{"id":6524,"date":"2023-12-14T15:13:00","date_gmt":"2023-12-14T13:13:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6524"},"modified":"2024-01-19T19:19:40","modified_gmt":"2024-01-19T17:19:40","slug":"proc-byste-meli-vycistit-svou-databazi-e-mailovych-kontaktu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/por-que-deberias-limpiar-tu-base-de-contactos-de-email\/masterbase\/","title":{"rendered":"Pro\u010d byste m\u011bli vy\u010distit svou datab\u00e1zi e-mailov\u00fdch kontakt\u016f"},"content":{"rendered":"

Je to docela jednoduch\u00e9, nic v\u00edc ani nic m\u00ed\u0148, ne\u017e sly\u0161\u00edte: projd\u011bte sv\u016fj seznam a aktualizujte ho podle sv\u00e9ho uv\u00e1\u017een\u00ed, ale star\u00e9 a zastaral\u00e9 kontakty vyho\u010fte.<\/p>\n

V tuto chv\u00edli se mnoho lid\u00ed pt\u00e1... nep\u0159edpokl\u00e1d\u00e1 se, \u017ee \u010d\u00edm v\u00edce z\u00e1znam\u016f m\u00e1te v datab\u00e1zi, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee dos\u00e1hnete vysok\u00e9 m\u00edry otev\u0159en\u00ed? Ve skute\u010dnosti tomu tak nen\u00ed.<\/p>\n

N\u00e1vrh na odstran\u011bn\u00ed kontakt\u016f ze seznamu m\u016f\u017ee b\u00fdt d\u011bsiv\u00fd. Na jeho vybudov\u00e1n\u00ed jste tvrd\u011b pracovali, a\u0165 u\u017e \u0161patn\u011b, nebo \u0161patn\u011b.<\/p>\n

Pro\u010d tedy \u010distit z\u00e1kladnu?<\/h2>\n

Jednodu\u0161e \u0159e\u010deno proto, \u017ee to m\u016f\u017ee ovlivnit va\u0161i doru\u010ditelnost. Tak se ozna\u010duje po\u010det odeslan\u00fdch zpr\u00e1v, kter\u00e9 se skute\u010dn\u011b dostanou do schr\u00e1nek va\u0161ich kontakt\u016f, a nikoli do slo\u017eky spamu. Pro\u010d byste se o to m\u011bli zaj\u00edmat? Proto\u017ee aktualizovan\u00e1 z\u00e1kladna zvy\u0161uje m\u00edru otev\u0159en\u00ed.<\/p>\n

Poskytovatel\u00e9 internetov\u00fdch slu\u017eeb v\u00e1s poznaj\u00ed podle va\u0161ich statistik. Pravideln\u011b sleduj\u00ed m\u00edru otev\u0159en\u00ed a na z\u00e1klad\u011b toho mohou usoudit, jak\u00fd z\u00e1jem maj\u00ed va\u0161e kontakty o obsah, kter\u00fd jim pos\u00edl\u00e1te. Pokud je m\u00edra otev\u0159en\u00ed n\u00edzk\u00e1, znamen\u00e1 to pro poskytovatele internetu, \u017ee va\u0161e kontakty nejsou zaujat\u00e9.<\/p>\n

Proto je d\u016fle\u017eit\u00e9 m\u00edt aktu\u00e1ln\u00ed z\u00e1kladnu s kontakty, kter\u00e9 komunikuj\u00ed s va\u0161imi zpr\u00e1vami: abyste zabr\u00e1nili poskytovatel\u016fm internetov\u00fdch slu\u017eeb odhalit nep\u0159\u00edzniv\u00e1 \u010d\u00edsla a \u0161patn\u011b v\u00e1s vyhodnotit.<\/p>\n

Kdy\u017e mluv\u00edme o m\u00ed\u0159e otev\u0159en\u00ed, m\u00e1me na mysli pom\u011br odeslan\u00fdch a otev\u0159en\u00fdch zpr\u00e1v. A pr\u00e1v\u011b tento pom\u011br se zlep\u0161uje d\u00edky \u010dist\u00e9 z\u00e1kladn\u011b.<\/p>\n

Aktualizace z\u00e1kladny neovlivn\u00ed celkov\u00fd po\u010det kontakt\u016f, kter\u00e9 si p\u0159e\u010dtou va\u0161e zpr\u00e1vy: Pokud jste m\u011bli v mailing listu 100 p\u0159\u00edjemc\u016f a 4 z nich otev\u0159eli va\u0161e zpr\u00e1vy a pot\u00e9 jste odstranili 50 neaktivn\u00edch kontakt\u016f, budou va\u0161e sd\u011blen\u00ed \u010d\u00edst stejn\u00ed 4, ale z celkov\u00e9ho po\u010dtu 50 kontakt\u016f. Potenci\u00e1ln\u00ed n\u00e1vratnost investic z t\u00e9to kampan\u011b m\u016f\u017ee z\u016fstat stejn\u00e1, ale vy\u010di\u0161t\u011bn\u00ed z\u00e1kladny pozitivn\u011b ovlivn\u00ed va\u0161e postaven\u00ed u poskytovatele internetov\u00fdch slu\u017eeb. A to je kl\u00ed\u010dov\u00e9.<\/p>\n

Nechcete m\u00edt \u0161patnou pov\u011bst. \u010c\u00edm hor\u0161\u00ed je, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee va\u0161e zpr\u00e1vy spadnou do spamu. Proto\u017ee pak va\u0161e zpr\u00e1vy skon\u010d\u00ed ve slo\u017ece spamu m\u00edsto ve slo\u017ece doru\u010den\u00e9 po\u0161ty, sn\u00ed\u017e\u00ed se po\u010det kontakt\u016f, kter\u00e9 si va\u0161e zpr\u00e1vy p\u0159e\u010dtou, a t\u00edm i jejich n\u00e1vratnost investic a anga\u017eovanost. Tomu v\u00e1m pom\u016f\u017ee zabr\u00e1nit \u010distota.<\/p>\n

A kone\u010dn\u011b je tu dal\u0161\u00ed p\u00e1dn\u00fd d\u016fvod, pro\u010d si vy\u010distit z\u00e1kladnu. T\u00edm, \u017ee budete v\u011bnovat sv\u016fj \u010das a pozornost anga\u017eovan\u00fdm kontakt\u016fm, nikoli neaktivn\u00edm odb\u011bratel\u016fm, m\u016f\u017eete budovat lep\u0161\u00ed vztahy s aktivn\u00edmi z\u00e1kazn\u00edky.<\/p>\n

Zam\u011b\u0159en\u00ed se na kontakty, kter\u00e9 va\u0161e zpr\u00e1vy skute\u010dn\u011b zaj\u00edmaj\u00ed, v\u00e1m umo\u017en\u00ed vytv\u00e1\u0159et obsah p\u0159izp\u016fsoben\u00fd jejich pot\u0159eb\u00e1m a z\u00e1jm\u016fm, co\u017e se m\u016f\u017ee projevit v lep\u0161\u00edm pom\u011bru konverz\u00ed, vy\u0161\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f a vy\u0161\u0161\u00edch p\u0159\u00edjmech. Je to situace v\u00fdhodn\u00e1 pro v\u0161echny.<\/strong><\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vy\u010di\u0161t\u011bn\u00ed datab\u00e1ze e-mailov\u00fdch kontakt\u016f znamen\u00e1 odstran\u011bn\u00ed star\u00fdch z\u00e1znam\u016f, a\u0165 u\u017e t\u011bch, kter\u00e9 ji\u017e neinteraguj\u00ed s va\u0161\u00ed komunikac\u00ed, nebo adres uzav\u0159en\u00fdch, neaktivn\u00edch e-mailov\u00fdch \u00fa\u010dt\u016f, kter\u00e9 budou generovat odrazy a blokace, nebo se dokonce mohou st\u00e1t past\u00ed na spam.<\/p>","protected":false},"author":239642484,"featured_media":8164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor qu\u00e9 deber\u00edas limpiar tu base de contactos de 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