{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"e-mailovy-marketing-kapajici-zvonky-a-pistalky-co-potrebujete-vedet","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"E-mailov\u00e9 marketingov\u00e9 kampan\u011b typu Drip. Co pot\u0159ebujete v\u011bd\u011bt"},"content":{"rendered":"<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat nejd\u016fle\u017eit\u011bj\u0161\u00edmi v\u011bcmi, kter\u00e9 pot\u0159ebujete v\u011bd\u011bt, abyste zv\u00fd\u0161ili po\u010det odb\u011bratel\u016f pomoc\u00ed kapaj\u00edc\u00ed kampan\u011b (<em>kap\u00e1n\u00ed<\/em>) a z\u00edskat tr\u017eby prost\u0159ednictv\u00edm sekvenc\u00ed zpr\u00e1v.<\/p>\n<p><strong style=\"font-weight: bold;\">Co je to e-mailov\u00e1 marketingov\u00e1 kampa\u0148?<\/strong><\/p>\n<p>N\u011bkdy se naz\u00fdv\u00e1 cyklus automatick\u00e9ho odes\u00edl\u00e1n\u00ed, jedn\u00e1 se o sekvenci zpr\u00e1v, kter\u00e9 jsou potenci\u00e1ln\u00edmu odb\u011brateli zas\u00edl\u00e1ny e-mailem po ur\u010ditou dobu.<\/p>\n<p>Jedn\u00e1 se o automatizovan\u00e9 kampan\u011b, kter\u00e9 lze nastavit a zapomenout. Nej\u010dast\u011bji se jedn\u00e1 o sekvenci uv\u00edtac\u00edch zpr\u00e1v a sekvenci opu\u0161t\u011bn\u00ed ko\u0161\u00edku.<\/p>\n<p>Kapkov\u00e1 kampa\u0148 m\u016f\u017ee b\u00fdt tak slo\u017eit\u00e1 nebo tak jednoduch\u00e1, jak chcete. Nap\u0159\u00edklad uv\u00edtac\u00ed kampa\u0148 se m\u016f\u017ee skl\u00e1dat z n\u011bkolika zpr\u00e1v, kter\u00e9 jsou zas\u00edl\u00e1ny postupn\u011b, rychlost\u00ed jedna denn\u011b, pomoc\u00ed softwaru pro automatickou e-mailovou odpov\u011b\u010f, kter\u00fd nab\u00edz\u00ed nap\u0159\u00edklad spole\u010dnost MasterBase\u00ae.<\/p>\n<p>Vypadalo by to jako na t\u011bchto obr\u00e1zc\u00edch:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Takov\u00fdch v\u00fdsledk\u016f v\u0161ak nedosahuje pouze \u010detnost zpr\u00e1v. Dobr\u00e1 kapkov\u00e1 kampa\u0148 je \u00fa\u010dinn\u00e1, proto\u017ee byla vytvo\u0159ena s ohledem na v\u0161echny d\u016fvody, pro\u010d by m\u011bl \u010dlov\u011bk na odkaz kliknout, a proto\u017ee tyto ot\u00e1zky pak byly v pr\u016fb\u011bhu kampan\u011b \u0159e\u0161eny jedna po druh\u00e9.<\/p>\n<p>Zde je p\u0159\u00edklad kampan\u011b na opou\u0161t\u011bn\u00ed ko\u0161\u00edku, kter\u00e1 obsahuje malou mozkovou mapu, kter\u00e1 zobrazuje r\u016fzn\u00e9 d\u016fvody, pro\u010d n\u011bkdo neuskute\u010dnil n\u00e1kup.<\/p>\n<p>D\u016fvody, pro\u010d od n\u00e1kupu upustit;<\/p>\n<ul>\n<li>Nalezena lep\u0161\u00ed cena<\/li>\n<li>P\u0159eprava byla velmi drah\u00e1<\/li>\n<li>Nejasn\u00e9 z\u00e1sady vracen\u00ed zbo\u017e\u00ed<\/li>\n<li>M\u00e1te pochybnosti o kvalit\u011b v\u00fdrobku<\/li>\n<li>Preferuj\u00ed osobn\u00ed n\u00e1kup<\/li>\n<\/ul>\n<p>Jde o to, abyste v tomto seznamu identifikovali nejd\u016fle\u017eit\u011bj\u0161\u00ed faktory a zam\u011b\u0159ili se na n\u011b ve sv\u00e9 kampani. \u010c\u00edm v\u00edce t\u011bchto bod\u016f oslov\u00edte, t\u00edm v\u00edce lid\u00ed zaujmete.<\/p>\n<p>Zpr\u00e1va, kterou v kapaj\u00edc\u00ed kampani pou\u017eijete, by se m\u011bla zam\u011b\u0159it na ur\u010dit\u00e9 t\u00e9ma. Ned\u011blejte tak\u00e9 chybu, kdy\u017e si mysl\u00edte, \u017ee \u010d\u00edm v\u00edce e-mail\u016f ode\u0161lete, t\u00edm lep\u0161\u00ed bude v\u00fdsledek. Existuj\u00ed e-maily, kter\u00e9 lid\u00e9 necht\u011bj\u00ed dost\u00e1vat.<\/p>\n<p>Mus\u00edte naj\u00edt rovnov\u00e1hu mezi po\u010dtem zaslan\u00fdch zpr\u00e1v, jejich skute\u010dnou hodnotou a po\u017eadovan\u00fdm v\u00fdsledkem. Nej\u010dast\u011bj\u0161\u00ed chybou t\u011bch, kte\u0159\u00ed spravuj\u00ed e-mailov\u00fd seznam, je zas\u00edl\u00e1n\u00ed nesmysln\u00fdch zpr\u00e1v.<\/p>\n<p><strong style=\"font-weight: bold;\">Kolik e-mail\u016f by m\u011blo b\u00fdt v kapaj\u00edc\u00ed kampani?<\/strong><\/p>\n<p>Takov\u00fdch v\u00fdsledk\u016f v\u0161ak nedosahuje pouze \u010detnost zpr\u00e1v. Dobr\u00e1 kapkov\u00e1 kampa\u0148 je \u00fa\u010dinn\u00e1, proto\u017ee byla vytvo\u0159ena s ohledem na v\u0161echny d\u016fvody, pro\u010d by m\u011bl \u010dlov\u011bk na odkaz kliknout, a proto\u017ee tyto ot\u00e1zky pak byly v pr\u016fb\u011bhu kampan\u011b \u0159e\u0161eny jedna po druh\u00e9.<\/p>\n<p>Zde je p\u0159\u00edklad kampan\u011b na opou\u0161t\u011bn\u00ed ko\u0161\u00edku, kter\u00e1 obsahuje malou mozkovou mapu, kter\u00e1 zobrazuje r\u016fzn\u00e9 d\u016fvody, pro\u010d n\u011bkdo neuskute\u010dnil n\u00e1kup.<\/p>\n<p>D\u016fvody, pro\u010d od n\u00e1kupu upustit;<\/p>\n<ul>\n<li>Nalezena lep\u0161\u00ed cena<\/li>\n<li>P\u0159eprava byla velmi drah\u00e1<\/li>\n<li>Nejasn\u00e9 z\u00e1sady vracen\u00ed zbo\u017e\u00ed<\/li>\n<li>M\u00e1te pochybnosti o kvalit\u011b v\u00fdrobku<\/li>\n<li>Preferuj\u00ed osobn\u00ed n\u00e1kup<\/li>\n<\/ul>\n<p>Jde o to, abyste v tomto seznamu identifikovali nejd\u016fle\u017eit\u011bj\u0161\u00ed faktory a zam\u011b\u0159ili se na n\u011b ve sv\u00e9 kampani. \u010c\u00edm v\u00edce t\u011bchto bod\u016f oslov\u00edte, t\u00edm v\u00edce lid\u00ed zaujmete.<\/p>\n<p>Zpr\u00e1va, kterou v kapaj\u00edc\u00ed kampani pou\u017eijete, by se m\u011bla zam\u011b\u0159it na ur\u010dit\u00e9 t\u00e9ma. Ned\u011blejte tak\u00e9 chybu, kdy\u017e si mysl\u00edte, \u017ee \u010d\u00edm v\u00edce e-mail\u016f ode\u0161lete, t\u00edm lep\u0161\u00ed bude v\u00fdsledek. Existuj\u00ed e-maily, kter\u00e9 lid\u00e9 necht\u011bj\u00ed dost\u00e1vat.<\/p>\n<p>Mus\u00edte naj\u00edt rovnov\u00e1hu mezi po\u010dtem zaslan\u00fdch zpr\u00e1v, jejich skute\u010dnou hodnotou a po\u017eadovan\u00fdm v\u00fdsledkem. Nej\u010dast\u011bj\u0161\u00ed chybou t\u011bch, kte\u0159\u00ed spravuj\u00ed e-mailov\u00fd seznam, je zas\u00edl\u00e1n\u00ed nesmysln\u00fdch zpr\u00e1v.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 P\u0159\u00edklady kapkov\u00fdch kampan\u00ed <\/u><\/strong><\/p>\n<h2>V\u00edtejte v kampani<\/h2>\n<p>Prvn\u00ed e-mail, kter\u00fd v\u011bt\u0161ina va\u0161ich u\u017eivatel\u016f obdr\u017e\u00ed, je uv\u00edtac\u00ed e-mail. Doporu\u010duje se odeslat t\u0159i zpr\u00e1vy b\u011bhem n\u011bkolika dn\u016f. C\u00edlem t\u00e9to uv\u00edtac\u00ed sekvence je p\u0159edstavit n\u00e1v\u0161t\u011bvn\u00edk\u016fm va\u0161e webov\u00e9 str\u00e1nky a va\u0161i spole\u010dnost. Va\u0161e zpr\u00e1vy budou p\u0159in\u00e1\u0161et informace o tom, kdo, co, kde, kdy a jak o historii va\u0161\u00ed spole\u010dnosti.<\/p>\n<p>Co by m\u011bla sekvence uv\u00edtac\u00edch e-mail\u016f obsahovat: Prvn\u00ed e-mail<\/p>\n<ul>\n<li>P\u0159edstavte sebe a\/nebo spole\u010dnost, kterou zastupujete.<\/li>\n<li>Pod\u011blte se o n\u011bco zaj\u00edmav\u00e9ho nebo ne\u010dekan\u00e9ho o sob\u011b nebo sv\u00e9 spole\u010dnosti.<\/li>\n<li>Nastavte o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b toho, co budete poskytovat.<\/li>\n<li>Pozv\u011bte je, aby v\u00e1s sledovali na kan\u00e1le soci\u00e1ln\u00edch m\u00e9di\u00ed, nebo si vytvo\u0159te whitelist va\u0161\u00ed e-mailov\u00e9 adresy.<\/li>\n<li>Dodejte jim sl\u00edbenou aktualizaci obsahu.<\/li>\n<\/ul>\n<p>Prvn\u00ed e-mail je srovnateln\u00fd s prvn\u00edm rande: Dojem, kter\u00fd zanech\u00e1, je rozhoduj\u00edc\u00ed.<\/p>\n<p>Druh\u00fd den m\u016f\u017eete odeslat druh\u00fd e-mail.<\/p>\n<p>M\u016f\u017ee obsahovat odkaz na v\u00e1\u0161 nejlep\u0161\u00ed p\u0159\u00edsp\u011bvek na blogu, video nebo n\u011bco jin\u00e9ho, co pova\u017eujete za u\u017eite\u010dn\u00e9. Nejlep\u0161\u00ed by bylo, kdyby byl tento obsah exkluzivn\u00ed nebo \"t\u011b\u017eko k nalezen\u00ed\" na va\u0161ich str\u00e1nk\u00e1ch.<\/p>\n<p>Ujist\u011bte se, \u017ee ka\u017ed\u00fd odeslan\u00fd e-mail obsahuje odkaz na jin\u00fd zdroj. Nap\u0159\u00edklad prvn\u00ed zpr\u00e1va m\u016f\u017ee obsahovat odkaz na soubor PDF, druh\u00e1 odkaz na va\u0161e webov\u00e9 str\u00e1nky a t\u0159et\u00ed odkaz na video.<\/p>\n<p>Vys\u00edl\u00e1n\u00ed div\u00e1k\u016f na r\u016fzn\u00e1 m\u00edsta pom\u00e1h\u00e1 vytv\u00e1\u0159et pocit neo\u010dek\u00e1van\u00e9ho. Lid\u00e9 se nud\u00ed, kdy\u017e dost\u00e1vaj\u00ed t\u00fdden co t\u00fdden to sam\u00e9.<\/p>\n<h2>2. Upsellov\u00e1 kampa\u0148<\/h2>\n<p>P\u0159irozen\u00fdm v\u00fdsledkem e-mailov\u00e9 propagace je dal\u0161\u00ed prodej. Tato touha po koupi dal\u0161\u00edch produkt\u016f je sou\u010d\u00e1st\u00ed cyklu: to kdy\u017e je z\u00e1kazn\u00edk otev\u0159en\u011bj\u0161\u00ed k polo\u017ece, kter\u00e1 dopl\u0148uje jeho p\u016fvodn\u00ed n\u00e1kup.<\/p>\n<p>Tuto pot\u0159ebu dal\u0161\u00edch produkt\u016f byste m\u011bli zohlednit ve sv\u00e9m prodejn\u00edm cyklu.<\/p>\n<p>Dodate\u010dn\u00fd prodej lze spravovat dv\u011bma zp\u016fsoby.<\/p>\n<p>Prvn\u00ed je na m\u00edst\u011b n\u00e1kupu. Sv\u00e9 publikum m\u016f\u017eete vyzvat k dal\u0161\u00edmu n\u00e1kupu p\u0159ed prvn\u00edm n\u00e1kupem nebo bezprost\u0159edn\u011b po n\u011bm.<\/p>\n<p>Druh\u00fdm zp\u016fsobem je e-mailov\u00e1 sekvence. Upsell sekvenci mus\u00edte prov\u00e9st do patn\u00e1cti dn\u016f po prvn\u00edm n\u00e1kupu produktu na va\u0161ich str\u00e1nk\u00e1ch.<\/p>\n<p>Sekvence e-mail\u016f, kter\u00e9 pou\u017eijete pro upsell, bude podobn\u00e1 t\u00e9, kterou byste pou\u017eili pro propagaci, ale je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee osoba, na kterou se zam\u011b\u0159ujete, si u v\u00e1s pr\u00e1v\u011b n\u011bco koupila. Proto sekvence e-mail\u016f nemus\u00ed b\u00fdt tak dlouh\u00e1 jako po\u010d\u00e1te\u010dn\u00ed propaga\u010dn\u00ed akce. Doporu\u010dujeme poslat dva e-maily: jeden, kter\u00fd informuje o tom, \u017ee je k dispozici nab\u00eddka, a druh\u00fd, kter\u00fd upozor\u0148uje, \u017ee nab\u00eddka kon\u010d\u00ed.<\/p>\n<h2>3. Narozeninov\u00e1 sekvence<\/h2>\n<p>Narozeninov\u00e1 kapkov\u00e1 kampa\u0148 je skv\u011bl\u00fd zp\u016fsob, jak nav\u00e1zat kontakt s publikem a z\u00edskat dal\u0161\u00ed p\u0159\u00edjmy. Nav\u00edc m\u016f\u017eete lidem pos\u00edlat p\u0159\u00e1n\u00ed k narozenin\u00e1m, co\u017e je dobr\u00e1 v\u011bc.<\/p>\n<p>Chcete-li spustit narozeninovou kampa\u0148, pot\u0159ebujete zn\u00e1t datum narozen\u00ed.<\/p>\n<p>Tuto informaci m\u016f\u017eete z\u00edskat ve formul\u00e1\u0159i pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru, ale pro n\u011bkter\u00e9 lidi to m\u016f\u017ee b\u00fdt probl\u00e9m. Pokud se vyd\u00e1te touto cestou, uve\u010fte ji jako nepovinnou. Ti, kte\u0159\u00ed necht\u011bj\u00ed uv\u00e1d\u011bt sv\u00e9 datum narozen\u00ed, jednodu\u0161e zadaj\u00ed nepravdiv\u00e9 \u00fadaje.<\/p>\n<p>Dal\u0161\u00edm zp\u016fsobem, jak zjistit datum narozen\u00ed osoby, je, kdy\u017e je ji\u017e na seznamu. V\u00fdhodou tohoto p\u0159\u00edstupu je, \u017ee se na tento \u00fadaj zept\u00e1te, kdy\u017e u\u017e jste s danou osobou nav\u00e1zali vztah. A co je d\u016fle\u017eit\u011bj\u0161\u00ed, osoby, kter\u00e9 se tohoto procesu z\u00fa\u010dastn\u00ed, tak u\u010din\u00ed dobrovoln\u011b, tak\u017ee je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee \u00fadaje budou pravdiv\u00e9.<\/p>\n<p>Narozeninov\u00e1 kampa\u0148 je kr\u00e1tk\u00e1 a m\u011bla by b\u00fdt p\u0159\u00edjemn\u00e1. Prvn\u00ed e-mail ode\u0161lete kolem poledne v den narozenin dan\u00e9 osoby. Tato zpr\u00e1va m\u016f\u017ee b\u00fdt p\u0159\u00e1n\u00ed s p\u0159\u00e1n\u00edm v\u0161eho dobr\u00e9ho, se slevov\u00fdm kup\u00f3nem.<\/p>\n<p>Sou\u010dasn\u011b m\u016f\u017eete n\u00e1sleduj\u00edc\u00ed den odeslat kontroln\u00ed e-mail, ve kter\u00e9m doty\u010dnou osobu informujete, \u017ee nab\u00eddku slevy uzav\u0159ete do sedmi hodin. Takto je dobr\u00e9 m\u00edt na pam\u011bti, \u017ee mnoho lid\u00ed m\u00e1 v den sv\u00fdch narozenin lep\u0161\u00ed v\u011bci na pr\u00e1ci ne\u017e nakupovat online. Vytv\u00e1\u0159\u00ed to tak\u00e9 pocit strachu z toho, \u017ee n\u011bco prome\u0161k\u00e1te.<\/p>\n<p><strong style=\"font-weight: bold;\">Souhrn<\/strong><\/p>\n<p>Uvedli jsme n\u011bkter\u00e9 z nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch kampan\u00ed. Pokud m\u00e1te pot\u00ed\u017ee <u>zpen\u011b\u017eit<\/u> Pokud chcete roz\u0161\u00ed\u0159it sv\u016fj seznam nebo zaujmout sv\u00e9 \u010dten\u00e1\u0159e, doufejme, \u017ee v\u00e1m tento \u010dl\u00e1nek poslou\u017e\u00ed jako r\u00e1mec pro budouc\u00ed pou\u017eit\u00ed. Proto\u017ee kapkov\u00e9 kampan\u011b by m\u011bly b\u00fdt \u00fast\u0159edn\u00ed sou\u010d\u00e1st\u00ed va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 strategie.<\/p>\n<p>S pl\u00e1nov\u00e1n\u00edm a pou\u017e\u00edv\u00e1n\u00edm n\u00e1stroje pro e-mailov\u00fd marketing MasterBase\u00ae je budete moci jednodu\u0161e za\u010dlenit.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat nejd\u016fle\u017eit\u011bj\u0161\u00edmi v\u011bcmi, kter\u00e9 pot\u0159ebujete v\u011bd\u011bt, abyste zv\u00fd\u0161ili po\u010det odb\u011bratel\u016f pomoc\u00ed kapkov\u00e9 kampan\u011b a dos\u00e1hli prodeje prost\u0159ednictv\u00edm sekvenc\u00ed zpr\u00e1v.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/e-mailovy-marketing-kapajici-zvonky-a-pistalky-co-potrebujete-vedet\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo abordaremos los aspectos m\u00e1s importantes que debes conocer para aumentar el n\u00famero de suscriptores con una campa\u00f1a de goteo (drip) y para obtener ventas mediante secuencias de mensajes.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/e-mailovy-marketing-kapajici-zvonky-a-pistalky-co-potrebujete-vedet\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1001\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber\",\"datePublished\":\"2023-02-09T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:56:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/\"},\"wordCount\":1524,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/campanasdegoteo.png?fit=1001%2C601&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/\",\"name\":\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/campanasdegoteo.png?fit=1001%2C601&ssl=1\",\"datePublished\":\"2023-02-09T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:56:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/campanasdegoteo.png?fit=1001%2C601&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/campanasdegoteo.png?fit=1001%2C601&ssl=1\",\"width\":1001,\"height\":601,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-mailov\u00e9 marketingov\u00e9 kampan\u011b typu Drip. Co pot\u0159ebujete v\u011bd\u011bt - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/e-mailovy-marketing-kapajici-zvonky-a-pistalky-co-potrebujete-vedet\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae","og_description":"En este art\u00edculo abordaremos los aspectos m\u00e1s importantes que debes conocer para aumentar el n\u00famero de suscriptores con una campa\u00f1a de goteo (drip) y para obtener ventas mediante secuencias de mensajes.\u00a0","og_url":"https:\/\/masterbase.com\/cs\/e-mailovy-marketing-kapajici-zvonky-a-pistalky-co-potrebujete-vedet\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-02-09T19:43:00+00:00","article_modified_time":"2024-01-09T14:56:17+00:00","og_image":[{"width":1001,"height":601,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber","datePublished":"2023-02-09T19:43:00+00:00","dateModified":"2024-01-09T14:56:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/"},"wordCount":1524,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","url":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","name":"E-mailov\u00e9 marketingov\u00e9 kampan\u011b typu Drip. Co pot\u0159ebujete v\u011bd\u011bt - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","datePublished":"2023-02-09T19:43:00+00:00","dateModified":"2024-01-09T14:56:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","width":1001,"height":601,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Campa\u00f1as de goteo de email marketing. Lo que necesitas saber"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/campanasdegoteo.png?fit=1001%2C601&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1MQ","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6872"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6872\/revisions"}],"predecessor-version":[{"id":7195,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6872\/revisions\/7195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7193"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}