{"id":6795,"date":"2025-02-10T22:59:40","date_gmt":"2025-02-10T20:59:40","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6795"},"modified":"2025-02-12T13:27:30","modified_gmt":"2025-02-12T11:27:30","slug":"jaka-je-idealni-frekvence-v-e-mailovem-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/frecuencia-en-email-marketing-cual-es-la-ideal\/masterbase\/","title":{"rendered":"Frekvence v e-mailov\u00e9m marketingu: Jak\u00e1 je ide\u00e1ln\u00ed frekvence?"},"content":{"rendered":"<p>Neexistuje \u017e\u00e1dn\u00fd univerz\u00e1ln\u00ed recept, ale existuj\u00ed kl\u00ed\u010dov\u00e9 z\u00e1sady a p\u0159\u00edklady \u00fasp\u011bch\u016f, kter\u00fdmi se m\u016f\u017eete \u0159\u00eddit. Pod\u00edvejme se, jak ur\u010dit spr\u00e1vnou frekvenci a zabr\u00e1nit tomu, aby se va\u0161i odb\u011bratel\u00e9 c\u00edtili zahlceni.<\/p>\n<ol>\n<li>\n<h2><strong> Nejde jen o mno\u017estv\u00ed, ale i o relevanci. <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nejde o to pos\u00edlat e-maily ka\u017ed\u00fd den nebo \u010dekat t\u00fddny mezi odesl\u00e1n\u00edm. Kl\u00ed\u010dem je nab\u00eddnout relevantn\u00ed obsah p\u0159i ka\u017ed\u00e9 komunikaci. Pokud budete pos\u00edlat hodnotn\u00e9 informace, nebudou odb\u011bratel\u00e9 vn\u00edmat va\u0161i zpr\u00e1vu jako obt\u011b\u017euj\u00edc\u00ed.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/em><\/strong> M\u00f3dn\u00ed zna\u010dka segmentovala sv\u00e9 publikum podle konkr\u00e9tn\u00edch kategori\u00ed (sportovn\u00ed oble\u010den\u00ed, form\u00e1ln\u00ed a neform\u00e1ln\u00ed) a upravila frekvenci zas\u00edl\u00e1n\u00ed. U odb\u011bratel\u016f, kte\u0159\u00ed dost\u00e1vali personalizovan\u00e1 doporu\u010den\u00ed (dva e-maily t\u00fddn\u011b), do\u0161lo ke sn\u00ed\u017een\u00ed m\u00edry odhl\u00e1\u0161en\u00ed o 18% a zv\u00fd\u0161en\u00ed konverze o 22%.\u00a0<\/p>\n<p><strong><em>Rada:<\/em><\/strong> Definujte r\u016fzn\u00e9 frekvence podle z\u00e1jm\u016f jednotliv\u00fdch segment\u016f. Ne ka\u017ed\u00fd mus\u00ed dost\u00e1vat stejn\u00e9 mno\u017estv\u00ed zpr\u00e1v.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong> A\/B testov\u00e1n\u00ed pro nalezen\u00ed rovnov\u00e1hy <\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Nespol\u00e9hejte se jen na p\u0159edpoklady. A\/B testov\u00e1n\u00ed v\u00e1m umo\u017en\u00ed upravit frekvenci kampan\u00ed na z\u00e1klad\u011b re\u00e1ln\u00fdch dat.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong> Spole\u010dnost SaaS testovala zas\u00edl\u00e1n\u00ed t\u00fddenn\u00edch kampan\u00ed jednomu segmentu a \u010dtrn\u00e1ctidenn\u00edch kampan\u00ed jin\u00e9mu. Zjistila, \u017ee u\u017eivatel\u00e9, kte\u0159\u00ed dost\u00e1vali t\u00fddenn\u00ed e-maily, vykazovali o 15% vy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed, ale pouze pokud byl obsah relevantn\u00ed. Pokud rozes\u00edlky nep\u0159in\u00e1\u0161ely d\u016fle\u017eit\u00e9 novinky, m\u00edra otev\u0159en\u00ed rapidn\u011b klesla.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong> Analyzujte v\u00fdsledky test\u016f a pravideln\u011b upravujte frekvenci, abyste maximalizovali interakci.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong> Pozor na \u00fanavu u\u017eivatele<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Odes\u00edl\u00e1n\u00ed p\u0159\u00edli\u0161 mnoha zpr\u00e1v m\u016f\u017ee zp\u016fsobit tzv. \u00fanavu datab\u00e1ze. K tomu doch\u00e1z\u00ed, kdy\u017e u\u017eivatel\u00e9 obdr\u017e\u00ed tolik e-mail\u016f, \u017ee jim p\u0159estanou v\u011bnovat pozornost nebo se z odb\u011bru odhl\u00e1s\u00ed.\u00a0<\/p>\n<p><strong>Jak se tomu vyhnout: <\/strong><\/p>\n<p>- Ujist\u011bte se, \u017ee ka\u017ed\u00fd mailing m\u00e1 jasn\u00fd c\u00edl.\u00a0<\/p>\n<p>- Vyu\u017eijte data k segmentaci u\u017eivatel\u016f a pos\u00edlejte jim pouze to, co je zaj\u00edm\u00e1.\u00a0<\/p>\n<p>- Prov\u00e1d\u011bjte pr\u016fzkumy, abyste zjistili, jakou frekvenci zas\u00edl\u00e1n\u00ed preferuj\u00ed jednotliv\u00ed odb\u011bratel\u00e9.\u00a0<\/p>\n<p><strong><em>P\u0159\u00edklad<\/em><\/strong>: Platforma pro online kurzy zaslala sv\u00fdm p\u0159edplatitel\u016fm kr\u00e1tk\u00fd pr\u016fzkum a zjistila, \u017ee 40% d\u00e1v\u00e1 p\u0159ednost zas\u00edl\u00e1n\u00ed \u010dtrn\u00e1ctidenn\u00edch z\u00e1silek p\u0159ed t\u00fddenn\u00edmi. \u00dapravou frekvence sn\u00ed\u017eili po\u010det odhl\u00e1\u0161en\u00ed o 20%.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong> Prom\u011bnliv\u00e1 frekvence podle \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ide\u00e1ln\u00ed frekvence se m\u016f\u017ee m\u011bnit v z\u00e1vislosti na f\u00e1zi, ve kter\u00e9 se \u00fa\u010dastn\u00edk nach\u00e1z\u00ed. Nap\u0159\u00edklad b\u011bhem uv\u00edtac\u00edho procesu mohou b\u00fdt zpr\u00e1vy \u010dast\u011bj\u0161\u00ed, ale po zaveden\u00ed je vhodn\u00e9 je sn\u00ed\u017eit, aby nedo\u0161lo k jejich zahlcen\u00ed.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>Jedna technologick\u00e1 spole\u010dnost upravila sv\u00e9 uv\u00edtac\u00ed kampan\u011b na jeden e-mail ka\u017ed\u00e9 t\u0159i dny po dobu prvn\u00edch dvou t\u00fddn\u016f a pot\u00e9 p\u0159e\u0161la na \u010dtrn\u00e1ctidenn\u00ed rozes\u00edl\u00e1n\u00ed. To zv\u00fd\u0161ilo po\u010d\u00e1te\u010dn\u00ed retenci o 35% a dlouhodob\u011b udr\u017eelo n\u00edzkou m\u00edru odhl\u00e1\u0161en\u00ed.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong>Pomoc\u00ed automatizace e-mailov\u00e9ho marketingu m\u016f\u017eete automaticky upravovat frekvenci podle chov\u00e1n\u00ed u\u017eivatel\u016f.\u00a0<\/p>\n<p>\u00a0<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong> Sd\u011bluje frekvenci a umo\u017e\u0148uje p\u0159izp\u016fsoben\u00ed<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Ujasn\u011bte sv\u00fdm odb\u011bratel\u016fm, jak \u010dasto jim budete zpr\u00e1vy pos\u00edlat, a pokud je to mo\u017en\u00e9, dejte jim mo\u017enost si je p\u0159izp\u016fsobit. T\u00edm, \u017ee budou m\u00edt pocit kontroly, je m\u00e9n\u011b pravd\u011bpodobn\u00e9, \u017ee se z odb\u011bru odhl\u00e1s\u00ed.\u00a0<\/p>\n<p><strong><em>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh<\/em><\/strong>: Internetov\u00fd obchod p\u0159idal do sv\u00e9ho formul\u00e1\u0159e pro p\u0159edplatn\u00e9 mo\u017enost zvolit frekvenci dod\u00e1vek. V\u00fdsledkem bylo zv\u00fd\u0161en\u00ed po\u010dtu p\u0159edplatitel\u016f o 12%.\u00a0<\/p>\n<p><strong><em>Rada<\/em><\/strong>Do ka\u017ed\u00e9ho e-mailu m\u016f\u017eete vlo\u017eit odkaz, pomoc\u00ed kter\u00e9ho m\u016f\u017ee u\u017eivatel zm\u011bnit sv\u00e9 preference, ani\u017e by se musel odhl\u00e1sit z odb\u011bru.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Z\u00e1v\u011br: Obsah je kr\u00e1l<\/strong><\/h2>\n<p>Krom\u011b \u010detnosti je d\u016fle\u017eit\u00e1 i relevance obsahu. Pokud chcete sd\u011blit n\u011bco hodnotn\u00e9ho, ud\u011blejte to. Pokud ne, je lep\u0161\u00ed po\u010dkat. Nezapome\u0148te, \u017ee kl\u00ed\u010dem k udr\u017een\u00ed pozornosti a sn\u00ed\u017een\u00ed po\u010dtu odhl\u00e1\u0161ek je segmentace publika a personalizace zpr\u00e1v.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h3><strong>Z\u00e1v\u011bre\u010dn\u00e9 doporu\u010den\u00ed:<\/strong><\/h3>\n<p>Pokud hled\u00e1te spolehlivou platformu pro spr\u00e1vu kampan\u00ed a optimalizaci frekvence odes\u00edl\u00e1n\u00ed, zva\u017ete MasterBase\u00ae. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed na trhu a p\u0159\u00edtomnosti v n\u011bkolika zem\u00edch v\u00e1m pom\u016f\u017ee zas\u00edlat efektivn\u00ed a personalizovan\u00e9 e-maily a maximalizovat tak retenci va\u0161ich odb\u011bratel\u016f.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/cs\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"ebook email 20 tip\u016f\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Frekvence zas\u00edl\u00e1n\u00ed e-mailov\u00fdch marketingov\u00fdch kampan\u00ed m\u016f\u017ee rozhodnout o \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu va\u0161\u00ed strategie.<\/p>","protected":false},"author":239642484,"featured_media":21362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jaka-je-idealni-frekvence-v-e-mailovem-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frecuencia en Email Marketing. \u00bfCu\u00e1l es la ideal? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La frecuencia con la que env\u00edas campa\u00f1as de email marketing puede determinar el \u00e9xito o fracaso de tu estrategia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jaka-je-idealni-frekvence-v-e-mailovem-marketingu\/masterbase\/\" 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