{"id":6740,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6740"},"modified":"2025-11-11T18:57:56","modified_gmt":"2025-11-11T16:57:56","slug":"je-mira-otevreni-dobrym-ukazatelem-uspesnosti-vasi-kampane","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","title":{"rendered":"Je m\u00edra otev\u0159en\u00ed dobr\u00fdm ukazatelem \u00fasp\u011b\u0161nosti va\u0161\u00ed kampan\u011b?"},"content":{"rendered":"

Z\u00e1le\u017e\u00ed na kone\u010dn\u00e9m c\u00edli va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 kampan\u011b.<\/strong><\/h2>\n

Para m\u00ed, personalmente, no tiene mucha validez, sobre todo si queremos interactuar y conocer los gustos y las preferencias de la audiencia.<\/p>\n

M\u00edra otev\u0159en\u00ed je ji\u017e dlouho pova\u017eov\u00e1na za d\u016fle\u017eit\u00fd ukazatel p\u0159i m\u011b\u0159en\u00ed \u00fa\u010dinnosti e-mailov\u00e9 marketingov\u00e9 kampan\u011b.<\/p>\n

La tasa de apertura no es capaz de decirnos qu\u00e9 pas\u00f3, m\u00e1s all\u00e1 de si se ha abierto o no el email. No podemos saber qu\u00e9 pas\u00f3 una vez abierto.<\/p>\n

Byla otev\u0159ena k okam\u017eit\u00e9mu smaz\u00e1n\u00ed, byla skute\u010dn\u011b p\u0159e\u010dtena a co bylo p\u0159e\u010dteno?<\/h3>\n

Mo\u017en\u00e1 by se z toho dalo vyvodit, \u017ee p\u0159edm\u011bt e-mailu a odes\u00edlatel m\u011bli po\u017eadovan\u00fd efekt otev\u0159en\u00ed.<\/p>\n

Ale co kdy\u017e se e-mail po kliknut\u00ed na n\u011bj automaticky zobrazil a byl nahl\u00e1\u0161en jako otev\u0159en\u00fd, ale ve skute\u010dnosti byl okam\u017eit\u011b smaz\u00e1n?<\/p>\n

Nakonec z\u016fst\u00e1v\u00e1 mnoho ot\u00e1zek, kter\u00e9 n\u00e1m nepomohou zjistit, zda byla kampa\u0148 \u00fasp\u011b\u0161n\u00e1.<\/p>\n

Por otro lado, con la tasa de apertura no conseguimos ninguna informaci\u00f3n en t\u00e9rminos de interactividad del lector con el email.<\/p>\n

Kliknut\u00ed versus otev\u0159en\u00ed<\/strong><\/h2>\n

Podle m\u00e9ho n\u00e1zoru je m\u00edra prokliku relevantn\u00ed metrikou p\u0159i m\u011b\u0159en\u00ed efektivity.<\/p>\n

Zaprv\u00e9 proto, \u017ee n\u00e1m poskytuje skute\u010dn\u00e9 informace o m\u00ed\u0159e interaktivity (z\u00e1jmu), kterou publikum projevilo ve vztahu k obsahu e-mailu.<\/p>\n

Nos dice qu\u00e9 le interesa a qui\u00e9n. Todos los que hicieron clic en azul les gusta el azul, todos los que hicieron clic en rojo, les gusta el rojo. Luego, para la pr\u00f3xima campa\u00f1a a realizar, se enviar\u00e1 azul a los que eligieron azul.<\/p>\n

Esto sin duda ayuda a saber y a aprender a conocer a tu audiencia<\/strong>, mejorando as\u00ed la efectividad de tus comunicaciones<\/strong>.<\/p>\n

El clic tambi\u00e9n ayuda a que las personas avancen en el proceso comunicacional, pasando del email a la vista a tu sitio web<\/strong>, a una landing page, en busca de la conversi\u00f3n deseada.<\/p>\n

Ale nen\u00ed to v\u0161echno \u010dern\u00e9 pro m\u00edru otev\u0159en\u00ed.<\/h3>\n

I kdy\u017e m\u00e1 sv\u00e9 nev\u00fdhody, m\u00e1 m\u00edra otev\u0159en\u00ed svou hodnotu, zejm\u00e9na pokud jde o generov\u00e1n\u00ed d\u016fkaz\u016f.<\/p>\n

Est\u00e1 estudiado que el asunto de un mensaje influye hasta en un 80% en la decisi\u00f3n de abrir o no \u00e9ste. Dado eso, es fundamental que no adivines cu\u00e1l va a ser el mejor asunto a incluir en tu email, sino que generes pruebas.<\/p>\n

A tady p\u0159ich\u00e1z\u00ed m\u00edra otev\u0159en\u00ed. Nejlep\u0161\u00edm zp\u016fsobem, jak zjistit, kter\u00e9 t\u00e9ma je v testu nej\u00fa\u010dinn\u011bj\u0161\u00ed, je m\u00edra otev\u0159en\u00ed.<\/p>\n

Por ejemplo, si se env\u00eda a un primer grupo de 500 emails un asunto A, y a un segundo grupo de 500 emails un asunto B, siendo ambos grupos de caracter\u00edsticas homog\u00e9neas y se descubre que la tasa de apertura del primer grupo fue de un 10% y la del segundo grupo de un 30%, es muy f\u00e1cil saber que el asunto B es el que hay que enviar a toda la base.<\/p>\n

M\u00edra otev\u0159en\u00ed jako jedin\u00fd ukazatel je tedy pro \u00fasp\u011bch \u010di ne\u00fasp\u011bch kampan\u011b irelevantn\u00ed, ale jako sou\u010d\u00e1st souboru ukazatel\u016f ano.<\/p>\n

La tasa de apertura representa el primer ‘obst\u00e1culo’ para acercarse a tu objetivo final<\/strong>.<\/h3>\n

Pokud zjist\u00edte, \u017ee velk\u00e1 skupina lid\u00ed neotev\u00edr\u00e1 va\u0161e zpr\u00e1vy, mo\u017en\u00e1 bude nutn\u00e9 otestovat r\u016fzn\u00e9 probl\u00e9my: zm\u011bnit odes\u00edlatele nebo t\u0159eba zkontrolovat, zda nejsou doru\u010dov\u00e1ny.<\/p>\n

Koneckonc\u016f, nen\u00ed mo\u017en\u00e9, aby byl p\u0159e\u010dten, pokud neprojde prvn\u00ed p\u0159ek\u00e1\u017ekou procesu p\u0159edkl\u00e1d\u00e1n\u00ed.<\/p>\n

Co si mysl\u00edte o m\u00ed\u0159e otev\u0159en\u00ed?<\/h3>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

M\u00edra otev\u0159en\u00ed je ji\u017e dlouho pova\u017eov\u00e1na za d\u016fle\u017eit\u00fd ukazatel p\u0159i m\u011b\u0159en\u00ed \u00fa\u010dinnosti e-mailov\u00e9 marketingov\u00e9 kampan\u011b.<\/p>","protected":false},"author":239642484,"featured_media":23387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfEs 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