{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"newsletter-je-skvelym-nastrojem-pro-budovani-loajality","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"Newsletter, skv\u011bl\u00fd n\u00e1stroj pro budov\u00e1n\u00ed loajality"},"content":{"rendered":"<h2>Newsletter se vyzna\u010duje t\u00edm, \u017ee se jedn\u00e1 o sd\u011blen\u00ed zas\u00edlan\u00e9 e-mailem, kter\u00e9 v\u00e1m umo\u017e\u0148uje b\u00fdt v kontaktu se z\u00e1kazn\u00edky trvale a \u010dasto.<\/h2>\n<p>D\u016fle\u017eit\u00e9 je, \u017ee je informuje o va\u0161ich produktech a slu\u017eb\u00e1ch a poskytuje jim relevantn\u00ed informace.<\/p>\n<p><!--more--><\/p>\n<p>Existuj\u00ed r\u016fzn\u00e9 typy e-mailov\u00fdch marketingov\u00fdch zpr\u00e1v, z nich\u017e n\u011bkter\u00e9 jsou pro v\u011brnost z\u00e1kazn\u00edk\u016f vhodn\u011bj\u0161\u00ed ne\u017e jin\u00e9.<\/p>\n<p>Existuj\u00ed transak\u010dn\u00ed e-maily, kter\u00e9 jsou spojeny s n\u00e1kupem nebo n\u00e1slednou akc\u00ed, pr\u016fzkumy, newslettery a v\u011brnostn\u00ed e-maily.<\/p>\n<p>Newslettery jsou jedn\u00edm z e-mail\u016f, kter\u00e9 buduj\u00ed loajalitu z\u00e1kazn\u00edk\u016f. Pokud jsou spr\u00e1vn\u011b p\u0159ipraven\u00e9 a pou\u017e\u00edvan\u00e9, p\u0159id\u00e1vaj\u00ed vztah\u016fm se z\u00e1kazn\u00edky na hodnot\u011b.<\/p>\n<p>Obecn\u011b plat\u00ed, \u017ee je pos\u00edl\u00e1me pravideln\u011b, ale nemus\u00edte na tom lp\u011bt, ale bu\u010fte p\u0159ipraveni je poslat v\u017edy, kdy\u017e m\u00e1te n\u011bco d\u016fle\u017eit\u00e9ho ke sd\u011blen\u00ed.<\/p>\n<h2><strong style=\"font-weight: bold;\">V\u00fdhody<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Pom\u00e1haj\u00ed organicky zvy\u0161ovat po\u010det potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f:\u00a0<\/strong>Podporou odb\u011bru prost\u0159ednictv\u00edm va\u0161ich webov\u00fdch str\u00e1nek nebo jin\u00e9ho kan\u00e1lu p\u0159it\u00e1hnete pozornost t\u011bch lid\u00ed, kte\u0159\u00ed o v\u00e1s nev\u011bd\u00ed dost, a vzbud\u00edte v nich z\u00e1jem dozv\u011bd\u011bt se o va\u0161\u00ed spole\u010dnosti a slu\u017eb\u00e1ch v\u00edce a budou si cht\u00edt sv\u00e9 znalosti denn\u011b prohlubovat.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Pom\u00e1haj\u00ed vytv\u00e1\u0159et k\u0159\u00ed\u017eov\u00fd prodej:<\/strong> Konzistentnost a \u010detnost sd\u011blen\u00ed pom\u00e1h\u00e1 m\u011bs\u00edc po m\u011bs\u00edci upev\u0148ovat zna\u010dku va\u0161\u00ed spole\u010dnosti v mysl\u00edch z\u00e1kazn\u00edk\u016f a umo\u017e\u0148uje l\u00e9pe informovat o rozmanitosti slu\u017eeb nebo produkt\u016f, kter\u00e9 nab\u00edz\u00edte, co\u017e podporuje k\u0159\u00ed\u017eov\u00fd prodej.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Zvy\u0161uje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f, \u017ee si jich v\u00e1\u017e\u00ed:<\/strong> Va\u0161e konkurence se m\u016f\u017ee vyrovnat va\u0161im cen\u00e1m, nab\u00edzet podobn\u00e9 slu\u017eby a produkty, dokonce se m\u016f\u017ee podobat image va\u0161\u00ed spole\u010dnosti. Co se j\u00ed v\u0161ak nem\u016f\u017ee vyrovnat, je vztah, kter\u00fd se j\u00ed poda\u0159\u00ed nav\u00e1zat s va\u0161imi z\u00e1kazn\u00edky, ani jejich loajalita. Tento typ sd\u011blen\u00ed pom\u00e1h\u00e1 pr\u00e1v\u011b k tomuto \u00fa\u010delu: budovat loajalitu.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Co je t\u0159eba vz\u00edt v \u00favahu p\u0159i navrhov\u00e1n\u00ed newsletteru<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Obsah:<br \/>\n<\/strong>Ujist\u011bte se, \u017ee vytv\u00e1\u0159\u00edte relevantn\u00ed, poutav\u00fd a zaj\u00edmav\u00fd obsah pro sv\u00e9 publikum.<\/p>\n<p><strong style=\"font-weight: bold;\">Form\u00e1t a design:<\/strong><\/p>\n<p>Stejn\u011b jako u offline \u010dasopisu by m\u011bl b\u00fdt form\u00e1t a design konzistentn\u00ed v pr\u016fb\u011bhu \u010dasu, aby se va\u0161e publikum sezn\u00e1milo s va\u0161\u00edm newsletterem a v\u011bd\u011blo, kde najde nejd\u016fle\u017eit\u011bj\u0161\u00ed informace.<\/p>\n<p><strong style=\"font-weight: bold;\">Spr\u00e1va odb\u011bratel\u016f:<\/strong><\/p>\n<p>Znalost publika je z\u00e1sadn\u00ed, to znamen\u00e1: v\u017edy si ujasn\u011bte, kdo se p\u0159ihl\u00e1sil k odb\u011bru a kdo jsou kontakty, kter\u00fdm budete newsletter zas\u00edlat.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Newsletter se vyzna\u010duje t\u00edm, \u017ee se jedn\u00e1 o sd\u011blen\u00ed zas\u00edlan\u00e9 e-mailem, kter\u00e9 v\u00e1m umo\u017e\u0148uje b\u00fdt v kontaktu se z\u00e1kazn\u00edky trvale a \u010dasto.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El newsletter, una gran herramienta para fidelizar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/newsletter-je-skvelym-nastrojem-pro-budovani-loajality\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El newsletter, una gran herramienta para fidelizar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El newsletter se caracteriza por ser una comunicaci\u00f3n enviada por email, que permite estar en contacto con tus clientes de forma consistente y frecuente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/newsletter-je-skvelym-nastrojem-pro-budovani-loajality\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:41:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2716\" \/>\n\t<meta property=\"og:image:height\" content=\"2011\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"El newsletter, una gran herramienta para fidelizar\",\"datePublished\":\"2023-02-13T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:41:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/newsletter.png?fit=2716%2C2011&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/\",\"name\":\"El newsletter, una gran herramienta para fidelizar - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/newsletter.png?fit=2716%2C2011&ssl=1\",\"datePublished\":\"2023-02-13T19:43:00+00:00\",\"dateModified\":\"2024-01-09T14:41:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/newsletter.png?fit=2716%2C2011&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/newsletter.png?fit=2716%2C2011&ssl=1\",\"width\":2716,\"height\":2011,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/el-newsletter-una-gran-herramienta-para-fidelizar\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El newsletter, una gran herramienta para fidelizar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter, skv\u011bl\u00fd n\u00e1stroj pro budov\u00e1n\u00ed loajality z\u00e1kazn\u00edk\u016f - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/newsletter-je-skvelym-nastrojem-pro-budovani-loajality\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"El newsletter, una gran herramienta para fidelizar - MasterBase\u00ae","og_description":"El newsletter se caracteriza por ser una comunicaci\u00f3n enviada por email, que permite estar en contacto con tus clientes de forma consistente y frecuente.","og_url":"https:\/\/masterbase.com\/cs\/newsletter-je-skvelym-nastrojem-pro-budovani-loajality\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2023-02-13T19:43:00+00:00","article_modified_time":"2024-01-09T14:41:29+00:00","og_image":[{"width":2716,"height":2011,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"El newsletter, una gran herramienta para fidelizar","datePublished":"2023-02-13T19:43:00+00:00","dateModified":"2024-01-09T14:41:29+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","url":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","name":"Newsletter, skv\u011bl\u00fd n\u00e1stroj pro budov\u00e1n\u00ed loajality z\u00e1kazn\u00edk\u016f - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","datePublished":"2023-02-13T19:43:00+00:00","dateModified":"2024-01-09T14:41:29+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","width":2716,"height":2011,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/tr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"El newsletter, una gran herramienta para fidelizar"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/newsletter.png?fit=2716%2C2011&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Lh","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6775"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6775\/revisions"}],"predecessor-version":[{"id":7773,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6775\/revisions\/7773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7772"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}