{"id":6880,"date":"2023-04-11T21:43:00","date_gmt":"2023-04-11T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6880"},"modified":"2026-04-10T00:56:13","modified_gmt":"2026-04-09T21:56:13","slug":"pouzijte-zapojeni-k-segmentaci-seznamu-kontaktu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/utiliza-el-compromiso-para-segmentar-tu-lista-de-contactos\/masterbase\/","title":{"rendered":"Vyu\u017eijte zapojen\u00ed k segmentaci seznamu kontakt\u016f"},"content":{"rendered":"<p>Zapojen\u00ed je svat\u00fdm gr\u00e1lem va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 komunikace. Tento \u010dl\u00e1nek v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na nejobl\u00edben\u011bj\u0161\u00ed faktory zapojen\u00ed.<\/p>\n<h2>Co je to zapojen\u00ed v e-mailov\u00e9m marketingu?<\/h2>\n<p>Je to jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch metrik v e-mailov\u00e9m marketingu. V tomto kontextu zapojen\u00edm rozum\u00edme to, zda na\u0161e kontakty otev\u00edraj\u00ed a klikaj\u00ed na odkazy v na\u0161ich e-mailech.<\/p>\n<p>Kdy\u017e lid\u00e9 otev\u0159ou a kliknou na odkazy ve zpr\u00e1v\u011b, znamen\u00e1 to pravd\u011bpodobn\u011b, \u017ee ji pova\u017euj\u00ed za relevantn\u00ed, zaj\u00edmavou a u\u017eite\u010dnou.<\/p>\n<h2>Co ovliv\u0148uje zapojen\u00ed v e-mailov\u00e9m marketingu?<\/h2>\n<p>K zapojen\u00ed kontakt\u016f p\u0159isp\u00edv\u00e1 mnoho faktor\u016f. \u010c\u00edm d\u00e9le udr\u017euj\u00ed vztah s va\u0161\u00ed zna\u010dkou, t\u00edm v\u00edce m\u016f\u017eete proniknout do detail\u016f. Doporu\u010dujeme v\u0161ak zam\u011b\u0159it se na n\u00e1sleduj\u00edc\u00ed t\u0159i:<\/p>\n<ol>\n<li><strong style=\"font-weight: bold;\">Relevance<\/strong>Pro\u010d by se lid\u00e9 m\u011bli p\u0159ihl\u00e1sit k odb\u011bru va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 komunikace?<\/li>\n<li><strong style=\"font-weight: bold;\">V\u00fdzva k akci<\/strong>V\u011bd\u00ed va\u0161e kontakty, co od nich o\u010dek\u00e1v\u00e1te? Pl\u00e1nujete ka\u017ed\u00fd e-mail s jasnou v\u00fdzvou k akci?<\/li>\n<li><strong style=\"font-weight: bold;\">Frekvence<\/strong>Pos\u00edl\u00e1te spr\u00e1vn\u00e9 mno\u017estv\u00ed informac\u00ed a nach\u00e1z\u00edte se na pomez\u00ed mezi ne p\u0159\u00edli\u0161 mal\u00fdm a ne p\u0159\u00edli\u0161 velk\u00fdm mno\u017estv\u00edm?<\/li>\n<\/ol>\n<h2>Co je to c\u00edlen\u00e1 e-mailov\u00e1 kampa\u0148?<\/h2>\n<p>\u00dakolem e-mailov\u00fdch market\u00e9r\u016f je pos\u00edlat spr\u00e1vn\u00e9 zpr\u00e1vy spr\u00e1vn\u00fdm lidem ve spr\u00e1vn\u00fd \u010das. Hromadn\u00e9 rozes\u00edl\u00e1n\u00ed v\u0161em kontakt\u016fm na seznamu nep\u0159in\u00e1\u0161\u00ed nejlep\u0161\u00ed obchodn\u00ed v\u00fdsledky. S ve\u0161ker\u00fdmi marketingov\u00fdmi technologiemi, kter\u00e9 jsou dnes k dispozici, tento p\u0159\u00edstup jednodu\u0161e nesta\u010d\u00ed.<\/p>\n<p>Jednou z technik, kter\u00e9 znamenaj\u00ed velk\u00fd skok sm\u011brem k zapojen\u00ed, je segmentace. Segmentace seznamu kontakt\u016f znamen\u00e1 seskupen\u00ed kontakt\u016f podle jejich vlastnost\u00ed, pot\u0159eb a preferenc\u00ed.<\/p>\n<p>Pe\u010dliv\u00e1 segmentace v\u00e1m umo\u017en\u00ed diverzifikovat e-mailovou marketingovou komunikaci a pos\u00edlat relevantn\u00ed e-maily ur\u010dit\u00fdm skupin\u00e1m kontakt\u016f.<\/p>\n<p>Na z\u00e1klad\u011b \u00fadaj\u016f o chov\u00e1n\u00ed (kliknut\u00ed) m\u016f\u017eete ur\u010dit preference jednotliv\u00fdch kontakt\u016f a podle toho vytvo\u0159it segmenty. M\u016f\u017eete automaticky identifikovat a seskupit kontakty, kter\u00e9 se nap\u0159\u00edklad zaj\u00edmaj\u00ed o produkty A, B nebo C pro ur\u010ditou v\u011bkovou skupinu, pohlav\u00ed nebo chov\u00e1n\u00ed.<\/p>\n<h2>Jak segmentovat seznam kontakt\u016f podle zapojen\u00ed<\/h2>\n<p>Existuje n\u011bkolik zp\u016fsob\u016f, jak sledovat zapojen\u00ed kontakt\u016f. Jedn\u00edm z nich je kliknut\u00ed. Tato kliknut\u00ed lze kategorizovat na z\u00e1klad\u011b sk\u00f3re zapojen\u00ed. Na z\u00e1klad\u011b \u00fadaj\u016f v re\u00e1ln\u00e9m \u010dase za\u0159azujeme kontakty do ur\u010dit\u00e9 \u00farovn\u011b zapojen\u00ed v\u00fdb\u011brem z p\u011btistup\u0148ov\u00e9 \u0161k\u00e1ly:<\/p>\n<p>Nezaujat\u00fd - v\u016fbec se nezaj\u00edm\u00e1 o p\u0159edlo\u017een\u00fd obsah<\/p>\n<p>V ohro\u017een\u00ed<\/p>\n<p>Neutr\u00e1ln\u00ed<\/p>\n<p>Z\u00e1vazky<\/p>\n<p>Vysoce anga\u017eovan\u00fd: aktivn\u011b reaguje na zpr\u00e1vy, otev\u00edr\u00e1 je a klik\u00e1 na odkazy.<\/p>\n<h2>Co m\u016f\u017eete ud\u011blat se segmenty kontakt\u016f na z\u00e1klad\u011b jejich zapojen\u00ed?<\/h2>\n<p>Podrobn\u00e9 sledov\u00e1n\u00ed m\u00edry zapojen\u00ed v\u00e1m umo\u017en\u00ed zjistit, co je ve va\u0161em e-mailov\u00e9m marketingu spr\u00e1vn\u011b a co ne. Zkoumejte poznatky a p\u0159izp\u016fsobte komunikaci pot\u0159eb\u00e1m a preferenc\u00edm sv\u00fdch kontakt\u016f.<\/p>\n<p>Pro ka\u017edou skupinu kontakt\u016f pak m\u016f\u017eete vytvo\u0159it e-maily, abyste co nejrelevantn\u011bji zv\u00fd\u0161ili jejich \u00fa\u010dast.<\/p>\n<ul>\n<li><strong style=\"font-weight: bold;\">Nez\u00e1vazn\u011b<\/strong>: Zah\u00e1jen\u00ed reaktiva\u010dn\u00ed kampan\u011b. Odstra\u0148te kontakty, kter\u00e9 dlouhodob\u011b nereaguj\u00ed, abyste udr\u017eeli spr\u00e1vnou hygienu seznamu kontakt\u016f.<\/li>\n<li><strong style=\"font-weight: bold;\">Ohro\u017een\u00ed:<\/strong>\u00a0Zeptejte se na jejich n\u00e1zor. Mo\u017en\u00e1 byste m\u011bli ve sv\u00e9m e-mailov\u00e9m marketingov\u00e9m programu n\u011bco zm\u011bnit.<\/li>\n<li><strong style=\"font-weight: bold;\">Neutr\u00e1ln\u00ed<\/strong>Zjist\u011bte, co je p\u0159itahuje. Svou komunikaci m\u016f\u017eete je\u0161t\u011b v\u00edce p\u0159izp\u016fsobit.<\/li>\n<li><strong style=\"font-weight: bold;\">Z\u00e1vazky<\/strong>Zjist\u011bte, pro\u010d v\u00e1m e-mailov\u00e1 komunikace s t\u011bmito lidmi funguje.<\/li>\n<li><strong style=\"font-weight: bold;\">Vysoce anga\u017eovan\u00fd<\/strong>N\u011bkte\u0159\u00ed z t\u011bchto lid\u00ed jsou va\u0161imi nejlep\u0161\u00edmi z\u00e1kazn\u00edky a propag\u00e1tory. P\u0159em\u00fd\u0161lejte, jak byste je mohli odm\u011bnit (a nezapome\u0148te je po\u017e\u00e1dat o reference).<\/li>\n<\/ul>\n<h2>Jak\u00e9 jsou v\u00fdhody c\u00edlen\u00ed na z\u00e1klad\u011b zapojen\u00ed?<\/h2>\n<p>Sledov\u00e1n\u00ed zapojen\u00ed a segmentace kontakt\u016f na z\u00e1klad\u011b zapojen\u00ed p\u0159in\u00e1\u0161\u00ed mnoho v\u00fdhod. Zde jsou t\u0159i v\u00fdhody, kter\u00e9 pova\u017eujeme za zvl\u00e1\u0161t\u011b pozoruhodn\u00e9:<\/p>\n<p><strong style=\"font-weight: bold;\">1.\u00a0<\/strong><strong style=\"font-weight: bold;\">V\u011bt\u0161\u00ed relevance: Vyvozujte z\u00e1v\u011bry ze sv\u00e9ho zapojen\u00ed.<\/strong><\/p>\n<p>Jak\u00fd obsah m\u00e1 nejv\u011bt\u0161\u00ed ohlas, kter\u00e9 produkty jsou nejobl\u00edben\u011bj\u0161\u00ed a je n\u011bco, co m\u016f\u017eete ud\u011blat pro zlep\u0161en\u00ed komunikace a p\u0159esn\u011bj\u0161\u00ed zac\u00edlen\u00ed na sv\u00e9 publikum?<\/p>\n<p>Vytv\u00e1\u0159en\u00ed hypot\u00e9z a prov\u00e1d\u011bn\u00ed A\/B test\u016f k jejich ov\u011b\u0159en\u00ed je skv\u011bl\u00fd zp\u016fsob, jak zlep\u0161it efektivitu e-mailov\u00e9 marketingov\u00e9 komunikace.<\/p>\n<p><strong style=\"font-weight: bold;\">\u00a02.\u00a0<\/strong><strong style=\"font-weight: bold;\">Zv\u00fd\u0161en\u00e1 anga\u017eovanost a loajalita<\/strong>:<\/p>\n<p><strong style=\"font-weight: bold;\">E<\/strong>o pos\u00edlat spr\u00e1vn\u00e9 zpr\u00e1vy spr\u00e1vn\u00fdm lidem je oboustrann\u011b v\u00fdhodn\u00fd p\u0159\u00edstup. Va\u0161e kontakty s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed otev\u0159ou va\u0161e e-maily a budou n\u00e1sledovat va\u0161e v\u00fdzvy k akci.<\/p>\n<p>Je tak\u00e9 pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee z\u016fstanou d\u00e9le v seznamu kontakt\u016f. Tyto faktory se p\u0159\u00edmo prom\u00edtaj\u00ed do obchodn\u00edch v\u00fdsledk\u016f.<\/p>\n<p><strong style=\"font-weight: bold;\">\u00a03.\u00a0<\/strong><strong style=\"font-weight: bold;\">Zlep\u0161en\u00ed doru\u010ditelnosti:\u00a0<\/strong><\/p>\n<p>M\u00edra zapojen\u00ed ovliv\u0148uje doru\u010ditelnost va\u0161ich e-mail\u016f. Jin\u00fdmi slovy, pokud va\u0161e kontakty otev\u00edraj\u00ed a klikaj\u00ed na odkazy ve va\u0161ich zpr\u00e1v\u00e1ch, znamen\u00e1 to, \u017ee v\u00e1\u0161 obsah pova\u017euj\u00ed za atraktivn\u00ed a hodnotn\u00fd. V takov\u00e9m p\u0159\u00edpad\u011b nebudou m\u00edt va\u0161e e-maily probl\u00e9m dostat se do jejich schr\u00e1nky.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/por-que-importa-la-segmentacion-en-email-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/6435cf4e2de6880012425161\/duk9pugre5xx9rm8x93ihha3c8asv68s69q3er0wgokjxhort1x8mrwhi1l0p4fp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zapojen\u00ed je svat\u00fdm gr\u00e1lem va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 komunikace. Tento \u010dl\u00e1nek v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na nejobl\u00edben\u011bj\u0161\u00ed faktory zapojen\u00ed.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utiliza el compromiso para segmentar tu lista de contactos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/pouzijte-zapojeni-k-segmentaci-seznamu-kontaktu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza el compromiso para segmentar tu lista de contactos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El compromiso es el santo grial de tu comunicaci\u00f3n en email marketing. 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