{"id":6797,"date":"2025-08-12T16:02:01","date_gmt":"2025-08-12T13:02:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6797"},"modified":"2025-08-14T13:02:09","modified_gmt":"2025-08-14T10:02:09","slug":"planujete-delat-nebo-delate-e-mailovy-marketing-ale-e-mailovy-marketing-s-povolenim","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/piensa-hacer-o-esta-haciendo-email-marketing-pero-de-permiso\/masterbase\/","title":{"rendered":"Pl\u00e1nujete nebo u\u017e d\u011bl\u00e1te e-mailov\u00fd marketing, ale \"na z\u00e1klad\u011b povolen\u00ed\"?"},"content":{"rendered":"<p>Z\u00e1kladn\u00ed podm\u00ednkou e-mailov\u00e9ho marketingu bylo v\u017edy povolen\u00ed.<\/p>\n<h2>Pro\u010d? V tomto \u010dl\u00e1nku v\u00e1m je prozrad\u00edme.<\/h2>\n<p>Z\u00edsk\u00e1n\u00ed souhlasu z\u00e1kazn\u00edk\u016f se zas\u00edl\u00e1n\u00edm sd\u011blen\u00ed o va\u0161\u00ed spole\u010dnosti je kl\u00ed\u010dem k vybudov\u00e1n\u00ed pevn\u00e9ho a ziskov\u00e9ho dlouhodob\u00e9ho vztahu. Toto svolen\u00ed nen\u00ed zadarmo: je ud\u011bleno v\u00fdm\u011bnou za n\u011bco hodnotn\u00e9ho.<\/p>\n<p>Marketing na z\u00e1klad\u011b povolen\u00ed je v podstat\u011b vy\u017e\u00e1d\u00e1n\u00ed povolen\u00ed od kontakt\u016f p\u0159edt\u00edm, ne\u017e jim za\u0161lete kampan\u011b, propaga\u010dn\u00ed akce nebo jak\u00fdkoli druh p\u0159\u00edm\u00e9 komunikace.<\/p>\n<p>Pokud o toto svolen\u00ed nepo\u017e\u00e1d\u00e1te, budou va\u0161e zpr\u00e1vy pravd\u011bpodobn\u011b pova\u017eov\u00e1ny za nevy\u017e\u00e1dan\u00e9, a co h\u016f\u0159, vyvolaj\u00ed odm\u00edtnut\u00ed va\u0161\u00ed zna\u010dky.<\/p>\n<p>Tyto nevy\u017e\u00e1dan\u00e9 zpr\u00e1vy - zn\u00e1m\u00e9 tak\u00e9 jako ru\u0161iv\u00fd marketing - jsou \u010dasto klasifikov\u00e1ny jako spam.<\/p>\n<p>Povolen\u00ed je v\u00fdhodou. Je to n\u011bco, co v\u00e1m lid\u00e9 d\u00e1vaj\u00ed v\u00fdm\u011bnou za informace, kter\u00e9 vn\u00edmaj\u00ed jako u\u017eite\u010dn\u00e9 nebo zaj\u00edmav\u00e9. Je to transakce zalo\u017een\u00e1 na d\u016fv\u011b\u0159e: \"D\u00e1m v\u00e1m sv\u00e9 \u00fadaje, kdy\u017e mi d\u00e1te n\u011bco, co m\u011b zaj\u00edm\u00e1\". Ob\u011b strany z\u00edsk\u00e1vaj\u00ed hodnotu, co\u017e z t\u00e9to dynamiky \u010din\u00ed spravedlivou a strategickou rovnici.<\/p>\n<p>Z\u00edsk\u00e1n\u00ed povolen\u00ed nen\u00ed jen ot\u00e1zkou spr\u00e1vn\u00e9ho postupu nebo dodr\u017eov\u00e1n\u00ed z\u00e1kon\u016f, ale tak\u00e9 osv\u011bd\u010denou taktikou pro dosa\u017een\u00ed lep\u0161\u00edch v\u00fdsledk\u016f kampan\u011b.<\/p>\n<p>V\u00edme, \u017ee e-mailov\u00fd marketing je velmi \u00fa\u010dinn\u00fd. Ned\u00e1vn\u00e9 celosv\u011btov\u00e9 pr\u016fzkumy potvrzuj\u00ed, \u017ee je jedn\u00edm z nejoce\u0148ovan\u011bj\u0161\u00edch digit\u00e1ln\u00edch n\u00e1stroj\u016f pro obchodn\u00edky, zejm\u00e9na pokud je c\u00edlem udr\u017eet p\u0159\u00edm\u00fd, m\u011b\u0159iteln\u00fd a n\u00e1kladov\u011b efektivn\u00ed kan\u00e1l k z\u00e1kazn\u00edk\u016fm.<\/p>\n<p>Jej\u00ed \u00fa\u010dinnost v\u0161ak vedla i k jej\u00edmu zneu\u017e\u00edv\u00e1n\u00ed. Mnoz\u00ed tento n\u00e1stroj nad\u00e1le pou\u017e\u00edvaj\u00ed k hromadn\u00e9mu zas\u00edl\u00e1n\u00ed zpr\u00e1v bez povolen\u00ed, co\u017e jen p\u0159isp\u00edv\u00e1 k digit\u00e1ln\u00edmu \u0161umu a vyvol\u00e1v\u00e1 ned\u016fv\u011bru.<\/p>\n<h2><strong>Spam?<\/strong><\/h2>\n<p>St\u00e1le se b\u011b\u017en\u011b setk\u00e1v\u00e1me s t\u00edm, \u017ee spole\u010dnosti vyu\u017e\u00edvaj\u00ed e-mailov\u00fd marketing ke spamov\u00e1n\u00ed: zas\u00edl\u00e1n\u00ed hromadn\u00fdch sd\u011blen\u00ed nevy\u017e\u00e1dan\u00e9mu publiku.<\/p>\n<p>V\u00edce ne\u017e 80 % v\u0161ech zpr\u00e1v odeslan\u00fdch denn\u011b po cel\u00e9m sv\u011bt\u011b je klasifikov\u00e1no jako spam. A st\u00e1le v\u00edce lid\u00ed tyto zpr\u00e1vy takto ozna\u010duje.<\/p>\n<p>Studie chov\u00e1n\u00ed ukazuj\u00ed, \u017ee 20 % u\u017eivatel\u016f ozna\u010d\u00ed zpr\u00e1vu jako spam jen proto, \u017ee jich obdr\u017e\u00ed p\u0159\u00edli\u0161 mnoho. 30 % tak \u010din\u00ed, kdy\u017e vn\u00edmaj\u00ed, \u017ee jich dost\u00e1vaj\u00ed p\u0159\u00edli\u0161 mnoho od stejn\u00e9ho odes\u00edlatele. A 41 % tak \u010din\u00ed proto, \u017ee jejich obsah pova\u017euj\u00ed za nezaj\u00edmav\u00fd.<\/p>\n<p>Tento nadbytek sni\u017euje pravd\u011bpodobnost, \u017ee va\u0161e zpr\u00e1vy budou otev\u0159eny, zejm\u00e9na pokud konkuruj\u00ed sd\u011blen\u00edm, kter\u00e1 maj\u00ed pro p\u0159\u00edjemce vy\u0161\u0161\u00ed prioritu, nap\u0159\u00edklad od jeho \u0161\u00e9fa, koleg\u016f, rodiny nebo p\u0159\u00e1tel. V\u0161e ostatn\u00ed propad\u00e1 a v mnoha p\u0159\u00edpadech je ignorov\u00e1no.<\/p>\n<h2><strong>Povolen\u00ed?<\/strong><\/h2>\n<p>Nej\u00fa\u010dinn\u011bj\u0161\u00edm zp\u016fsobem, jak dos\u00e1hnout otev\u0159en\u00ed, p\u0159e\u010dten\u00ed a reakce na va\u0161e kampan\u011b, je zaveden\u00ed strategie opt-in.<\/p>\n<p>Kdy\u017e toto povolen\u00ed z\u00edsk\u00e1te opr\u00e1vn\u011bn\u011b, usp\u011bjete:<\/p>\n<ul>\n<li>Zvy\u0161te m\u00edru otev\u0159en\u00ed.<\/li>\n<li>Zvy\u0161te po\u010det kliknut\u00ed na obsah.<\/li>\n<li>Generov\u00e1n\u00ed konverz\u00ed a spou\u0161t\u011bn\u00ed p\u0159edem definovan\u00fdch akc\u00ed.<\/li>\n<li>Pos\u00edlen\u00ed pozitivn\u00ed vzpom\u00ednky na zna\u010dku.<\/li>\n<li>Minimalizujte po\u010det spamov\u00fdch hl\u00e1\u0161en\u00ed a posilte svou reputaci u poskytovatel\u016f e-mailov\u00fdch slu\u017eeb.<\/li>\n<li>Budujte trval\u00e9 vztahy se sv\u00fdmi z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<h2><strong>Jak z\u00edsk\u00e1te povolen\u00ed od sv\u00fdch z\u00e1kazn\u00edk\u016f?<\/strong><\/h2>\n<h3><strong>V e-mailov\u00fdch marketingov\u00fdch kampan\u00edch<\/strong><\/h3>\n<p>Ka\u017ed\u00e1 zpr\u00e1va by m\u011bla obsahovat jasnou mo\u017enost, aby si lid\u00e9 mohli vybrat, zda cht\u011bj\u00ed b\u00fdt sou\u010d\u00e1st\u00ed va\u0161eho seznamu. Tyto mo\u017enosti by m\u011bly b\u00fdt v\u017edy dostupn\u00e9 a viditeln\u00e9.<\/p>\n<ul>\n<li><strong>Mo\u017enost vstupu:<\/strong> Jedn\u00e1 se o v\u00fdslovnou \u017e\u00e1dost o za\u0159azen\u00ed do ur\u010dit\u00e9ho seznamu, kterou osoba pod\u00e1 prost\u0159ednictv\u00edm odkazu ve va\u0161\u00ed zpr\u00e1v\u011b.<\/li>\n<li><strong>Mo\u017enost ukon\u010den\u00ed:<\/strong> Toto je odkaz pro odhl\u00e1\u0161en\u00ed ze seznamu. M\u011blo by b\u00fdt p\u0159\u00edstupn\u00e9, rychl\u00e9 a bezprobl\u00e9mov\u00e9.<\/li>\n<\/ul>\n<h3><strong>Na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch<\/strong><\/h3>\n<p>Zahr\u0148te formul\u00e1\u0159e pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru s transparentn\u00edmi informacemi o tom, co a jak \u010dasto budou va\u0161i odb\u011bratel\u00e9 dost\u00e1vat. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by u\u017eivatel\u00e9 m\u011bli m\u00edt mo\u017enost vybrat si t\u00e9mata, kter\u00e1 je zaj\u00edmaj\u00ed, ji\u017e p\u0159i registraci.<\/p>\n<h2><strong>Co je t\u0159eba vz\u00edt v \u00favahu v roce 2025, abyste obohatili tuto strategii<\/strong><\/h2>\n<p><strong>Dvoj\u00ed p\u0159ihl\u00e1\u0161en\u00ed<\/strong><\/p>\n<p>Ujist\u011bte se, \u017ee odb\u011bratel potvrd\u00ed sv\u016fj z\u00e1jem prost\u0159ednictv\u00edm druh\u00e9ho kroku. T\u00edm se vyhnete chybn\u00fdm registrac\u00edm a zlep\u0161\u00edte kvalitu sv\u00e9 datab\u00e1ze.<\/p>\n<p><strong>Granul\u00e1rn\u00ed souhlasy<\/strong><\/p>\n<p>Nab\u00edz\u00ed mo\u017enost vybrat si typ obsahu, kter\u00fd cht\u011bj\u00ed dost\u00e1vat: mimo jin\u00e9 propaga\u010dn\u00ed akce, zpr\u00e1vy, vzd\u011bl\u00e1vac\u00ed obsah. To zvy\u0161uje personalizaci a sni\u017euje m\u00edru odhl\u00e1\u0161en\u00ed odb\u011bru.<\/p>\n<p><strong>Prediktivn\u00ed personalizace<\/strong><\/p>\n<p>D\u00edky um\u011bl\u00e9 inteligenci m\u016f\u017eete analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f a p\u0159edv\u00eddat, kter\u00fd obsah bude pro ka\u017ed\u00e9ho z nich nejrelevantn\u011bj\u0161\u00ed. C\u00edlen\u00ed ji\u017e nen\u00ed statick\u00e9, ale dynamick\u00e9 a upravovan\u00e9 v re\u00e1ln\u00e9m \u010dase.<\/p>\n<p><strong>Inteligentn\u00ed automatizace<\/strong><\/p>\n<p>Pokro\u010dil\u00e9 platformy umo\u017e\u0148uj\u00ed automatizovat komunika\u010dn\u00ed toky na z\u00e1klad\u011b interakce s u\u017eivatelem, jako jsou p\u0159edchoz\u00ed n\u00e1kupy, historie kliknut\u00ed, poloha nebo typ za\u0159\u00edzen\u00ed.<\/p>\n<p><strong>Interaktivn\u00ed obsah<\/strong><\/p>\n<p>St\u00e1le \u010dast\u011bji se ve zpr\u00e1v\u00e1ch objevuj\u00ed ankety, tla\u010d\u00edtka pro zp\u011btnou vazbu, posuvn\u00edky nebo minihry. Tyto n\u00e1stroje zvy\u0161uj\u00ed m\u00edru prokliku a poskytuj\u00ed u\u017eite\u010dn\u00e9 informace pro dal\u0161\u00ed c\u00edlen\u00ed.<\/p>\n<p><strong>Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong><\/p>\n<p>Vzhledem k tomu, \u017ee v\u00edce ne\u017e 60 % otev\u0159en\u00ed se odehr\u00e1v\u00e1 na chytr\u00fdch telefonech, mus\u00ed b\u00fdt zpr\u00e1vy navr\u017eeny s logick\u00fdm <em>mobile-first<\/em>N\u00e1sleduj\u00edc\u00ed vlastnosti: viditeln\u00e1 tla\u010d\u00edtka, kr\u00e1tk\u00e9 texty, sv\u011btl\u00e9 obr\u00e1zky a p\u0159izp\u016fsobiteln\u00e1 struktura.<\/p>\n<p><strong>Pravideln\u00e9 \u010di\u0161t\u011bn\u00ed z\u00e1kladen<\/strong><\/p>\n<p>Odstra\u0148te neaktivn\u00ed kontakty, abyste si udr\u017eeli zdravou z\u00e1kladnu. Zlep\u0161\u00edte tak doru\u010ditelnost, sn\u00ed\u017e\u00edte po\u010det vr\u00e1cen\u00fdch z\u00e1silek a zabr\u00e1n\u00edte tomu, aby va\u0161e z\u00e1silky skon\u010dily ve slo\u017ece nevy\u017e\u00e1dan\u00e9 po\u0161ty.<\/p>\n<h3><strong>P\u0159\u00edklad hodn\u00fd n\u00e1sledov\u00e1n\u00ed<\/strong><\/h3>\n<p>Spole\u010dnost prod\u00e1vaj\u00edc\u00ed produkty pro dom\u00e1c\u00ed zv\u00ed\u0159ata vytvo\u0159\u00ed kampa\u0148 pro svou novou \u0159adu p\u0159\u00edrodn\u00edch krmiv. Nejprve vyzve n\u00e1v\u0161t\u011bvn\u00edky webu, aby se p\u0159ihl\u00e1sili k odb\u011bru newsletteru, kde si mohou vybrat, zda cht\u011bj\u00ed dost\u00e1vat nab\u00eddky, novinky o zdrav\u00ed zv\u00ed\u0159at nebo tipy pro v\u00fdcvik (granul\u00e1rn\u00ed souhlas).<\/p>\n<p>Po p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru obdr\u017e\u00ed u\u017eivatel potvrzovac\u00ed e-mail (double opt-in) a je segmentov\u00e1n podle sv\u00e9ho v\u00fdb\u011bru. D\u00edky anal\u00fdze p\u0159edchoz\u00edch kliknut\u00ed syst\u00e9m zjist\u00ed, \u017ee z\u00e1jemci o vzd\u011bl\u00e1vac\u00ed obsah otev\u00edraj\u00ed v\u00edce e-mail\u016f v ned\u011bli ve\u010der. Na z\u00e1klad\u011b t\u00e9to informace napl\u00e1nuje rozes\u00edl\u00e1n\u00ed e-mail\u016f na tuto dobu, \u010d\u00edm\u017e v\u00fdrazn\u011b zv\u00fd\u0161\u00ed po\u010det otev\u0159en\u00ed.<\/p>\n<p>Ka\u017ed\u00fd e-mail obsahuje kr\u00e1tk\u00fd dotazn\u00edk o typu dom\u00e1c\u00edho mazl\u00ed\u010dka a jeho st\u00e1\u0159\u00ed. Tyto informace se pou\u017e\u00edvaj\u00ed k personalizaci budouc\u00edch e-mail\u016f a zahrnuj\u00ed specifick\u00e1 doporu\u010den\u00ed pro ka\u017ed\u00fd typ dom\u00e1c\u00edho mazl\u00ed\u010dka.<\/p>\n<p>Ka\u017ed\u00fd m\u011bs\u00edc jsou ze z\u00e1kladny odstran\u011bni u\u017eivatel\u00e9, kte\u0159\u00ed s n\u00ed neinteragovali d\u00e9le ne\u017e \u0161est m\u011bs\u00edc\u016f, co\u017e udr\u017euje z\u00e1kladnu aktivn\u00ed, sni\u017euje po\u010det odezv a zlep\u0161uje reputaci dom\u00e9ny.<\/p>\n<h2><strong>Z\u00e1v\u011br<\/strong><\/h2>\n<p>E-mailov\u00fd marketing zalo\u017een\u00fd na povolen\u00ed je mnohem v\u00edc ne\u017e jen osv\u011bd\u010den\u00fd postup. Je to \u00fa\u010dinn\u00e1 strategie pro budov\u00e1n\u00ed skute\u010dn\u00fdch vztah\u016f, dosahov\u00e1n\u00ed lep\u0161\u00edch v\u00fdsledk\u016f a ochranu pov\u011bsti va\u0161\u00ed zna\u010dky.<\/p>\n<p>Za\u010dlen\u011bn\u00edm modern\u00edch mechanism\u016f, jako je double opt-in, inteligentn\u00ed personalizace, dynamick\u00fd obsah a pokro\u010dil\u00e1 automatizace, zv\u00fd\u0161\u00edte relevanci sv\u00fdch kampan\u00ed a zn\u00e1sob\u00edte \u0161ance na konverzi.<\/p>\n<p>A pokud hled\u00e1te platformu, kter\u00e1 v\u00e1m umo\u017en\u00ed tyto postupy efektivn\u011b aplikovat, MasterBase\u00ae je va\u0161\u00edm strategick\u00fdm partnerem. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed v mnoha zem\u00edch v\u00e1m poskytne v\u0161echny n\u00e1stroje, kter\u00e9 pot\u0159ebujete k tomu, abyste svou strategii e-mailov\u00e9ho marketingu posunuli na vy\u0161\u0161\u00ed \u00farove\u0148.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/cs\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=370%2C240&#038;ssl=1\" alt=\"ebook email 20 tip\u016f, jak se zlep\u0161it\" class=\"wp-image-14851\" style=\"width:774px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Povolen\u00ed v e-mailov\u00e9m marketingu je kl\u00ed\u010dov\u00fdm p\u0159\u00ednosem, kter\u00fd na z\u00e1klad\u011b d\u016fv\u011bry a vz\u00e1jemn\u00e9 hodnoty zaji\u0161\u0165uje ziskov\u00e9 vztahy a zabra\u0148uje odm\u00edtnut\u00ed 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