{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-veci-ktere-je-treba-zkontrolovat-pred-odeslanim-zpravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 v\u011bc\u00ed, kter\u00e9 je t\u0159eba zkontrolovat p\u0159ed odesl\u00e1n\u00edm zpr\u00e1vy"},"content":{"rendered":"

Krom\u011b proveden\u00ed testovac\u00ed z\u00e1silky je t\u0159eba p\u0159ezkoumat mnoho dal\u0161\u00edch aspekt\u016f.<\/strong><\/h1>\n

<\/strong><\/p>\n

Ka\u017ed\u00fd m\u016f\u017ee ud\u011blat chybu, zejm\u00e9na v tomto st\u00e1le n\u00e1ro\u010dn\u011bj\u0161\u00edm sv\u011bt\u011b, kde se v\u0161ichni p\u0159edh\u00e1n\u011bj\u00ed v tom, aby se dostali na trh a prodali d\u0159\u00edve ne\u017e konkurence.<\/p>\n

Tento tlak znamen\u00e1, \u017ee n\u011bkdy v\u011bci nejdou podle pl\u00e1nu, a co h\u016f\u0159, vede n\u00e1s k chyb\u00e1m, kter\u00e9 nelze napravit, zejm\u00e9na pokud jde o e-mailov\u00fd marketing.<\/p>\n

Jakmile je zpr\u00e1va odesl\u00e1na, nelze ji ji\u017e opravit. Abyste se vyhnuli trapasu, nutnosti omlouvat se a \u0161patn\u00fdm v\u00fdsledk\u016fm, kter\u00e9 to s sebou nese, vezm\u011bte na v\u011bdom\u00ed tento seznam, kter\u00fd shrnuje 10 v\u011bc\u00ed, kter\u00e9 je t\u0159eba zkontrolovat p\u0159ed ka\u017ed\u00fdm odesl\u00e1n\u00edm.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Chyb\u011bj\u00edc\u00ed nebo nefunk\u010dn\u00ed odkazy<\/strong><\/h2>\n

Ujist\u011bte se, \u017ee odkazy funguj\u00ed. Zda vedou tam, kam maj\u00ed. Jestli je lidem jasn\u00e9, \u017ee maj\u00ed kliknout, a dokonce i to, pro\u010d by m\u011bli kliknout pr\u00e1v\u011b v tomto okam\u017eiku. Zkontrolujte odkazy na sv\u00fdch profilech na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n

Vyhn\u011bte se klasick\u00e9 chyb\u011b \"str\u00e1nka 404 nenalezena\". Nen\u00ed nic hor\u0161\u00edho ne\u017e kliknout a b\u00fdt frustrovan\u00fd.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Pravopisn\u00e9 chyby<\/strong><\/h2>\n

Pravopisn\u00e9 chyby maj\u00ed v marketingu v\u00fdznam, zejm\u00e9na v e-mailu, kter\u00fd je p\u0159\u00edm\u00fdm a osobn\u00edm m\u00e9diem.<\/p>\n

Po\u0161kozuje to pov\u011bst va\u0161\u00ed zna\u010dky, \u0161patn\u00fd dojem, kter\u00fd zanech\u00e1v\u00e1te u sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Nemluv\u011b o tom, \u017ee takov\u00e1 chyba m\u016f\u017ee zm\u011bnit v\u00fdznam a z\u00e1m\u011br toho, co je naps\u00e1no.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Zkreslen\u00e9 obrazy<\/strong><\/h2>\n

Jak vypadaj\u00ed va\u0161e obr\u00e1zky? To je skv\u011bl\u00e1 ot\u00e1zka, proto\u017ee existuj\u00ed r\u016fzn\u00e9 typy \u010dte\u010dek e-mail\u016f (Gmail, Yahoo, Notes, Outlook), kter\u00e9 mohou va\u0161e obr\u00e1zky zkreslit: jsou zmen\u0161en\u00e9, roz\u0161\u00ed\u0159en\u00e9, rozpixelovan\u00e9, p\u0159\u00edli\u0161 dlouh\u00e9 nebo prost\u011b nejsou vid\u011bt?<\/p>\n

Nezapome\u0148te, \u017ee existuj\u00ed filtry obr\u00e1zk\u016f nebo blok\u00e1tory obr\u00e1zk\u016f, a \u017ee pokud vsad\u00edte na p\u0159\u00edli\u0161 mnoho obr\u00e1zk\u016f, va\u0161e sd\u011blen\u00ed se jednodu\u0161e nemus\u00ed poda\u0159it p\u0159edat.<\/p>\n

Ujist\u011bte se, \u017ee obr\u00e1zky vypadaj\u00ed dob\u0159e tak, jak byly zam\u00fd\u0161leny k zobrazen\u00ed, a pokud ne, p\u0159ed odesl\u00e1n\u00edm je opravte.<\/p>\n

Tak\u00e9 se ujist\u011bte, \u017ee pokud se obr\u00e1zek nena\u010dte, je za n\u00edm text, kter\u00fd ho popisuje (alternativn\u00ed text).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Barvy<\/strong><\/h2>\n

Jsou barva p\u00edsmen a barva pozad\u00ed vhodn\u00e9? Vhodnost\u00ed rozum\u00edme, \u017ee jsou snadno \u010diteln\u00e9, neru\u0161\u00ed zrak ani soust\u0159ed\u011bn\u00ed a \u017ee spl\u0148uj\u00ed \u00fa\u010del, pro kter\u00fd byly navr\u017eeny: komunikovat.<\/p>\n

N\u011bkdy se pro zv\u00fdrazn\u011bn\u00ed zpr\u00e1vy pou\u017e\u00edvaj\u00ed tvrd\u00e9 barvy pozad\u00ed (\u010dern\u00e1, \u010derven\u00e1, zelen\u00e1), kter\u00e9 sice p\u0159itahuj\u00ed pozornost a odli\u0161uj\u00ed ji od ostatn\u00edch e-mail\u016f, ale velmi zt\u011b\u017euj\u00ed jej\u00ed \u010dten\u00ed. Bu\u010fte opatrn\u00ed.<\/p>\n

N\u011bkter\u00e9 \u010dte\u010dky po\u0161ty n\u011bkdy nezobrazuj\u00ed barvu pozad\u00ed, ale b\u00edlou, a pokud by byla p\u00edsmena stejn\u011b b\u00edl\u00e1, va\u0161e zpr\u00e1va by se ztratila. Ujist\u011bte se, \u017ee viditelnost va\u0161ich zpr\u00e1v nez\u00e1vis\u00ed na barv\u011b pozad\u00ed.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>P\u0159ehledn\u00fd form\u00e1t<\/strong><\/h2>\n

Zkontrolujte rozestupy mezi v\u011btami a tak\u00e9 to, zda jsou fotografie dostate\u010dn\u011b prostorn\u00e9 ve vztahu k textu a zda tla\u010d\u00edtko v\u00fdzvy k akci nep\u0159ekr\u00fdv\u00e1 ostatn\u00ed prvky obsahu.<\/p>\n

Zkontrolujte, zda je v\u0161e na sv\u00e9m m\u00edst\u011b.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>P\u0159edm\u011bt \/ Odes\u00edlatel<\/strong><\/h2>\n

Odes\u00edlatelem, tj. t\u00edm, kdo zpr\u00e1vu odes\u00edl\u00e1, by m\u011blo b\u00fdt jm\u00e9no va\u0161\u00ed spole\u010dnosti nebo jm\u00e9no, kter\u00e9 je pro va\u0161e publikum nejzn\u00e1m\u011bj\u0161\u00ed.<\/p>\n

Co se t\u00fd\u010de p\u0159edm\u011btu, n\u011bkdy se st\u00e1v\u00e1, \u017ee kdy\u017e e-mail nahrajete do syst\u00e9mu, p\u0159edm\u011bt z\u016fstane jako popis. Bu\u010fte opatrn\u00ed! P\u0159edm\u011bt nen\u00ed popis, je to v\u00fdzva k akci, kter\u00e1 motivuje k otev\u0159en\u00ed zpr\u00e1vy. Zkontrolujte, zda tento p\u0159edpoklad spl\u0148uje.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personalizace<\/strong><\/h2>\n

Z\u00e1kladn\u00ed personalizace zahrnuje pozdrav a jm\u00e9no osoby, kter\u00e9 je zpr\u00e1va ur\u010dena.<\/p>\n

Ujist\u011bte se, \u017ee jsou spr\u00e1vn\u00e9. Zkontrolujte tak\u00e9, zda je v\u00e1\u0161 seznam kontakt\u016f aktu\u00e1ln\u00ed a spr\u00e1vn\u011b napsan\u00fd.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>V souladu s AntiSpamem<\/strong><\/h2>\n

Pokud se nechcete dostat do probl\u00e9m\u016f, dodr\u017eujte z\u00e1kony. Ujist\u011bte se, \u017ee e-mail obsahuje fyzickou adresu va\u0161\u00ed spole\u010dnosti a \u017ee je v n\u011bm uvedeno, \u017ee jste jej odeslali vy (n\u00e1zev spole\u010dnosti) prost\u0159ednictv\u00edm odes\u00edlatele (nap\u0159. MasterBase<\/a>).<\/p>\n

Ud\u011blejte si jasn\u00fd p\u0159edm\u011bt, kter\u00fd bude v souladu s va\u0161\u00edm sd\u011blen\u00edm.<\/p>\n

Nakonec se ujist\u011bte, \u017ee mo\u017enost odhl\u00e1\u0161en\u00ed nejen obsahuje, ale \u017ee tak\u00e9 funguje. A v\u017edy dodr\u017eujte z\u00e1vazek, \u017ee nebudete znovu zas\u00edlat zpr\u00e1vy t\u011bm, kte\u0159\u00ed se z odb\u011bru odhl\u00e1sili.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Mo\u017enost zobrazen\u00ed na webu<\/strong><\/h2>\n

V\u017edy uv\u00e1d\u011bjte mo\u017enost \"zobrazit tuto zpr\u00e1vu na webu\" \/ \"zobrazit online\". Proto\u017ee neexistuje absolutn\u00ed z\u00e1ruka, \u017ee se zpr\u00e1va zobraz\u00ed v ka\u017ed\u00e9 \u010dte\u010dce po\u0161ty p\u0159esn\u011b podle n\u00e1vrhu, nezapome\u0148te d\u00e1t p\u0159\u00edjemci nejbezpe\u010dn\u011bj\u0161\u00ed mo\u017enost standardn\u00edho form\u00e1tu: zobrazit ji na webu.<\/p>\n

10.\u00a0<\/strong>\u00a0R\u016fzn\u00e1 za\u0159\u00edzen\u00ed<\/strong><\/h2>\n

Existuj\u00ed nejen r\u016fzn\u00e9 \u010dte\u010dky e-mail\u016f, ale tak\u00e9 r\u016fzn\u00e1 za\u0159\u00edzen\u00ed, na kter\u00fdch u\u017eivatel\u00e9 kontroluj\u00ed svou schr\u00e1nku: stoln\u00ed po\u010d\u00edta\u010de nebo mobiln\u00ed telefony (chytr\u00e9 telefony nebo tablety). Doporu\u010dujeme v\u017edy myslet nejprve na mobiln\u00ed za\u0159\u00edzen\u00ed, proto\u017ee pokud zpr\u00e1va vypad\u00e1 dob\u0159e na mobiln\u00edm za\u0159\u00edzen\u00ed, bude vypadat dob\u0159e i na stoln\u00edch po\u010d\u00edta\u010d\u00edch.<\/p>\n

V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b byste v\u0161ak m\u011bli p\u0159ed odesl\u00e1n\u00edm zpr\u00e1vy otestovat ka\u017ed\u00e9 z r\u016fzn\u00fdch za\u0159\u00edzen\u00ed.<\/p>\n

Je je\u0161t\u011b n\u011bco, co pova\u017eujete za d\u016fle\u017eit\u00e9 zkontrolovat p\u0159ed odesl\u00e1n\u00edm zpr\u00e1vy?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Chybovat je lidsk\u00e9. N\u011bkter\u00fdm chyb\u00e1m se v\u0161ak lze vyhnout, a proto je dobr\u00e9 v\u011bd\u011bt, na co si d\u00e1t pozor, ne\u017e zpr\u00e1vu vyp\u00e1l\u00edte. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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