{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"proc-uvitaci-zpravy","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Pro\u010d jsou uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy kl\u00ed\u010dov\u00e9"},"content":{"rendered":"<h2>Jak ukazuj\u00ed studie, spole\u010dnosti, kter\u00e9 pou\u017e\u00edvaj\u00ed e-mailov\u00fd marketing za \u00fa\u010delem doru\u010den\u00ed zpr\u00e1v ve spr\u00e1vn\u00fd \u010das a spr\u00e1vn\u00fdm lidem, mohou z\u00edskat mnohem v\u00edce.<\/h2>\n<h3><strong>Uv\u00edtac\u00ed zpr\u00e1vy: nezbytn\u00e9 pro ka\u017edou e-mailovou marketingovou kampa\u0148<\/strong><\/h3>\n<p>Uv\u00edtac\u00ed zpr\u00e1va je prvn\u00ed zpr\u00e1va, kterou odb\u011bratel obdr\u017e\u00ed po p\u0159ihl\u00e1\u0161en\u00ed do mailing listu nebo po proveden\u00ed kl\u00ed\u010dov\u00e9 akce, jako je n\u00e1kup produktu nebo sta\u017een\u00ed zdroje. Tento typ zpr\u00e1vy je kl\u00ed\u010dov\u00fd, proto\u017ee p\u0159edstavuje za\u010d\u00e1tek vztahu mezi spole\u010dnost\u00ed a odb\u011bratelem, ud\u00e1v\u00e1 t\u00f3n budouc\u00ed komunikace a je ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost\u00ed k vytvo\u0159en\u00ed pozitivn\u00edho prvn\u00edho dojmu.<\/p>\n<h2><strong>V\u00fdhody uv\u00edtac\u00ed zpr\u00e1vy<\/strong><\/h2>\n<ul>\n<li><strong>V\u011brnost od za\u010d\u00e1tku:<\/strong> Uv\u00edtac\u00ed zpr\u00e1vy umo\u017e\u0148uj\u00ed nav\u00e1zat vztah se z\u00e1kazn\u00edkem p\u0159\u00e1telsk\u00fdm a osobn\u00edm zp\u016fsobem. To vytv\u00e1\u0159\u00ed pocit z\u00e1vazku a d\u016fv\u011bry ji\u017e p\u0159i prvn\u00edm kontaktu.<\/li>\n<li><strong>Vysok\u00e1 m\u00edra otev\u0159en\u00ed a proklik\u016f:<\/strong> Studie ukazuj\u00ed, \u017ee uv\u00edtac\u00ed zpr\u00e1vy maj\u00ed v pr\u016fm\u011bru 50% otev\u0159en\u00fdch zpr\u00e1v, co\u017e z nich d\u011bl\u00e1 jednu z nej\u00fa\u010dinn\u011bj\u0161\u00edch zpr\u00e1v v ka\u017ed\u00e9 e-mailov\u00e9 marketingov\u00e9 strategii.<\/li>\n<li><strong>P\u0159edstaven\u00ed zna\u010dky a produkt\u016f:<\/strong> Uv\u00edtac\u00ed zpr\u00e1va nab\u00edz\u00ed p\u0159\u00edle\u017eitost p\u0159edstavit va\u0161i spole\u010dnost, zd\u016fraznit kl\u00ed\u010dov\u00e9 produkty nebo slu\u017eby a nasm\u011brovat nov\u00e9 odb\u011bratele na relevantn\u00ed obsah na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/li>\n<li><strong>Segmentace od sam\u00e9ho po\u010d\u00e1tku:<\/strong> Prost\u0159ednictv\u00edm uv\u00edtac\u00edch zpr\u00e1v m\u016f\u017eete tak\u00e9 za\u010d\u00edt shroma\u017e\u010fovat dal\u0161\u00ed \u00fadaje, kter\u00e9 v\u00e1m umo\u017en\u00ed l\u00e9pe segmentovat z\u00e1kazn\u00edky od sam\u00e9ho za\u010d\u00e1tku a p\u0159izp\u016fsobit jejich budouc\u00ed interakce s va\u0161\u00ed zna\u010dkou.<\/li>\n<\/ul>\n<h2><strong>Charakteristika uv\u00edtac\u00ed zpr\u00e1vy<\/strong><\/h2>\n<ul>\n<li><strong>Jasn\u00e9 a stru\u010dn\u00e9 sd\u011blen\u00ed:<\/strong> Vysv\u011btlete, kdo jste a jak\u00e9 v\u00fdhody m\u016f\u017ee odb\u011bratel od va\u0161\u00ed zna\u010dky o\u010dek\u00e1vat. Je to tak\u00e9 ide\u00e1ln\u00ed m\u00edsto pro pod\u011bkov\u00e1n\u00ed za p\u0159ipojen\u00ed.<\/li>\n<li><strong>Okam\u017eit\u00e1 v\u00fdzva k akci:<\/strong> Povzbuzujte odb\u011bratele k dal\u0161\u00edm krok\u016fm, jako je vypln\u011bn\u00ed profilu, prozkoum\u00e1n\u00ed webov\u00fdch str\u00e1nek, prvn\u00ed n\u00e1kup nebo sledov\u00e1n\u00ed va\u0161ich soci\u00e1ln\u00edch s\u00edt\u00ed.<\/li>\n<li><strong>Atraktivn\u00ed design a soulad s va\u0161\u00ed zna\u010dkou:<\/strong> Ujist\u011bte se, \u017ee design sd\u011blen\u00ed je vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00fd a odr\u00e1\u017e\u00ed image va\u0161\u00ed zna\u010dky.<\/li>\n<li><strong>Nab\u00eddka hodnoty:<\/strong> Po\u010d\u00e1te\u010dn\u00ed sleva, zdroj zdarma nebo exkluzivn\u00ed p\u0159\u00edstup jsou vynikaj\u00edc\u00ed zp\u016fsoby, jak p\u0159iv\u00edtat nov\u00e9 p\u0159edplatitele.<\/li>\n<\/ul>\n<h3><strong>\u00dasp\u011b\u0161n\u00e9 p\u0159\u00edb\u011bhy firem, kter\u00e9 pou\u017e\u00edvaj\u00ed uv\u00edtac\u00ed zpr\u00e1vy<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed matrace pos\u00edl\u00e1 jednoduchou, ale \u00fa\u010dinnou uv\u00edtac\u00ed zpr\u00e1vu, kter\u00e1 posiluje jejich hodnotovou nab\u00eddku a vyb\u00edz\u00ed odb\u011bratele k prozkoum\u00e1n\u00ed jejich produkt\u016f. D\u00edky \u010dist\u00e9mu designu a jasn\u00e9 v\u00fdzv\u011b k akci se jim poda\u0159ilo zv\u00fd\u0161it po\u010d\u00e1te\u010dn\u00ed konverze o 15%.<\/li>\n<li><strong>Netflix:<\/strong> Streamovac\u00ed gigant pou\u017e\u00edv\u00e1 sv\u00e9 uv\u00edtac\u00ed zpr\u00e1vy k personalizaci u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed od sam\u00e9ho za\u010d\u00e1tku. Netflix se pt\u00e1 na div\u00e1ck\u00e9 preference nov\u00fdch p\u0159edplatitel\u016f, co\u017e mu umo\u017e\u0148uje nab\u00edzet p\u0159esn\u011bj\u0161\u00ed doporu\u010den\u00ed a zvy\u0161ovat po\u010det u\u017eivatel\u016f, kte\u0159\u00ed si je udr\u017e\u00ed, o 20%.<\/li>\n<li><strong>Airbnb:<\/strong> Airbnb ve sv\u00fdch uv\u00edtac\u00edch zpr\u00e1v\u00e1ch nab\u00edz\u00ed nov\u00fdm u\u017eivatel\u016fm pr\u016fvodce pou\u017e\u00edv\u00e1n\u00edm platformy a personalizovan\u00e1 doporu\u010den\u00ed na z\u00e1klad\u011b polohy. To vedlo k 25% n\u00e1r\u016fstu rezervac\u00ed od nov\u00fdch u\u017eivatel\u016f.<\/li>\n<\/ul>\n<p>Z kvantitativn\u00edho hlediska spole\u010dnosti, kter\u00e9 za\u010dlenily uv\u00edtac\u00ed zpr\u00e1vy, hl\u00e1s\u00ed v\u00fdrazn\u00e9 zlep\u0161en\u00ed anga\u017eovanosti z\u00e1kazn\u00edk\u016f. Studie spole\u010dnosti Experian ukazuje, \u017ee m\u00edra otev\u0159en\u00ed t\u011bchto zpr\u00e1v je v pr\u016fm\u011bru \u010dty\u0159ikr\u00e1t vy\u0161\u0161\u00ed ne\u017e u tradi\u010dn\u00edch propaga\u010dn\u00edch z\u00e1silek a m\u00edra proklik\u016f se m\u016f\u017ee zv\u00fd\u0161it a\u017e o 10%.<\/p>\n<h3><strong>Zpr\u00e1vy spou\u0161t\u011bn\u00e9 podle \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka<\/strong><\/h3>\n<p>Na\u010dasovan\u00e9 zpr\u00e1vy spou\u0161t\u011bn\u00e9 ur\u010dit\u00fdmi akcemi z\u00e1kazn\u00edk\u016f, jako je prvn\u00ed n\u00e1kup nebo nov\u00fd n\u00e1kup, vykazuj\u00ed vynikaj\u00edc\u00ed odezvu z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Pomohou v\u00e1m tak\u00e9 zjistit, co m\u00e1te poslat p\u0159\u00ed\u0161t\u011b, a va\u0161e kampan\u011b tak budou konzistentn\u011bj\u0161\u00ed.<\/p>\n<p>Tato sd\u011blen\u00ed se \u0159\u00edd\u00ed tzv. strategiemi \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka. Typ kampan\u011b zam\u011b\u0159en\u00e9 na n\u011b z\u00e1vis\u00ed na vyvolan\u00e9 akci a na f\u00e1zi z\u00e1kazn\u00edka (nov\u00fd, rostouc\u00ed, zral\u00fd, pasivn\u00ed).<\/p>\n<p>Podle studie <strong>eMarketer<\/strong>46% spole\u010dnost\u00ed tyto strategie vyu\u017e\u00edv\u00e1.<\/p>\n<p>78% spole\u010dnost\u00ed vyu\u017e\u00edv\u00e1 uv\u00edtac\u00ed programy, 45% pak poprodejn\u00ed programy. N\u00e1sleduj\u00ed k\u0159\u00ed\u017eov\u00e9 a up-sellingov\u00e9 kampan\u011b a s 33% pasivn\u00ed programy aktivace z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Schopnost spou\u0161t\u011bt zpr\u00e1vy v z\u00e1vislosti na f\u00e1zi z\u00e1kazn\u00edka nepochybn\u011b zvy\u0161uje relevanci a personalizaci t\u011bchto zpr\u00e1v.<\/p>\n<h3><strong>V\u00fdhody pro spole\u010dnosti<\/strong><\/h3>\n<p>Studie jasn\u011b ukazuje v\u00fdhody tohoto typu strategie. 67% spole\u010dnost\u00ed uv\u00e1d\u00ed, \u017ee jejich hlavn\u00edm efektem je zv\u00fd\u0161en\u00ed anga\u017eovanosti jejich seznamu kontakt\u016f. Za druh\u00e9 (55%) zvy\u0161uj\u00ed m\u00edru otev\u0159en\u00ed a proklik\u016f a 54% zvy\u0161uje spokojenost a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p>Tvrd\u00ed tak\u00e9, \u017ee maj\u00ed p\u0159\u00edm\u00fd vliv na dosa\u017een\u00e9 zisky, a to jak d\u00edky zv\u00fd\u0161en\u00e9mu prodeji, tak d\u00edky lep\u0161\u00edmu prodeji, co\u017e tak\u00e9 znamen\u00e1 vy\u0161\u0161\u00ed n\u00e1vratnost investic (ROI).<\/p>\n<p>V neposledn\u00ed \u0159ad\u011b tento typ e-mailov\u00e9 marketingov\u00e9 kampan\u011b tak\u00e9 podporuje r\u016fznorodost komunikace a minimalizuje \u00fanavu va\u0161eho seznamu kontakt\u016f, proto\u017ee opou\u0161t\u00ed propaga\u010dn\u00ed monolog, kter\u00fd n\u011bkter\u00e9 spole\u010dnosti tolik zneu\u017e\u00edvaj\u00ed a kter\u00fd vy\u010derp\u00e1v\u00e1 vztah s va\u0161imi z\u00e1kazn\u00edky.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/cs\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebook e-mail Vyu\u017eijte s\u00edlu uv\u00edtac\u00edho e-mailu\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00fdm e-mailov\u00fdm marketingov\u00fdm kampan\u00edm je v\u011bd\u011bt, co a komu pos\u00edlat. Uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy maj\u00ed v\u011bt\u0161\u00ed vyu\u017eit\u00ed a \u00fa\u010dinnost. Jsou sou\u010d\u00e1st\u00ed va\u0161\u00ed strategie?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/proc-uvitaci-zpravy\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/proc-uvitaci-zpravy\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T17:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves\",\"datePublished\":\"2024-09-05T17:15:03+00:00\",\"dateModified\":\"2024-09-13T10:35:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/\",\"name\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"datePublished\":\"2024-09-05T17:15:03+00:00\",\"dateModified\":\"2024-09-13T10:35:02+00:00\",\"description\":\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/4.png?fit=2250%2C2250&ssl=1\",\"width\":2250,\"height\":2250,\"caption\":\"mensajes de bienvenida y post venta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kapec-apsveikuma-zinojumi\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pro\u010d jsou uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy kl\u00ed\u010dov\u00e9 - MasterBase\u00ae","description":"Kl\u00ed\u010dov\u00e9 je v\u011bd\u011bt, co a komu poslat. Uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy maj\u00ed vy\u0161\u0161\u00ed vyu\u017eit\u00ed a \u00fa\u010dinnost. Jsou sou\u010d\u00e1st\u00ed va\u0161\u00ed strategie?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/proc-uvitaci-zpravy\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae","og_description":"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?","og_url":"https:\/\/masterbase.com\/cs\/proc-uvitaci-zpravy\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-09-05T17:15:03+00:00","article_modified_time":"2024-09-13T10:35:02+00:00","og_image":[{"width":2250,"height":2250,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves","datePublished":"2024-09-05T17:15:03+00:00","dateModified":"2024-09-13T10:35:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/"},"wordCount":933,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/","url":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/","name":"Pro\u010d jsou uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy kl\u00ed\u010dov\u00e9 - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","datePublished":"2024-09-05T17:15:03+00:00","dateModified":"2024-09-13T10:35:02+00:00","description":"Kl\u00ed\u010dov\u00e9 je v\u011bd\u011bt, co a komu poslat. Uv\u00edtac\u00ed a poprodejn\u00ed zpr\u00e1vy maj\u00ed vy\u0161\u0161\u00ed vyu\u017eit\u00ed a \u00fa\u010dinnost. Jsou sou\u010d\u00e1st\u00ed va\u0161\u00ed strategie?","breadcrumb":{"@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","width":2250,"height":2250,"caption":"mensajes de bienvenida y post venta"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/lv\/kapec-apsveikuma-zinojumi\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 los mensajes de bienvenida y post venta son claves"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Ko","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/09\/4.png?fit=2250%2C2250&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6720"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6720\/revisions"}],"predecessor-version":[{"id":16157,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6720\/revisions\/16157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/16160"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}