{"id":6725,"date":"2024-07-10T13:51:19","date_gmt":"2024-07-10T10:51:19","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6725"},"modified":"2024-09-13T13:15:09","modified_gmt":"2024-09-13T10:15:09","slug":"4-chyby-v-predmetu-ktere-mohou-ovlivnit-otevreni-zpravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/4-errores-en-el-asunto-que-pueden-afectar-la-apertura-de-tu-mensaje\/masterbase\/","title":{"rendered":"4 chyby v p\u0159edm\u011btu, kter\u00e9 mohou ovlivnit otev\u0159en\u00ed zpr\u00e1vy"},"content":{"rendered":"<h1>Ne v\u0161ichni v\u0161ak v\u011bd\u00ed, jak\u00e9 chyby mohou b\u00fdt p\u0159\u00ed\u010dinou toho, \u017ee je n\u011bkte\u0159\u00ed p\u0159\u00edjemci jednodu\u0161e ignoruj\u00ed.<\/h1>\n<h2>P\u0159edm\u011bt je stejn\u011b rozhoduj\u00edc\u00edm faktorem pro \u00fasp\u011bch \u010di ne\u00fasp\u011bch va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed jako spr\u00e1va seznamu kontakt\u016f pro zaji\u0161t\u011bn\u00ed doru\u010ditelnosti a definov\u00e1n\u00ed obsahu.<\/h2>\n<p>Bohu\u017eel se p\u0159\u00edli\u0161 mnoho spole\u010dnost\u00ed st\u00e1le dopou\u0161t\u00ed amat\u00e9rsk\u00fdch chyb, kter\u00e9 vedou k v\u00fdrazn\u00e9mu poklesu m\u00edry otev\u0159en\u00ed.<\/p>\n<p>Abychom v\u00e1m pomohli tento trend zvr\u00e1tit, uv\u00e1d\u00edme \u010dty\u0159i chyby v p\u0159edm\u011btu e-mailu, kter\u00fdch se n\u011bkte\u0159\u00ed na\u0161i klienti \u010dasto dopou\u0161t\u011bj\u00ed a kter\u00fdch byste se m\u011bli za ka\u017edou cenu vyvarovat.<\/p>\n<h2 style=\"margin-left: 30px;\">Chyba \u010d. 1: Velmi dlouh\u00e1 vyd\u00e1n\u00ed<\/h2>\n<p>Jestli jsme se na Twitteru a Instagramu n\u011bco nau\u010dili, pak to, \u017ee lid\u00e9 jsou neust\u00e1le v pohybu a jejich pozornost je st\u00e1le v\u00edce prchav\u00e1.<\/p>\n<p>Nejvy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed maj\u00ed p\u0159edm\u011bty e-mailov\u00fdch kampan\u00ed do 15 znak\u016f. K tomu se p\u0159id\u00e1v\u00e1 skute\u010dnost, \u017ee v\u011bt\u0161ina obrazovek telefon\u016f zobrazuje pouze 4 a\u017e 7 slov.<\/p>\n<p>Tento sc\u00e9n\u00e1\u0159 n\u00e1s stav\u00ed p\u0159ed v\u00fdzvu: dok\u00e1zat \u0159\u00edci v\u00edce na co nejmen\u0161\u00edm prostoru a p\u0159itom ud\u011blat dobr\u00fd dojem.<\/p>\n<p>Dbejte na to, aby p\u0159edm\u011bt zpr\u00e1vy byl v\u017edy kr\u00e1tk\u00fd a atraktivn\u00ed. Studie v t\u00e9to oblasti doporu\u010duj\u00ed nikdy nep\u0159ekra\u010dovat 50 znak\u016f, co\u017e sta\u010d\u00ed k tomu, abyste p\u0159\u00edjemce zaujali a zabr\u00e1nili mu smazat va\u0161e zpr\u00e1vy.<\/p>\n<p>Je to sice velk\u00e1 v\u00fdzva, ale z\u00e1rove\u0148 p\u0159\u00edle\u017eitost rozvinout kreativitu p\u0159i tvorb\u011b fr\u00e1z\u00ed, kter\u00e9 skute\u010dn\u011b vyniknou ve spamem zapln\u011bn\u00fdch schr\u00e1nk\u00e1ch va\u0161ich kontakt\u016f.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 Chyba \u010d. 2: Soust\u0159ed\u011bn\u00ed se na sebe a ne na publikum<\/strong><\/h2>\n<p>Ve sv\u00fdch po\u010d\u00e1tc\u00edch byl e-mail zp\u016fsobem, jak se okam\u017eit\u011b spojit s p\u0159\u00e1teli a bl\u00edzk\u00fdmi prost\u0159ednictv\u00edm internetu, ale situace se zm\u011bnila.<\/p>\n<p>Dnes je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee drtiv\u00e1 v\u011bt\u0161ina zpr\u00e1v zahlcuj\u00edc\u00edch schr\u00e1nky va\u0161ich kontakt\u016f je spam od firem, kter\u00e9 jim cht\u011bj\u00ed n\u011bco prodat t\u00edm, \u017ee je upozorn\u00ed na v\u00fdhodnou nab\u00eddku sv\u00fdch produkt\u016f nebo slu\u017eeb (zam\u011b\u0159\u00ed se na n\u011b). Jin\u00fdmi slovy, jedn\u00e1 se o spoustu \u0161umu, nikoli o zpr\u00e1vy od p\u0159\u00edtele nebo n\u011bkoho, koho p\u0159\u00edjemce zn\u00e1.<\/p>\n<p>Abyste nebyli jen dal\u0161\u00edm gener\u00e1torem \u0161umu s nab\u00eddkami a propaga\u010dn\u00edmi akcemi zam\u011b\u0159en\u00fdmi na va\u0161i spole\u010dnost, m\u011bli byste se zam\u011b\u0159it na prav\u00fd opak: soust\u0159edit se na sv\u00e9 publikum a nab\u00edzet konkr\u00e9tn\u00ed v\u00fdhody, kter\u00e9 va\u0161e kontakty ocen\u00ed.<\/p>\n<p>Lidem nebude vadit, kdy\u017e usly\u0161\u00ed va\u0161i velkou novinku, cht\u011bj\u00ed v\u011bd\u011bt, co z n\u00ed pro n\u011b vypl\u00fdv\u00e1. Proto se ujist\u011bte, \u017ee p\u0159edm\u011bt zpr\u00e1vy je zam\u011b\u0159en p\u0159\u00edmo na z\u00e1jmy, pot\u0159eby, vkus a mo\u017enosti va\u0161ich kontakt\u016f. \u0158ekn\u011bte jim p\u0159esn\u011b, co z\u00edskaj\u00ed, kdy\u017e kliknou na otev\u0159en\u00ed va\u0161\u00ed zpr\u00e1vy.<\/p>\n<p>Jednoduch\u00fdm zp\u016fsobem je nahradit v\u0161echna slova \"my\" a \"na\u0161e\" slovy \"vy\" a \"va\u0161e\".<\/p>\n<p>N\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n<ul>\n<li>D\u011bkujeme, \u017ee jste si st\u00e1hli na\u0161i e-knihu \u2192 Zde je va\u0161e e-kniha zdarma!<\/li>\n<li>Seznamte se s na\u0161imi nejd\u016fle\u017eit\u011bj\u0161\u00edmi funkcemi \u2192 Zrychlete sv\u016fj prodej pomoc\u00ed t\u011bchto nov\u00fdch funkc\u00ed!<\/li>\n<li>M\u00e1me skv\u011blou zpr\u00e1vu. \u2192 Tato skv\u011bl\u00e1 zpr\u00e1va se v\u00e1m bude l\u00edbit.<\/li>\n<\/ul>\n<p>Tak\u00e9 segmentujte svou z\u00e1kladnu kontakt\u016f, abyste mohli zpr\u00e1vy p\u0159izp\u016fsobit sv\u00fdm pot\u0159eb\u00e1m. P\u0159i tvorb\u011b p\u0159edm\u011bt\u016f zpr\u00e1v pou\u017e\u00edvejte kl\u00ed\u010dov\u00e9 \u00fadaje, kter\u00e9 odr\u00e1\u017eej\u00ed z\u00e1jmy va\u0161eho publika. Pom\u016f\u017ee to zv\u00fd\u0161it jejich relevanci pro va\u0161e publikum a n\u00e1sledn\u011b zv\u00fd\u0161it pravd\u011bpodobnost kliknut\u00ed.<\/p>\n<h2 style=\"margin-left: 30px;\">Chyba \u010d. 3: Netestov\u00e1n\u00ed<\/h2>\n<p>Kdy\u017e pro svou spole\u010dnost p\u0159ipravujete velmi d\u016fle\u017eitou e-mailovou marketingovou kampa\u0148, posledn\u00ed v\u011bc, kterou chcete ud\u011blat, je ztratit sv\u00e9 publikum pou\u017eit\u00edm \u0161patn\u00e9ho p\u0159edm\u011btu.<\/p>\n<p>Mus\u00edte se ujistit, \u017ee p\u0159edm\u011bt je ten spr\u00e1vn\u00fd, \u017ee p\u0159in\u00e1\u0161\u00ed nejlep\u0161\u00ed mo\u017en\u00e9 v\u00fdsledky, ale mnoho market\u00e9r\u016f p\u0159ehl\u00ed\u017e\u00ed jeho d\u016fle\u017eitost a nakonec vypust\u00ed nesmysln\u00fd nebo \u0161patn\u011b c\u00edlen\u00fd text, napsan\u00fd pouh\u00fdch 5 minut p\u0159ed pl\u00e1novan\u00fdm odesl\u00e1n\u00edm mailu.<\/p>\n<p>Abychom tuto chybu napravili, nedoporu\u010dujeme slep\u011b poslouchat <em>status quo<\/em>. I kdy\u017e jste \u00fasp\u011b\u0161n\u011b pou\u017eili des\u00edtku osv\u011bd\u010den\u00fdch postup\u016f v dan\u00fdch ot\u00e1zk\u00e1ch, nezapome\u0148te, \u017ee ka\u017ed\u00fd \u010dlov\u011bk nebo skupina poslucha\u010d\u016f je jin\u00e1 a m\u016f\u017ee na stejnou v\u011btu reagovat velmi odli\u0161n\u011b.<\/p>\n<p>Vytvo\u0159te si vlastn\u00ed osv\u011bd\u010den\u00e9 postupy a pak je aplikujte. Vyslechn\u011bte si n\u00e1zory a teprve potom pi\u0161te. Naslouchejte rad\u00e1m odborn\u00edk\u016f a pak je vyzkou\u0161ejte.<\/p>\n<p>Osv\u011bd\u010den\u00e9 postupy a n\u00e1pady koleg\u016f by m\u011bly b\u00fdt pouze z\u00e1kladem pro zah\u00e1jen\u00ed anal\u00fdzy. P\u0159i zah\u00e1jen\u00ed e-mailov\u00e9 marketingov\u00e9 kampan\u011b prove\u010fte brainstorming se sv\u00fdm t\u00fdmem, abyste ur\u010dili jak samotn\u00e9 sd\u011blen\u00ed, tak mo\u017en\u00e9 p\u0159edm\u011bty.<\/p>\n<p>Po dokon\u010den\u00ed je vyzkou\u0161ejte. S t\u011bmito \u00fadaji v ruce budete moci s jistotou sm\u011b\u0159ovat k \u00fasp\u011bchu sv\u00e9 kampan\u011b a z\u00e1rove\u0148 minimalizovat rizika. Stejn\u011b jako bez rizika nen\u00ed odm\u011bna, s dob\u0159e propo\u010d\u00edtan\u00fdm rizikem bude va\u0161e odm\u011bna mnohem v\u011bt\u0161\u00ed.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 \u00a0Chyba \u010d. 4: Cht\u00edt b\u00fdt v\u0161ezahrnuj\u00edc\u00ed<\/strong><\/h2>\n<p>P\u0159edm\u011bt by m\u011bl v podstat\u011b upoutat pozornost. Je navr\u017een tak, aby byl stru\u010dn\u00fdm n\u00e1hledem na zpr\u00e1vu uvnit\u0159. Trv\u00e1me na tom, \u017ee jde o stru\u010dn\u00fd n\u00e1hled.<\/p>\n<p>Mnoho market\u00e9r\u016f nechce nic vynechat a zahrnout do tohoto textu celou kampa\u0148.<\/p>\n<p>V souvislosti s v\u00fdrokem \"pro\u010d kupovat kr\u00e1vu, kdy\u017e m\u016f\u017eete dostat ml\u00e9ko zdarma\" si klademe ot\u00e1zku: pro\u010d by \u010dten\u00e1\u0159 otev\u00edral va\u0161i zpr\u00e1vu, kdy\u017e u\u017e m\u00e1 v\u0161echny informace? To znamen\u00e1, \u017ee pokud p\u0159edm\u011bt zpr\u00e1vy ji\u017e obsahuje v\u0161e, co pot\u0159ebuje v\u011bd\u011bt, jakou by m\u011bl motivaci kliknout a otev\u0159\u00edt va\u0161i zpr\u00e1vu?<\/p>\n<p>Tuto chybu lze napravit t\u00edm, \u017ee v p\u0159edm\u011btu zpr\u00e1vy uvedete, \u017ee p\u0159\u00edjemce je zv\u011bdav\u00fd.<\/p>\n<p>Jin\u00fdmi slovy, v p\u0159edm\u011btu je uvedeno dost informac\u00ed, kter\u00e9 \u010dten\u00e1\u0159e zaujmou, ale chyb\u00ed to, co je nezbytn\u00e9 k tomu, aby \u010dten\u00e1\u0159 zpr\u00e1vu otev\u0159el a uspokojil svou zv\u011bdavost.<\/p>\n<p>N\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n<ul>\n<li>Pr\u016fvodce trendy pro leto\u0161n\u00ed zimu<\/li>\n<li>P\u0159ich\u00e1z\u00edte o to nejlep\u0161\u00ed z na\u0161eho \u010dasopisu<\/li>\n<li>Kdy je nejlep\u0161\u00ed \u010das na kreativitu?<\/li>\n<li>Kdy\u017e to ud\u011blala ona, pro\u010d ne ty?<\/li>\n<\/ul>\n<p>V\u0161\u00edmejte si d\u016fle\u017eitosti p\u0159edm\u011bt\u016f a vyvarujte se chyb v nich, aby se va\u0161e zpr\u00e1vy otev\u00edraly na prvn\u00edm m\u00edst\u011b. Jen tak budou va\u0161e kampan\u011b schopny splnit obchodn\u00ed c\u00edle, pro kter\u00e9 byly navr\u017eeny.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/cs\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-13073\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728-300x194.png?resize=625%2C404&#038;ssl=1\" alt=\"ebook e-mail Jak vytvo\u0159it \u00fasp\u011b\u0161n\u00e9 e-mailov\u00e9 marketingov\u00e9 kampan\u011b\" width=\"625\" height=\"404\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u0161ichni v\u00edme, \u017ee p\u0159edm\u011bt zpr\u00e1vy hraje kl\u00ed\u010dovou roli p\u0159i otev\u00edr\u00e1n\u00ed zpr\u00e1v.<\/p>","protected":false},"author":239642484,"featured_media":15096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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