{"id":6641,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6641"},"modified":"2024-01-09T16:41:54","modified_gmt":"2024-01-09T14:41:54","slug":"schranka-duvery-je-privilegium-nikoli-pravo","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/la-bandeja-de-entrada-es-un-privilegio-no-un-derecho\/masterbase\/","title":{"rendered":"Doru\u010den\u00e1 po\u0161ta je privilegium, ne pr\u00e1vo"},"content":{"rendered":"

P\u0159i pr\u00e1ci na doru\u010ditelnosti zpr\u00e1v do schr\u00e1nek p\u0159\u00edjemc\u016f stoj\u00ed za zv\u00e1\u017een\u00ed n\u011bkolik dynamick\u00fdch faktor\u016f. Prvn\u00ed je, \u017ee poskytovatel\u016fm e-mailov\u00fdch \u00fa\u010dt\u016f (Yahoo, Gmail) jde p\u0159edev\u0161\u00edm o to, aby sv\u00fdm koncov\u00fdm u\u017eivatel\u016fm poskytli dobrou zku\u0161enost.<\/p>\n

To znamen\u00e1, \u017ee do schr\u00e1nek u\u017eivatel\u016f p\u0159ich\u00e1zej\u00ed pouze relevantn\u00ed zpr\u00e1vy a ne\u017e\u00e1douc\u00ed z\u00e1silky jsou p\u0159esunuty do slo\u017eky hromadn\u00e9 po\u0161ty nebo zablokov\u00e1ny. V posledn\u00ed dob\u011b se poskytovatel\u00e9 e-mailov\u00fdch \u00fa\u010dt\u016f sna\u017e\u00ed zvy\u0161ovat relevanci na individu\u00e1ln\u00ed \u00farovni, tak\u017ee va\u0161e schr\u00e1nka a slo\u017eka s nevy\u017e\u00e1danou po\u0161tou mohou vypadat jinak ne\u017e moje, i kdy\u017e pou\u017e\u00edv\u00e1me stejn\u00e9ho poskytovatele schr\u00e1nek a odeb\u00edr\u00e1me stejn\u00e9 zpravodaje.<\/p>\n

M\u011bjte tak\u00e9 na pam\u011bti, \u017ee v\u011bt\u0161ina e-mail\u016f je nevy\u017e\u00e1dan\u00e1 po\u0161ta, tak\u017ee poskytovatel\u00e9 e-mailov\u00fdch slu\u017eeb ned\u00e1vaj\u00ed nikomu v\u00fdhodu, pokud jde o doru\u010den\u00ed do schr\u00e1nky.<\/p>\n

\u00darovn\u011b d\u016fv\u011bry<\/strong><\/h2>\n

Slo\u017eky, do kter\u00fdch se zpr\u00e1vy v po\u0161tovn\u00ed schr\u00e1nce u\u017eivatele \u0159ad\u00ed, lze ch\u00e1pat jako \u00farovn\u011b d\u016fv\u011bryhodnosti: do slo\u017eky Doru\u010den\u00e1 po\u0161ta se ukl\u00e1daj\u00ed zpr\u00e1vy, o kter\u00fdch si je poskytovatel po\u0161tovn\u00edho \u00fa\u010dtu jist\u00fd, \u017ee nejsou spamem, slo\u017eka Spam naopak obsahuje po\u0161tu, kter\u00e1 m\u016f\u017ee b\u00fdt spamem, ale kterou u\u017eivatel m\u016f\u017ee cht\u00edt zachr\u00e1nit. Proto se j\u00ed d\u00e1v\u00e1 druh\u00e1 \u0161ance.<\/p>\n

Na druhou stranu zablokovan\u00e1 nebo ztracen\u00e1 po\u0161ta nemus\u00ed b\u00fdt pro u\u017eivatele u\u017eite\u010dn\u00e1 nebo zaj\u00edmav\u00e1. V tom m\u00e1 poskytovatel schr\u00e1nky velkou d\u016fv\u011bru a u\u017eivatel\u00e9 nemaj\u00ed mo\u017enost tuto po\u0161tu z\u00edskat zp\u011bt.<\/p>\n

Jak tedy poskytovatel\u00e9 e-mailov\u00fdch slu\u017eeb v\u011bd\u00ed, co do kter\u00e9 slo\u017eky odeslat? Odpov\u011b\u010f se neust\u00e1le m\u011bn\u00ed, proto\u017ee poskytovatel\u00e9 po\u0161ty optimalizuj\u00ed sv\u00e9 algoritmy, ale pravdou je, \u017ee je zalo\u017eena p\u0159edev\u0161\u00edm na zp\u011btn\u00e9 vazb\u011b od u\u017eivatel\u016f.<\/p>\n

Aktivn\u00ed a pasivn\u00ed u\u017eivatel\u00e9<\/strong><\/h2>\n

U\u017eivatel\u00e9 poskytuj\u00ed zp\u011btnou vazbu pasivn\u011b i aktivn\u011b. Pasivn\u011b, kdy\u017e otev\u0159ou a p\u0159e\u010dtou n\u011bkter\u00e9 zpr\u00e1vy a ignoruj\u00ed ty, kter\u00e9 je nezaj\u00edmaj\u00ed. Aktivn\u00ed forma je z\u0159ejm\u011bj\u0161\u00ed: ve form\u011b st\u00ed\u017enost\u00ed. St\u00ed\u017enost je zaznamen\u00e1na, kdy\u017e u\u017eivatel p\u0159esune zpr\u00e1vu do slo\u017eky ne\u017e\u00e1douc\u00edch zpr\u00e1v kliknut\u00edm na tla\u010d\u00edtko \"Ne\u017e\u00e1douc\u00ed\" v u\u017eivatelsk\u00e9m rozhran\u00ed \u00fa\u010dtu poskytovatele. Pat\u0159\u00ed sem v\u0161ak i zpr\u00e1va, kter\u00e1 je smaz\u00e1na, ani\u017e by byla p\u0159e\u010dtena, a zp\u011btn\u00e1 vazba, kter\u00e1 je poskytov\u00e1na, kdy\u017e se poskytovatel\u00e9 internetov\u00fdch slu\u017eeb dotazuj\u00ed sv\u00fdch u\u017eivatel\u016f na konkr\u00e9tn\u00ed zpr\u00e1vy.<\/p>\n

\u00dadaje z\u00edskan\u00e9 z akc\u00ed u\u017eivatele jsou pak pou\u017eity p\u0159i rozhodov\u00e1n\u00ed poskytovatele \u00fa\u010dtu o filtrov\u00e1n\u00ed a st\u00e1vaj\u00ed se sou\u010d\u00e1st\u00ed reputace odes\u00edlatele. Prov\u011b\u0159\u00ed tok konkr\u00e9tn\u00edch p\u0159\u00edsp\u011bvk\u016f v minulosti a to, jak u\u017eivatel\u00e9 na tyto p\u0159\u00edsp\u011bvky reagovali, zda si st\u011b\u017eovali, ignorovali je, smazali nebo je \u010detli.<\/p>\n

Pov\u011bst odes\u00edlatele m\u016f\u017ee b\u00fdt ovlivn\u011bna va\u0161\u00ed IP adresou, dom\u00e9nou a dokonce i obsahem. Obr\u00e1zky a odkazy na c\u00edlov\u00e9 str\u00e1nky, kter\u00e9 do sv\u00fdch \u0161ablon zahrnete, mohou b\u00fdt ozna\u010deny jako podez\u0159el\u00fd spam nebo legitimn\u00ed.<\/p>\n

D\u00edky velk\u00e9mu po\u010dtu kontroln\u00edch bod\u016f, kter\u00e9 ovliv\u0148uj\u00ed rozhodnut\u00ed o filtrov\u00e1n\u00ed, je obt\u00ed\u017en\u00e9 obej\u00edt detek\u010dn\u00ed syst\u00e9my poskytovatel\u016f internetov\u00fdch slu\u017eeb. Triky, kter\u00e9 mohly fungovat je\u0161t\u011b p\u0159ed n\u011bkolika m\u011bs\u00edci, dnes ji\u017e pravd\u011bpodobn\u011b nefunguj\u00ed. Nejudr\u017eiteln\u011bj\u0161\u00edm zp\u016fsobem, jak si udr\u017eet dobrou doru\u010ditelnost, je sladit se s poskytovateli po\u0161tovn\u00edch slu\u017eeb a ud\u011blat v\u0161e pro to, aby u\u017eivatel\u016fm poskytovali dobrou zku\u0161enost. Co to v\u0161ak znamen\u00e1?<\/p>\n

Znamen\u00e1 to provozovat e-mailov\u00fd marketingov\u00fd program, ke kter\u00e9mu byste se sami r\u00e1di p\u0159ihl\u00e1sili. Takov\u00fd, kter\u00fd p\u0159in\u00e1\u0161\u00ed hodnotu po cel\u00fd \u017eivotn\u00ed cyklus u\u017eivatele. P\u0159i registraci se tento program p\u0159edstav\u00ed a vysv\u011btl\u00ed, o co jde. Kdy\u017e poprv\u00e9 doraz\u00ed do schr\u00e1nky, stru\u010dn\u011b uvede sv\u016fj \u00fa\u010del a pot\u00e9 n\u00e1sleduje n\u011bkolik informa\u010dn\u00edch sd\u011blen\u00ed o zna\u010dce a v\u00fdhod\u00e1ch \u00fa\u010dasti v programu.<\/p>\n

Program se pak p\u0159izp\u016fsob\u00ed pot\u0159eb\u00e1m u\u017eivatele. Pokud je u\u017eivatel velmi anga\u017eovan\u00fd a otev\u00edr\u00e1 v\u0161echny z\u00e1silky, m\u011bl by b\u00fdt program zas\u00edl\u00e1n pravideln\u011b. Pokud u\u017eivatel zpr\u00e1vy neotev\u00edr\u00e1, m\u011bl by b\u00fdt program sta\u017een a zas\u00edl\u00e1n m\u00e9n\u011b \u010dasto, t\u0159eba nahrazen t\u00fddenn\u00edmi nebo m\u011bs\u00ed\u010dn\u00edmi souhrny nam\u00edsto denn\u00edch zpr\u00e1v. V\u017edy by m\u011bl b\u00fdt k dispozici ur\u010dit\u00fd propaga\u010dn\u00ed obsah a \u010d\u00e1sti zpravodaje, aby se udr\u017eel z\u00e1jem.<\/p>\n

Nezapom\u00ednejte na sv\u00e9 u\u017eivatele a vyvarujte se toho, abyste sv\u016fj e-mailov\u00fd marketingov\u00fd program navrhovali pouze s ohledem na sv\u00e9 obchodn\u00ed pot\u0159eby. Prostor ve va\u0161\u00ed schr\u00e1nce nen\u00ed z\u00e1rukou ni\u010deho, je to sp\u00ed\u0161e v\u00fdsada.<\/p>\n

Jako market\u00e9r m\u00e1te povinnost stanovit hodnotu sv\u00e9ho e-mailov\u00e9ho marketingov\u00e9ho programu a prezentovat ji p\u0159\u00edjemci sv\u00fdch sd\u011blen\u00ed. Je to k\u0159ehk\u00e1 rovnov\u00e1ha, ale va\u0161i u\u017eivatel\u00e9 ocen\u00ed vysoce kvalitn\u00ed obsah, kter\u00fd jim pos\u00edl\u00e1te, a vy budete odm\u011bn\u011bni st\u00e1l\u00fdm p\u0159\u00edstupem ke schr\u00e1nce va\u0161ich z\u00e1kazn\u00edk\u016f, ani\u017e byste museli panika\u0159it poka\u017ed\u00e9, kdy\u017e poskytovatel e-mailov\u00e9ho \u00fa\u010dtu aktualizuje sv\u00e9 standardy filtrov\u00e1n\u00ed.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

P\u0159i pr\u00e1ci na doru\u010ditelnosti zpr\u00e1v do schr\u00e1nek p\u0159\u00edjemc\u016f je t\u0159eba vz\u00edt v \u00favahu n\u011bkter\u00e9 dynamick\u00e9 faktory.<\/p>","protected":false},"author":239642484,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nLa bandeja de entrada es un privilegio, no un derecho - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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