{"id":6756,"date":"2024-09-05T19:37:22","date_gmt":"2024-09-05T16:37:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6756"},"modified":"2024-09-13T13:24:02","modified_gmt":"2024-09-13T10:24:02","slug":"jak-vytvorit-ucinnou-nabidku-hodnoty-pro-sve-kampane","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/","title":{"rendered":"Jak vytvo\u0159it \u00fa\u010dinnou nab\u00eddku hodnoty pro sv\u00e9 kampan\u011b"},"content":{"rendered":"<h2>P\u0159edstavte si, \u017ee jste uvedli na trh \u00fa\u017easn\u00fd nov\u00fd produkt, kter\u00fd v\u00fdrazn\u011b zlep\u0161\u00ed \u017eivot va\u0161ich z\u00e1kazn\u00edk\u016f.<\/h2>\n<h2>Pot\u00e9 vytvo\u0159\u00edte zpr\u00e1vu na jej\u00ed propagaci a ode\u0161lete ji na seznam kontakt\u016f, ale kdy\u017e zkontrolujete sv\u00e9 metriky, zjist\u00edte znepokojiv\u00fd trend.<\/h2>\n<p>Zat\u00edmco m\u00e1te vysokou m\u00edru otev\u0159en\u00ed, m\u00edra proklik\u016f je n\u00edzk\u00e1. Pro\u010d va\u0161e kontakty nejsou t\u00edmto nov\u00fdm produktem nad\u0161en\u00e9?<\/p>\n<p>M\u016f\u017ee se st\u00e1t, \u017ee zvolen\u00e1 nab\u00eddka hodnoty nebyla spr\u00e1vn\u00e1.<\/p>\n<h3>Co je to hodnotov\u00e1 nab\u00eddka?<\/h3>\n<p>Jedn\u00e1 se o kr\u00e1tk\u00e9 prohl\u00e1\u0161en\u00ed, kter\u00e9 stru\u010dn\u011b vysv\u011btluje v\u00fdhody, kter\u00e9 lze z\u00edskat z pou\u017e\u00edv\u00e1n\u00ed ur\u010dit\u00e9ho v\u00fdrobku nebo slu\u017eby, a je hlavn\u00edm d\u016fvodem, pro\u010d by se potenci\u00e1ln\u00ed z\u00e1kazn\u00edk m\u011bl rozhodnout pro n\u00e1kup u v\u00e1s a ne u va\u0161\u00ed konkurence.<\/p>\n<p>Nab\u00eddka hodnoty mus\u00ed p\u0159\u00edjemce motivovat ke kliknut\u00ed a konverzi.<\/p>\n<h3>Pro\u010d je d\u016fle\u017eit\u00e1 nab\u00eddka hodnot?<\/h3>\n<p>Proto\u017ee jsou jednou z prvn\u00edch v\u011bc\u00ed, kter\u00e9 lid\u00e9 uvid\u00ed ve va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 zpr\u00e1v\u011b.<\/p>\n<p>Dne\u0161n\u00ed z\u00e1kazn\u00edci dost\u00e1vaj\u00ed v\u00edce ne\u017e 120 zpr\u00e1v denn\u011b; pokud va\u0161e kampa\u0148 neobsahuje p\u0159esv\u011bd\u010divou a relevantn\u00ed nab\u00eddku hodnoty, pak jste promarnili \u0161anci p\u0159im\u011bt p\u0159\u00edjemce, aby si p\u0159e\u010detl zbytek zpr\u00e1vy a kliknul na tla\u010d\u00edtko v\u00fdzvy k akci.<\/p>\n<h4>Hodnotov\u00e1 nab\u00eddka vysv\u011btluje:<\/h4>\n<ul>\n<li>Jak va\u0161e produkty \u0159e\u0161\u00ed probl\u00e9my a zlep\u0161uj\u00ed situace<\/li>\n<li>Jak\u00e9 konkr\u00e9tn\u00ed v\u00fdhody poskytuje<\/li>\n<li>Pro\u010d nakupovat u v\u00e1s a ne u konkurence?<\/li>\n<\/ul>\n<h4>Hodnotov\u00e1 nab\u00eddka nen\u00ed:<\/h4>\n<ul>\n<li>Slogan jako \"Just do it\" od Nike, \"Think different\" od Apple nebo \"Because we're worth it\" od L'Or\u00e9al.<\/li>\n<li>Tvrzen\u00ed jako \"prvn\u00ed na trhu\" nebo \"l\u00edd\u0159i v e-mailov\u00e9m marketingu\".<\/li>\n<\/ul>\n<h3>Prvky hodnotov\u00e9 nab\u00eddky:<\/h3>\n<ul>\n<li><strong>Titulek:<\/strong> Shr\u0148te v\u00fdhody, kter\u00e9 nab\u00eddnete sv\u00fdm kontakt\u016fm.<\/li>\n<li><strong>Sn\u00ed\u017een\u00ed \u00farovn\u011b nebo paragrafy:<\/strong> Podrobn\u011b vysv\u011btlete, \u010deho se va\u0161e nab\u00eddka t\u00fdk\u00e1, komu je ur\u010dena a pro\u010d.<\/li>\n<li><strong>Bodov\u00e9 hodnocen\u00ed:<\/strong> Seznam v\u00fdhod nebo funkc\u00ed.<\/li>\n<li><strong>Vizu\u00e1ln\u00ed podpora:<\/strong> Video nebo obr\u00e1zek pro zv\u00fdrazn\u011bn\u00ed va\u0161eho sd\u011blen\u00ed.<\/li>\n<\/ul>\n<h3>Vyhodno\u0165te svou sou\u010dasnou nab\u00eddku hodnoty a zkontrolujte, zda odpov\u00edd\u00e1 na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/h3>\n<ul>\n<li>Jak\u00fd produkt nebo slu\u017ebu va\u0161e spole\u010dnost prod\u00e1v\u00e1?<\/li>\n<li>Jak\u00fd je kone\u010dn\u00fd p\u0159\u00ednos jeho pou\u017eit\u00ed?<\/li>\n<li>Jak\u00e1 je c\u00edlov\u00e1 skupina tohoto produktu nebo slu\u017eby?<\/li>\n<li>V \u010dem je va\u0161e nab\u00eddka jedine\u010dn\u00e1 a odli\u0161n\u00e1?<\/li>\n<\/ul>\n<h2><strong>3 kl\u00ed\u010dov\u00e9 prvky, kter\u00e9 by m\u011bla obsahovat nab\u00eddka hodnoty<\/strong><\/h2>\n<p>A\u0165 u\u017e rozes\u00edl\u00e1te kampa\u0148 o nov\u00e9m produktu, nov\u00e9 funkci nebo t\u0159eba nov\u00e9m p\u0159\u00edsp\u011bvku na blogu, ve va\u0161\u00ed hodnotov\u00e9 nab\u00eddce nesm\u00ed chyb\u011bt t\u0159i kl\u00ed\u010dov\u00e9 prvky:<\/p>\n<ol>\n<li>\n<h3><strong> V\u00fdhody<\/strong><\/h3>\n<p>Lid\u00e9 nekupuj\u00ed v\u00e1\u0161 produkt nebo slu\u017ebu jen proto, \u017ee r\u00e1di utr\u00e1cej\u00ed sv\u00e9 pen\u00edze, ale proto\u017ee cht\u011bj\u00ed vy\u0159e\u0161it probl\u00e9m nebo z\u00edskat v\u00fdhodu, kterou v\u00e1\u0161 produkt nab\u00edz\u00ed.<\/li>\n<\/ol>\n<p>Proto by se nab\u00eddka hodnoty m\u011bla zam\u011b\u0159it na u\u017eitek, kter\u00fd u\u017eivatel z\u00edsk\u00e1 z pou\u017e\u00edv\u00e1n\u00ed dan\u00e9ho produktu nebo slu\u017eby.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Clarity<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Jednou z nej\u010dast\u011bj\u0161\u00edch chyb p\u0159i vytv\u00e1\u0159en\u00ed hodnotov\u00e9 propozice je p\u0159esv\u011bd\u010den\u00ed, \u017ee pou\u017eit\u00ed m\u00f3dn\u00edch slov zp\u016fsob\u00ed, \u017ee produkt bude vypadat inovativn\u011b nebo revolu\u010dn\u011b.<\/p>\n<p>Naopak, nab\u00eddka hodnoty by m\u011bla pou\u017e\u00edvat b\u011b\u017en\u00fd slovn\u00edk, kter\u00e9mu z\u00e1kazn\u00edci rozum\u00ed.<\/p>\n<p>Mluvte jazykem sv\u00fdch z\u00e1kazn\u00edk\u016f. Je velmi d\u016fle\u017eit\u00e9, abyste p\u0159i popisu produktu, kter\u00fd hledaj\u00ed, pou\u017e\u00edvali stejn\u00fd jazyk jako va\u0161i z\u00e1kazn\u00edci.<\/p>\n<p>Pokud by spole\u010dnost MasterBase\u00ae pou\u017eila pro sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky n\u00e1sleduj\u00edc\u00ed nab\u00eddku hodnoty: \"n\u00e1stroj zam\u011b\u0159en\u00fd na zv\u00fd\u0161en\u00ed va\u0161ich p\u0159\u00edjm\u016f prost\u0159ednictv\u00edm automatizace marketingov\u00e9 a prodejn\u00ed komunikace\", je pravd\u011bpodobn\u00e9, \u017ee by se p\u0159\u00edli\u0161 neprod\u00e1vala.<\/p>\n<p>Doporu\u010dujeme tak\u00e9 vyhnout se \u017eargonu, jako je \"sv\u011btov\u00e1 \u0161pi\u010dka\" nebo \"revolu\u010dn\u00ed produkt\". Pokud takov\u00e9 v\u00fdrazy z nab\u00eddky hodnoty odstran\u00edte, umo\u017en\u00edte lidem, aby se skute\u010dn\u011b soust\u0159edili na to, jak jim v\u00e1\u0161 produkt m\u016f\u017ee pomoci.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Diferenciace<\/strong><\/h3>\n<p>Mus\u00edme p\u0159edpokl\u00e1dat, \u017ee budou existovat konkurenti, kte\u0159\u00ed budou nab\u00edzet podobn\u00e9 produkty a budou sout\u011b\u017eit o podobnou z\u00e1kaznickou z\u00e1kladnu.<\/li>\n<\/ol>\n<p>Proto, aby si v\u00e1s potenci\u00e1ln\u00ed z\u00e1kazn\u00edci vybrali, mus\u00ed va\u0161e nab\u00eddka hodnoty odli\u0161it v\u00e1\u0161 produkt nebo slu\u017ebu od konkurence a zd\u016fraznit, pro\u010d jste pro n\u011b tou spr\u00e1vnou volbou.<\/p>\n<p>Zva\u017ete, \u010d\u00edm se li\u0161\u00edte od ostatn\u00edch dostupn\u00fdch mo\u017enost\u00ed, a zd\u016frazn\u011bte to ve sv\u00e9 hodnotov\u00e9 nab\u00eddce.<\/p>\n<h2>N\u011bkolik dobr\u00fdch p\u0159\u00edklad\u016f hodnotov\u00fdch nab\u00eddek:<\/h2>\n<p>Vytvo\u0159it dobrou nab\u00eddku hodnoty je obt\u00ed\u017en\u00e9, a proto dokonal\u00fdch p\u0159\u00edklad\u016f nen\u00ed mnoho. I ve v\u011bt\u0161in\u011b z nich mohou b\u00fdt nedostatky nebo prostor pro zlep\u0161en\u00ed, ale podle na\u0161eho n\u00e1zoru jde o dobr\u00e9 p\u0159\u00edklady:<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CDUQFjAA&amp;url=http%3A%2F%2Fwww.shopify.com%2F&amp;ei=WcrYVKTFIOqwsASXr4KIDQ&amp;usg=AFQjCNHD_no0rZRLLgD_ea91dc6Ti0r79A&amp;sig2=_CvukdPLO_OWkuuc16Rymg&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>:<\/strong> Shopify je v\u0161e, co pot\u0159ebujete k prodeji kdekoli.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CC4QFjAA&amp;url=https%3A%2F%2Fwww.kissmetrics.com%2F&amp;ei=bsrYVKuxHOLHsQTbioGAAQ&amp;usg=AFQjCNFQjw1OZKt7YoDqbxlxDwD9JrXElg&amp;sig2=89ea7qajK7J7AUQZ5tKfcQ&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">KISSmetrics<\/a>:<\/strong> KISSmetrics v\u00e1m poskytne informace, kter\u00e9 pot\u0159ebujete k optimalizaci sv\u00e9ho marketingu.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB8QFjAA&amp;url=http%3A%2F%2Fwww.geekdom.com%2F&amp;ei=g8rYVODBO-_dsATMuYLYAw&amp;usg=AFQjCNHMKiLq9zJMNGR-ftT0ztAkS-xe0Q&amp;sig2=aGjF9ryJ_gxvcNDxolZ_9w&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Geekdom<\/a>:<\/strong> Geekdom je nov\u00fd druh spole\u010dn\u00e9ho coworkingu, kde si podnikatel\u00e9, technologov\u00e9, v\u00fdvoj\u00e1\u0159i, tv\u016frci a kreativci navz\u00e1jem pom\u00e1haj\u00ed budovat podniky a dal\u0161\u00ed zaj\u00edmav\u00e9 v\u011bci.<\/p>\n<p><strong><a href=\"https:\/\/www.google.cl\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0CB4QFjAA&amp;url=https%3A%2F%2Fevernote.com%2F&amp;ei=lMrYVK3sJ-PnsATyxYHACA&amp;usg=AFQjCNGrjOQRxY_1Edm8FEIcQa0rNQ_8lA&amp;sig2=yVhGIhEysN5TsWLYntFdhA&amp;bvm=bv.85464276,d.cWc\" target=\"_blank\" rel=\"noopener\">Evernote<\/a>:<\/strong> Va\u0161e \u017eivotn\u00ed d\u00edlo. Evernote je pracovn\u00ed prostor pro v\u0161echno, co budete d\u011blat. Pro v\u0161echno, co budete d\u011blat, je Evernote pracovn\u00edm prostorem, kde to m\u016f\u017eete ud\u011blat).<\/p>\n<p>V\u0161echny v\u00fd\u0161e uveden\u00e9 p\u0159\u00edklady jsou velmi jasn\u00e9, zam\u011b\u0159en\u00e9 na v\u00fdhody a mnoh\u00e9 z nich jsou doprov\u00e1zeny obr\u00e1zky, kter\u00e9 jednodu\u0161e a jasn\u011b posiluj\u00ed tyto pojmy.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-crear-una-propuesta-de-valor-efectiva\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"16151\" data-permalink=\"https:\/\/masterbase.com\/cs\/como-crear-una-propuesta-de-valor-efectiva-para-tus-campanas\/masterbase\/captura-de-pantalla-2024-09-05-185810\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=832%2C531&amp;ssl=1\" data-orig-size=\"832,531\" data-comments-opened=\"1\" data-image-title=\"ebook C\u00f3mo crear una propuesta de valor efectiva\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?fit=800%2C511&amp;ssl=1\" class=\"aligncenter wp-image-16151\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810-300x191.png?resize=800%2C512&#038;ssl=1\" alt=\"ebook Jak vytvo\u0159it efektivn\u00ed nab\u00eddku hodnoty \" width=\"800\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hodnotov\u00e1 nab\u00eddka m\u016f\u017ee rozhodnout o dosa\u017een\u00ed \u010di nedosa\u017een\u00ed c\u00edle kampan\u011b. Dobr\u00e1 hodnotov\u00e1 nab\u00eddka vysv\u011btluje \u010dten\u00e1\u0159i, o co v nab\u00eddce jde a pro\u010d by j\u00ed m\u011bl v\u011bnovat pozornost a okam\u017eit\u011b jednat.<\/p>","protected":false},"author":239642484,"featured_media":16163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una propuesta de valor efectiva para tus campa\u00f1as - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Imagina que has lanzado un producto nuevo. 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