{"id":6564,"date":"2024-06-06T17:58:31","date_gmt":"2024-06-06T14:58:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6564"},"modified":"2024-06-07T13:29:48","modified_gmt":"2024-06-07T10:29:48","slug":"5-typu-zprav-k-odeslani","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/","title":{"rendered":"5 typ\u016f zpr\u00e1v k odesl\u00e1n\u00ed"},"content":{"rendered":"<p>P\u0159esto\u017ee v\u011bt\u0161ina lid\u00ed pou\u017e\u00edv\u00e1 e-mail pouze k tomuto \u00fa\u010delu, nemus\u00ed se e-mail omezovat pouze na reklamn\u00ed zpr\u00e1vy. Jednou z jeho v\u00fdhod je pr\u00e1v\u011b to, \u017ee je multifunk\u010dn\u00ed.<\/p>\n<p>Existuje mnoho r\u016fzn\u00fdch typ\u016f zpr\u00e1v, kter\u00e9 lze zas\u00edlat bez ohledu na typ a velikost va\u0161\u00ed firmy.<\/p>\n<p>A\u0165 u\u017e d\u011bl\u00e1te prvn\u00ed kroky v e-mailov\u00e9m marketingu, nebo u\u017e m\u00e1te n\u011bjak\u00e9 zku\u0161enosti, je velmi pravd\u011bpodobn\u00e9, \u017ee jste nejednou p\u0159em\u00fd\u0161leli, co jin\u00e9ho byste mohli pos\u00edlat krom\u011b reklamn\u00edch zpr\u00e1v.<\/p>\n<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat r\u016fzn\u00fdmi typy sd\u011blen\u00ed, kter\u00e1 m\u016f\u017eete pos\u00edlat e-mailem, jejich v\u00fdhodami a nev\u00fdhodami.<\/p>\n<p>Zkuste si je prom\u00edtnout do sv\u00e9ho podnik\u00e1n\u00ed a zjistit, kter\u00fd z nich by byl ve va\u0161em p\u0159\u00edpad\u011b neju\u017eite\u010dn\u011bj\u0161\u00ed, posoudit, kter\u00e9mu z nich d\u00e1t p\u0159ednost a kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 va\u0161im obchodn\u00edm c\u00edl\u016fm.<\/p>\n<ol>\n<li><strong>Zpravodaj<\/strong><\/li>\n<\/ol>\n<p>Bulletin - nebo <em>newsletter<\/em>je \u0161iroce pou\u017e\u00edvan\u00fdm typem komunikace. Ne\u017e se v\u0161ak rozhodnete pro jej\u00ed vytvo\u0159en\u00ed, je d\u016fle\u017eit\u00e9 p\u0159ezkoumat jej\u00ed c\u00edle.<\/p>\n<p>K \u010demu ji chcete? M\u016f\u017ee to b\u00fdt z\u00edsk\u00e1n\u00ed v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, udr\u017een\u00ed z\u00e1kazn\u00edk\u016f nebo oboj\u00ed. To by m\u011blo b\u00fdt zcela jasn\u00e9, proto\u017ee to v\u00e1m umo\u017en\u00ed stanovit, jak vyhodnotit, zda je tento \u00fa\u010del pln\u011bn.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Pom\u00e1h\u00e1 vytv\u00e1\u0159et vzpom\u00ednky na zna\u010dku. Je to prvek, kter\u00fd pravideln\u011b zas\u00edl\u00e1 obsah souvisej\u00edc\u00ed s t\u00edm, co d\u011bl\u00e1te a prod\u00e1v\u00e1te.<\/li>\n<li>P\u0159in\u00e1\u0161\u00ed relevanci va\u0161\u00ed komunikaci, tj. \u017ee ji va\u0161e publikum ocen\u00ed. Toto m\u00e9dium sd\u011bluje pouze to hlavn\u00ed (nadpisy a rozbalovac\u00ed nab\u00eddku); skute\u010dn\u00fd materi\u00e1l je na va\u0161ich str\u00e1nk\u00e1ch, kter\u00e9 budou o\u017eiveny zv\u00fd\u0161en\u00fdm po\u010dtem n\u00e1v\u0161t\u011bv.<\/li>\n<li>D\u00e1v\u00e1 v\u00e1m svobodu volby, co sd\u011blit, na jak\u00fd obsah upozornit, co zd\u016fraznit.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>M\u016f\u017eete b\u00fdt v poku\u0161en\u00ed zahrnout v\u00edce v\u00fdzev k akci, co\u017e pon\u011bkud odv\u00e1d\u00ed pozornost od hlavn\u00edho zam\u011b\u0159en\u00ed a sni\u017euje \u00fa\u010dinnost va\u0161eho sd\u011blen\u00ed.<\/li>\n<li>Jejich n\u00e1vrh vy\u017eaduje v\u00edce pr\u00e1ce, odhodl\u00e1n\u00ed a \u010dasu (i kdy\u017e pokud je n\u00e1vratnost vy\u0161\u0161\u00ed ne\u017e n\u00e1klady, na ni\u010dem z toho nez\u00e1le\u017e\u00ed).<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Vyhrazen\u00e9 zpr\u00e1vy<\/strong><\/li>\n<\/ol>\n<p>Specializovan\u00e9 zpr\u00e1vy jsou ty, kter\u00e9 obsahuj\u00ed informace specifick\u00e9 pro ur\u010dit\u00e9 t\u00e9ma nebo nab\u00eddku.<\/p>\n<p>M\u016f\u017ee se jednat o uveden\u00ed nov\u00e9 p\u0159\u00edru\u010dky a nab\u00eddku ke sta\u017een\u00ed, pozv\u00e1nku na webin\u00e1\u0159 nebo akci nebo nap\u0159\u00edklad na vypln\u011bn\u00ed pr\u016fzkumu.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Obsahuj\u00ed pouze jednu v\u00fdzvu k akci a jednu nab\u00eddku, tj. publikum se zam\u011b\u0159\u00ed na jedinou akci, proto\u017ee o\u010dek\u00e1v\u00e1me, \u017ee bude m\u00edt jedin\u00fd, jasn\u00fd c\u00edl.<\/li>\n<li>Jejich v\u00fdroba je jednoduch\u00e1, proto\u017ee stejnou \u0161ablonu lze pou\u017e\u00edt pro n\u011bkolik r\u016fzn\u00fdch zpr\u00e1v.<\/li>\n<li>Lze je snadno m\u011b\u0159it, proto\u017ee d\u00edky tomu, \u017ee jsou omezeny na jedno vyd\u00e1n\u00ed, je snadn\u00e9 sledovat m\u00edru prokliku, konverze nebo generov\u00e1n\u00ed lead\u016f.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Na\u010dasov\u00e1n\u00ed jejich doru\u010dov\u00e1n\u00ed je m\u00e9n\u011b jasn\u00e9 a pravideln\u00e9, proto\u017ee jsou zas\u00edl\u00e1ny sporadicky.<\/li>\n<li>Stejn\u011b jako v p\u0159\u00edpad\u011b newsletteru n\u00e1s mohou tak\u00e9 sv\u00e1d\u011bt k tomu, abychom do n\u011bj zahrnuli v\u00edce v\u00fdzev k akci (nebo vyvolat pot\u0159ebu je zahrnout), co\u017e odv\u00e1d\u00ed pozornost.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>P\u00e9\u010de o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong><\/li>\n<\/ol>\n<p>Po p\u0159id\u00e1n\u00ed nov\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed k v\u00e1m p\u0159i\u0161li r\u016fzn\u00fdmi kan\u00e1ly a z r\u016fzn\u00fdch d\u016fvod\u016f, s nimi budete cht\u00edt nav\u00e1zat kontakt, z\u00edskat jejich d\u016fv\u011bru a v\u00e9st je prodejn\u00edm trycht\u00fd\u0159em. Jin\u00fdmi slovy, budete je muset vychov\u00e1vat.<\/p>\n<p>Mnoho potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f se zaregistruje k odb\u011bru newsletteru, st\u00e1hne si pr\u016fvodce nebo se z\u00fa\u010dastn\u00ed webin\u00e1\u0159e, ale nen\u00ed p\u0159ipraveno ke koupi.<\/p>\n<p>Jde o to, \u017ee navrhnete kampa\u0148 slo\u017eenou ze s\u00e9rie sd\u011blen\u00ed, kter\u00e1 maj\u00ed uk\u00e1zat, co d\u011bl\u00e1te nebo prod\u00e1v\u00e1te, aby se tito nov\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci sezn\u00e1mili s va\u0161\u00ed spole\u010dnost\u00ed a zapojili se do n\u00ed.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Udr\u017euj\u00ed kontakt s va\u0161imi potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, co\u017e v\u00e1m umo\u017e\u0148uje vytv\u00e1\u0159et pov\u011bdom\u00ed a budovat zna\u010dku.<\/li>\n<li>Maj\u00ed vysok\u00fd v\u00fdnos p\u0159i n\u00edzk\u00fdch n\u00e1kladech.<\/li>\n<li>Podle n\u011bkter\u00fdch studi\u00ed generuj\u00ed a\u017e o 8% v\u00edce kliknut\u00ed ne\u017e b\u011b\u017en\u00e9 zpr\u00e1vy.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Je vy\u017eadov\u00e1no pravideln\u00e9 a automatick\u00e9 doru\u010dov\u00e1n\u00ed, co\u017e m\u016f\u017ee sni\u017eovat jejich osobitost.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Sponzorsk\u00e9 vzkazy<\/strong><\/li>\n<\/ol>\n<p>Pokud je c\u00edlem oslovit nov\u00e9 lidi, kte\u0159\u00ed nejsou na va\u0161em seznamu kontakt\u016f, je to dobr\u00e1 alternativa, jak toho dos\u00e1hnout, ani\u017e byste museli pronaj\u00edmat nebo kupovat datab\u00e1ze, co\u017e je v\u017edy probl\u00e9m.<\/p>\n<p>M\u016f\u017eete sponzorovat newsletter (nebo jin\u00e9 sd\u011blen\u00ed) jin\u00e9 spole\u010dnosti pomoc\u00ed reklamy nebo c\u00edlen\u00e9ho obsahu, kter\u00fd zaujme n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu a zaregistruje je tam.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Vyhn\u011bte se leasingu nebo n\u00e1kupu kontaktn\u00edch z\u00e1kladen.<\/li>\n<li>Je \u00fa\u010dinn\u00fd a \u00fasporn\u00fd.<\/li>\n<li>Je snadno m\u011b\u0159iteln\u00fd z hlediska n\u00e1vratnosti investic.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Nen\u00ed zdarma, mus\u00edte zaplatit v\u00fdkupem nebo n\u00e9st souvisej\u00edc\u00ed n\u00e1klady.<\/li>\n<li>Z\u00e1vis\u00ed na t\u0159et\u00ed stran\u011b, pokud jde o doru\u010ditelnost, otev\u0159enost a kliknut\u00ed (ne na va\u0161\u00ed z\u00e1kladn\u011b, ne na va\u0161em sd\u011blen\u00ed).<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Transak\u010dn\u00ed zpr\u00e1vy<\/strong><\/li>\n<\/ol>\n<p>Jedn\u00e1 se o zpr\u00e1vy, kter\u00e9 jsou spu\u0161t\u011bny na z\u00e1klad\u011b akce proveden\u00e9 z\u00e1kazn\u00edkem, a to jak offline, tak online.<\/p>\n<p>Pokud jste se zaregistrovali na webin\u00e1\u0159, je to potvrzovac\u00ed zpr\u00e1va. Pokud jste si st\u00e1hli dokument, toto je zpr\u00e1va, kter\u00e1 v\u00e1m umo\u017en\u00ed p\u0159\u00edstup k souboru. Pokud jste si vy\u017e\u00e1dali n\u00e1v\u0161t\u011bvu prodejce, toto je zpr\u00e1va potvrzuj\u00edc\u00ed, \u017ee v\u00e1s n\u011bkdo bude kontaktovat.<\/p>\n<p>Obecn\u011b je transak\u010dn\u00ed zpr\u00e1va takov\u00e1, kter\u00e1 v okam\u017eiku n\u00e1kupu potvrzuje transakci a odesl\u00e1n\u00ed z\u00e1kazn\u00edkovi.<\/p>\n<p><strong>V\u00fdhody<\/strong><\/p>\n<ul>\n<li>Odr\u00e1\u017eej\u00ed vysokou m\u00edru otev\u0159en\u00ed a proklik\u016f.<\/li>\n<li>Zvy\u0161uj\u00ed zapojen\u00ed publika.<\/li>\n<li>Slou\u017e\u00ed jako odkazy na dal\u0161\u00ed informace.<\/li>\n<\/ul>\n<p><strong>Nev\u00fdhody<\/strong><\/p>\n<ul>\n<li>Nejsou tak atraktivn\u00ed jako propaga\u010dn\u00ed sd\u011blen\u00ed.<\/li>\n<li>Jsou krat\u0161\u00ed a konkr\u00e9tn\u011bj\u0161\u00ed.<\/li>\n<\/ul>\n<p>R\u016fzn\u00e9 typy zpr\u00e1v, kter\u00e9 m\u016f\u017eete pos\u00edlat, diverzifikuj\u00ed va\u0161i komunikaci a zvy\u0161uj\u00ed \u0161ance na interakci a konverzi s va\u0161\u00edm publikem.<\/p>\n<p>Zaveden\u00ed r\u016fzn\u00fdch t\u011bchto sd\u011blen\u00ed v\u00e1m pom\u016f\u017ee vyt\u011b\u017eit maximum z va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 strategie a vybudovat siln\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed vztah se z\u00e1kazn\u00edky.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/cs\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" class=\"wp-image-14878\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar-300x194.png?resize=787%2C509&#038;ssl=1\" alt=\"10 typ\u016f e-mail\u016f, kter\u00e9 byste m\u011bli zn\u00e1t a pou\u017e\u00edvat \" width=\"787\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A\u010dkoli je v\u011bt\u0161ina lid\u00ed pou\u017e\u00edv\u00e1 pouze k tomuto \u00fa\u010delu, e-mail se nemus\u00ed omezovat pouze na propaga\u010dn\u00ed zpr\u00e1vy.<\/p>","protected":false},"author":239642484,"featured_media":14880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tipos de mensajes que debes enviar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/5-typu-zprav-k-odeslani\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tipos de mensajes que debes enviar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Aunque la mayor\u00eda les d\u00e9 ese \u00fanico uso, el email no tiene por qu\u00e9 verse restringido s\u00f3lo a mensajes promocionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/5-typu-zprav-k-odeslani\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta 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