 30% nov\u00fdch odb\u011bratel\u016f, kte\u0159\u00ed v\u00e1m odpov\u00ed na uv\u00edtac\u00ed e-mail a sd\u011bl\u00ed v\u00e1m, co by cht\u011bli v\u011bd\u011bt nejv\u00edce.<\/p>\n<p>Po kliknut\u00ed na odkaz v potvrzovac\u00edm e-mailu m\u016f\u017ee odb\u011bratel nap\u0159\u00edklad:<\/p>\n<ul>\n<li>Pod\u00edvejte se na z\u00e1v\u011bre\u010dnou potvrzovac\u00ed str\u00e1nku na sv\u00e9m webu, kde jim m\u016f\u017eete poskytnout p\u0159\u00edstup ke sta\u017een\u00ed bezplatn\u00e9 zpr\u00e1vy, kterou m\u016f\u017eete nab\u00eddnout (v\u0159ele doporu\u010dujeme).<\/li>\n<\/ul>\n<ul>\n<li>Obdr\u017e\u00edte e-mail ve zn\u011bn\u00ed: \"D\u011bkuji, \u017ee jste se p\u0159ihl\u00e1sili k odb\u011bru m\u00fdch bezplatn\u00fdch t\u00fddenn\u00edch e-mailov\u00fdch aktualizac\u00ed, mohli byste mi ud\u011blat laskavost, odpov\u011bd\u011bt na tento e-mail a sd\u011blit mi, jak\u00e1 je va\u0161e nejv\u011bt\u0161\u00ed ot\u00e1zka t\u00fdkaj\u00edc\u00ed se ... (cokoli chcete v\u011bd\u011bt o sv\u00fdch klientech)? Va\u0161i odpov\u011b\u010f pou\u017eiji k vytvo\u0159en\u00ed dal\u0161\u00edch materi\u00e1l\u016f pro tyto str\u00e1nky. Pomohli byste mn\u011b, sob\u011b i v\u0161em u\u017eivatel\u016fm. Tak to zkuste: odpov\u011bzte a \u0159ekn\u011bte mi, co chcete v\u011bd\u011bt. D\u011bkuji v\u00e1m.<\/li>\n<\/ul>\n<p>N\u00e1pady, kter\u00e9 z t\u011bchto reakc\u00ed z\u00edsk\u00e1te, v\u00e1m pomohou vytv\u00e1\u0159et obsah s mnohem lep\u0161\u00edmi v\u00fdsledky ne\u017e b\u011b\u017en\u00e9 p\u0159\u00edsp\u011bvky a aktualizace.<\/p>\n<p>P\u0159im\u011bjete lidi, aby v\u00e1m \u0159ekli, co opravdu cht\u011bj\u00ed v\u011bd\u011bt, a to t\u00e9m\u011b\u0159 s nulov\u00fdmi n\u00e1klady.<\/p>\n<p><strong>Pro\u010d to funguje?<\/strong><\/p>\n<p>Proto\u017ee jsou vysoce anga\u017eovan\u00ed: pr\u00e1v\u011b se p\u0159ihl\u00e1sili do va\u0161eho e-mailov\u00e9ho seznamu, a proto jsou dychtiv\u00ed dost\u00e1vat informace od va\u0161\u00ed spole\u010dnosti. Maj\u00ed velk\u00e9 nad\u011bje.<\/p>\n<p>Uv\u00edtac\u00ed e-maily jsou otev\u00edr\u00e1ny a maj\u00ed vy\u0161\u0161\u00ed m\u00edru odezvy ne\u017e prakticky jak\u00fdkoli jin\u00fd typ e-mailu (snad s v\u00fdjimkou transak\u010dn\u00edch e-mail\u016f). Proto jsou tak cenn\u00e9.<\/p>\n<p>Bu\u010fte pokorn\u00ed. Po\u017e\u00e1dejte o pomoc. Tato technika velmi dob\u0159e funguje na soci\u00e1ln\u00edch s\u00edt\u00edch. Lid\u00e9 r\u00e1di pom\u00e1haj\u00ed. Pokud k v\u00e1m m\u00e1 va\u0161e publikum pozitivn\u00ed vztah, bude cht\u00edt pom\u00e1hat je\u0161t\u011b v\u00edce. Kdy\u017e se jim poda\u0159\u00ed b\u00fdt n\u00e1pomocn\u00ed a vyj\u00e1d\u0159it sv\u016fj n\u00e1zor na n\u011bco, vn\u00edmaj\u00ed to jako \u00fasp\u011bch.<\/p>\n<h2>2. T\u0159i magick\u00e9 ot\u00e1zky<\/h2>\n<p>Polo\u017ete si 3 z\u00e1kladn\u00ed ot\u00e1zky:<\/p>\n<ol>\n<li>Jak\u00e1 je va\u0161e nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zka t\u00fdkaj\u00edc\u00ed se X (textov\u00e9 pole pro odpov\u011b\u010f)?<\/li>\n<li>Bylo pro v\u00e1s obt\u00ed\u017en\u00e9 naj\u00edt o n\u011bm informace? Ohodno\u0165te pros\u00edm od 1 do 5, p\u0159i\u010dem\u017e 1 je nejjednodu\u0161\u0161\u00ed a 5 nejobt\u00ed\u017en\u011bj\u0161\u00ed.<\/li>\n<li>Co v\u00e1s vedlo k tomu, \u017ee jste dnes za\u010dali hledat (textov\u00e9 pole pro odpov\u011b\u010f)?<\/li>\n<\/ol>\n<p>Tento form\u00e1t dotazn\u00edku byl navr\u017een pro n\u00e1borov\u00e9 str\u00e1nky (\"Co v\u00e1s p\u0159im\u011blo za\u010d\u00edt hledat?\"). Tyto ot\u00e1zky v\u0161ak funguj\u00ed i pro e-mailov\u00e9 zpr\u00e1vy a zobrazovan\u00e9 reklamy. Zkuste zm\u011bnit formulaci na \"Co v\u00e1s motivovalo k z\u00e1jmu o X?<\/p>\n<p>A\u010dkoli se tento pr\u016fzkum zd\u00e1 b\u00fdt jednoduch\u00fd, m\u00e1 n\u011bkolik siln\u00fdch str\u00e1nek. Za prv\u00e9, obsahuje pouze t\u0159i ot\u00e1zky. \u010c\u00edm m\u00e9n\u011b ot\u00e1zek v pr\u016fzkumu polo\u017e\u00edte, t\u00edm l\u00e9pe. \u010casto se hodn\u011b \u0159e\u0161\u00ed, jak\u00e9 ot\u00e1zky polo\u017eit, a mnoho pr\u016fzkum\u016f nakonec obsahuje kolem 5 nebo 7 ot\u00e1zek. Tento pr\u016fzkum je velmi kr\u00e1tk\u00fd, ale z\u00edsk\u00e1 hodn\u011b odpov\u011bd\u00ed.<\/p>\n<p>Dosahuje<\/p>\n<p>a) Znalost toho, co lid\u00e9 skute\u010dn\u011b cht\u011bj\u00ed<\/p>\n<p>b) Zjist\u011bte, zda je t\u011b\u017ek\u00e9 naj\u00edt to, co jste hledali. Tato ot\u00e1zka v\u00e1s odli\u0161\u00ed od zbytku trhu a pom\u016f\u017ee v\u00e1m ji prom\u011bnit v prodej.<\/p>\n<p>c) T\u0159et\u00ed ot\u00e1zka se zd\u00e1 b\u00fdt na prvn\u00ed pohled pon\u011bkud zvl\u00e1\u0161tn\u00ed, dokud jeden z t\u011bchto pr\u016fzkum\u016f skute\u010dn\u011b neprovedete. Je to ta, kter\u00e1 m\u011b\u0159\u00ed, jak zoufal\u00fd (nebo motivovan\u00fd) je n\u011bkdo p\u0159i hled\u00e1n\u00ed informac\u00ed. Je \u00fa\u017easn\u00e9, s jakou podrobnost\u00ed n\u011bkte\u0159\u00ed lid\u00e9 na tuto ot\u00e1zku odpov\u00eddaj\u00ed. Ve skute\u010dnosti se m\u011b\u0159\u00ed po\u010det slov v odpov\u011bd\u00edch, aby bylo mo\u017en\u00e9 je kvantifikovat a bodovat.<\/p>\n<h2>3. Pr\u016fzkumy o p\u0159ed\u010dasn\u00e9m ukon\u010den\u00ed studia<\/h2>\n<p>Spo\u010d\u00edv\u00e1 v dotazov\u00e1n\u00ed lid\u00ed, pro\u010d se odhl\u00e1sili ze seznamu odb\u011bratel\u016f.<\/p>\n<p>P\u0159\u00edklad:<\/p>\n<p>Sd\u011blte n\u00e1m pros\u00edm, pro\u010d si p\u0159ejete odhl\u00e1sit se z na\u0161eho seznamu:<\/p>\n<ul>\n<li>Obsah, kter\u00fd dost\u00e1v\u00e1m, u\u017e pro m\u011b nen\u00ed relevantn\u00ed.<\/li>\n<li>Od t\u00e9to spole\u010dnosti dost\u00e1v\u00e1m hodn\u011b po\u0161ty<\/li>\n<li>Obecn\u011b dost\u00e1v\u00e1m hodn\u011b e-mail\u016f<\/li>\n<li>Nevztahuje se na m\u011b<\/li>\n<li>Nepamatuji si, \u017ee bych dal svolen\u00ed k pos\u00edl\u00e1n\u00ed zpr\u00e1v.<\/li>\n<li>Dal\u0161\u00ed<\/li>\n<\/ul>\n<p>P\u0159estali jste se zaj\u00edmat o to, pro\u010d se n\u011bkte\u0159\u00ed z va\u0161ich odb\u011bratel\u016f v posledn\u00ed dob\u011b odhl\u00e1sili z odb\u011bru? Znalost d\u016fvod\u016f jejich odchodu v\u00e1m m\u016f\u017ee pomoci p\u0159i rozhodov\u00e1n\u00ed, jak\u00fd obsah vytvo\u0159it... t\u00e9m\u011b\u0159 stejn\u011b jako to, co v\u00e1m \u0159eknou va\u0161i nov\u00ed odb\u011bratel\u00e9.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-partir-con-encuestas-online\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1010\/6463e5854dbd090012a9569c\/wirzpplspoqxxllcy793uad1l9mizcuh947ubpt5s98hukn8bee3xm258ddg4o0r\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pro z\u00edsk\u00e1n\u00ed relevantn\u00edch informac\u00ed od z\u00e1kazn\u00edk\u016f nen\u00ed nic lep\u0161\u00edho ne\u017e pr\u016fzkumy. Zeptejte se sv\u00fdch odb\u011bratel\u016f, co cht\u011bj\u00ed. V tom je jejich s\u00edla.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. Preguntar a tus suscriptores lo que quieren. Ese es su poder.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T18:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores\",\"datePublished\":\"2023-05-16T18:43:41+00:00\",\"dateModified\":\"2024-01-09T14:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"name\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"datePublished\":\"2023-05-16T18:43:41+00:00\",\"dateModified\":\"2024-01-09T14:40:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"width\":600,\"height\":400,\"caption\":\"encuestas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pr\u016fzkumy: zp\u016fsob, jak otev\u0159\u00edt srdce va\u0161ich odb\u011bratel\u016f - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae","og_description":"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. Preguntar a tus suscriptores lo que quieren. Ese es su poder.\u00a0","og_url":"https:\/\/masterbase.com\/cs\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-05-16T18:43:41+00:00","article_modified_time":"2024-01-09T14:40:35+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores","datePublished":"2023-05-16T18:43:41+00:00","dateModified":"2024-01-09T14:40:35+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"wordCount":790,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","url":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","name":"Pr\u016fzkumy: zp\u016fsob, jak otev\u0159\u00edt srdce va\u0161ich odb\u011bratel\u016f - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","datePublished":"2023-05-16T18:43:41+00:00","dateModified":"2024-01-09T14:40:35+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","width":600,"height":400,"caption":"encuestas"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ja\/%e8%b3%bc%e8%aa%ad%e8%80%85%e3%81%ae%e5%bf%83%e3%82%92%e9%96%8b%e3%81%8f%e6%96%b9%e6%b3%95%e3%82%92%e8%aa%bf%e6%9f%bb%e3%81%99%e3%82%8b\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1N3","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6885"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6885\/revisions"}],"predecessor-version":[{"id":7055,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6885\/revisions\/7055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7053"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}