{"id":6692,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6692"},"modified":"2026-04-10T00:46:55","modified_gmt":"2026-04-09T21:46:55","slug":"4-jednoduche-zpusoby-jak-zvysit-miru-otevreni-e-mailoveho-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/4-simples-formas-de-aumentar-la-tasa-de-apertura-en-email-marketing\/masterbase\/","title":{"rendered":"4 jednoduch\u00e9 zp\u016fsoby, jak zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed v e-mailov\u00e9m marketingu"},"content":{"rendered":"

Jsou va\u0161e e-maily zamet\u00e1ny pod koberec... ani\u017e by byly alespo\u0148 otev\u0159eny?<\/h2>\n

Nebo je smaz\u00e1n d\u0159\u00edve, ne\u017e se mohou pod\u00edvat na to, co sd\u011blujete, nab\u00edz\u00edte nebo informujete sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky?<\/p>\n

<\/div>\n

Mo\u017en\u00e1 vytv\u00e1\u0159\u00edte e-mailov\u00fd marketing, kter\u00fd je v\u00fdjime\u010dn\u00fd sv\u00fdm designem a obchodn\u00ed nab\u00eddkou.<\/p>\n

I zp\u016fsob, jak\u00fdm p\u00ed\u0161ete sv\u00e9 zpr\u00e1vy, je z kreativn\u00edho hlediska skv\u011ble zvl\u00e1dnut\u00fd, ale po\u010det otev\u0159en\u00fdch zpr\u00e1v neroste... naopak, m\u00e1 klesaj\u00edc\u00ed tendenci.<\/p>\n

Co se d\u011bje? Je tu nab\u00eddka, grafick\u00fd n\u00e1vrh a vynikaj\u00edc\u00ed copywriting, a p\u0159esto kles\u00e1 po\u010det otev\u0159en\u00fdch e-mail\u016f.<\/p>\n

Zde jsou 4 jednoduch\u00e9 zp\u016fsoby, jak tento klesaj\u00edc\u00ed trend zvr\u00e1tit a zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed.<\/p>\n

1. P\u0159edm\u011bt<\/strong><\/p>\n

P\u0159edm\u011bt va\u0161\u00ed zpr\u00e1vy je prvn\u00edm dojmem, kter\u00fd si \u010dlov\u011bk ud\u011bl\u00e1, kdy\u017e dostane e-mail do sv\u00e9 schr\u00e1nky.<\/p>\n

Pokud je v\u00e1\u0161 p\u0159edm\u011bt siln\u00fd, m\u00edra otev\u0159en\u00ed se rapidn\u011b zv\u00fd\u0161\u00ed.<\/p>\n

Abyste toho dos\u00e1hli, mus\u00edte sv\u00e9 sd\u011blen\u00ed zjednodu\u0161it. Kreativita m\u016f\u017ee b\u00fdt \u00fa\u017easn\u00e1, ale pokud j\u00ed chyb\u00ed jednoduchost ve smyslu \u00fatoku na to podstatn\u00e9, p\u0159\u00edmo na p\u0159\u00ednos, bez kreativn\u00edch odbo\u010dek, m\u016f\u017eete dos\u00e1hnout mnohem v\u00edce. P\u0159\u00edmo k hodnotov\u00e9 nab\u00eddce.<\/p>\n

P\u0159izp\u016fsobte si p\u0159edm\u011bt. P\u0159idejte jm\u00e9no p\u0159\u00edjemce (\"Franti\u0161ko, dnes ti doru\u010d\u00edme skv\u011blou zpr\u00e1vu, kterou .....\"), pou\u017e\u00edvejte ak\u010dn\u00ed slova (\"vyhr\u00e1t, koupit, vz\u00edt, zaregistrovat\"), mluvte ke \u010dten\u00e1\u0159i, ne k v\u00e1m nebo ke spole\u010dnosti.<\/p>\n

A v\u017edy nezapome\u0148te testovat r\u016fzn\u00e9 ot\u00e1zky pro stejnou zpr\u00e1vu pomoc\u00ed A\/B testov\u00e1n\u00ed.<\/p>\n

2. Doba dod\u00e1n\u00ed<\/strong><\/p>\n

Den a \u010das odesl\u00e1n\u00ed m\u016f\u017ee v\u00fdrazn\u011b pomoci zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed.<\/p>\n

Jak\u00fd je ide\u00e1ln\u00ed \u010das a den odesl\u00e1n\u00ed?<\/p>\n

Odpov\u011b\u010f nespo\u010d\u00edv\u00e1 v tom, co \u0159\u00edk\u00e1 odborn\u00edk na toto t\u00e9ma nebo co \u0159\u00edk\u00e1 kniha, neexistuj\u00ed \u017e\u00e1dn\u00e9 n\u00e1vody ani recepty, pouze zku\u0161enosti s t\u00edm, co funguje a je nejlep\u0161\u00ed pro va\u0161i skupinu odb\u011bratel\u016f, z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n

D\u016fle\u017eit\u00e9 je optimalizovat, tj. zjistit, co funguje a co ne. A jedin\u00fd zp\u016fsob, jak na to odpov\u011bd\u011bt, je testovat. A jedin\u00fd zp\u016fsob, jak na to odpov\u011bd\u011bt, je testovat. Spravujte r\u016fzn\u00e9 homogenn\u00ed skupiny sv\u00e9 z\u00e1kladny a pos\u00edlejte stejnou kampa\u0148 v r\u016fzn\u00fdch \u010dasech a dnech. Pak zjist\u011bte, kter\u00e1 z nich m\u00e1 nejvy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed.<\/p>\n

3. Segmentace seznamu kontakt\u016f<\/strong><\/p>\n

M\u011bli byste myslet na to, \u017ee ve va\u0161em seznamu kontakt\u016f jsou z definice r\u016fzn\u00e9 skupiny lid\u00ed s r\u016fzn\u00fdm vkusem a pot\u0159ebami.<\/p>\n

Nen\u00ed to proto, \u017ee jsou to va\u0161i z\u00e1kazn\u00edci, \u017ee by byli v\u0161ichni stejn\u00ed.<\/p>\n

Pokuste se zjistit, \u010d\u00edm se li\u0161\u00ed, a\u0165 u\u017e t\u00edm, co si koupili, na co se ptali, co si st\u00e1hli (z webu), nebo t\u00edm, na co se ptali.<\/p>\n

\u010c\u00edm v\u00edce segment\u016f vytvo\u0159\u00edte, t\u00edm jemn\u011bj\u0161\u00ed typy komunikace m\u016f\u017eete generovat.<\/p>\n

To vede k relevanci, k poskytov\u00e1n\u00ed hodnoty. Pokud va\u0161i odb\u011bratel\u00e9 v\u011bd\u00ed, \u017ee va\u0161e e-maily jsou d\u016fle\u017eit\u00e9, zvy\u0161uje to d\u016fv\u011bru a touhu otev\u00edrat va\u0161e e-maily.<\/p>\n

4. Rozmanitost<\/strong><\/p>\n

St\u00e1le stejn\u00e9 sd\u011blen\u00ed sni\u017euje o\u010dek\u00e1v\u00e1n\u00ed va\u0161ich odb\u011bratel\u016f. Neexistuje \u017e\u00e1dn\u00e1 skute\u010dn\u00e1 motivace k budov\u00e1n\u00ed o\u010dek\u00e1v\u00e1n\u00ed nebo touhy otev\u00edrat va\u0161e e-maily v budoucnu.<\/p>\n

Pokud v\u00edm, \u017ee mi spole\u010dnost XYZ ka\u017ed\u00fd m\u011bs\u00edc pos\u00edl\u00e1 propaga\u010dn\u00ed akce a slevy na produkty A, B nebo C, jakou budu m\u00edt motivaci otev\u0159\u00edt n\u011bkter\u00fd z jejich e-mail\u016f p\u0159i t\u0159et\u00edm nebo \u010dtvrt\u00e9m zasl\u00e1n\u00ed?<\/p>\n

Velkou v\u00fdhodou e-mailu je, \u017ee je v\u00edce\u00fa\u010delov\u00fd. M\u016f\u017eete vytv\u00e1\u0159et propaga\u010dn\u00ed e-mailov\u00e9 marketingov\u00e9 kampan\u011b, blahop\u0159\u00e1n\u00ed k narozenin\u00e1m, newsletter, reaktiva\u010dn\u00ed kampan\u011b, informa\u010dn\u00ed kampan\u011b, z\u00e1bavn\u00e9 kampan\u011b atd.<\/p>\n

Dobr\u00e1 rozmanitost, ani\u017e byste ztratili d\u016fraz na relevanci, zvy\u0161uje pravd\u011bpodobnost, \u017ee va\u0161e e-maily budou otev\u0159eny.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Jsou va\u0161e e-maily zamet\u00e1ny pod koberec... ani\u017e by byly alespo\u0148 otev\u0159eny?<\/p>","protected":false},"author":239642484,"featured_media":7750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/4-jednoduche-zpusoby-jak-zvysit-miru-otevreni-e-mailoveho-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/4-jednoduche-zpusoby-jak-zvysit-miru-otevreni-e-mailoveho-marketingu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"4 simples formas de aumentar la tasa de apertura en Email Marketing\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/email.png?fit=1000%2C1000&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/\",\"name\":\"4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/email.png?fit=1000%2C1000&ssl=1\",\"datePublished\":\"2026-04-09T18:43:00+00:00\",\"dateModified\":\"2026-04-09T21:46:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/email.png?fit=1000%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/email.png?fit=1000%2C1000&ssl=1\",\"width\":1000,\"height\":1000,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\\\/baza-de-master\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 simples formas de aumentar la tasa de apertura en Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 jednoduch\u00e9 zp\u016fsoby, jak zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed v e-mailov\u00e9m marketingu - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/4-jednoduche-zpusoby-jak-zvysit-miru-otevreni-e-mailoveho-marketingu\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae","og_description":"\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?","og_url":"https:\/\/masterbase.com\/cs\/4-jednoduche-zpusoby-jak-zvysit-miru-otevreni-e-mailoveho-marketingu\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2026-04-09T18:43:00+00:00","article_modified_time":"2026-04-09T21:46:55+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/ru\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"4 simples formas de aumentar la tasa de apertura en Email Marketing","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:46:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/ru\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/","url":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/","name":"4 jednoduch\u00e9 zp\u016fsoby, jak zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed v e-mailov\u00e9m marketingu - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","datePublished":"2026-04-09T18:43:00+00:00","dateModified":"2026-04-09T21:46:55+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","width":1000,"height":1000,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ro\/4-modalitati-simple-de-a-creste-rata-de-deschidere-a-e-mail-marketingului-dvs\/baza-de-master\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/lt\/"},{"@type":"ListItem","position":2,"name":"4 simples formas de aumentar la tasa de apertura en Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/ru\/#website","url":"https:\/\/masterbase.com\/ru\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/ru\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/ru\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/ru\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/ru\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/ru\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/email.png?fit=1000%2C1000&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1JW","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6692"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6692\/revisions"}],"predecessor-version":[{"id":29182,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6692\/revisions\/29182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7750"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}