{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"co-zakaznici-chteji-kdyz-se-zapoji-do-komunikace-s-vasi-znackou-prostrednictvim-e-mailu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"Co z\u00e1kazn\u00edci cht\u011bj\u00ed, kdy\u017e komunikuj\u00ed s va\u0161\u00ed zna\u010dkou prost\u0159ednictv\u00edm e-mailu?"},"content":{"rendered":"

Cht\u011bj\u00ed se dozv\u011bd\u011bt o sv\u00fdch obl\u00edben\u00fdch zna\u010dk\u00e1ch, komunikovat s nimi, vyj\u00e1d\u0159it sv\u016fj n\u00e1zor, v\u00e9st konverzaci.<\/h3>\n

<\/p>\n

Spokojenost a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f je nejd\u016fle\u017eit\u011bj\u0161\u00edm c\u00edlem va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n

Chceme v\u00e1m d\u00e1t n\u011bkolik tip\u016f, jak si vybudovat dlouhodob\u00fd vztah se z\u00e1kazn\u00edky t\u00edm, \u017ee jasn\u011b ur\u010d\u00edte, co od e-mailov\u00e9 marketingov\u00e9 komunikace o\u010dek\u00e1vaj\u00ed.<\/p>\n

1. Okam\u017eit\u00e9 odpov\u011bdi:<\/h2>\n

Poka\u017ed\u00e9, kdy\u017e z\u00e1kazn\u00edk vyvol\u00e1 reakci nebo pochybnost, odpov\u011bzte rychle. Pokud si koup\u00ed n\u011bkter\u00fd z va\u0161ich produkt\u016f nebo slu\u017eeb, prvn\u00ed, co byste m\u011bli ud\u011blat, je nap\u0159\u00edklad pod\u011bkovat mu uv\u00edtac\u00ed zpr\u00e1vou.<\/p>\n

Tyto typy e-mail\u016f maj\u00ed obecn\u011b vysokou m\u00edru otev\u0159en\u00ed. Vyu\u017eijte\u00e9<\/span>chelo ve sv\u016fj prosp\u011bch poskytov\u00e1n\u00edm obsahu s p\u0159idanou hodnotou.<\/p>\n

Potvr\u010fte, \u017ee transakce prob\u011bhla \u00fasp\u011b\u0161n\u011b. Upozorn\u00ed v\u00e1s na to, kdy\u00e1<\/span>jak\u00e9 budou p\u0159\u00edpadn\u00e9 dal\u0161\u00ed kroky a vyjasn\u011bte si o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b budouc\u00edho vztahu.<\/p>\n

Vyu\u017eijte t\u00e9to p\u0159\u00edle\u017eitosti a seznamte je se sv\u00fdmi webov\u00fdmi str\u00e1nkami a jejich obsahem. M\u016f\u017eete je dokonce po\u017e\u00e1dat o vypln\u011bn\u00ed dotazn\u00edku spokojenosti.<\/p>\n

2. Dal\u0161\u00ed informace:<\/h2>\n

Klient je\u00e1<\/span>\u00a0ochoten sd\u011blit v\u00e1m v\u00edce osobn\u00edch \u00fadaj\u016f, proto\u017ee douf\u00e1, \u017ee nav\u00e1\u017ee vztah, zv\u00fd\u0161\u00ed interakci, dialog. Chce naslouchat a b\u00fdt vyslechnut.<\/p>\n

Vytv\u00e1\u0159ejte spr\u00e1vn\u00e9 ot\u00e1zky a nikdy se neptejte na n\u011bco, co pozd\u011bji nevyu\u017eijete. Vytv\u00e1\u0159ejte pr\u016fzkumy a dotazn\u00edky, kter\u00e9 se snadno vypl\u0148uj\u00ed a maj\u00ed p\u0159im\u011b\u0159enou d\u00e9lku.<\/p>\n

Vztah, kter\u00fd budujete, v\u00e1m poskytne pot\u0159ebn\u00fd \u010das.i<\/span>ctj.<\/span>Program by m\u011bl b\u00fdt otev\u0159en\u00fd nov\u00fdm ot\u00e1zk\u00e1m v souladu s v\u00fdvojem interakce.<\/p>\n

Vytvo\u0159en\u00ed preferen\u010dn\u00edho centra na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch je dal\u0161\u00edm zp\u016fsobem, jak p\u0159idat hodnotu, podpo\u0159it interakci a zjistit v\u00edce o va\u0161ich z\u00e1kazn\u00edc\u00edch na z\u00e1klad\u011b typu informac\u00ed, kter\u00e9 si vyberou.<\/p>\n

3. P\u0159im\u011bjte ho, aby mluvil o va\u0161\u00ed zna\u010dce:<\/h2>\n

Vzhledem k tomu, \u017ee z\u00e1kazn\u00edk p\u0159ijal vztah s va\u0161\u00ed zna\u010dkou.\u00a0<\/span>je mo\u017en\u00e9 o v\u00e1s mluvit. Tento virov\u00fd efekt je d\u016fle\u017eit\u00fd pro r\u016fst.<\/p>\n

M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt rozmachu soci\u00e1ln\u00edch m\u00e9di\u00ed a p\u0159im\u011bt je, aby sd\u00edleli informace o va\u0161\u00ed zna\u010dce.<\/p>\n

Otev\u0159ete prostor pro konverzaci, z\u00edskejte zp\u011btnou vazbu a usnadn\u011bte reakci na ni, a to jak mezi v\u00e1mi a va\u0161imi z\u00e1kazn\u00edky, tak mezi sebou navz\u00e1jem.<\/p>\n

4. Znovuzalo\u017een\u00ed spole\u010dnosti:<\/h2>\n

To, \u017ee klient nereaguje na va\u0161i komunikaci, si m\u016f\u017eete vykl\u00e1dat sp\u00ed\u0161e jako sign\u00e1l k tomu, abyste ud\u011blali n\u00e1sleduj\u00edc\u00ed kroky. a\u00a0<\/span>zm\u011bna strategie, sp\u00ed\u0161e ne\u017e prost\u00e9 opu\u0161t\u011bn\u00ed, kter\u00e9 zp\u016fsob\u00ed vy\u0159azen\u00ed z\u00e1kazn\u00edka z va\u0161\u00ed registra\u010dn\u00ed z\u00e1kladny.<\/p>\n

Ud\u011blejte l\u00e1kavou, neodolatelnou nab\u00eddku. Preg\u00fa<\/span>V\u00fdbor region\u016f\u00e9<\/span>\u00a0\u017e\u00e1dn\u00e1 odpov\u011b\u010f nebo co\u00a0vyrobeno<\/span>\u00a0distancov\u00e1n\u00ed. Ne\u017e se vzd\u00e1te nad\u011bje na z\u00e1kazn\u00edka nebo ho jednodu\u0161e vyma\u017eete, proto\u017ee nereaguje, vypracujte taktiku, kter\u00e1 v\u00e1m umo\u017en\u00ed ho znovu zapojit.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dne\u0161n\u00ed z\u00e1kazn\u00edci si cht\u011bj\u00ed se zna\u010dkami vytvo\u0159it pouto. Technologie jim to umo\u017e\u0148uj\u00ed rychle, bez komplikac\u00ed a rychle.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/co-zakaznici-chteji-kdyz-se-zapoji-do-komunikace-s-vasi-znackou-prostrednictvim-e-mailu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. La tecnolog\u00eda lo permite de forma r\u00e1pida, \u00e1gil y sin complicaciones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/co-zakaznici-chteji-kdyz-se-zapoji-do-komunikace-s-vasi-znackou-prostrednictvim-e-mailu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T17:22:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4_clientes.png?fit=3200%2C2000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3200\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email?\",\"datePublished\":\"2023-11-14T19:43:00+00:00\",\"dateModified\":\"2024-01-19T17:22:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4_clientes.png?fit=3200%2C2000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/musterilerin-markanizla-e-posta-yoluyla-etkilesime-gecerken-ne-istedikleri\\\/masterbase\\\/\",\"name\":\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? 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