{"id":6655,"date":"2025-08-12T16:23:01","date_gmt":"2025-08-12T13:23:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6655"},"modified":"2025-08-19T18:20:18","modified_gmt":"2025-08-19T15:20:18","slug":"co-byste-meli-vedet-o-predpisech-o-zpracovani-udaju","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/lo-que-necesita-saber-de-las-normativas-relacionadas-con-el-tratamiento-de-datos\/masterbase\/","title":{"rendered":"Co byste m\u011bli v\u011bd\u011bt o p\u0159edpisech o zpracov\u00e1n\u00ed \u00fadaj\u016f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pochopen\u00ed pr\u00e1vn\u00edho r\u00e1mce ochrany \u00fadaj\u016f je pro va\u0161i e-mailovou marketingovou strategii z\u00e1sadn\u00ed. Ka\u017ed\u00e1 zem\u011b m\u00e1 sv\u00e1 vlastn\u00ed pravidla, ale mnoho z nich m\u00e1 spole\u010dn\u00e9 z\u00e1klady: souhlas, transparentnost, pr\u00e1va subjekt\u016f \u00fadaj\u016f a sankce za jejich nedodr\u017een\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Chile<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon \u010d. 21.719 byl zve\u0159ejn\u011bn 13. prosince 2024 a vstoup\u00ed v platnost 1. prosince 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u0159izuje Agenturu pro ochranu osobn\u00edch \u00fadaj\u016f, zav\u00e1d\u00ed v\u00fdslovn\u00fd souhlas, upravuje nov\u00e9 kategorie, jako jsou biometrick\u00e9 \u00fadaje nebo \u00fadaje nezletil\u00fdch osob, a jasn\u011b rozli\u0161uje mezi spr\u00e1vci a zpracovateli \u00fadaj\u016f. Definuje tak\u00e9 katalog p\u0159estupk\u016f s pokutami a\u017e do v\u00fd\u0161e 20 000 Unidades Tributarias Mensuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako obchodn\u00edk s e-maily mus\u00edte zajistit, abyste z\u00edskali \u0159\u00e1dn\u00e9 souhlasy, klasifikovali citliv\u00e9 kategorie a dokumentovali p\u0159\u00edpadn\u00e1 poru\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00dapln\u00e9 informace o z\u00e1kon\u011b, <a href=\"https:\/\/www.bcn.cl\/leychile\/navegar?idNorma=1209272\">p\u0159\u00edstup k \u00fapln\u00e9mu zn\u011bn\u00ed chilsk\u00fdch p\u0159edpis\u016f.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u0160pan\u011blsko a Evropsk\u00e1 unie (GDPR)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR bylo p\u0159ijato v dubnu 2016, vstoupilo v platnost 25. kv\u011btna 2018 a je p\u0159\u00edmo pou\u017eiteln\u00e9 bez nutnosti transpozice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vy\u017eaduje aktivn\u00ed souhlas, zahrnuje pr\u00e1va, jako je p\u0159\u00edstup, oprava, v\u00fdmaz a p\u0159enositelnost, ukl\u00e1d\u00e1 povinnost ozn\u00e1mit poru\u0161en\u00ed do 72 hodin, po\u017eaduje dokumentaci proces\u016f a v ur\u010dit\u00fdch p\u0159\u00edpadech jmenov\u00e1n\u00ed pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zvl\u00e1\u0161tn\u00ed pozornost je t\u0159eba v\u011bnovat automatizaci registr\u016f souhlas\u016f, spr\u00e1v\u011b pr\u00e1v u\u017eivatel\u016f a pr\u016fb\u011b\u017en\u00e9 revizi bezpe\u010dnostn\u00edch z\u00e1sad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podrobn\u00fd p\u0159ehled p\u0159edpis\u016f naleznete na adrese <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/ES\/TXT\/?uri=CELEX%3A32016R0679\">Na\u0159\u00edzen\u00ed GDPR<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Peru<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon \u010d. 29733 byl p\u0159ijat 21. \u010dervna 2011 a zve\u0159ejn\u011bn 3. \u010dervence 2011.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jej\u00ed nov\u00e1 \u00faprava, schv\u00e1len\u00e1 nejvy\u0161\u0161\u00edm na\u0159\u00edzen\u00edm \u010d. 016-2024-JUS dne 30. listopadu 2024, vstoupila v platnost 30. b\u0159ezna 2025. Vy\u017eaduje informovan\u00fd souhlas, p\u0159enositelnost, bezpe\u010dnou spr\u00e1vu datab\u00e1ze, oznamov\u00e1n\u00ed incident\u016f a jmenov\u00e1n\u00ed pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i pr\u00e1ci s e-mailov\u00fdm marketingem mus\u00edte db\u00e1t na to, aby byl prvotn\u00ed kontakt legitimn\u00ed, spr\u00e1vn\u011b zpracov\u00e1vat po\u017eadavky vlastn\u00edka a udr\u017eovat bezpe\u010dnou a p\u0159ehlednou infrastrukturu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u0161echna ustanoven\u00ed jsou uvedena v <a href=\"https:\/\/www.gob.pe\/institucion\/congreso-de-la-republica\/normas-legales\/243470-29733\">kompletn\u00ed peru\u00e1nsk\u00e9 p\u0159edpisy.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Kolumbie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kon 1581 byl p\u0159ijat 17. \u0159\u00edjna 2012 a upravuje zpracov\u00e1n\u00ed \u00fadaj\u016f ve\u0159ejn\u00fdmi i soukrom\u00fdmi subjekty v zemi i mimo ni, pokud se t\u00fdk\u00e1 kolumbijsk\u00fdch ob\u010dan\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzn\u00e1v\u00e1 z\u00e1sady, jako je transparentnost, \u00fa\u010del a bezpe\u010dnost, zav\u00e1d\u00ed pr\u00e1va ARCO a stanov\u00ed sankce. V Kolumbii se pr\u00e1va ARCO t\u00fdkaj\u00ed pr\u00e1v t\u011bchto osob. <strong>Pr\u00e1va na p\u0159\u00edstup, opravu, zru\u0161en\u00ed a n\u00e1mitky<\/strong> kter\u00e9 m\u00e1 ka\u017ed\u00fd dr\u017eitel osobn\u00edch \u00fadaj\u016f v\u016f\u010di shroma\u017e\u010fovateli a zpracovateli \u00fadaj\u016f. Tato pr\u00e1va jsou zakotvena v <strong>Z\u00e1kon 1581 z roku 2012<\/strong>kter\u00fd upravuje zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jako profesion\u00e1l odpov\u011bdn\u00fd za e-mailov\u00e9 kampan\u011b mus\u00edte zav\u00e9st jasn\u00e9 mechanismy odhl\u00e1\u0161en\u00ed, rychle vy\u0159izovat \u017e\u00e1dosti a zabr\u00e1nit neopr\u00e1vn\u011bn\u00e9mu odes\u00edl\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cel\u00fd text si m\u016f\u017eete p\u0159e\u010d\u00edst zde: <a href=\"https:\/\/www.funcionpublica.gov.co\/eva\/gestornormativo\/norma.php?i=49981\">Kolumbijsk\u00e9 pr\u00e1vo v pln\u00e9m rozsahu<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Ekv\u00e1dor<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organick\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f byl zve\u0159ejn\u011bn 26. kv\u011btna 2021 a jeho obecn\u00e9 na\u0159\u00edzen\u00ed bylo dopln\u011bno v listopadu 2023. Toto na\u0159\u00edzen\u00ed se vztahuje na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f, vy\u017eaduje posouzen\u00ed vlivu, pokud se jedn\u00e1 o automatick\u00e9 nebo citliv\u00e9 zpracov\u00e1n\u00ed, vy\u017eaduje registraci datab\u00e1z\u00ed a dohled ze strany org\u00e1nu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli byste db\u00e1t na to, aby v\u0161echny z\u00e1kladny byly \u0159\u00e1dn\u011b registrov\u00e1ny, uplat\u0148ovat posouzen\u00ed dopad\u016f a m\u00edt zavedeny jasn\u00e9 technick\u00e9 a organiza\u010dn\u00ed z\u00e1sady.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cel\u00fd text si m\u016f\u017eete p\u0159e\u010d\u00edst zde: <a href=\"https:\/\/www.gob.ec\/regulaciones\/ley-organica-proteccion-datos-personales\">Ekv\u00e1dorsk\u00e9 pr\u00e1vo v pln\u00e9m zn\u011bn\u00ed<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u010dkoli se z\u00e1kony o ochran\u011b \u00fadaj\u016f li\u0161\u00ed, v\u0161echny se sna\u017e\u00ed zajistit souhlas, pr\u00e1va subjekt\u016f \u00fadaj\u016f, transparentnost a bezpe\u010dnost. V Chile a Peru se zam\u011b\u0159uj\u00ed na nov\u00e9 po\u017eadavky a dozorov\u00e9 org\u00e1ny, ve \u0160pan\u011blsku\/EU na \u0161irok\u00e1 pr\u00e1va a struktur\u00e1ln\u00ed povinnosti, v Kolumbii na \u0159\u00e1dn\u00e9 z\u00e1sady a odpov\u011bdn\u00e9 \u0159\u00edzen\u00ed a v Ekv\u00e1doru na hodnocen\u00ed, registraci a kontrolu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud pot\u0159ebujete platformu, kter\u00e1 v\u00e1m usnadn\u00ed spln\u011bn\u00ed t\u011bchto standard\u016f a navrhov\u00e1n\u00ed bezpe\u010dn\u00fdch kampan\u00ed, je MasterBase\u00ae ide\u00e1ln\u00edm \u0159e\u0161en\u00edm. D\u00edky v\u00edce ne\u017e 20 let\u016fm zku\u0161enost\u00ed v mnoha zem\u00edch v\u00e1m nab\u00edz\u00ed v\u0161echny n\u00e1stroje, kter\u00e9 pot\u0159ebujete k tomu, aby va\u0161e e-mailov\u00e9 marketingov\u00e9 kampan\u011b byly v souladu s pr\u00e1vn\u00edmi p\u0159edpisy, spolehliv\u00e9 a efektivn\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/cs\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"seznam e-mailov\u00fdch kontakt\u016f pro ebook\" class=\"wp-image-10240\" style=\"width:723px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Znalost a dodr\u017eov\u00e1n\u00ed z\u00e1kon\u016f o ochran\u011b osobn\u00edch \u00fadaj\u016f je z\u00e1sadn\u00ed pro z\u00e1konn\u00fd, transparentn\u00ed a souhlasn\u00fd e-mailov\u00fd marketing.<\/p>","protected":false},"author":239642484,"featured_media":23382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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