{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maximalizujte-personalizaci-svych-zprav-pomoci-masterbase-smartdata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Maximalizujte personalizaci sv\u00fdch zpr\u00e1v pomoc\u00ed MasterBase\u00ae SmartData"},"content":{"rendered":"

Aby tyto po\u017eadavky splnili, sna\u017e\u00ed se market\u00e9\u0159i vyu\u017e\u00edt personalizaci e-mail\u016f a p\u0159ej\u00edt k z\u00e1\u017eitk\u016fm 1:1, kter\u00e9 nejen spln\u00ed, ale i p\u0159ed\u010d\u00ed o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f a odli\u0161\u00ed je od konkurence.<\/p>\n

Nen\u00ed tedy divu, \u017ee na ot\u00e1zku, kter\u00fd faktor je pro marketing v budoucnosti nejd\u016fle\u017eit\u011bj\u0161\u00ed, 33% market\u00e9r\u016f odpov\u00edd\u00e1: \"personalizace\". Krom\u011b toho 74% market\u00e9r\u016f tvrd\u00ed, \u017ee c\u00edlen\u00e1 personalizace zvy\u0161uje anga\u017eovanost z\u00e1kazn\u00edk\u016f a p\u0159i pou\u017e\u00edv\u00e1n\u00ed personalizovan\u00fdch zku\u0161enost\u00ed zaznamen\u00e1v\u00e1 pr\u016fm\u011brn\u00fd n\u00e1r\u016fst prodeje o 20%.<\/p>\n

Market\u00e9\u0159i na v\u0161ech \u00farovn\u00edch a ve v\u0161ech funkc\u00edch mohou vyu\u017e\u00edvat v\u00fdhod zas\u00edl\u00e1n\u00ed relevantn\u011bj\u0161\u00edch a personalizovan\u011bj\u0161\u00edch zpr\u00e1v, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky.<\/p>\n

Personalizace v e-mailov\u00e9m marketingu<\/h3>\n

Personalizace v kontextu e-mailov\u00e9ho marketingu je zac\u00edlen\u00ed e-mailov\u00e9 kampan\u011b na konkr\u00e9tn\u00edho odb\u011bratele s vyu\u017eit\u00edm informac\u00ed, kter\u00e9 o n\u011bm m\u00e1te.<\/p>\n

Mohou to b\u00fdt \u00fadaje, jako je jejich jm\u00e9no, posledn\u00ed zakoupen\u00fd produkt, m\u00edsto bydli\u0161t\u011b, kolikr\u00e1t denn\u011b se p\u0159ihla\u0161uj\u00ed do va\u0161\u00ed aplikace a mnoho dal\u0161\u00edch.<\/p>\n

Personalizace je \u0161irok\u00fd pojem a m\u016f\u017ee b\u00fdt r\u016fzn\u011b propracovan\u00e1. Z\u00e1kladn\u00ed personalizace zahrnuje takov\u00e9 taktiky, jako je pou\u017eit\u00ed jm\u00e9na odb\u011bratele v p\u0159edm\u011btu zpr\u00e1vy, zat\u00edmco pokro\u010dilej\u0161\u00ed taktiky mohou zahrnovat zm\u011bnu obsahu zpr\u00e1vy na z\u00e1klad\u011b pohlav\u00ed, polohy nebo dal\u0161\u00edch v\u011bc\u00ed, kter\u00e9 o nich v\u00edte.<\/p>\n

Personalizace e-mailov\u00fdch kampan\u00ed je osv\u011bd\u010den\u00fd zp\u016fsob, jak zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed a proklik\u016f, a m\u016f\u017ee m\u00edt m\u011b\u0159iteln\u00fd dopad na n\u00e1vratnost investic a p\u0159\u00edjmy.<\/p>\n

Studie uk\u00e1zaly, \u017ee zpr\u00e1vy s personalizovan\u00fdmi p\u0159edm\u011bty maj\u00ed 26% v\u011bt\u0161\u00ed pravd\u011bpodobnost otev\u0159en\u00ed ne\u017e zpr\u00e1vy bez nich, a spole\u010dnost Rich Relevance zjistila, \u017ee p\u0159\u00edjmy z personalizovan\u00fdch zpr\u00e1v jsou 5,7kr\u00e1t vy\u0161\u0161\u00ed.<\/strong><\/p>\n

<\/p>\n

Tyto v\u00fdsledky vypl\u00fdvaj\u00ed ze skute\u010dnosti, \u017ee personalizovan\u00e9 zpr\u00e1vy jsou pro odb\u011bratele atraktivn\u011bj\u0161\u00ed. Nam\u00edsto kampan\u011b s obecn\u00fdmi nab\u00eddkami obdr\u017e\u00ed va\u0161i odb\u011bratel\u00e9 zpr\u00e1vu ur\u010denou p\u0159\u00edmo jim, kter\u00e1 obsahuje jejich jm\u00e9no a nab\u00eddky (produkty, akce atd.), kter\u00e9 odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/p>\n

Personalizace pomoc\u00ed MasterBase\u00ae SmartData<\/h3>\n

Co to je?<\/strong><\/p>\n

MasterBase\u00ae SmartData je \u0159e\u0161en\u00ed, kter\u00e9 obohatit<\/strong> mo\u017enosti pro personalizace<\/strong> kter\u00e9 jsou ji\u017e k dispozici v MasterBase\u00ae, p\u0159id\u00e1n\u00edm sady funkc\u00ed, kter\u00e9 umo\u017e\u0148uj\u00ed vlastn\u00ed konfiguraci dat pou\u017eit\u00fdch v personalizaci, a to bu\u010f p\u0159izp\u016fsobit jejich form\u00e1t, nebo vytvo\u0159it vztahy mezi nimi nebo z nich.<\/p>\n

S MasterBase\u00ae SmartData je personalizace obohacena, proto\u017ee data jsou nakonfigurov\u00e1na podle va\u0161ich komunika\u010dn\u00edch pot\u0159eb a o\u010dek\u00e1v\u00e1n\u00ed p\u0159\u00edjemce.<\/p>\n

Sta\u010d\u00ed m\u00edt jen z\u00e1klad, kter\u00fd poch\u00e1z\u00ed z CRM, ERP nebo jin\u00e9ho syst\u00e9mu, proto\u017ee jak v\u0161ichni v\u00edme, data jsou z\u00e1kladn\u00edm faktorem nejen pro MasterBase\u00ae SmartData, ale pro jak\u00fdkoli druh personalizace, aby skute\u010dn\u011b fungovala. Jak uvid\u00edte, pr\u016fb\u011bh je velmi jednoduch\u00fd a zp\u016fsob, jak jej aplikovat, abyste poskytli hodnotu sv\u00fdm z\u00e1kazn\u00edk\u016fm, je je\u0161t\u011b jednodu\u0161\u0161\u00ed.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

M\u016f\u017eete p\u0159izp\u016fsobit znaky, \u010d\u00edsla, data, bin\u00e1rn\u00ed data, pole - celou \u0159adu faktor\u016f, kter\u00e9 usnad\u0148uj\u00ed a zlep\u0161uj\u00ed u\u017eivatelskou zku\u0161enost ve v\u0161ech kontaktn\u00edch bodech v pr\u016fb\u011bhu cel\u00e9ho \u017eivotn\u00edho cyklu u\u017eivatele.<\/p>\n

10 nejcharakteristi\u010dt\u011bj\u0161\u00edch pou\u017eit\u00ed MasterBase\u00ae SmartData<\/h3>\n

Z mnoha mo\u017enost\u00ed p\u0159izp\u016fsoben\u00ed, kter\u00e9 MasterBase\u00ae SmartData nab\u00edz\u00ed, jsme vybrali 10, kter\u00e9 nejl\u00e9pe ilustruj\u00ed jeho potenci\u00e1l:<\/p>\n

    \n
  1. Form\u00e1t velk\u00e9ho po\u010d\u00e1te\u010dn\u00edho p\u00edsmene<\/li>\n
  2. Form\u00e1t \u010d\u00edsel<\/li>\n
  3. Zm\u011bna form\u00e1tu data<\/li>\n
  4. \u0158et\u011bzen\u00ed blok\u016f znak\u016f<\/li>\n
  5. Zaokrouhlov\u00e1n\u00ed \u010d\u00edsel<\/li>\n
  6. Posouzen\u00ed, zda je jedno datum vy\u0161\u0161\u00ed ne\u017e druh\u00e9<\/li>\n
  7. Nahradit hodnoty<\/li>\n
  8. N\u00e1soben\u00ed dvou \u010d\u00edsel<\/li>\n
  9. P\u0159id\u00e1n\u00ed let k datu<\/li>\n
  10. Odstran\u011bn\u00ed pr\u00e1zdn\u00fdch pol\u00ed\u010dek<\/li>\n<\/ol>\n
      \n
    1. Form\u00e1tov\u00e1n\u00ed na po\u010d\u00e1te\u010dn\u00ed velk\u00e1 p\u00edsmena - $capitalize <\/strong>\n

      Vezme prvn\u00ed znak ka\u017ed\u00e9 hodnoty a nap\u00ed\u0161e jej velk\u00fdm p\u00edsmenem; ostatn\u00ed znaky ponech\u00e1 nebo je p\u0159evede na mal\u00e1 p\u00edsmena.<\/p>\n

      Pokud jsou jm\u00e9na va\u0161ich kontakt\u016f v datab\u00e1zi zad\u00e1na r\u016fzn\u00fdm zp\u016fsobem, n\u011bkter\u00e1 mal\u00fdmi p\u00edsmeny, jin\u00e1 velk\u00fdmi, bude p\u0159i pou\u017eit\u00ed t\u00e9to funkce zpr\u00e1va odesl\u00e1na do cel\u00e9 datab\u00e1ze se jm\u00e9nem p\u0159\u00edjemce napsan\u00fdm velk\u00fdmi po\u010d\u00e1te\u010dn\u00edmi p\u00edsmeny, co\u017e je norma pro psan\u00ed vlastn\u00edch jmen.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. \u010c\u00edsla form\u00e1t\u016f - $formatNumber <\/strong>\n

      transformuje data typu \u010d\u00edslo na data typu znak a zform\u00e1tuje je do form\u00e1tu definovan\u00e9ho u\u017eivatelem pomoc\u00ed funkce<\/p>\n

      \u010c\u00edsla lze form\u00e1tovat do m\u00edstn\u00edch m\u011bn, procent, \u010dasov\u00fdch v\u00fdraz\u016f nebo jin\u00fdch m\u011brn\u00fdch jednotek a lze je zobrazovat jako cel\u00e1 nebo desetinn\u00e1 \u010d\u00edsla, mimo jin\u00e9 s odd\u011blen\u00edm tis\u00edc\u016f nebo bez n\u011bj.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. Zm\u011bna form\u00e1tu data - $formatDate <\/strong>\n

      Tato funkce umo\u017e\u0148uje definovat zp\u016fsob, jak\u00fdm chcete datum vyj\u00e1d\u0159it.<\/p>\n

      Pokud maj\u00ed data ulo\u017een\u00e1 v pol\u00edch va\u0161\u00ed datab\u00e1ze r\u016fzn\u00e9 form\u00e1ty nebo form\u00e1t, kter\u00fd neodpov\u00edd\u00e1 pou\u017eit\u00ed ve va\u0161\u00ed zemi, n\u011bkter\u00e1 pouze s \u010d\u00edsly, jin\u00e1 s \u010d\u00edsly, ale v jin\u00e9m form\u00e1tu, jin\u00e1 s m\u011bs\u00edcem slovy a dnem \u010d\u00edsly, m\u016f\u017ee b\u00fdt zpr\u00e1va odesl\u00e1na do v\u0161ech t\u011bchto datab\u00e1z\u00ed se stejn\u00fdm form\u00e1tem data, kter\u00fd byl definov\u00e1n p\u0159i vkl\u00e1d\u00e1n\u00ed funkce.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. \u0158azen\u00ed blok\u016f znak\u016f - $concat <\/strong>\n

      Spoj\u00ed \u0159et\u011bzec znak\u016f definovan\u00fd jako \"initial\" s jin\u00fdm \u0159et\u011bzcem definovan\u00fdm jako \"final\".<\/p>\n

      Tato funkce vezme obsah (hodnotu) pole v datab\u00e1zi, kter\u00e9 je p\u0159i pou\u017eit\u00ed funkce definov\u00e1no jako \"po\u010d\u00e1te\u010dn\u00ed\", a spoj\u00ed jej s obsahem druh\u00e9ho pole, kter\u00e9 jste definovali jako \"kone\u010dn\u00e9\". Ide\u00e1ln\u00ed je nap\u0159\u00edklad spojit do jednoho \u0159\u00e1dku jm\u00e9no a p\u0159\u00edjmen\u00ed klienta, kter\u00e9 jsou v datab\u00e1zi v samostatn\u00fdch pol\u00edch.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Zaokrouhlov\u00e1n\u00ed \u010d\u00edsel - $round<\/strong>\n

      Tato funkce umo\u017e\u0148uje zaokrouhlit desetinn\u00e9 \u010d\u00edslo a vyj\u00e1d\u0159it ho v cel\u00fdch \u010d\u00edslech.<\/p>\n

      Pou\u017eit\u00edm t\u00e9to funkce se \u010d\u00edsla obsahuj\u00edc\u00ed desetinn\u00e1 \u010d\u00edsla p\u0159evedou na cel\u00e1 \u010d\u00edsla. Prov\u00e1d\u00ed to podle konvence p\u0159i\u010d\u00edt\u00e1n\u00ed cel\u00e9ho \u010d\u00edsla od desetinn\u00e9ho \u010d\u00edsla 0,5 a ode\u010d\u00edt\u00e1n\u00ed cel\u00e9ho \u010d\u00edsla od desetinn\u00e9ho \u010d\u00edsla 0,49 sm\u011brem dol\u016f.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Vyhodnotit, zda je jedno datum v\u011bt\u0161\u00ed ne\u017e druh\u00e9 - $maxDate <\/strong>\n

      Tato funkce kontroluje, zda je hodnota vyhodnocovan\u00e9ho data v\u011bt\u0161\u00ed ne\u017e referen\u010dn\u00ed datum.<\/p>\n

      Funkce se p\u0159edvypln\u00ed a definuj\u00ed se pole obsahuj\u00edc\u00ed data, kter\u00e1 se maj\u00ed vyhodnotit, a referen\u010dn\u00ed datum. Nap\u0159\u00edklad data podpisu pojistn\u00e9 smlouvy versus aktu\u00e1ln\u00ed datum, pro ozn\u00e1men\u00ed konce platnosti pojistn\u00e9 smlouvy na auto.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Nahrazen\u00ed znak\u016f - $replace <\/strong>\n

      Nahrad\u00ed obsah \u0159et\u011bzce hodnotou obsa\u017eenou v jin\u00e9m \u0159et\u011bzci, definovan\u00e9m jako n\u00e1hrada.<\/p>\n

      Tato funkce umo\u017e\u0148uje nahradit \u0159et\u011bzec, kter\u00fd odpov\u00edd\u00e1 poli v z\u00e1kladn\u011b a je definov\u00e1n jako vyhled\u00e1vac\u00ed \u0159et\u011bzec p\u0159i pou\u017eit\u00ed funkce, hodnotou obsa\u017eenou v \u0159et\u011bzci definovan\u00e9m jako n\u00e1hrada, kter\u00fd mus\u00ed rovn\u011b\u017e odpov\u00eddat poli v z\u00e1kladn\u011b.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. N\u00e1soben\u00ed dvou \u010d\u00edslic - $multiply <\/strong>\n

      Vyn\u00e1sobte dv\u011b \u010d\u00edsla a zobrazte v\u00fdsledek t\u00e9to operace.<\/p>\n

      Nejlep\u0161\u00edm p\u0159\u00edkladem pou\u017eit\u00ed t\u00e9to funkce je vyj\u00e1d\u0159en\u00ed ceny r\u016fzn\u00fdch v\u00fdrobk\u016f s ji\u017e uplatn\u011bnou dan\u00ed z p\u0159idan\u00e9 hodnoty (DPH), a to jako v\u00fdsledek vyn\u00e1soben\u00ed \u010d\u00edseln\u00fdch \u00fadaj\u016f z pole cena s \u00fadaji z pole DPH.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. P\u0159id\u00e1n\u00ed let k datu-$addYears <\/strong>\n

      Tato funkce umo\u017e\u0148uje p\u0159idat roky k zadan\u00e9mu datu.<\/p>\n

      Vezme hodnoty data z pole v datab\u00e1zi, se\u010dte po\u010det let, kter\u00fd u\u017eivatel definuje p\u0159i pou\u017eit\u00ed funkce, a zobraz\u00ed sou\u010det obou hodnot. Zvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e9 je upozornit z\u00e1kazn\u00edky na datum automatick\u00e9ho prodlou\u017een\u00ed smlouvy podle individu\u00e1ln\u00edch \u00fadaj\u016f ka\u017ed\u00e9ho z nich.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Odstran\u011bn\u00ed polotovar\u016f - $trim<\/strong>\n

      P\u0159i pou\u017eit\u00ed t\u00e9to funkce se zobraz\u00ed pouze platn\u00e9 znaky, proto\u017ee dal\u0161\u00ed mezery mezi segmenty budou odstran\u011bny.<\/p>\n

      Tato funkce rozpozn\u00e1v\u00e1 segmenty a po\u010d\u00edt\u00e1 mezery a konfiguruje data tak, aby zobrazovala segmenty znak\u016f odd\u011blen\u00e9 pouze mezerou.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Jak pou\u017e\u00edvat MasterBase\u00ae SmartData?<\/h3>\n

      Sta\u010d\u00ed vytvo\u0159it - nebo upravit - zpr\u00e1vu a p\u0159i vkl\u00e1d\u00e1n\u00ed personaliza\u010dn\u00edho v\u00fdrazu do n\u00ed vlo\u017eit funkci MasterBase\u00ae SmartData, kter\u00e1 pole uprav\u00ed podle va\u0161ich p\u0159edstav.<\/p>\n

      \"sm-11\"<\/p>\n

      Pro v\u00edce informac\u00ed o pou\u017eit\u00ed MasterBase\u00ae SmartData se obra\u0165te na sv\u00e9ho obchodn\u00edho z\u00e1stupce nebo na na\u0161e webov\u00e9 str\u00e1nky. z\u00e1kaznick\u00fd port\u00e1l<\/a> nebo na na\u0161\u00ed platform\u011b p\u0159ejd\u011bte na Akce > Hromadn\u00e9 zpr\u00e1vy > Vytvo\u0159it zpr\u00e1vu<\/strong>Najdete zde zdroj n\u00e1pov\u011bdy, kter\u00fd v\u00e1m krom\u011b shrnut\u00ed funkc\u00ed a v\u00fdhod syst\u00e9mu MasterBase\u00ae SmartData umo\u017en\u00ed st\u00e1hnout si jednu ze t\u0159\u00ed p\u0159\u00edru\u010dek, kter\u00e9 jsme pro v\u00e1s p\u0159ipravili: Normal Level, Advanced Level a Expert Level.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      Spot\u0159ebitel\u00e9 po\u017eaduj\u00ed a o\u010dek\u00e1vaj\u00ed relevantn\u00ed a personalizovan\u00fd obsah a z\u00e1\u017eitky.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n 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