{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"jak-se-stat-lepsim-e-mailovym-marketerem","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Jak se st\u00e1t lep\u0161\u00edm e-mailov\u00fdm market\u00e9rem"},"content":{"rendered":"

Pokud pat\u0159\u00edte mezi 4,1 miliardy lid\u00ed, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed e-mail, nen\u00ed to pro v\u00e1s \u017e\u00e1dn\u00e1 novinka. Ve skute\u010dnosti to nen\u00ed p\u0159ekvapen\u00ed ani pro ty, kte\u0159\u00ed e-mail pou\u017e\u00edvaj\u00ed. market\u00e9\u0159i<\/em> odes\u00edl\u00e1n\u00ed e-mailov\u00fdch zpr\u00e1v. Podle ned\u00e1vn\u00e9 studie spole\u010dnosti Campaign Monitor m\u016f\u017ee pouze 4% podnik\u016f hodnotit v\u00fdkonnost sv\u00fdch e-mailov\u00fdch kampan\u00ed jako \"vynikaj\u00edc\u00ed\".<\/p>\n

To nen\u00ed dobr\u00e9 pro obchodn\u00edky a nen\u00ed to dobr\u00fd z\u00e1\u017eitek pro \u010dten\u00e1\u0159e. M\u016f\u017eeme a mus\u00edme se zlep\u0161it. Pokud o\u010dek\u00e1v\u00e1me, \u017ee n\u00e1\u0161 digit\u00e1ln\u00ed marketingov\u00fd stroj bude dob\u0159e fungovat dnes, z\u00edtra i v budoucnu, mus\u00edme vytvo\u0159it lep\u0161\u00ed seznamy adres\u00e1t\u016f.<\/p>\n

Jak se st\u00e1t lep\u0161\u00edm e-mailov\u00fd market\u00e9r<\/em>?<\/strong><\/p>\n

Skv\u011bl\u00fd e-mailov\u00fd market\u00e9r<\/em> je takov\u00fd, kter\u00fd vy\u0161le spr\u00e1vnou zpr\u00e1vu spr\u00e1vn\u00e9 osob\u011b ve spr\u00e1vn\u00fd \u010das. Jin\u00fdmi slovy, relevantn\u00ed zpr\u00e1vy. A pr\u00e1v\u011b proto je segmentace z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 e-mailov\u00e9 marketingov\u00e9 strategie: pom\u00e1h\u00e1 vytv\u00e1\u0159et kontext zas\u00edlan\u00fdch zpr\u00e1v.<\/p>\n

Vezm\u011bte si toto: kdy\u017e byli spot\u0159ebitel\u00e9 po\u017e\u00e1d\u00e1ni, aby ohodnotili v\u00fdrok \"V\u011bt\u0161ina marketingov\u00fdch sd\u011blen\u00ed, kter\u00e1 dost\u00e1v\u00e1m, nem\u00e1 obsah nebo nab\u00eddky, kter\u00e9 by m\u011b zaj\u00edmaly\", 63% souhlasilo nebo rozhodn\u011b souhlasilo. V\u0161imn\u011bte si, \u017ee tito lid\u00e9 ne\u0159ekli, \u017ee obsah je \u0161patn\u00fd, pouze \u017ee nen\u00ed relevantn\u00ed.<\/p>\n

M\u016f\u017eete napsat sebelep\u0161\u00ed zpr\u00e1vu na sv\u011bt\u011b, ale pokud nen\u00ed relevantn\u00ed pro va\u0161e publikum, je to jen ztr\u00e1ta \u010dasu pro publikum i pro v\u00e1s. \u010c\u00edm v\u00edce se zam\u011b\u0159\u00edte na kontext, t\u00edm v\u00edce sklid\u00edte odm\u011bn. \u010c\u00edm v\u00edce je va\u0161e sd\u011blen\u00ed personalizovan\u00e9, t\u00edm lep\u0161\u00edch v\u00fdsledk\u016f dos\u00e1hnete. Sta\u010d\u00ed se pod\u00edvat na tuto tabulku, kter\u00e1 porovn\u00e1v\u00e1 hromadn\u00fd mailing s personalizovan\u00fdm mailingem, kde se relevance v\u00fdrazn\u011b zvy\u0161uje.<\/p>\n

Zlep\u0161en\u00ed strategie segmentace a p\u0159echod k personalizaci je okam\u017eit\u00fd a vysoce \u00fa\u010dinn\u00fd zp\u016fsob optimalizace e-mailov\u00e9 marketingov\u00e9 strategie.<\/p>\n

S ohledem na tuto skute\u010dnost v\u011bnujte pozornost t\u011bmto 3 typ\u016fm seznam\u016f, na kter\u00fdch byste m\u011bli pracovat, abyste maximalizovali segmentaci, personalizaci a individualizaci; jin\u00fdmi slovy: relevance<\/strong>.<\/p>\n

    \n
  1. Seznamy \u017eivotn\u00edho cyklu<\/strong><\/li>\n<\/ol>\n

    Term\u00edn \u017eivotn\u00ed cyklus v marketingu ozna\u010duje zp\u016fsob komunikace s kontaktn\u00edmi osobami od prvn\u00edho kontaktu a\u017e do konce \u017eivotn\u00edho cyklu z\u00e1kazn\u00edka. Segmentace \u017eivotn\u00edho cyklu v\u00e1m pom\u016f\u017ee sledovat, v jak\u00e9 f\u00e1zi \u017eivotn\u00edho cyklu se kontakt nach\u00e1z\u00ed. Obvykle se jedn\u00e1 o seznam odb\u011bratel\u016f marketingov\u00fdch blog\u016f, potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f (vede<\/em>), kvalifikovan\u00fdch marketingov\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, z\u00e1kazn\u00edk\u016f a evangelist\u016f.<\/p>\n

      \n
    1. Seznamy z\u00e1vazk\u016f<\/strong><\/li>\n<\/ol>\n

      Segmentace kontakt\u016f se prov\u00e1d\u00ed na z\u00e1klad\u011b jejich interakce s r\u016fzn\u00fdmi online kan\u00e1ly a komunikac\u00ed. Pro\u010d jsou d\u016fle\u017eit\u00e9? Dobr\u00e1 strategie segmentace vyu\u017e\u00edv\u00e1 jak implicitn\u00ed, tak explicitn\u00ed \u00fadaje. Explicitn\u00ed \u00fadaje jsou informace, kter\u00e9 kontakt dobrovoln\u011b sd\u00edl\u00ed se spole\u010dnost\u00ed. Nap\u0159\u00edklad informace, kter\u00e9 poskytnou na webov\u00fdch str\u00e1nk\u00e1ch nebo v kontaktn\u00edm formul\u00e1\u0159i.<\/p>\n

      Implicitn\u00ed data jsou informace z\u00edskan\u00e9 z chov\u00e1n\u00ed u\u017eivatel\u016f. Seznamy anga\u017eovanosti vyu\u017e\u00edvaj\u00ed implicitn\u00ed data k zas\u00edl\u00e1n\u00ed relevantn\u011bj\u0161\u00edch zpr\u00e1v.<\/p>\n

      Podle studie spole\u010dnosti Mailchimp maj\u00ed segmentovan\u00e9 a personalizovan\u00e9 e-maily o 14 31% v\u00edce otev\u0159en\u00ed a o 100 95% v\u00edce kliknut\u00ed ne\u017e nesegmentovan\u00e9 e-maily.<\/p>\n

        \n
      1. Kontroln\u00ed seznamy chov\u00e1n\u00ed<\/strong><\/li>\n<\/ol>\n

        Jedn\u00e1 se o akce, kter\u00e9 automaticky c\u00edl\u00ed na va\u0161e kontakty na z\u00e1klad\u011b jejich interakc\u00ed nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly: soci\u00e1ln\u00ed m\u00e9dia, e-mailov\u00fd marketing, webov\u00e9 str\u00e1nky a dal\u0161\u00ed. Sleduj\u00ed konkr\u00e9tn\u00ed chov\u00e1n\u00ed va\u0161ich kontakt\u016f, nap\u0159\u00edklad formul\u00e1\u0159e, kter\u00e9 vyplnily, str\u00e1nky, kter\u00e9 nav\u0161t\u00edvily, atd. Podle studie spole\u010dnosti MarketingSherpa je 39% tzv. market\u00e9\u0159i<\/em> uvedl, \u017ee \"automatick\u00fd behavior\u00e1ln\u00ed e-mailing\" je nej\u00fa\u010dinn\u011bj\u0161\u00ed taktikou pro zlep\u0161en\u00ed \u00fa\u010dinnosti e-mail\u016f.<\/p>\n

        Pr\u016fzkum, v n\u011bm\u017e se spole\u010dnost Econsultancy ptala market\u00e9r\u016f na ot\u00e1zku \"Kter\u00e9 z n\u00e1sleduj\u00edc\u00edch postup\u016f jsou sou\u010d\u00e1st\u00ed va\u0161eho e-mailov\u00e9ho marketingu?\", v\u0161ak uk\u00e1zal, \u017ee pouze 20% market\u00e9r\u016f pou\u017e\u00edv\u00e1 ve sv\u00e9m e-mailov\u00e9m marketingu n\u00e1sleduj\u00edc\u00ed postupy. obchodn\u00edci s e-maily<\/em> pou\u017e\u00edv\u00e1 behavior\u00e1ln\u00ed c\u00edlen\u00ed.<\/p>\n

        Behavior\u00e1ln\u00ed c\u00edlen\u00ed spo\u010d\u00edv\u00e1 v p\u0159\u00edstupu zam\u011b\u0159en\u00e9m na u\u017eivatele. Jin\u00fdmi slovy, jde o to, jakou akci va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci prov\u00e1d\u011bj\u00ed, aby z\u00edskali to, co cht\u011bj\u00ed. Je to v podstat\u011b sen ka\u017ed\u00e9ho e-mailov\u00fd market\u00e9r<\/em>: \u00fasek jednoho.<\/p>\n

        Stru\u010dn\u011b \u0159e\u010deno, abyste byli lep\u0161\u00ed e-mailov\u00fd market\u00e9r<\/em> zahrnuje zam\u011b\u0159en\u00ed na relevanci prost\u0159ednictv\u00edm segmentace, personalizace a kontaktn\u00edho chov\u00e1n\u00ed. Osvojte si tyto postupy a uvid\u00edte v\u00fdrazn\u00e9 zlep\u0161en\u00ed sv\u00fdch e-mailov\u00fdch marketingov\u00fdch kampan\u00ed.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        P\u0159iznejme si, \u017ee lid\u00e9 obecn\u011b nejsou p\u0159\u00edli\u0161 dob\u0159\u00ed v e-mailov\u00e9m marketingu.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-se-stat-lepsim-e-mailovym-marketerem\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo ser un mejor "email marketer" - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Seamos sinceros: en t\u00e9rminos generales, la gente no es muy buena haciendo email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jak-se-stat-lepsim-e-mailovym-marketerem\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T17:23:30+00:00\" \/>\n<meta property=\"article:modified_time\" 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