{"id":6688,"date":"2024-10-09T18:50:08","date_gmt":"2024-10-09T15:50:08","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6688"},"modified":"2024-10-09T20:16:54","modified_gmt":"2024-10-09T17:16:54","slug":"co-jsou-transakcni-zpravy-a-proc-jsou-dulezite","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/que-son-los-mensajes-transaccionales-y-en-que-radica-su-importancia\/masterbase\/","title":{"rendered":"Co jsou to transak\u010dn\u00ed zpr\u00e1vy a pro\u010d jsou d\u016fle\u017eit\u00e9?"},"content":{"rendered":"

A\u010dkoli ji n\u011bkte\u0159\u00ed lid\u00e9 pova\u017euj\u00ed za \"tradi\u010dn\u011bj\u0161\u00ed\" strategii, jej\u00ed \u00fa\u010dinnost je aktu\u00e1ln\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm, zejm\u00e9na pokud se pou\u017e\u00edv\u00e1 s personalizovan\u00fdm obsahem a c\u00edlen\u00fdmi nab\u00eddkami.<\/h2>\n

Z\u00e1kladn\u00edm aspektem t\u00e9to strategie jsou transak\u010dn\u00ed e-maily, kter\u00e9 jdou mnohem d\u00e1l ne\u017e pouh\u00e9 potvrzen\u00ed n\u00e1kupu. Tyto e-maily nab\u00edzej\u00ed firm\u00e1m \u0159adu v\u00fdhod, a to do t\u00e9 m\u00edry, \u017ee mnoho organizac\u00ed st\u00e1le nevyu\u017e\u00edv\u00e1 jejich potenci\u00e1l.<\/p>\n

Co je to transak\u010dn\u00ed zas\u00edl\u00e1n\u00ed zpr\u00e1v?<\/strong><\/h2>\n

Kdy\u017e mluv\u00edme o transak\u010dn\u00edch e-mailech, m\u00e1me na mysli zpr\u00e1vy, kter\u00e9 jsou odes\u00edl\u00e1ny v reakci na konkr\u00e9tn\u00ed akci u\u017eivatele. Nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru, potvrzen\u00ed n\u00e1kupu nebo dokonce p\u0159ipomenut\u00ed opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku.<\/p>\n

Tyto e-maily nejen potvrzuj\u00ed akci, ale v mnoha p\u0159\u00edpadech podporuj\u00ed dal\u0161\u00ed interakce, nap\u0159\u00edklad vyz\u00fdvaj\u00ed u\u017eivatele k prozkoum\u00e1n\u00ed dal\u0161\u00edch dopl\u0148kov\u00fdch produkt\u016f nebo slu\u017eeb.<\/p>\n

N\u00e1sleduj\u00ed nej\u010dast\u011bj\u0161\u00ed akce, kter\u00e9 mohou vyvolat transak\u010dn\u00ed zpr\u00e1vu:<\/strong><\/h3>\n
    \n
  • P\u0159ij\u00edm\u00e1n\u00ed plateb<\/em><\/li>\n
  • Probl\u00e9my s platbou<\/em><\/li>\n
  • Obnova opu\u0161t\u011bn\u00e9ho n\u00e1kupn\u00edho ko\u0161\u00edku<\/em><\/li>\n
  • Odesl\u00e1n\u00ed potvrzen\u00ed objedn\u00e1vky<\/em><\/li>\n
  • Potvrzen\u00ed o platb\u011b<\/em><\/li>\n
  • Potvrzen\u00ed rezervace<\/em><\/li>\n
  • P\u0159\u00edloha o finan\u010dn\u00ed situaci<\/em><\/li>\n
  • P\u0159ilo\u017een\u00e1 pojistn\u00e1 smlouva<\/em><\/li>\n
  • P\u0159ehled objedn\u00e1vek<\/em><\/li>\n
  • Ozn\u00e1men\u00ed nebo potvrzen\u00ed o bankovn\u00edm p\u0159evodu<\/em><\/li>\n
  • Ov\u011b\u0159ov\u00e1n\u00ed zru\u0161en\u00ed<\/em><\/li>\n
  • \u017d\u00e1dost o \u00fapravy<\/em><\/li>\n
  • Obnoven\u00ed hesla<\/em><\/li>\n
  • Potvrzen\u00ed aktivace \u00fa\u010dtu<\/em><\/li>\n<\/ul>\n

    Mezi b\u011b\u017en\u00e9 p\u0159\u00edklady transak\u010dn\u00edch e-mail\u016f pat\u0159\u00ed potvrzen\u00ed objedn\u00e1vky, ozn\u00e1men\u00ed o odesl\u00e1n\u00ed, obnoven\u00ed hesla a p\u0159ipomenut\u00ed opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku. Ka\u017ed\u00fd z nich krom\u011b informov\u00e1n\u00ed u\u017eivatele posiluje d\u016fv\u011bru a v\u011brnost zna\u010dce.<\/p>\n

    V\u00fdznam transak\u010dn\u00edho sd\u011blen\u00ed<\/strong><\/h2>\n

    Jedn\u00edm z kl\u00ed\u010dov\u00fdch bod\u016f je, \u017ee transak\u010dn\u00ed e-maily maj\u00ed mnohem vy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed a interakce ne\u017e standardn\u00ed propaga\u010dn\u00ed kampan\u011b. Je to proto, \u017ee p\u0159\u00edjemce o\u010dek\u00e1v\u00e1, \u017ee tento typ zpr\u00e1vy obdr\u017e\u00ed, proto\u017ee obsahuje informace, kter\u00e9 jsou pro n\u011bj z\u00e1sadn\u00ed.<\/p>\n

    Na rozd\u00edl od hromadn\u00e9ho e-mailov\u00e9ho marketingu se na tyto zpr\u00e1vy nevztahuj\u00ed tak p\u0159\u00edsn\u00e9 z\u00e1kony o ochran\u011b osobn\u00edch \u00fadaj\u016f, proto\u017ee jsou sou\u010d\u00e1st\u00ed transakce iniciovan\u00e9 u\u017eivatelem. Z\u016fst\u00e1vaj\u00ed v\u0161ak neocenitelnou p\u0159\u00edle\u017eitost\u00ed, jak zlep\u0161it zku\u0161enosti z\u00e1kazn\u00edk\u016f, personalizovat interakci a v kone\u010dn\u00e9m d\u016fsledku zv\u00fd\u0161it prodej. Jedna studie nap\u0159\u00edklad uk\u00e1zala, \u017ee transak\u010dn\u00ed e-maily generuj\u00ed v pr\u016fm\u011bru dvakr\u00e1t a\u017e p\u011btkr\u00e1t vy\u0161\u0161\u00ed tr\u017eby ne\u017e propaga\u010dn\u00ed zpr\u00e1vy.<\/p>\n

    Pokud nav\u00edc spole\u010dnost nedok\u00e1\u017ee tato sd\u011blen\u00ed p\u0159edat v\u010das nebo vhodn\u00fdm zp\u016fsobem, m\u016f\u017ee riskovat ztr\u00e1tu d\u016fv\u011bry sv\u00fdch z\u00e1kazn\u00edk\u016f, co\u017e m\u016f\u017ee ovlivnit image zna\u010dky i budouc\u00ed prodeje.<\/p>\n

    \"blog2-2.jpg\"<\/p>\n

    M\u00edra otev\u0159en\u00ed transak\u010dn\u00edch zpr\u00e1v je v\u00fdrazn\u011b vy\u0161\u0161\u00ed, proto\u017ee odb\u011bratel\u00e9 o\u010dek\u00e1vaj\u00ed, \u017ee je dostanou, a logicky s t\u00edm souhlas\u00ed.<\/p>\n

    Zpr\u00e1va spole\u010dnost\u00ed Borrell Associates, Inc. a Merkleiv odhalila, \u017ee 64% spot\u0159ebitel\u016f<\/strong> pova\u017euje transak\u010dn\u00ed zpr\u00e1vy za nejcenn\u011bj\u0161\u00ed ve va\u0161\u00ed schr\u00e1nce.<\/p>\n

    V d\u016fsledku toho p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed v\u00fdhody, kter\u00e9 mohou v\u00e9st k p\u0159\u00edm\u00e9mu zv\u00fd\u0161en\u00ed prodeje a p\u0159in\u00e9st pr\u016fm\u011brn\u00fd p\u0159\u00edjem z jednoho mailingov\u00e9ho sd\u011blen\u00ed dvakr\u00e1t a\u017e p\u011btkr\u00e1t vy\u0161\u0161\u00ed ne\u017e u zpr\u00e1v pro komer\u010dn\u00ed \u00fa\u010dely.<\/p>\n

    Zpo\u017ed\u011bn\u00ed uv\u00edtac\u00ed zpr\u00e1vy nebo nezasl\u00e1n\u00ed ozn\u00e1men\u00ed m\u016f\u017ee znamenat sn\u00ed\u017een\u00ed d\u016fv\u011bry z\u00e1kazn\u00edk\u016f ve va\u0161i spole\u010dnost a po\u0161kozen\u00ed image va\u0161\u00ed zna\u010dky. V n\u011bkter\u00fdch p\u0159\u00edpadech to m\u016f\u017ee dokonce znamenat ztr\u00e1tu p\u0159\u00edjm\u016f z budouc\u00edch prodej\u016f.<\/p>\n

    Osv\u011bd\u010den\u00e9 postupy pro transak\u010dn\u00ed e-maily<\/strong><\/h2>\n

    P\u0159esto\u017ee jsou transak\u010dn\u00ed e-maily velmi \u00fa\u010dinn\u00e9, je nezbytn\u00e9 pou\u017e\u00edvat spr\u00e1vn\u00e9 postupy, abyste dos\u00e1hli co nejlep\u0161\u00edch v\u00fdsledk\u016f. N\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 tipy jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n

    Personalizace: Vyu\u017eijte ka\u017edou p\u0159\u00edle\u017eitost k personalizaci zpr\u00e1vy, pou\u017eijte jm\u00e9no z\u00e1kazn\u00edka a nab\u00eddn\u011bte mu dal\u0161\u00ed produkty nebo slu\u017eby na z\u00e1klad\u011b jeho interakce.<\/p>\n

    Responzivn\u00ed design: Vzhledem k tomu, \u017ee mnoho u\u017eivatel\u016f p\u0159istupuje ke sv\u00fdm e-mail\u016fm z mobiln\u00edch za\u0159\u00edzen\u00ed, je nezbytn\u00e9, aby tyto zpr\u00e1vy vypadaly dob\u0159e na jak\u00e9koli platform\u011b.<\/p>\n

    V\u00fdzva k akci (CTA): P\u0159esto\u017ee tyto zpr\u00e1vy nemaj\u00ed propaga\u010dn\u00ed charakter, m\u016f\u017eete do nich zahrnout odkazy, kter\u00e9 z\u00e1kazn\u00edka vyzvou k dal\u0161\u00ed interakci s va\u0161\u00ed zna\u010dkou, a\u0165 u\u017e kontrolou stavu objedn\u00e1vky, nebo prozkoum\u00e1n\u00edm dal\u0161\u00edch mo\u017enost\u00ed.<\/p>\n

    Z\u00e1v\u011br<\/strong><\/h2>\n

    Transak\u010dn\u00ed e-maily jsou nezbytnou sou\u010d\u00e1st\u00ed digit\u00e1ln\u00ed komunika\u010dn\u00ed strategie ka\u017ed\u00e9 spole\u010dnosti. Na jedn\u00e9 stran\u011b pom\u00e1haj\u00ed \u0159\u00eddit kritick\u00e9 interakce se z\u00e1kazn\u00edky a na stran\u011b druh\u00e9 mohou b\u00fdt mocn\u00fdm n\u00e1strojem pro zlep\u0161en\u00ed loajality a zv\u00fd\u0161en\u00ed prodeje. Pokud jejich potenci\u00e1l nevyu\u017e\u00edv\u00e1te naplno, je na\u010dase s t\u00edm za\u010d\u00edt.<\/p>\n

    Pokud hled\u00e1te spolehlivou platformu pro spr\u00e1vu transak\u010dn\u00edch e-mail\u016f a vyu\u017eit\u00ed jejich pln\u00e9ho potenci\u00e1lu, je tu pro v\u00e1s MasterBase\u00ae.<\/p>\n

    Spole\u010dnost MasterBase\u00ae, kter\u00e1 m\u00e1 v regionu t\u00e9m\u011b\u0159 \u010dtvrtstolet\u00ed zku\u0161enost\u00ed, je l\u00eddrem na trhu e-mailov\u00e9ho marketingu a nab\u00edz\u00ed efektivn\u00ed a na m\u00edru \u0161it\u00e1 \u0159e\u0161en\u00ed pro v\u0161echny pot\u0159eby zas\u00edl\u00e1n\u00ed e-mail\u016f.<\/p>","protected":false},"excerpt":{"rendered":"

    Je pravda, \u017ee digit\u00e1ln\u00ed sv\u011bt se m\u011bn\u00ed ohromuj\u00edc\u00ed rychlost\u00ed, ale n\u011bkter\u00e9 v\u011bci p\u0159eva\u017euj\u00ed: e-mailov\u00fd marketing je st\u00e1le kl\u00ed\u010dov\u00fdm n\u00e1strojem pro p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a zv\u00fd\u0161en\u00ed prodeje. <\/p>","protected":false},"author":239642484,"featured_media":8187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nQu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Es cierto que el mundo digital cambia a una velocidad impresionante, pero hay cosas que prevalecen: el email marketing sigue siendo una herramienta clave para atraer tr\u00e1fico y aumentar ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/co-jsou-transakcni-zpravy-a-proc-jsou-dulezite\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Es cierto que el mundo digital cambia a una velocidad impresionante, pero hay cosas que prevalecen: el email marketing sigue siendo una herramienta clave para atraer tr\u00e1fico y aumentar ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/co-jsou-transakcni-zpravy-a-proc-jsou-dulezite\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-09T15:50:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T17:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1301\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia\",\"datePublished\":\"2024-10-09T15:50:08+00:00\",\"dateModified\":\"2024-10-09T17:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/\"},\"wordCount\":839,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/3envios.png?fit=1301%2C785&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/\",\"name\":\"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/3envios.png?fit=1301%2C785&ssl=1\",\"datePublished\":\"2024-10-09T15:50:08+00:00\",\"dateModified\":\"2024-10-09T17:16:54+00:00\",\"description\":\"Es cierto que el mundo digital cambia a una velocidad impresionante, pero hay cosas que prevalecen: el email marketing sigue siendo una herramienta clave para atraer tr\u00e1fico y aumentar ventas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/3envios.png?fit=1301%2C785&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/3envios.png?fit=1301%2C785&ssl=1\",\"width\":1301,\"height\":785,\"caption\":\"email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co jsou transak\u010dn\u00ed zpr\u00e1vy a pro\u010d jsou d\u016fle\u017eit\u00e9 - MasterBase\u00ae - MasterBase","description":"Je pravda, \u017ee digit\u00e1ln\u00ed sv\u011bt se m\u011bn\u00ed ohromuj\u00edc\u00ed rychlost\u00ed, ale n\u011bkter\u00e9 v\u011bci p\u0159eva\u017euj\u00ed: e-mailov\u00fd marketing je st\u00e1le kl\u00ed\u010dov\u00fdm n\u00e1strojem pro p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a zv\u00fd\u0161en\u00ed prodeje.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/co-jsou-transakcni-zpravy-a-proc-jsou-dulezite\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia - MasterBase\u00ae","og_description":"Es cierto que el mundo digital cambia a una velocidad impresionante, pero hay cosas que prevalecen: el email marketing sigue siendo una herramienta clave para atraer tr\u00e1fico y aumentar ventas.","og_url":"https:\/\/masterbase.com\/cs\/co-jsou-transakcni-zpravy-a-proc-jsou-dulezite\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-10-09T15:50:08+00:00","article_modified_time":"2024-10-09T17:16:54+00:00","og_image":[{"width":1301,"height":785,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia","datePublished":"2024-10-09T15:50:08+00:00","dateModified":"2024-10-09T17:16:54+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/"},"wordCount":839,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/","url":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/","name":"Co jsou transak\u010dn\u00ed zpr\u00e1vy a pro\u010d jsou d\u016fle\u017eit\u00e9 - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","datePublished":"2024-10-09T15:50:08+00:00","dateModified":"2024-10-09T17:16:54+00:00","description":"Je pravda, \u017ee digit\u00e1ln\u00ed sv\u011bt se m\u011bn\u00ed ohromuj\u00edc\u00ed rychlost\u00ed, ale n\u011bkter\u00e9 v\u011bci p\u0159eva\u017euj\u00ed: e-mailov\u00fd marketing je st\u00e1le kl\u00ed\u010dov\u00fdm n\u00e1strojem pro p\u0159il\u00e1k\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a zv\u00fd\u0161en\u00ed prodeje.","breadcrumb":{"@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","width":1301,"height":785,"caption":"email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/lv\/kas-ir-transakciju-zinojumi-un-kapec-tie-ir-svarigi\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Qu\u00e9 son los mensajes transaccionales y en qu\u00e9 radica su importancia"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/3envios.png?fit=1301%2C785&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1JS","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6688"}],"version-history":[{"count":9,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6688\/revisions"}],"predecessor-version":[{"id":16740,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6688\/revisions\/16740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/8187"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}