{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"proc-nikdo-neklika-na-zpravy-ktere-posilate-e-mailem","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Pro\u010d nikdo neklik\u00e1 na zpr\u00e1vy, kter\u00e9 pos\u00edl\u00e1te e-mailem?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00dakolem market\u00e9r\u016f nen\u00ed jen p\u0159im\u011bt z\u00e1kazn\u00edky, aby otev\u0159eli a p\u0159e\u010detli jejich zpr\u00e1vy. Pot\u0159ebuj\u00ed, aby z\u00e1kazn\u00edci s jejich zna\u010dkou komunikovali.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Proto je tak d\u016fle\u017eit\u00e1 m\u00edra proklik\u016f na va\u0161e mailingy, proto\u017ee odr\u00e1\u017e\u00ed, jak dob\u0159e dok\u00e1\u017eete zaujmout sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n<p style=\"text-align: justify;\">M\u00edra proklik\u016f m\u016f\u017ee b\u00fdt velmi n\u00edzk\u00e1. Nenechte se v\u0161ak odradit, existuje mnoho d\u016fvod\u016f, pro\u010d \u010dten\u00e1\u0159 na odkaz ve va\u0161\u00ed zpr\u00e1v\u011b neklikne:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Obsah nen\u00ed relevantn\u00ed.<\/li>\n<li>Kopie je neosobn\u00ed.<\/li>\n<li>CTA (v\u00fdzva k akci) se \u0161patn\u011b hled\u00e1 nebo je jich p\u0159\u00edli\u0161 mnoho.<\/li>\n<li>Nab\u00eddka nen\u00ed pro p\u0159\u00edjemce zpr\u00e1vy atraktivn\u00ed.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pro lep\u0161\u00ed pochopen\u00ed t\u00e9matu se zd\u00e1 b\u00fdt vhodn\u00e9 pod\u00edvat se na tento pojem bl\u00ed\u017ee a objasnit, jak se li\u0161\u00ed od m\u00edry otev\u0159en\u00ed.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Co je to m\u00edra prokliku?<\/strong><\/h2>\n<p style=\"text-align: justify;\">M\u00edra prokliku zpr\u00e1vy se vypo\u010d\u00edt\u00e1v\u00e1 z po\u010dtu u\u017eivatel\u016f, kter\u00fdm byla zasl\u00e1na zpr\u00e1va s odkazem na v\u00fdzvu k akci, a m\u011b\u0159\u00ed, kolik z nich na odkaz skute\u010dn\u011b kliklo.<\/p>\n<p style=\"text-align: justify;\">Je tak\u00e9 mo\u017en\u00e9 m\u011b\u0159it m\u00edru prokliku (CTOR), co\u017e je pom\u011br, kter\u00fd vyjad\u0159uje, kolik procent z celkov\u00e9ho po\u010dtu lid\u00ed, kte\u0159\u00ed otev\u0159eli va\u0161i zpr\u00e1vu, kliklo na v\u00fdzvu k akci. M\u00edra otev\u0159en\u00ed bude tedy nutn\u011b vy\u0161\u0161\u00ed ne\u017e m\u00edra prokliku, proto\u017ee lid\u00e9, kte\u0159\u00ed va\u0161i zpr\u00e1vu otev\u0159eli, ud\u011blali prvn\u00ed krok a z nich n\u011bkte\u0159\u00ed ud\u011blaj\u00ed druh\u00fd krok: kliknou na odkaz.<\/p>\n<p style=\"text-align: justify;\">Jednodu\u0161e \u0159e\u010deno, m\u00edra otev\u0159en\u00ed ukazuje pouze po\u010det lid\u00ed, kte\u0159\u00ed otev\u0159eli va\u0161i zpr\u00e1vu.<\/p>\n<p style=\"text-align: justify;\">To znamen\u00e1, \u017ee m\u00edra otev\u0159en\u00ed je obvykle pova\u017eov\u00e1na za hodnocen\u00ed p\u0159edm\u011btu zpr\u00e1vy, jej\u00ed personalizace, \u010di\u0161t\u011bn\u00ed dat a popularity va\u0161\u00ed zna\u010dky. Naproti tomu m\u00edra prokliku ukazuje, zda \u010dten\u00e1\u0159i pova\u017euj\u00ed v\u00e1\u0161 obsah a nab\u00eddky za u\u017eite\u010dn\u00e9 a relevantn\u00ed.<\/p>\n<p style=\"text-align: justify;\">Zat\u00edmco m\u00edra otev\u0159en\u00ed ud\u00e1v\u00e1, kolik lid\u00ed si mysl\u00ed, \u017ee va\u0161e zpr\u00e1va stoj\u00ed za pozornost, m\u00edra proklik\u016f ukazuje, \u017ee se va\u0161\u00ed zpr\u00e1v\u011b poda\u0159ilo p\u0159im\u011bt lidi k akci.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Jak\u00e1 je dobr\u00e1 m\u00edra prokliku?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Podle studi\u00ed z r\u016fzn\u00fdch zdroj\u016f je m\u00edra prokliku na c\u00edlen\u00e1 nebo hromadn\u00e1 propaga\u010dn\u00ed sd\u011blen\u00ed v pr\u016fm\u011bru 2,5%. V n\u011bkter\u00fdch odv\u011btv\u00edch, jako jsou hobby, m\u00e9dia a st\u00e1tn\u00ed spr\u00e1va, dosahuje m\u00edra prokliku a\u017e 4,5%.<\/p>\n<p style=\"text-align: justify;\">P\u0159esto je d\u016fle\u017eit\u00e9 porovn\u00e1vat svou vlastn\u00ed v\u00fdkonnost, nikoli v\u00fdkonnost ostatn\u00edch ve va\u0161em oboru.<\/p>\n<p style=\"text-align: justify;\">Vzhledem k tomu, \u017ee spot\u0159ebitel\u00e9 dost\u00e1vaj\u00ed ka\u017ed\u00fd den do sv\u00fdch e-mailov\u00fdch schr\u00e1nek mnoho zpr\u00e1v a reklam z des\u00edtek jin\u00fdch m\u00e9di\u00ed, je z\u00edsk\u00e1n\u00ed jejich pozornosti velmi d\u016fle\u017eit\u00e9.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Jak zlep\u0161it m\u00edru prokliku<\/strong><\/h2>\n<p style=\"text-align: justify;\">Pokud va\u0161i z\u00e1kazn\u00edci neotev\u00edraj\u00ed va\u0161e zpr\u00e1vy, je to proto, \u017ee je nezaj\u00edmaj\u00ed. Je to tak jednoduch\u00e9 a p\u0159\u00edmo\u010dar\u00e9.<\/p>\n<p style=\"text-align: justify;\">To znamen\u00e1, \u017ee se jim nel\u00edbila nab\u00eddka, kterou jste jim poslali, \u017ee obsah nepova\u017eovali za relevantn\u00ed, \u017ee narazili na neosobn\u00ed zpr\u00e1vu nebo na n\u011bco, co pova\u017eovali za spam.<\/p>\n<p style=\"text-align: justify;\">Jak tedy tento nep\u0159\u00edzniv\u00fd sc\u00e9n\u00e1\u0159 zvr\u00e1tit?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentace <\/strong><\/p>\n<p style=\"text-align: justify;\">Dob\u0159e spravujte datab\u00e1zi z\u00e1kazn\u00edk\u016f a seskupujte kontakty s podobn\u00fdmi vlastnostmi. Segmentac\u00ed datab\u00e1ze kontakt\u016f m\u016f\u017eete t\u011bmto men\u0161\u00edm skupin\u00e1m zas\u00edlat vhodn\u00fd obsah, kter\u00fd pro n\u011b bude v souhrnu zaj\u00edmav\u00fd.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Personalizace obsahu<\/strong><\/p>\n<p style=\"text-align: justify;\">Nikoho nep\u0159itahuj\u00ed nerelevantn\u00ed nab\u00eddky, a to ani od jeho obl\u00edben\u00e9 zna\u010dky. V dob\u011b marketingu zalo\u017een\u00e9ho na lidech z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee obsah bude p\u0159izp\u016fsoben jejich pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm. Proto je nezbytn\u00e9 vyu\u017e\u00edt sv\u00e1 data a doplnit je demografick\u00fdmi \u00fadaji t\u0159et\u00edch stran, abyste l\u00e9pe porozum\u011bli z\u00e1kazn\u00edk\u016fm a mohli jim pos\u00edlat personalizovan\u00fd obsah a doporu\u010den\u00ed.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Zlep\u0161en\u00ed v\u00fdzvy k akci<\/strong><\/p>\n<p style=\"text-align: justify;\">Ujist\u011bte se, \u017ee va\u0161e v\u00fdzva k akci (CTA) je jasn\u00e1, aby z\u00e1kazn\u00edci p\u0159esn\u011b v\u011bd\u011bli, co maj\u00ed ud\u011blat. P\u0159\u00edpadn\u011b zva\u017ete p\u0159id\u00e1n\u00ed v\u00edce odkaz\u016f, aby m\u011bli z\u00e1kazn\u00edci v\u00edce p\u0159\u00edle\u017eitost\u00ed ke kliknut\u00ed.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">(d) vy\u0159azen\u00ed nepodstatn\u00e9ho obsahu<\/strong><\/p>\n<p style=\"text-align: justify;\">Dbejte na to, aby t\u011blo zpr\u00e1vy obsahovalo jen to nejnutn\u011bj\u0161\u00ed, uplatn\u011bte kreativitu v textu a obr\u00e1zku a vynechejte v\u0161e, co je zbyte\u010dn\u00e9. Ujist\u011bte se, \u017ee va\u0161e zpr\u00e1va m\u00e1 jasn\u00fd \u00fa\u010del a \u017ee v\u0161echny prvky vedou z\u00e1kazn\u00edky ke kliknut\u00ed na CTA.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f zp\u011bt<\/strong><\/p>\n<p style=\"text-align: justify;\">Va\u0161i p\u0159\u00edznivci budou ub\u00fdvat a v\u00e1\u0161 seznam se bude rozpadat. V tomto okam\u017eiku byste se m\u011bli obr\u00e1tit na kampan\u011b typu bounce-back. Motivujte z\u00e1kazn\u00edky, aby se vr\u00e1tili (a klikali na va\u0161e zpr\u00e1vy), atraktivn\u00ed nab\u00eddkou.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) Pou\u010den\u00ed se z minul\u00fdch zku\u0161enost\u00ed<\/strong><\/p>\n<p style=\"text-align: justify;\">Ka\u017ed\u00e1 odeslan\u00e1 zpr\u00e1va je p\u0159\u00edle\u017eitost\u00ed k u\u010den\u00ed, nejen ke komunikaci a dosa\u017een\u00ed konverz\u00ed. Zkontrolujte metriky a vyvo\u010fte z\u00e1v\u011bry, zjist\u011bte, co fungovalo a co ne, s k\u00fdm a kdy. Tyto zku\u0161enosti jsou u\u010den\u00edm, kter\u00e9 zlep\u0161\u00ed va\u0161i m\u00edru proklik\u016f.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testov\u00e1n\u00ed, testov\u00e1n\u00ed, testov\u00e1n\u00ed a... testov\u00e1n\u00ed<\/strong><\/p>\n<p style=\"text-align: justify;\">Pos\u00edl\u00e1n\u00ed zpr\u00e1v, dr\u017een\u00ed palc\u016f a modlen\u00ed je minulost\u00ed. Pro\u010d to d\u011blat, kdy\u017e m\u016f\u017eete nejprve poslat dv\u011b verze zpr\u00e1vy dv\u011bma mal\u00fdm segment\u016fm celkov\u00e9 z\u00e1kladny a vyhodnotit, kter\u00e1 z nich dos\u00e1hla lep\u0161\u00edho v\u00fdsledku, a poslat ji zbytku z\u00e1kladny.<\/p>\n<p style=\"text-align: justify;\">N\u00edzk\u00e1 m\u00edra prokliku m\u016f\u017ee b\u00fdt frustruj\u00edc\u00ed. Na\u0161t\u011bst\u00ed je lze pomoc\u00ed spr\u00e1vn\u00fdch technik a spr\u00e1vn\u00fdch dat zvr\u00e1tit.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00dakolem market\u00e9r\u016f nen\u00ed jen p\u0159im\u011bt z\u00e1kazn\u00edky, aby otev\u0159eli a p\u0159e\u010detli jejich zpr\u00e1vy. Pot\u0159ebuj\u00ed, aby z\u00e1kazn\u00edci s jejich zna\u010dkou komunikovali.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/proc-nikdo-neklika-na-zpravy-ktere-posilate-e-mailem\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/proc-nikdo-neklika-na-zpravy-ktere-posilate-e-mailem\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"596\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"},\"wordCount\":950,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\",\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"width\":596,\"height\":491,\"caption\":\"primera campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pro\u010d nikdo neklik\u00e1 na zpr\u00e1vy, kter\u00e9 pos\u00edl\u00e1te e-mailem? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/proc-nikdo-neklika-na-zpravy-ktere-posilate-e-mailem\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae","og_description":"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.","og_url":"https:\/\/masterbase.com\/cs\/proc-nikdo-neklika-na-zpravy-ktere-posilate-e-mailem\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-12-09T19:43:00+00:00","article_modified_time":"2025-12-11T14:45:17+00:00","og_image":[{"width":596,"height":491,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"},"wordCount":950,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","url":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","name":"Pro\u010d nikdo neklik\u00e1 na zpr\u00e1vy, kter\u00e9 pos\u00edl\u00e1te e-mailem? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","width":596,"height":491,"caption":"primera campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HI","_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":25886,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6554\/revisions\/25886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}