{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"pouzivejte-e-mailovy-marketing-k-budovani-znacky-ne-k-jejimu-poskozovani","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"E-mailov\u00fd marketing pou\u017e\u00edvejte k budov\u00e1n\u00ed zna\u010dky, ne k jej\u00edmu po\u0161kozov\u00e1n\u00ed."},"content":{"rendered":"<p>Ka\u017ed\u00e1 v\u011bc, kterou se svou zna\u010dkou ud\u011bl\u00e1te nebo neud\u011bl\u00e1te, ji m\u016f\u017ee bu\u010f pos\u00edlit, nebo oslabit. Ka\u017ed\u00fd kontakt va\u0161\u00ed zna\u010dky se spot\u0159ebitelem pozitivn\u011b nebo negativn\u011b ovliv\u0148uje jej\u00ed vn\u00edm\u00e1n\u00ed a e-mailov\u00fd marketing je sou\u010d\u00e1st\u00ed t\u00e9to reality.<\/p>\n<p>Dejte si proto pauzu od e-mailov\u00fdch marketingov\u00fdch kampan\u00ed a zkontrolujte, zda va\u0161e strategie skute\u010dn\u011b buduj\u00ed, nebo ni\u010d\u00ed va\u0161i zna\u010dku.<\/p>\n<p>Jsou va\u0161e sd\u011blen\u00ed v souladu s pozic\u00ed, kterou chcete sv\u00e9 zna\u010dce d\u00e1t? Krom\u011b toho, zda je logo v souladu s designem nebo zda je dob\u0159e um\u00edst\u011bno, m\u00e1me na mysli celkovou zku\u0161enost spot\u0159ebitele s va\u0161imi e-maily.<\/p>\n<p>Nezapome\u0148te, \u017ee to, co vn\u00edm\u00e1 va\u0161e publikum, je pro n\u011bj realita. Pokud je va\u0161e zna\u010dka vn\u00edm\u00e1na dob\u0159e nebo \u0161patn\u011b, znamen\u00e1 to, \u017ee ji tak vn\u00edm\u00e1 va\u0161e c\u00edlov\u00e9 publikum.<\/p>\n<p>Ka\u017ed\u00e1 slo\u017eka e-mailov\u00e9 marketingov\u00e9 strategie by m\u011bla b\u00fdt hodnocena podle toho, jak\u00fd m\u00e1 dopad na zna\u010dku. V\u0161\u00edmejte si ka\u017ed\u00e9 z nich a jejich dopadu.<\/p>\n<h2><strong>Odes\u00edlatel<\/strong>:<\/h2>\n<p>Jedn\u00e1 se o osobu, kter\u00e1 e-mail odes\u00edl\u00e1. Je to prvn\u00ed v\u011bc, kterou osoba uvid\u00ed a podle kter\u00e9 se rozhodne, zda zpr\u00e1vu otev\u0159e, nebo odm\u00edtne.<\/p>\n<p>Je dobr\u00e9 pos\u00edlat e-maily s odes\u00edlateli \"noreply@\" nebo \"sales@\"? Budujte svou zna\u010dku, neni\u010dte ji.<\/p>\n<h2><strong>Frekvence:<\/strong><\/h2>\n<p>Pos\u00edl\u00e1te hodn\u011b e-mail\u016f ka\u017ed\u00fd t\u00fdden? Jeden za dva m\u011bs\u00edce? P\u0159\u00edli\u0161 mnoho nebo p\u0159\u00edli\u0161 m\u00e1lo je relativn\u00ed. Souvis\u00ed to s relevanc\u00ed obsahu. Neexistuj\u00ed \u017e\u00e1dn\u00e9 vzorce ani recepty.<\/p>\n<p>Tak\u017ee... jak to v\u00edte? Odes\u00edlejte pouze tehdy, kdy\u017e chcete n\u011bco d\u016fle\u017eit\u00e9ho sd\u011blit.<\/p>\n<p>Nepo\u0161kozujte svou zna\u010dku, nenu\u0165te je nen\u00e1vid\u011bt va\u0161i zna\u010dku zahlcov\u00e1n\u00edm po\u0161tovn\u00edch schr\u00e1nek nebo komunikac\u00ed jen tehdy, kdy\u017e si vzpomenete.<\/p>\n<h2><strong>Obsah<\/strong><\/h2>\n<p>Sd\u011blujete sv\u00fdm z\u00e1kazn\u00edk\u016fm to, co cht\u011bj\u00ed v\u011bd\u011bt?<\/p>\n<p>Spl\u0148ujete z hlediska t\u00f3nu, zp\u016fsobu nebo zp\u016fsobu komunikace o\u010dek\u00e1v\u00e1n\u00ed dan\u00e9 osoby a jej\u00edho vn\u00edm\u00e1n\u00ed va\u0161\u00ed spole\u010dnosti?<\/p>\n<p>Pokud je va\u0161e zna\u010dka z\u00e1bavn\u00e1 a va\u0161e sd\u011blen\u00ed nudn\u00e1 nebo v\u00e1\u017en\u00e1, budujete si publikum, nebo ho matete?<\/p>\n<h2><strong>Nab\u00eddka<\/strong><\/h2>\n<p>Je va\u0161e nab\u00eddka pro publikum atraktivn\u00ed? Pokud va\u0161e spole\u010dnost nab\u00edz\u00ed pr\u00e9miov\u00e9 produkty a rozes\u00edl\u00e1 agresivn\u00ed nab\u00eddky, kter\u00e9 nijak nepo\u0161kozuj\u00ed image exkluzivity va\u0161\u00ed spole\u010dnosti, m\u016f\u017ee to b\u00fdt chl\u00e9b pro dne\u0161ek a hlad pro z\u00edt\u0159ek.<\/p>\n<p>Pokud je nab\u00eddkou p\u0159ihl\u00e1\u0161en\u00ed do seznamu kontakt\u016f prost\u0159ednictv\u00edm e-mailu p\u0159\u00edslib hodnoty a uk\u00e1\u017ee se, \u017ee pos\u00edl\u00e1te pouze hromadn\u00e9 e-maily s nab\u00eddkou bez individu\u00e1ln\u00ed hodnoty, m\u016f\u017eete v\u00e1\u017en\u011b po\u0161kodit svou zna\u010dku.<\/p>\n<p>Va\u0161e zna\u010dka je v\u0161ude, dokonce i ve schr\u00e1nk\u00e1ch va\u0161ich \u010dten\u00e1\u0159\u016f. Dejte si pozor. E-mail je velmi \u00fa\u010dinn\u00fd a mocn\u00fd n\u00e1stroj pro budov\u00e1n\u00ed i po\u0161kozov\u00e1n\u00ed zna\u010dky.<\/p>\n<p><strong>Dbejte na to, abyste v\u017edy budovali svou zna\u010dku.<\/strong><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pou\u017e\u00edv\u00e1te e-mailov\u00fd marketing k budov\u00e1n\u00ed sv\u00e9 zna\u010dky?<br \/>\nA skute\u010dn\u011b ji e-mailov\u00fd marketing buduje, nebo ni\u010d\u00ed?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is 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