{"id":6579,"date":"2024-06-05T20:38:11","date_gmt":"2024-06-05T17:38:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6579"},"modified":"2024-06-07T13:34:37","modified_gmt":"2024-06-07T10:34:37","slug":"7-snadnych-zpusobu-jak-zvysit-miru-prokliku-v-e-mailovem-marketingu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/","title":{"rendered":"7 snadn\u00fdch zp\u016fsob\u016f, jak zv\u00fd\u0161it m\u00edru proklik\u016f v e-mailov\u00e9m marketingu"},"content":{"rendered":"<p>Dnes m\u016f\u017eeme \u0159\u00edci, \u017ee pracujeme v ekonomice pozornosti. Jde n\u00e1m o to, abychom upoutali pozornost lid\u00ed a dali na\u0161im zpr\u00e1v\u00e1m vyniknout v e-mailov\u00fdch schr\u00e1nk\u00e1ch, kter\u00e9 jsou p\u0159esyceny stovkami e-mail\u016f p\u0159ich\u00e1zej\u00edc\u00edch denn\u011b.<\/p>\n<p>Pokud zaujmeme jejich pozornost a n\u00e1sledn\u011b dos\u00e1hneme toho, \u017ee si zpr\u00e1vu p\u0159e\u010dtou a p\u0159\u00edjemce provede akci, o kterou n\u00e1m jde, tj. klikne, m\u016f\u017eeme \u0159\u00edci, \u017ee \u00fakol, kter\u00fd jsme e-mailu sv\u011b\u0159ili, byl spln\u011bn.<\/p>\n<p>N\u011bkolik studi\u00ed poukazuje na n\u00edzkou m\u00edru proklik\u016f v e-mailov\u00e9m marketingu jako na nejv\u011bt\u0161\u00ed probl\u00e9m, kter\u00e9mu market\u00e9\u0159i \u010del\u00ed.<\/p>\n<p>Pokud chcete zv\u00fd\u0161it m\u00edru prokliku, doporu\u010dujeme v\u00e1m v\u011bnovat pozornost 7 n\u00ed\u017ee uveden\u00fdm opat\u0159en\u00edm a co nejd\u0159\u00edve je prov\u00e9st:<\/p>\n<p><strong>1. V\u00fdzvy k akci<\/strong><\/p>\n<p>V\u00fdzva k akci je definov\u00e1na jako jak\u00fdkoli typ obr\u00e1zku a textu, kter\u00fd \u010dlov\u011bka p\u0159im\u011bje ud\u011blat to, co po n\u011bm chcete. To znamen\u00e1, \u017ee vyvol\u00e1 po\u017eadovanou akci.<\/p>\n<p>Pro stanoven\u00ed v\u00fdzvy k akci byste m\u011bli b\u00fdt schopni uspokojiv\u011b odpov\u011bd\u011bt na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: Jak\u00e9 jsou skute\u010dn\u00e9 p\u0159\u00ednosy pro publikum? Pro\u010d by m\u011bli reagovat pr\u00e1v\u011b te\u010f?<\/p>\n<p><strong>\u00a02. <\/strong><strong>Segmentace seznamu<\/strong><\/p>\n<p>Segmentace seznamu je jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch opat\u0159en\u00ed nejen pro zv\u00fd\u0161en\u00ed m\u00edry proklik\u016f, ale tak\u00e9 pro zlep\u0161en\u00ed celkov\u00fdch v\u00fdsledk\u016f. Pro\u010d to funguje? Proto\u017ee v\u00e1m umo\u017en\u00ed pos\u00edlat sv\u00fdm odb\u011bratel\u016fm relevantn\u011bj\u0161\u00ed zpr\u00e1vy.<\/p>\n<p>P\u0159edstavme si, \u017ee provozujete person\u00e1ln\u00ed agenturu a m\u00e1te dva hlavn\u00ed typy klient\u016f: zam\u011bstnavatele nab\u00edzej\u00edc\u00ed pr\u00e1ci a uchaze\u010de o pr\u00e1ci.<\/p>\n<p>Pokud pos\u00edl\u00e1te stejnou zpr\u00e1vu e-mailem ob\u011bma skupin\u00e1m, m\u011bli byste p\u0159irozen\u011b vynechat informace, kter\u00e9 nejsou pro ob\u011b skupiny relevantn\u00ed. Pokud tak neu\u010din\u00edte, ochud\u00edte v\u00fdsledky, v\u010detn\u011b m\u00edry prokliku.<\/p>\n<p>Pokud v\u0161ak po\u0161lete dv\u011b zpr\u00e1vy, z nich\u017e ka\u017ed\u00e1 je ur\u010dena speci\u00e1ln\u011b pro zam\u011bstnavatele a druh\u00e1 pro zam\u011bstnance, m\u016f\u017eete poskytnout mnohem relevantn\u011bj\u0161\u00ed a cenn\u011bj\u0161\u00ed informace. A zv\u00fd\u0161\u00ed se v\u00e1m m\u00edra proklik\u016f.<\/p>\n<p><strong>3. P\u0159izp\u016fsoben\u00ed zpr\u00e1v<\/strong><\/p>\n<p>Kdy\u017e p\u0159em\u00fd\u0161l\u00edme o personalizaci zpr\u00e1v, v\u011bt\u0161inu z n\u00e1s jako prvn\u00ed napadne napsat do p\u0159edm\u011btu jm\u00e9no p\u0159\u00edjemce.<\/p>\n<p>To je dobr\u00fd za\u010d\u00e1tek, ale personalizace jde mnohem d\u00e1l. Mezi dal\u0161\u00ed zp\u016fsoby pat\u0159\u00ed dynamick\u00fd obsah nebo vyu\u017eit\u00ed dal\u0161\u00edch informac\u00ed - n\u00e1zvu zam\u011bstn\u00e1n\u00ed, po\u0161tovn\u00edho sm\u011brovac\u00edho \u010d\u00edsla nebo historie n\u00e1kup\u016f - k vytvo\u0159en\u00ed personalizovan\u00e9ho sd\u011blen\u00ed.<\/p>\n<p>V z\u00e1vislosti na vlastnostech va\u0161eho seznamu a zp\u016fsobu pou\u017eit\u00ed t\u00e9to techniky m\u016f\u017ee kter\u00e1koli z t\u011bchto personaliza\u010dn\u00edch metod v\u00fdrazn\u011b zv\u00fd\u0161it m\u00edru proklik\u016f.<\/p>\n<p><strong>4. Testov\u00e1n\u00ed a optimalizace<\/strong><\/p>\n<p>M\u00edru prokliku na va\u0161e zpr\u00e1vy ovliv\u0148uj\u00ed i dal\u0161\u00ed faktory:<\/p>\n<ul>\n<li>Jak dlouh\u00e9 jsou va\u0161e e-maily - 100 slov? 1 000 slov?<\/li>\n<li>Jak\u00fd typ obsahu obsahuj\u00ed: Fotografie? \u010cl\u00e1nky? Kreslen\u00e9 vtipy?<\/li>\n<li>Jak\u00fd je form\u00e1t va\u0161ich zpr\u00e1v: Text nebo HTML?<\/li>\n<\/ul>\n<p>P\u0159edpokl\u00e1d\u00e1me, \u017ee jste pochopili, o co jde. Taktik, kter\u00e9 m\u016f\u017eete vyzkou\u0161et, jsou stovky. N\u011bkter\u00e9 z nich ovlivn\u00ed m\u00edru prokliku, ale abyste to zjistili, budete muset prov\u00e9st A\/B testov\u00e1n\u00ed.<\/p>\n<p><strong>5. Pou\u017eit\u00ed spou\u0161t\u011b\u010d\u016f kampan\u011b<\/strong><\/p>\n<p>Spou\u0161t\u011b\u010de kampan\u00ed zahrnuj\u00ed automatick\u00e9 odpov\u011bdi, potvrzovac\u00ed, uv\u00edtac\u00ed a transak\u010dn\u00ed zpr\u00e1vy.<\/p>\n<p>Tyto typy zpr\u00e1v maj\u00ed tendenci dosahovat neobvykle vysok\u00e9 m\u00edry interakce a tak\u00e9 vysok\u00e9 m\u00edry proklik\u016f. Jsou spu\u0161t\u011bny v okam\u017eiku, kdy se potenci\u00e1ln\u00ed z\u00e1kazn\u00edk zaj\u00edm\u00e1 o va\u0161i firmu.<\/p>\n<p>Z tohoto d\u016fvodu a d\u00edky sv\u00e9mu c\u00edlen\u00e9mu zam\u011b\u0159en\u00ed funguj\u00ed tyto z\u00e1silky velmi dob\u0159e.<\/p>\n<p><strong>6. Zahr\u0148te odkazy na sledov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/p>\n<p>Za\u010dlen\u011bn\u00ed ikon soci\u00e1ln\u00edch m\u00e9di\u00ed zvy\u0161uje m\u00edru prokliku na zpr\u00e1vy. Studie ukazuj\u00ed, \u017ee se m\u016f\u017ee zv\u00fd\u0161it a\u017e o 160% (2,4 a\u017e 6,2%) ve srovn\u00e1n\u00ed se zpr\u00e1vou, kter\u00e1 je neobsahuje.<\/p>\n<p><strong>7. Pou\u017e\u00edv\u00e1n\u00ed vide\u00ed<\/strong><\/p>\n<p>Pro\u010d pou\u017e\u00edvat video v e-mailov\u00e9m marketingu?<\/p>\n<p>Proto\u017ee dok\u00e1\u017ee zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed o 19% a m\u00edru prokliku o v\u00edce ne\u017e 50%. Um\u00edst\u011bn\u00ed tla\u010d\u00edtka pro p\u0159ehr\u00e1v\u00e1n\u00ed videa nad statick\u00fd obr\u00e1zek je nejjednodu\u0161\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak odkazovat na obsah um\u00edst\u011bn\u00fd na webech, jako je YouTube nebo Vimeo.<\/p>\n<p>Dal\u0161\u00ed mo\u017enost\u00ed je \"vlo\u017eit\" video do zpr\u00e1vy, ale m\u011bjte na pam\u011bti, \u017ee poskytovatel\u00e9 e-mailov\u00fdch \u00fa\u010dt\u016f nepodporuj\u00ed p\u0159ehr\u00e1v\u00e1n\u00ed videa p\u0159\u00edmo ve schr\u00e1nce, co\u017e m\u016f\u017ee m\u00edt negativn\u00ed vliv na v\u00fdkon doru\u010den\u00ed.<\/p>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee pokud se budete \u0159\u00eddit t\u011bmito kroky a budete neust\u00e1le vyhodnocovat a optimalizovat strategii, v\u00fdrazn\u011b se zv\u00fd\u0161\u00ed m\u00edra proklik\u016f va\u0161ich e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/cs\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" class=\"alignnone wp-image-14851\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos-300x195.png?resize=800%2C520&#038;ssl=1\" alt=\"ebook email 20 tip\u016f, jak se zlep\u0161it\" width=\"800\" height=\"520\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Udr\u017eet vysokou m\u00edru proklik\u016f je probl\u00e9mem pro ka\u017ed\u00e9ho digit\u00e1ln\u00edho market\u00e9ra, zejm\u00e9na pro toho, kdo se zab\u00fdv\u00e1 marketingem e-mail\u016f.<\/p>","protected":false},"author":239642484,"featured_media":14882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/7-snadnych-zpusobu-jak-zvysit-miru-prokliku-v-e-mailovem-marketingu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 formas sencillas de aumentar la tasa de clics de tu email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Mantener altas tasas de clics es una lucha para cada profesional del marketing digital y, en especial, del email marketing.\" \/>\n<meta property=\"og:url\" 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