{"id":6733,"date":"2025-05-12T21:58:48","date_gmt":"2025-05-12T18:58:48","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6733"},"modified":"2025-05-14T01:34:00","modified_gmt":"2025-05-13T22:34:00","slug":"jak-vytvorit-dekovne-stranky","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-crear-paginas-de-agradecimiento\/masterbase\/","title":{"rendered":"Jak vytvo\u0159it d\u011bkovn\u00e9 str\u00e1nky"},"content":{"rendered":"<p>Jsou mocn\u00fdm n\u00e1strojem, kter\u00fd posiluje vztah s publikem, vytv\u00e1\u0159\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti a zlep\u0161uje u\u017eivatelskou zku\u0161enost.<\/p>\n<p>Pokud ji\u017e pou\u017e\u00edv\u00e1te <em>e-mailov\u00fd marketing<\/em> Optimalizace tohoto kontaktn\u00edho bodu m\u016f\u017ee ve va\u0161\u00ed firm\u011b znamenat rozd\u00edl mezi jednor\u00e1zovou konverz\u00ed a dlouhodob\u00fdm vztahem. Zde se dozv\u00edte, jak to ud\u011blat spr\u00e1vn\u011b.<\/p>\n<ol>\n<li>\n<h3><strong> Zaji\u0161\u0165uje kontinuitu cesty u\u017eivatele<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Kdy\u017e u\u017eivatel p\u0159ijde na str\u00e1nku s pod\u011bkov\u00e1n\u00edm, pr\u00e1v\u011b dokon\u010dil d\u016fle\u017eitou akci: odeslal sv\u00e9 \u00fadaje, zaregistroval se nebo si st\u00e1hl zdroj. T\u00edm by ale z\u00e1\u017eitek nem\u011bl kon\u010dit. Tato str\u00e1nka by m\u011bla udr\u017eovat tempo interakce.<\/p>\n<p>Co zde m\u016f\u017eete nab\u00eddnout?<\/p>\n<ul>\n<li>P\u0159\u00edstup k blogu se souvisej\u00edc\u00edm obsahem.<\/li>\n<li>Kr\u00e1tk\u00e9 video s vysv\u011btlen\u00edm dal\u0161\u00edch krok\u016f.<\/li>\n<li>Tla\u010d\u00edtko pro n\u00e1vrat na webov\u00e9 str\u00e1nky a pokra\u010dov\u00e1n\u00ed v prohl\u00ed\u017een\u00ed.<\/li>\n<li>Dal\u0161\u00ed vzd\u011bl\u00e1vac\u00ed zdroje.<\/li>\n<\/ul>\n<p>Tato kontinuita posiluje vn\u00edm\u00e1n\u00ed hodnoty a udr\u017euje u\u017eivatele v anga\u017eovanosti.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Rychle dodejte, co jste sl\u00edbili<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>D\u016fv\u011bryhodnost se buduje pln\u011bn\u00edm slib\u016f. Pokud jste nab\u00eddli zdroj ke sta\u017een\u00ed, ujist\u011bte se, \u017ee je okam\u017eit\u011b k dispozici na d\u011bkovn\u00e9 str\u00e1nce, bez dal\u0161\u00edch krok\u016f.<\/p>\n<p>Jednoduch\u00e1 a jasn\u00e1 v\u011bta m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed v\u00fdznam:<\/p>\n<ul>\n<li>\"D\u011bkujeme za registraci. Zde m\u00e1te p\u0159\u00edstup ke sv\u00e9mu pr\u016fvodci.<\/li>\n<li>\"Va\u0161e elektronick\u00e1 kniha je p\u0159ipravena. Klikn\u011bte pro jej\u00ed sta\u017een\u00ed.\"<\/li>\n<li>\"Potvrzen\u00ed va\u0161\u00ed sch\u016fzky bylo odesl\u00e1no. Mezit\u00edm objevte dal\u0161\u00ed zdroje, kter\u00e9 by v\u00e1s mohly zaj\u00edmat.\"<\/li>\n<\/ul>\n<p>Tento p\u0159\u00edstup sni\u017euje t\u0159en\u00ed a buduje d\u016fv\u011bru od prvn\u00edho kontaktu.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> P\u0159edstavuje nov\u00e9 mo\u017enosti zhodnocen\u00ed<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Vyu\u017eijte tuto str\u00e1nku k nab\u00eddnut\u00ed druh\u00e9ho relevantn\u00edho obsahu nebo akce. Nemus\u00edte p\u0159\u00edmo prod\u00e1vat, ale m\u016f\u017eete vyzvat k dal\u0161\u00edmu u\u010den\u00ed nebo zkoum\u00e1n\u00ed:<\/p>\n<ul>\n<li>\"M\u00e1te z\u00e1jem j\u00edt hloub\u011bji? St\u00e1hn\u011bte si tohoto dopl\u0148kov\u00e9ho pr\u016fvodce.\"<\/li>\n<li>\"Pod\u00edvejte se na na\u0161i knihovnu bezplatn\u00e9ho obsahu.\"<\/li>\n<li>\"Napl\u00e1nujte si osobn\u00ed sch\u016fzku k vy\u0159e\u0161en\u00ed va\u0161ich pochybnost\u00ed.\"<\/li>\n<\/ul>\n<p>Kl\u00ed\u010dov\u00e9 je, aby tato nov\u00e1 nab\u00eddka d\u00e1vala smysl v kontextu p\u016fvodn\u00edho obsahu, aby byla p\u0159irozen\u00fdm p\u0159echodem.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Pozv\u00e1n\u00ed ke sledov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Soci\u00e1ln\u00ed m\u00e9dia jsou skv\u011bl\u00fdm zp\u016fsobem, jak z\u016fstat v kontaktu s t\u011bmi, kte\u0159\u00ed ji\u017e projevili z\u00e1jem. Nejde jen o zve\u0159ej\u0148ov\u00e1n\u00ed ikon, ale o motivaci k akci pomoc\u00ed jasn\u00e9ho sd\u011blen\u00ed:<\/p>\n<ul>\n<li>\"Sledujte n\u00e1s ka\u017ed\u00fd t\u00fdden a z\u00edskejte praktick\u00e9 tipy.\"<\/li>\n<li>\"P\u0159ipojte se k na\u0161\u00ed komunit\u011b a pod\u011blte se o sv\u00e9 zku\u0161enosti\".<\/li>\n<\/ul>\n<p>Publikum, kter\u00e9 je propojeno v\u00edce kan\u00e1ly, bude s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed komunikovat, zapamatuje si va\u0161i zna\u010dku a bude se \u00fa\u010dastnit budouc\u00edch kampan\u00ed.<\/p>\n<h2><strong>\u00dasp\u011b\u0161n\u00e9 p\u0159\u00edb\u011bhy: 5 skute\u010dn\u00fdch p\u0159\u00edklad\u016f efektivn\u00edch d\u011bkovn\u00fdch str\u00e1nek<\/strong><\/h2>\n<p>Zde je p\u011bt p\u0159\u00edpadov\u00fdch studi\u00ed, kter\u00e9 ukazuj\u00ed, jak m\u016f\u017ee dob\u0159e proveden\u00e1 str\u00e1nka s pod\u011bkov\u00e1n\u00edm p\u0159in\u00e9st m\u011b\u0159itelnou hodnotu:<\/p>\n<ol>\n<li>\n<h3><strong> Spole\u010dnost poskytuj\u00edc\u00ed \u0161kol\u00edc\u00ed slu\u017eby B2B<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Akce:<\/strong> Po registraci na webin\u00e1\u0159 se na d\u011bkovn\u00e9 str\u00e1nce objevila druh\u00e1 v\u00fdzva ke sta\u017een\u00ed b\u00edl\u00e9 knihy.<\/p>\n<p><strong>V\u00fdsledek:<\/strong> Z t\u011bch, kte\u0159\u00ed si zpr\u00e1vu st\u00e1hli, si 42 % tak\u00e9 napl\u00e1novalo obchodn\u00ed sch\u016fzku.<br \/><strong>Kl\u00ed\u010de k \u00fasp\u011bchu:<\/strong> slad\u011bn\u00e1 nab\u00eddka, v\u00fdrazn\u00e9 CTA a profesion\u00e1ln\u00ed jazyk orientovan\u00fd na hodnoty.<br \/><strong>Jak to zm\u011b\u0159ili:<\/strong> m\u00edra proklik\u016f na druhou nab\u00eddku a m\u00edra sch\u016fzek.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Vzd\u011bl\u00e1vac\u00ed instituce<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Akce:<\/strong> Po \u017e\u00e1dosti o akademick\u00e9 informace se na str\u00e1nce s pod\u011bkov\u00e1n\u00edm zobrazovala videa s referencemi student\u016f a tla\u010d\u00edtko pro v\u010dasnou registraci.<\/p>\n<p><strong>V\u00fdsledek:<\/strong> 28 % zv\u00fd\u0161en\u00ed po\u010dtu registrac\u00ed z formul\u00e1\u0159ov\u00fdch p\u0159\u00edklad\u016f.<br \/><strong>Kl\u00ed\u010de k \u00fasp\u011bchu:<\/strong> vizu\u00e1ln\u00ed soci\u00e1ln\u00ed d\u016fkaz a okam\u017eit\u00e1 akce.<br \/><strong>Jak to zm\u011b\u0159ili:<\/strong> m\u011bs\u00ed\u010dn\u00ed srovn\u00e1n\u00ed p\u0159ed a po implementaci.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Maloobchodn\u00ed prodej p\u0159\u00edrodn\u00edch produkt\u016f<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Akce:<\/strong> Na str\u00e1nce s pod\u011bkov\u00e1n\u00edm po registraci do newsletteru nab\u00eddli exkluzivn\u00ed slevu.<\/p>\n<p><strong>V\u00fdsledek:<\/strong> 3kr\u00e1t v\u00edce prodej\u016f ne\u017e pr\u016fm\u011brn\u00fd po\u010det nov\u00fdch p\u0159edplatitel\u016f.<br \/><strong>Kl\u00ed\u010de k \u00fasp\u011bchu:<\/strong> nal\u00e9havost a okam\u017eit\u00e1 odm\u011bna.<br \/><strong>Jak to zm\u011b\u0159ili:<\/strong> sledov\u00e1n\u00ed konverz\u00ed z proklik\u016f z t\u00e9to str\u00e1nky.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Konzultant pro digit\u00e1ln\u00ed transformaci<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Akce:<\/strong> Na str\u00e1nce s pod\u011bkov\u00e1n\u00edm v\u00e1m po sta\u017een\u00ed technick\u00e9ho dokumentu nab\u00eddli, abyste si domluvili sch\u016fzku se specializovan\u00fdm konzultantem.<\/p>\n<p><strong>V\u00fdsledek:<\/strong> 19 % u\u017eivatel\u016f si rezervovalo hovor b\u011bhem prvn\u00edch 5 dn\u016f.<br \/><strong>Kl\u00ed\u010de k \u00fasp\u011bchu:<\/strong> Jasn\u00e9, personalizovan\u00e9 CTA a hodnotn\u00fd obsah.<br \/><strong>Jak to zm\u011b\u0159ili:<\/strong> konverze na sch\u016fzku p\u0159i n\u00e1v\u0161t\u011bv\u011b str\u00e1nky s pod\u011bkov\u00e1n\u00edm.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Spu\u0161t\u011bn\u00ed softwaru<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><strong>Akce:<\/strong> Uk\u00e1zali pl\u00e1n produktu a formul\u00e1\u0159 pro \u017e\u00e1dost o p\u0159ednostn\u00ed p\u0159\u00edstup k nov\u00fdm funkc\u00edm.<\/p>\n<p><strong>V\u00fdsledek:<\/strong> B\u011bhem jednoho t\u00fddne zdvojn\u00e1sobili po\u010det aktivn\u00edch tester\u016f.<br \/><strong>Kl\u00ed\u010de k \u00fasp\u011bchu:<\/strong> transparentnost a pocit exkluzivity.<br \/><strong>Jak to zm\u011b\u0159ili:<\/strong> formul\u00e1\u0159e odeslan\u00e9 ze str\u00e1nky s pod\u011bkov\u00e1n\u00edm a obdr\u017een\u00e1 zp\u011btn\u00e1 vazba.<\/p>\n<h2><strong>Z\u00e1v\u011br<\/strong><\/h2>\n<p>Dobr\u00e1 str\u00e1nka s pod\u011bkov\u00e1n\u00edm nejen uzav\u00edr\u00e1 konverzn\u00ed cyklus, ale tak\u00e9 jej posiluje. Je to p\u0159\u00edle\u017eitost nab\u00eddnout v\u011bt\u0161\u00ed hodnotu, pos\u00edlit vztah a odhalit nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n<p>Vyu\u017eijte tento prostor jako chytr\u00e9 roz\u0161\u00ed\u0159en\u00ed sv\u00e9 marketingov\u00e9 strategie. <em>e-mailov\u00fd marketing<\/em>. A pokud hled\u00e1te robustn\u00ed platformu pro spr\u00e1vu v\u0161ech f\u00e1z\u00ed \u017eivotn\u00edho cyklu va\u0161ich kontakt\u016f - v\u010detn\u011b personalizovan\u00fdch d\u011bkovn\u00fdch str\u00e1nek, automatizovan\u00fdch tok\u016f a p\u0159esn\u00e9ho reportingu - doporu\u010dujeme v\u00e1m spolupracovat se spole\u010dnost\u00ed <strong>MasterBase\u00ae<\/strong>.<\/p>\n<p>S v\u00edce ne\u017e 20 lety zku\u0161enost\u00ed na trhu a p\u0159\u00edtomnost\u00ed v mnoha zem\u00edch, <strong>MasterBase\u00ae<\/strong> v\u00e1m poskytne n\u00e1stroje, kter\u00e9 pot\u0159ebujete k tomu, abyste mohli sv\u00e9 kampan\u011b roz\u0161i\u0159ovat s jistotou, efektivitou a m\u011b\u0159iteln\u00fdmi v\u00fdsledky.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/cs\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook e-mail Struktura e-mailov\u00e9 marketingov\u00e9 zpr\u00e1vy\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:702px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Str\u00e1nky s pod\u011bkov\u00e1n\u00edm nejsou jen formalitou po vypln\u011bn\u00ed formul\u00e1\u0159e;<\/p>","protected":false},"author":239642484,"featured_media":22367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear p\u00e1ginas de agradecimiento - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-vytvorit-dekovne-stranky\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear p\u00e1ginas de agradecimiento - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las p\u00e1ginas de agradecimiento no son un simple formalismo despu\u00e9s de que alguien completa un formulario;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jak-vytvorit-dekovne-stranky\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-crear-paginas-de-agradecimiento\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-crear-paginas-de-agradecimiento\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo crear p\u00e1ginas de 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