{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"6-taktik-personalizace-e-mailoveho-marketingu-kterym-byste-se-meli-vyhnout","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"6 taktik personalizace e-mailov\u00e9ho marketingu, kter\u00fdm je t\u0159eba se vyhnout"},"content":{"rendered":"<h3><strong>\u00a0<\/strong>Tento p\u0159\u00edstup, zn\u00e1m\u00fd jako <strong>metoda d\u00e1vkov\u00e1n\u00ed a v\u00fdbuchu<\/strong>byla ne\u00fa\u010dinn\u00e1 a neosobn\u00ed. Postupem \u010dasu za\u010daly zna\u010dky segmentovat publikum pomoc\u00ed z\u00e1kladn\u00edch demografick\u00fdch \u00fadaj\u016f, co\u017e bylo v\u00fdrazn\u00e9 zlep\u0161en\u00ed.<\/h3>\n<p>Nejinovativn\u011bj\u0161\u00ed zna\u010dky dnes vyu\u017e\u00edvaj\u00ed p\u0159\u00edstup zn\u00e1m\u00fd jako tzv. <strong>individu\u00e1ln\u00ed p\u0159izp\u016fsoben\u00ed (1:1)<\/strong>. To jim umo\u017e\u0148uje zas\u00edlat zpr\u00e1vy pe\u010dliv\u011b p\u0159izp\u016fsoben\u00e9 specifick\u00fdm pot\u0159eb\u00e1m, z\u00e1jm\u016fm a chov\u00e1n\u00ed ka\u017ed\u00e9ho z\u00e1kazn\u00edka.<\/p>\n<p>Navzdory pokroku v personalizaci se v\u0161ak mnoho spole\u010dnost\u00ed st\u00e1le dopou\u0161t\u00ed chyb, kter\u00e9 mohou po\u0161kodit jejich strategii a frustrovat z\u00e1kazn\u00edky.<\/p>\n<p>Pokud chcete maximalizovat sv\u00e9 \u00fasil\u00ed o personalizaci, zde je n\u00e1vod, jak to ud\u011blat. <strong>6 taktik, kter\u00fdm se mus\u00edte za ka\u017edou cenu vyhnout<\/strong>:<\/p>\n<h2><strong>1. Personalizace na z\u00e1klad\u011b n\u00edzkofrekven\u010dn\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h2>\n<p>Jednor\u00e1zov\u00e9 nebo sporadick\u00e9 vyhled\u00e1v\u00e1n\u00ed nen\u00ed dostate\u010dn\u00fdm d\u016fvodem pro personalizovanou kampa\u0148. Nap\u0159\u00edklad n\u011bkdo, kdo si koupil d\u011btsk\u00fd v\u00fdrobek jako d\u00e1rek, pravd\u011bpodobn\u011b nebude cht\u00edt neust\u00e1le dost\u00e1vat propaga\u010dn\u00ed akce t\u00fdkaj\u00edc\u00ed se d\u011btsk\u00fdch v\u00fdrobk\u016f.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> Pokud si z\u00e1kazn\u00edk koup\u00ed kucha\u0159ku jako d\u00e1rek, neozna\u010dujte ho automaticky jako z\u00e1jemce o recepty. P\u0159ed personalizac\u00ed kampan\u00ed pou\u017e\u00edvejte konzistentn\u011bj\u0161\u00ed vzorce chov\u00e1n\u00ed.<\/p>\n<p><strong>Rada:<\/strong> P\u0159ed definov\u00e1n\u00edm personalizovan\u00e9 dlouhodob\u00e9 strategie nezapome\u0148te analyzovat kontext interakc\u00ed s u\u017eivateli.<\/p>\n<h2><strong>2. Zas\u00edl\u00e1n\u00ed propaga\u010dn\u00edch akc\u00ed bez ohledu na kontext<\/strong><\/h2>\n<p>Jen m\u00e1loco je nep\u0159\u00edjemn\u011bj\u0161\u00ed ne\u017e zakoupen\u00ed produktu a n\u00e1sledn\u00e9 obdr\u017een\u00ed nab\u00eddky s ni\u017e\u0161\u00ed cenou za stejnou polo\u017eku. To nejen\u017ee dr\u00e1\u017ed\u00ed z\u00e1kazn\u00edka, ale tak\u00e9 po\u0161kozuje image va\u0161\u00ed zna\u010dky.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> Pokud si z\u00e1kazn\u00edk pr\u00e1v\u011b koupil televizor, vyhn\u011bte se kr\u00e1tkodob\u00e9mu zas\u00edl\u00e1n\u00ed propaga\u010dn\u00edch akc\u00ed t\u00fdkaj\u00edc\u00edch se tohoto modelu. M\u00edsto toho m\u016f\u017eete nab\u00eddnout dopl\u0148kov\u00e9 p\u0159\u00edslu\u0161enstv\u00ed.<\/p>\n<p><strong>Rada:<\/strong> Zohledn\u011bte historii n\u00e1kup\u016f a ned\u00e1vn\u00e9 chov\u00e1n\u00ed, abyste zajistili, \u017ee va\u0161e nab\u00eddky budou relevantn\u00ed a aktu\u00e1ln\u00ed.<\/p>\n<h2><strong>3. Spol\u00e9h\u00e1n\u00ed se v\u00fdhradn\u011b na c\u00edlen\u00ed na lokalitu<\/strong><\/h2>\n<p>Geografick\u00e9 c\u00edlen\u00ed m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9, ale nem\u011blo by b\u00fdt jedin\u00fdm krit\u00e9riem pro personalizaci zpr\u00e1v. Pokud nap\u0159\u00edklad n\u011bkdo hled\u00e1 restauraci ve m\u011bst\u011b, kde je na dovolen\u00e9, pravd\u011bpodobn\u011b nechce, aby mu po n\u00e1vratu dom\u016f nad\u00e1le chodila doporu\u010den\u00ed.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> \u0158et\u011bzec restaurac\u00ed by mohl kombinovat \u00fadaje o poloze s histori\u00ed n\u00e1v\u0161t\u011bv z\u00e1kazn\u00edka a jeho kulin\u00e1\u0159sk\u00fdmi preferencemi a poskytovat p\u0159esn\u011bj\u0161\u00ed doporu\u010den\u00ed.<\/p>\n<p><strong>Rada:<\/strong> Pokud z\u00e1kazn\u00edk po 30 dnech nereaguje na va\u0161e retargetingov\u00e9 kampan\u011b, je nejlep\u0161\u00ed je zastavit, aby nep\u016fsobily invazivn\u011b.<\/p>\n<h2><strong>4. P\u0159\u00edli\u0161 osobn\u00ed p\u0159\u00edstup<\/strong><\/h2>\n<p>I kdy\u017e m\u00e1te p\u0159\u00edstup k mnoha informac\u00edm o sv\u00fdch kontaktech, vyvarujte se toho, abyste do jedn\u00e9 personalizovan\u00e9 zpr\u00e1vy zahrnuli p\u0159\u00edli\u0161 mnoho \u00fadaj\u016f. U\u017eivatel se tak m\u016f\u017ee c\u00edtit nep\u0159\u00edjemn\u011b a vn\u00edmat va\u0161i zna\u010dku jako invazivn\u00ed.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> Nam\u00edsto uv\u00e1d\u011bn\u00ed v\u0161ech \u00fadaj\u016f, kter\u00e9 o z\u00e1kazn\u00edkovi m\u00e1te (jm\u00e9no, lokalita, historie n\u00e1kup\u016f, preference atd.), omezte personalizaci na jeden nebo dva kl\u00ed\u010dov\u00e9 prvky, kter\u00e9 sd\u011blen\u00ed p\u0159id\u00e1vaj\u00ed hodnotu.<\/p>\n<p><strong>Rada:<\/strong> Kl\u00ed\u010dem k \u00fasp\u011bchu je naj\u00edt rovnov\u00e1hu mezi personalizac\u00ed a soukrom\u00edm.<\/p>\n<h2><strong>5. P\u0159\u00edli\u0161 rychl\u00e1 personalizace<\/strong><\/h2>\n<p>Personalizace by m\u011bla b\u00fdt postupn\u00e1. Pokud se odb\u011bratel pr\u00e1v\u011b p\u0159ipojil k va\u0161emu seznamu, neza\u010dn\u011bte ho hned bombardovat personalizovan\u00fdmi zpr\u00e1vami, kter\u00e9 ukazuj\u00ed, kolik toho o n\u011bm v\u00edte. To m\u016f\u017ee b\u00fdt vn\u00edm\u00e1no jako zastra\u0161ov\u00e1n\u00ed.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> Za\u010dn\u011bte osobn\u00edm pozdravem s pou\u017eit\u00edm jejich jm\u00e9na. V dal\u0161\u00edch kampan\u00edch pak uv\u00e1d\u011bjte dal\u0161\u00ed \u00fadaje na z\u00e1klad\u011b jejich interakce s va\u0161\u00edm obsahem.<\/p>\n<p><strong>Rada:<\/strong> Ne\u017e za\u010dnete zpr\u00e1vy p\u0159\u00edli\u0161 personalizovat, nava\u017ete se z\u00e1kazn\u00edkem vztah.<\/p>\n<h2><strong>6. Pou\u017e\u00edv\u00e1n\u00ed neov\u011b\u0159en\u00fdch dat<\/strong><\/h2>\n<p>Jednou z nej\u010dast\u011bj\u0161\u00edch chyb p\u0159i personalizaci je spol\u00e9h\u00e1n\u00ed se na nespr\u00e1vn\u00e9 nebo chybn\u011b zadan\u00e9 \u00fadaje. Pokud nap\u0159\u00edklad z\u00e1kazn\u00edk p\u0159i registraci \u0161patn\u011b nap\u00ed\u0161e sv\u00e9 jm\u00e9no, budou va\u0161e personalizovan\u00e9 zpr\u00e1vy nespr\u00e1vn\u00e9, co\u017e zp\u016fsob\u00ed nep\u0159\u00edjemnosti a po\u0161kod\u00ed va\u0161i d\u016fv\u011bryhodnost.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong> Ne\u017e pou\u017e\u00edvat potenci\u00e1ln\u011b chybn\u011b napsan\u00e9 jm\u00e9no, rad\u011bji v prvn\u00edch n\u011bkolika kampan\u00edch uv\u00e1d\u011bjte obecn\u011bj\u0161\u00ed pozdrav, nap\u0159\u00edklad \"Dobr\u00fd den\", dokud nebudete moci potvrdit platnost informac\u00ed.<\/p>\n<p><strong>Rada:<\/strong> P\u0159ed pou\u017eit\u00edm dat v e-mailov\u00fdch marketingov\u00fdch kampan\u00edch prove\u010fte jejich ov\u011b\u0159en\u00ed.<\/p>\n<h2><strong>Z\u00e1v\u011brem<\/strong><\/h2>\n<p>Personalizace je mocn\u00fdm n\u00e1strojem pro nav\u00e1z\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edky a zv\u00fd\u0161en\u00ed \u00fa\u010dinnosti e-mailov\u00fdch marketingov\u00fdch kampan\u00ed. M\u016f\u017ee v\u0161ak b\u00fdt tak\u00e9 dvouse\u010dnou zbran\u00ed, pokud se nepou\u017e\u00edv\u00e1 opatrn\u011b. Pokud se t\u011bmto taktik\u00e1m vyhnete, umo\u017en\u00ed v\u00e1m to vybudovat si s odb\u011brateli siln\u011bj\u0161\u00ed a opravdov\u011bj\u0161\u00ed vztah.<\/p>\n<p>Pokud chcete optimalizovat sv\u00e9 e-mailov\u00e9 marketingov\u00e9 strategie pomoc\u00ed spolehliv\u00fdch a \u00fa\u010dinn\u00fdch n\u00e1stroj\u016f, <strong>MasterBase\u00ae<\/strong> je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed na trhu a p\u016fsoben\u00ed v n\u011bkolika zem\u00edch v\u00e1m nab\u00edz\u00ed technologie, kter\u00e9 pot\u0159ebujete k bezpe\u010dn\u00e9 a efektivn\u00ed personalizaci va\u0161ich kampan\u00ed. Za\u010dn\u011bte m\u011bnit svou komunikaci je\u0161t\u011b dnes!<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=tipos-de-campanas-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"240\" data-attachment-id=\"14065\" data-permalink=\"https:\/\/masterbase.com\/cs\/4-formas-en-las-que-los-datos-incrementan-la-lealtad-del-cliente\/masterbase\/captura-de-pantalla-2024-05-08-111000\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" data-orig-size=\"372,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Tipos de Campa\u00f1as de Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=372%2C240&#038;ssl=1\" alt=\"ebook Typy e-mailov\u00fdch marketingov\u00fdch kampan\u00ed\" class=\"wp-image-14065\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>E-mailov\u00fd marketing pro\u0161el v posledn\u00edch letech obrovsk\u00fdm v\u00fdvojem. V minulosti odborn\u00edci jednodu\u0161e vytvo\u0159ili obecnou zpr\u00e1vu a rozeslali ji cel\u00e9mu seznamu kontakt\u016f.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/6-taktik-personalizace-e-mailoveho-marketingu-kterym-byste-se-meli-vyhnout\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. Antes, los especialistas simplemente creaban un mensaje gen\u00e9rico y lo enviaban a toda su lista de contactos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/6-taktik-personalizace-e-mailoveho-marketingu-kterym-byste-se-meli-vyhnout\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-10T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T18:26:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1667\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar\",\"datePublished\":\"2024-12-10T19:43:00+00:00\",\"dateModified\":\"2024-12-16T18:26:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/\"},\"wordCount\":830,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/\",\"name\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"datePublished\":\"2024-12-10T19:43:00+00:00\",\"dateModified\":\"2024-12-16T18:26:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1\",\"width\":1667,\"height\":1042,\"caption\":\"personalizaci\u00f3n de email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 taktik personalizace e-mailov\u00e9ho marketingu, kter\u00fdm byste se m\u011bli vyhnout - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/6-taktik-personalizace-e-mailoveho-marketingu-kterym-byste-se-meli-vyhnout\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae","og_description":"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. Antes, los especialistas simplemente creaban un mensaje gen\u00e9rico y lo enviaban a toda su lista de contactos.","og_url":"https:\/\/masterbase.com\/cs\/6-taktik-personalizace-e-mailoveho-marketingu-kterym-byste-se-meli-vyhnout\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-12-10T19:43:00+00:00","article_modified_time":"2024-12-16T18:26:24+00:00","og_image":[{"width":1667,"height":1042,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/fr\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar","datePublished":"2024-12-10T19:43:00+00:00","dateModified":"2024-12-16T18:26:24+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/"},"wordCount":830,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/fr\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","url":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","name":"6 taktik personalizace e-mailov\u00e9ho marketingu, kter\u00fdm byste se m\u011bli vyhnout - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","datePublished":"2024-12-10T19:43:00+00:00","dateModified":"2024-12-16T18:26:24+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","width":1667,"height":1042,"caption":"personalizaci\u00f3n de email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ro\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sk\/"},{"@type":"ListItem","position":2,"name":"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/fr\/#website","url":"https:\/\/masterbase.com\/fr\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/fr\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/fr\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/12\/ilustraciones-sin-fondo_Mesa-de-trabajo-1-05.png?fit=1667%2C1042&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1LY","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6818"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6818\/revisions"}],"predecessor-version":[{"id":18839,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6818\/revisions\/18839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/18799"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}