{"id":6713,"date":"2025-04-10T19:36:26","date_gmt":"2025-04-10T16:36:26","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6713"},"modified":"2025-04-12T00:22:56","modified_gmt":"2025-04-11T21:22:56","slug":"proc-je-nakup-seznamu-kontaktu-vzdy-spatny-napad","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/por-que-comprar-una-listas-de-contactos-es-siempre-una-mala-idea\/masterbase\/","title":{"rendered":"Pro\u010d je n\u00e1kup seznamu kontakt\u016f v\u017edy \u0161patn\u00fd n\u00e1pad"},"content":{"rendered":"<p>A\u010dkoli se tato praxe m\u016f\u017ee zd\u00e1t kr\u00e1tkodob\u011b u\u017eite\u010dn\u00e1, m\u016f\u017ee m\u00edt nevratn\u00e9 negativn\u00ed d\u016fsledky pro va\u0161i zna\u010dku a va\u0161e hospod\u00e1\u0159sk\u00e9 v\u00fdsledky.<\/p>\n<p>Pokud pracujete s e-mailov\u00fdm marketingem, mus\u00edte pochopit, pro\u010d je tato strategie bez v\u00fdjimky <strong>velmi \u0161patn\u00fd n\u00e1pad<\/strong>.<\/p>\n<p><strong>N\u00e1kup nebo pron\u00e1jem seznamu: jak se to d\u011bl\u00e1?<\/strong><\/p>\n<p>Ne\u017e se budeme v\u011bnovat d\u016fvod\u016fm, objasn\u00edme si t\u0159i b\u011b\u017en\u00e9 zp\u016fsoby vytv\u00e1\u0159en\u00ed datab\u00e1ze:<\/p>\n<ol>\n<li><strong>Kupte si seznam:<\/strong><br \/>Mnoho spole\u010dnost\u00ed prod\u00e1v\u00e1 datab\u00e1ze pochybn\u00e9ho p\u016fvodu. V\u011bt\u0161ina z nich nem\u00e1 v\u00fdslovn\u00fd souhlas kontakt\u016f se zas\u00edl\u00e1n\u00edm zpr\u00e1v.<\/li>\n<li><strong>Pronajm\u011bte si seznam:<\/strong><br \/>Podobn\u011b jako p\u0159i n\u00e1kupu, ale s t\u00edm rozd\u00edlem, \u017ee kampan\u011b za v\u00e1s pos\u00edl\u00e1 poskytovatel. \u010casto v\u00e1m nab\u00eddnou n\u00e1vrh HTML a dod\u00e1n\u00ed za podez\u0159ele n\u00edzkou cenu.<\/li>\n<li><strong>Organick\u00fd r\u016fst (jedin\u00e1 platn\u00e1 mo\u017enost):<\/strong><br \/>Skl\u00e1d\u00e1 se z budov\u00e1n\u00ed z\u00e1kladny prost\u0159ednictv\u00edm <strong>opt-in<\/strong>Kontakty poskytuj\u00ed sv\u00e9 \u00fadaje v\u00fdm\u011bnou za n\u011bco hodnotn\u00e9ho (exkluzivn\u00ed obsah, \u00fa\u010dast na akci, slevy atd.) a v\u00fdslovn\u011b v\u00e1s oprav\u0148uj\u00ed k zas\u00edl\u00e1n\u00ed sd\u011blen\u00ed.<\/li>\n<\/ol>\n<ol>\n<li><strong> Poru\u0161ujete z\u00e1kony o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong><\/li>\n<\/ol>\n<p>Od zaveden\u00ed <strong>Obecn\u00e9 na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR)<\/strong> v Evrop\u011b je n\u00e1kup nebo pron\u00e1jem datab\u00e1z\u00ed kontakt\u016f bez v\u00fdslovn\u00e9ho souhlasu. <strong>z\u00e1va\u017en\u00e9 poru\u0161en\u00ed<\/strong>.<\/p>\n<p>A to nejen v Evrop\u011b. Zem\u011b jako Braz\u00edlie (s LGPD), Mexiko, Argentina, Kolumbie a Chile pos\u00edlily sv\u00e9 pr\u00e1vn\u00ed p\u0159edpisy. Ve Spojen\u00fdch st\u00e1tech byly p\u0159ijaty z\u00e1kony, jako nap\u0159. <strong>Z\u00e1kon CAN-SPAM<\/strong> zak\u00e1zat zas\u00edl\u00e1n\u00ed zpr\u00e1v bez p\u0159edchoz\u00edho jasn\u00e9ho povolen\u00ed.<\/p>\n<p>\ud83d\udd12 <strong>Co znamen\u00e1 \"souhlas\"?<\/strong><br \/>\u017de osoba <strong>voln\u011b p\u0159ij\u00edman\u00e9<\/strong> p\u0159ij\u00edmat va\u0161e zpr\u00e1vy. Souhlas ud\u011blen\u00fd t\u0159et\u00ed stran\u011b nen\u00ed platn\u00fd. T\u00edm m\u00e9n\u011b zakoupen\u00fd v\u00fdpis, kde v\u00e1s nikdo nezn\u00e1.<\/p>\n<p>\ud83d\udc49 <strong>Skute\u010dn\u00fd p\u0159\u00edklad:<\/strong> V roce 2023 byla francouzsk\u00e1 spole\u010dnost pokutov\u00e1na \u010d\u00e1stkou 250 000 eur za pou\u017e\u00edv\u00e1n\u00ed zakoupen\u00e9 datab\u00e1ze bez dokladu o souhlasu. Nejednalo se o \u017e\u00e1dn\u00e9 naru\u0161en\u00ed bezpe\u010dnosti, pouze o nedbalost.<\/p>\n<ol start=\"2\">\n<li><strong> Neznaj\u00ed v\u00e1s a necht\u011bj\u00ed o v\u00e1s sly\u0161et.<\/strong><\/li>\n<\/ol>\n<p>Pos\u00edlat zpr\u00e1vy n\u011bkomu, kdo v\u00e1s nezn\u00e1, je jako telefonovat ciz\u00edm lidem a n\u011bco jim prod\u00e1vat. Invazivn\u00ed, otravn\u00e9 a neetick\u00e9.<\/p>\n<ul>\n<li>Mnoho z nich ozna\u010d\u00ed va\u0161e zpr\u00e1vy jako <strong>spam<\/strong>.<\/li>\n<li>U ostatn\u00edch bude okam\u017eit\u011b ukon\u010dena.<\/li>\n<li>N\u011bkte\u0159\u00ed by si dokonce mohli st\u011b\u017eovat u \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n<p>To po\u0161kozuje image va\u0161\u00ed zna\u010dky. A co je nejhor\u0161\u00ed: ztr\u00e1c\u00edte p\u0159\u00edle\u017eitosti s lidmi, kte\u0159\u00ed <strong>ano<\/strong> kdybyste postupovali spr\u00e1vn\u011b, mohli jste dostat povolen\u00ed.<\/p>\n<p>\ud83c\udfaf <strong>\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh naopak:<\/strong><br \/>Chilsk\u00fd fintech <strong>Fintual<\/strong> roz\u0161\u00ed\u0159ili svou kontaktn\u00ed z\u00e1kladnu organicky pomoc\u00ed hodnotn\u00e9ho obsahu (pr\u016fvodc\u016f, simul\u00e1tor\u016f, blog\u016f), kter\u00fd u\u017eivatele p\u0159im\u011bl k registraci. Za m\u00e9n\u011b ne\u017e rok zdvojn\u00e1sobili m\u00edru otev\u0159en\u00ed, ani\u017e by koupili jedinou adresu.<\/p>\n<ol start=\"3\">\n<li><strong> Po\u0161kod\u00edte si pov\u011bst p\u0159epravce<\/strong><\/li>\n<\/ol>\n<p>Poka\u017ed\u00e9, kdy\u017e n\u011bkdo ozna\u010d\u00ed va\u0161i zpr\u00e1vu jako spam, poskytovatel\u00e9 slu\u017eeb, jako je Gmail, Outlook nebo Yahoo, to zaznamenaj\u00ed.<\/p>\n<ul>\n<li>Pokud nasb\u00edr\u00e1te negativn\u00ed hl\u00e1\u0161en\u00ed, va\u0161e dom\u00e9na p\u0159ejde do re\u017eimu <strong>\u010dern\u00e9 listiny<\/strong>.<\/li>\n<li>M\u00edra doru\u010den\u00ed se prudce sn\u00ed\u017e\u00ed.<\/li>\n<li>I legitimn\u00ed u\u017eivatel\u00e9 mohou p\u0159estat dost\u00e1vat va\u0161e kampan\u011b.<\/li>\n<\/ul>\n<p>\ud83d\udcc9 <strong>P\u0159\u00edm\u00fd d\u016fsledek:<\/strong> Nez\u00e1le\u017e\u00ed na tom, jak dobr\u00e1 je va\u0161e kampa\u0148, pokud se nedostane do schr\u00e1nky, <strong>nen\u00ed dobr\u00e9<\/strong>.<\/p>\n<p>\ud83d\udca1 Na platform\u00e1ch, jako je nap\u0159. <strong>MasterBase\u00ae<\/strong>Pov\u011bst odes\u00edlatele je pe\u010dliv\u011b spravov\u00e1na. N\u00e1kup seznam\u016f je v rozporu s cel\u00fdm syst\u00e9mem ochrany a dobr\u00fdmi integrovan\u00fdmi postupy.<\/p>\n<ol start=\"4\">\n<li><strong> Pravd\u011bpodobn\u011b jste j\u00edm trp\u011bli i vy<\/strong><\/li>\n<\/ol>\n<p>Obdr\u017eeli jste e-mail od nezn\u00e1m\u00e9 spole\u010dnosti, kter\u00e1 v\u00e1m nab\u00edz\u00ed slu\u017ebu, o kterou jste ne\u017e\u00e1dali?<\/p>\n<ul>\n<li>Otev\u0159el jsi ji?<\/li>\n<li>\u010cetli jste ji se z\u00e1jmem?<\/li>\n<li>Nebo jste ji ozna\u010dili jako odpad?<\/li>\n<\/ul>\n<p>U\u017e jste to za\u017eili. V\u00edte, jak\u00e9 to je. Tak pro\u010d to d\u011blat ostatn\u00edm?<\/p>\n<p>Na str\u00e1nk\u00e1ch <strong>e-mailov\u00fd marketing funguje, pokud je zalo\u017een na d\u016fv\u011b\u0159e a hodnot\u011b.<\/strong>ne v p\u0159eru\u0161ov\u00e1n\u00ed nebo klam\u00e1n\u00ed.<\/p>\n<ol start=\"5\">\n<li><strong> N\u00e1vratnost investice je ni\u017e\u0161\u00ed, ne\u017e se zd\u00e1<\/strong><\/li>\n<\/ol>\n<p>N\u00e1kup z\u00e1kladny se zd\u00e1 b\u00fdt levn\u00fd. Ale v\u00fdsledky jsou \u0161patn\u00e9:<\/p>\n<ul>\n<li>Velmi n\u00edzk\u00e1 m\u00edra otev\u0159en\u00ed (v pr\u016fm\u011bru m\u00e9n\u011b ne\u017e 5%).<\/li>\n<li>Hodn\u011b a hodn\u011b odraz\u016f.<\/li>\n<li>Vedlej\u0161\u00ed \u0161kody: \u0161patn\u00e1 pov\u011bst, blokace a ztr\u00e1ta \u010dasu.<\/li>\n<\/ul>\n<p>\ud83d\udcca <strong>Skute\u010dnost:<\/strong> Podle v\u00fdzkumu DMA UK maj\u00ed zakoupen\u00e9 seznamy v\u00fdkonnost <strong>7kr\u00e1t m\u00e9n\u011b<\/strong> ne\u017e organicky vytvo\u0159en\u00e9 seznamy. A m\u00edra odhl\u00e1\u0161en\u00ed z odb\u011bru je a\u017e <strong>20kr\u00e1t v\u011bt\u0161\u00ed<\/strong>.<\/p>\n<ol start=\"6\">\n<li><strong> Existuj\u00ed lep\u0161\u00ed zp\u016fsoby, jak z\u00edskat publikum<\/strong><\/li>\n<\/ol>\n<p>M\u00edsto n\u00e1kupu se zam\u011b\u0159te na akvizi\u010dn\u00ed strategie zalo\u017een\u00e9 na <strong>hodnotov\u00fd obsah<\/strong>:<\/p>\n<ul>\n<li>B\u00edl\u00e9 knihy<\/li>\n<li>Webov\u00e9 semin\u00e1\u0159e<\/li>\n<li>Bezplatn\u00e9 kurzy<\/li>\n<li>Elektronick\u00e9 knihy ke sta\u017een\u00ed<\/li>\n<li>Bezplatn\u00e9 konzultace<\/li>\n<\/ul>\n<p>Ka\u017ed\u00e1 akce, p\u0159i kter\u00e9 u\u017eivatel dobrovoln\u011b p\u0159ed\u00e1 svou e-mailovou adresu, je z\u00e1rodkem d\u016fv\u011bry.<\/p>\n<p>\ud83c\udf31 <strong>P\u0159\u00edklad:<\/strong> Softwarov\u00e1 spole\u010dnost <strong>HubSpot<\/strong> nikdy nekoupil z\u00e1kladny. Cel\u00e9 sv\u00e9 publikum vybudoval pomoc\u00ed u\u017eite\u010dn\u00e9ho obsahu, n\u00e1vod\u016f a bezplatn\u00fdch n\u00e1stroj\u016f. Dnes je sv\u011btovou jedni\u010dkou v oblasti inbound marketingu.<\/p>\n<p><strong>Z\u00e1v\u011br<\/strong><\/p>\n<p>N\u00e1kup nebo pron\u00e1jem seznam\u016f kontakt\u016f je v rozporu se z\u00e1konem, po\u0161kozuje va\u0161i zna\u010dku, sni\u017euje doru\u010ditelnost a zdaleka nedosahuje skute\u010dn\u00fdch v\u00fdsledk\u016f e-mailov\u00e9ho marketingu.<\/p>\n<p>Vybudov\u00e1n\u00ed pevn\u00fdch z\u00e1klad\u016f od z\u00e1klad\u016f vy\u017eaduje \u010das a \u00fasil\u00ed. Je to v\u0161ak jedin\u00fd \u00fa\u010dinn\u00fd a udr\u017eiteln\u00fd zp\u016fsob.<\/p>\n<p>Pokud jste p\u0159ipraveni d\u011blat e-mailov\u00fd marketing profesion\u00e1ln\u011b, <strong>MasterBase\u00ae<\/strong> je va\u0161\u00edm nejlep\u0161\u00edm spojencem. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed, p\u0159\u00edtomnosti v mnoha zem\u00edch a pokro\u010dil\u00e9 technologii spr\u00e1vy kontakt\u016f, doru\u010ditelnosti a automatizace v\u00e1m pom\u016f\u017ee vybudovat skute\u010dn\u00e9 a trval\u00e9 vztahy s va\u0161\u00edm publikem.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/cs\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"seznam e-mailov\u00fdch kontakt\u016f pro ebook\" class=\"wp-image-10240\" style=\"width:548px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Pokud jde o rychl\u00e9 a levn\u00e9 spu\u0161t\u011bn\u00ed e-mailov\u00fdch marketingov\u00fdch kampan\u00ed, m\u016f\u017ee se n\u00e1kup nebo pron\u00e1jem seznamu kontakt\u016f jevit jako nejprakti\u010dt\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>","protected":false},"author":239642484,"featured_media":22058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/proc-je-nakup-seznamu-kontaktu-vzdy-spatny-napad\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando se trata de lanzar campa\u00f1as de email marketing r\u00e1pido y a bajo costo, comprar o arrendar una lista de contactos puede parecer la soluci\u00f3n m\u00e1s pr\u00e1ctica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/proc-je-nakup-seznamu-kontaktu-vzdy-spatny-napad\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T16:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T21:22:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/3.png?fit=1200%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" 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