{"id":6821,"date":"2025-02-10T22:13:32","date_gmt":"2025-02-10T20:13:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6821"},"modified":"2025-02-12T13:32:45","modified_gmt":"2025-02-12T11:32:45","slug":"6-malych-triku-jak-zvysit-miru-prokliku-na-vase-zpravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/6-pequenos-trucos-para-aumentar-la-tasa-de-clics-en-tus-mensajes\/masterbase\/","title":{"rendered":"6 mal\u00fdch trik\u016f, jak zv\u00fd\u0161it m\u00edru proklik\u016f na va\u0161e zpr\u00e1vy"},"content":{"rendered":"<p>Nejen\u017ee odr\u00e1\u017e\u00ed z\u00e1jem, ale je tak\u00e9 prvn\u00edm krokem ke konverzi. Zde je 6 jednoduch\u00fdch a \u00fa\u010dinn\u00fdch trik\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt hned, abyste zlep\u0161ili m\u00edru proklik\u016f a zv\u00fd\u0161ili sv\u00e9 prodejn\u00ed p\u0159\u00edle\u017eitosti.\u00a0<\/p>\n<\/p>\n<ol>\n<li>\n<h2><strong> Va\u0161e zpr\u00e1va by m\u011bla poch\u00e1zet od skute\u010dn\u00e9 osoby, nikoli od spole\u010dnosti. <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Odb\u011bratel\u00e9 d\u016fv\u011b\u0159uj\u00ed v\u00edce e-mail\u016fm, kter\u00e9 p\u0159ich\u00e1zej\u00ed od skute\u010dn\u00e9 osoby, ne\u017e e-mail\u016fm od obecn\u00e9ho odes\u00edlatele.<\/p>\n<p>Pr\u016fmyslov\u00e9 studie uk\u00e1zaly, \u017ee personalizace jm\u00e9na odes\u00edlatele m\u016f\u017ee zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed, a tedy i m\u00edru proklik\u016f.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Technologick\u00e1 spole\u010dnost provedla A\/B testy s 50 000 kontakty. Zasl\u00e1n\u00edm e-mail\u016f od odes\u00edlatele s vlastn\u00edm jm\u00e9nem (nap\u0159. \"Lucia Perez\" m\u00edsto \"Marketingov\u00fd t\u00fdm\") zv\u00fd\u0161ili m\u00edru otev\u0159en\u00ed o 3% a m\u00edru proklik\u016f o 7%.\u00a0<\/p>\n<p><strong><em>Rada: <\/em><\/strong>A\/B testov\u00e1n\u00ed, abyste na\u0161li nejlep\u0161\u00ed p\u0159\u00edstup pro v\u00e1\u0161 obor a typ publika.\u00a0<\/p>\n<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> Optimalizace textu n\u00e1hledu <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Text n\u00e1hledu je mal\u00e1 v\u011bta, kter\u00e1 se zobraz\u00ed vedle p\u0159edm\u011btu e-mailu ve schr\u00e1nce. P\u0159esto\u017ee ji mnoho lid\u00ed ignoruje, m\u00e1 velk\u00fd vliv na rozhodnut\u00ed e-mail otev\u0159\u00edt.<\/p>\n<p>Pokud to nenastav\u00edte, uvid\u00ed poslucha\u010di prvn\u00edch n\u011bkolik \u0159\u00e1dk\u016f t\u011bla zpr\u00e1vy, co\u017e m\u016f\u017ee v\u00e9st ke zmaten\u00ed nebo nez\u00e1jmu.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>: Elektronick\u00fd obchod zv\u00fd\u0161il m\u00edru otev\u0159en\u00ed o 10% t\u00edm, \u017ee do n\u00e1hledu vlo\u017eil atraktivn\u00ed text, nap\u0159.: *\"Dnes m\u00e1te posledn\u00ed \u0161anci vyu\u017e\u00edt slevu 20%\".\u00a0<\/p>\n<p><strong><em>Poradenstv\u00ed<\/em><\/strong>:<\/p>\n<ul>\n<li>Text n\u00e1hledu mus\u00ed b\u00fdt kr\u00e1tk\u00fd (m\u00e9n\u011b ne\u017e 50 znak\u016f).<\/li>\n<li>Ujist\u011bte se, \u017ee dopl\u0148uje t\u00e9ma, abyste vzbudili zv\u011bdavost.<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong> P\u0159id\u00e1v\u00e1n\u00ed odkaz\u016f na obr\u00e1zky<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Neomezujte odkazy na tla\u010d\u00edtka nebo text v e-mailu. Vyu\u017eijte tak\u00e9 obr\u00e1zky, proto\u017ee u\u017eivatel\u00e9 na n\u011b \u010dasto klikaj\u00ed intuitivn\u011b.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> M\u00f3dn\u00ed prodejce p\u0159idal odkazy k obr\u00e1zk\u016fm sv\u00fdch produkt\u016f a zaznamenal zv\u00fd\u0161en\u00ed m\u00edry proklik\u016f o 12%.\u00a0<\/p>\n<p>Jak to ud\u011blat? Vyberte obr\u00e1zek v editoru **MasterBase\u00ae** HTML a propojte jej s p\u0159\u00edslu\u0161nou c\u00edlovou str\u00e1nkou.\u00a0<\/p>\n<p><strong><em>Rada: <\/em><\/strong>Pou\u017e\u00edvejte poutav\u00e9 obr\u00e1zky, kter\u00e9 se vztahuj\u00ed k obsahu sd\u011blen\u00ed.\u00a0<\/p>\n<p>Tento trik je ide\u00e1ln\u00ed pro e-maily s vizu\u00e1ln\u00edm obsahem, jako jsou katalogy produkt\u016f nebo speci\u00e1ln\u00ed propaga\u010dn\u00ed akce.\u00a0<\/p>\n<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> P\u0159id\u00e1n\u00ed alternativn\u00edho textu k tla\u010d\u00edtk\u016fm a obr\u00e1zk\u016fm <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Mnoho e-mailov\u00fdch slu\u017eeb (nap\u0159\u00edklad Gmail, Outlook a Yahoo) blokuje automatick\u00e9 na\u010d\u00edt\u00e1n\u00ed obr\u00e1zk\u016f, co\u017e znamen\u00e1, \u017ee velk\u00e1 \u010d\u00e1st va\u0161ich odb\u011bratel\u016f nemus\u00ed vid\u011bt tla\u010d\u00edtka v\u00fdzvy k akci.<\/p>\n<p>Abyste p\u0159ede\u0161li ztr\u00e1t\u011b kliknut\u00ed, ujist\u011bte se, \u017ee obr\u00e1zky obsahuj\u00ed alternativn\u00ed texty popisuj\u00edc\u00ed o\u010dek\u00e1vanou akci.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> Spole\u010dnost Sony ve sv\u00fdch kampan\u00edch pou\u017e\u00edv\u00e1 alternativn\u00ed text, aby i v p\u0159\u00edpad\u011b, \u017ee se obr\u00e1zky nena\u010dtou, z\u016fstalo sd\u011blen\u00ed jasn\u00e9: \"Klikn\u011bte zde pro p\u0159\u00edstup k nab\u00eddce\".\u00a0<\/p>\n<p><strong><em>Poradenstv\u00ed:<\/em><\/strong><\/p>\n<ul>\n<li>P\u0159idejte alternativn\u00ed text, nap\u0159\u00edklad: \"Kliknut\u00edm z\u00edsk\u00e1te slevu\" nebo \"V\u00edce informac\u00ed naleznete zde\".<\/li>\n<li>Upravte text v editoru HTML v aplikaci MasterBase\u00ae.<\/li>\n<\/ul>\n<ol start=\"5\">\n<li>\n<h2><strong> Obsahuje tla\u010d\u00edtka pro sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Chcete-li maximalizovat po\u010det kliknut\u00ed a dosah sv\u00fdch kampan\u00ed, p\u0159idejte tla\u010d\u00edtka pro sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Na rozd\u00edl od tla\u010d\u00edtek \"sledujte n\u00e1s\" umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm sd\u00edlet nab\u00eddku s jejich p\u0159\u00e1teli nebo n\u00e1sledovn\u00edky, co\u017e zn\u00e1sobuje viditelnost va\u0161eho sd\u011blen\u00ed.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong><strong>:<\/strong> Maloobchodn\u00ed prodejce elektroniky zahrnul do sv\u00fdch kampan\u00ed tla\u010d\u00edtka pro sd\u00edlen\u00ed a dos\u00e1hl 15% n\u00e1r\u016fstu po\u010dtu kliknut\u00ed a 8% vy\u0161\u0161\u00edho prodeje d\u00edky doporu\u010den\u00edm na soci\u00e1ln\u00edch s\u00edt\u00edch.\u00a0<\/p>\n<p><strong><em>Poradenstv\u00ed<\/em><\/strong><strong>:<\/strong><\/p>\n<ul>\n<li>Um\u00edst\u011bte tla\u010d\u00edtka pro sd\u00edlen\u00ed vedle doporu\u010den\u00fdch nab\u00eddek nebo propaga\u010dn\u00edch akc\u00ed.<\/li>\n<li>Ujist\u011bte se, \u017ee sd\u00edlen\u00fd odkaz vede na optimalizovanou vstupn\u00ed str\u00e1nku.<\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h2><strong> Nejd\u016fle\u017eit\u011bj\u0161\u00ed informace um\u00edst\u011bte na za\u010d\u00e1tek e-mailu.<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Studie vizu\u00e1ln\u00edho chov\u00e1n\u00ed ukazuj\u00ed, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f skenuje e-maily ve tvaru p\u00edsmene \"F\".<\/p>\n<p>To znamen\u00e1, \u017ee kl\u00ed\u010dov\u00e9 prvky, jako je logo, z\u00e1hlav\u00ed a v\u00fdzva k akci, by m\u011bly b\u00fdt viditeln\u00e9 od za\u010d\u00e1tku, aby rychle upoutaly pozornost.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>: Kosmetick\u00e1 zna\u010dka p\u0159eorganizovala sv\u00e9 e-maily tak, aby kl\u00ed\u010dov\u00e9 propaga\u010dn\u00ed akce byly na za\u010d\u00e1tku, a dos\u00e1hla zv\u00fd\u0161en\u00ed m\u00edry proklik\u016f o 20%.\u00a0<\/p>\n<p><strong><em>Poradenstv\u00ed<\/em><\/strong>:<\/p>\n<ul>\n<li>Um\u00edst\u011bte logo, hlavn\u00ed sd\u011blen\u00ed a ak\u010dn\u00ed tla\u010d\u00edtko do horn\u00ed \u010d\u00e1sti.<\/li>\n<li>Na za\u010d\u00e1tku zpr\u00e1vy se vyhn\u011bte p\u0159et\u00ed\u017een\u00ed p\u0159\u00edli\u0161 mnoha informacemi.<\/li>\n<\/ul>\n<h2><strong>Z\u00e1v\u011br: mal\u00e9 \u00fapravy, velk\u00e9 v\u00fdsledky\u00a0 <\/strong><\/h2>\n<p>Zlep\u0161en\u00ed m\u00edry proklik\u016f ve va\u0161ich kampan\u00edch nevy\u017eaduje radik\u00e1ln\u00ed zm\u011bnu, ale optimalizaci ka\u017ed\u00e9 mali\u010dkosti, abyste maximalizovali zapojen\u00ed. Tyto triky v\u00e1m pomohou p\u0159em\u011bnit v\u00edce kliknut\u00ed na prodejn\u00ed p\u0159\u00edle\u017eitosti - od personalizace odes\u00edlatele a\u017e po p\u0159id\u00e1n\u00ed strategick\u00fdch odkaz\u016f.\u00a0<\/p>\n<p>Chcete-li sv\u00e9 kampan\u011b posunout na vy\u0161\u0161\u00ed \u00farove\u0148 a efektivn\u011b je optimalizovat, d\u016fv\u011b\u0159ujte spole\u010dnosti MasterBase\u00ae. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed a p\u016fsoben\u00ed v mnoha zem\u00edch je to ide\u00e1ln\u00ed platforma, kter\u00e1 v\u00e1m pom\u016f\u017ee vytv\u00e1\u0159et personalizovan\u00e9, poutav\u00e9 a efektivn\u00ed mailingy, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed skute\u010dn\u00e9 v\u00fdsledky.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"712\" height=\"460\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/cs\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=712%2C460&#038;ssl=1\" alt=\"ebook e-mail 10 typ\u016f e-mail\u016f, kter\u00e9 byste m\u011bli zn\u00e1t a pou\u017e\u00edvat\" class=\"wp-image-14878\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u0159im\u011bt odb\u011bratele kliknout na odkaz v r\u00e1mci e-mailov\u00fdch marketingov\u00fdch kampan\u00ed je kl\u00ed\u010dem k \u00fasp\u011bchu ka\u017ed\u00e9 digit\u00e1ln\u00ed strategie.<\/p>","protected":false},"author":239642484,"featured_media":21364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/6-malych-triku-jak-zvysit-miru-prokliku-na-vase-zpravy\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 peque\u00f1os trucos para aumentar la tasa de clics en tus mensajes - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conseguir que tus suscriptores hagan clic en un enlace dentro de tus campa\u00f1as de email marketing es clave para el \u00e9xito de cualquier estrategia digital.\" \/>\n<meta property=\"og:url\" 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