{"id":6522,"date":"2023-09-13T21:42:00","date_gmt":"2023-09-13T18:42:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6522"},"modified":"2024-01-09T16:38:38","modified_gmt":"2024-01-09T14:38:38","slug":"jak-naplanovat-efektivni-strategii-pro-zasilani-newsletteru","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-planificar-una-estrategia-de-newsletter-eficaz\/masterbase\/","title":{"rendered":"Jak napl\u00e1novat efektivn\u00ed strategii pro zas\u00edl\u00e1n\u00ed newsletter\u016f"},"content":{"rendered":"<p style=\"text-align: justify;\">Newslettery jsou jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch sou\u010d\u00e1st\u00ed e-mailov\u00e9ho marketingu. Nejen\u017ee poskytuj\u00ed dostate\u010dn\u00fd prostor pro reklamu, ale tak\u00e9 pom\u00e1haj\u00ed p\u011bstovat vztah mezi va\u0161\u00edm publikem a va\u0161\u00ed spole\u010dnost\u00ed.<\/p>\n<p style=\"text-align: justify;\">Na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee tvorba newsletteru je jedn\u00edm z nejjednodu\u0161\u0161\u00edch prvk\u016f marketingu: vyberete si design, nap\u00ed\u0161ete text, vyberete seznam kontakt\u016f a ode\u0161lete.<\/p>\n<p style=\"text-align: justify;\">Ale tak snadn\u00e9 to bohu\u017eel nen\u00ed (nebo na\u0161t\u011bst\u00ed, proto\u017ee to m\u016f\u017ee b\u00fdt v\u00fdzva pro va\u0161i kreativitu). Alespo\u0148 ne, pokud chcete, aby se v\u00e1m to povedlo.<\/p>\n<p style=\"text-align: justify;\">V tomto \u010dl\u00e1nku v\u00e1s sezn\u00e1m\u00edme se z\u00e1kladn\u00edmi informacemi, kter\u00e9 je t\u0159eba m\u00edt na pam\u011bti p\u0159i vytv\u00e1\u0159en\u00ed a odes\u00edl\u00e1n\u00ed newsletter\u016f.<\/p>\n<h2 style=\"text-align: justify;\">V\u00fdhody newsletter\u016f<\/h2>\n<p style=\"text-align: justify;\">Newsletter p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdhod, od generov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu p\u0159es integraci s dal\u0161\u00edmi platformami a\u017e po \u00fasporu n\u00e1klad\u016f.<\/p>\n<p style=\"text-align: justify;\">Mezi tyto v\u00fdhody pat\u0159\u00ed:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">St\u00e1l\u00fd zdroj n\u00e1v\u0161t\u011bvnosti:<\/strong> Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f pro vytvo\u0159en\u00ed newsletteru je, \u017ee generuje pravidelnou n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek. Dob\u0159e navr\u017een\u00e9, informativn\u00ed newslettery s relevantn\u00edm obsahem zv\u00fd\u0161\u00ed \u0161anci, \u017ee \u010dten\u00e1\u0159 klikne na v\u00fdzvu k akci a z\u00edsk\u00e1 dal\u0161\u00ed informace.<\/li>\n<li><strong style=\"font-weight: bold;\">Zna\u010dn\u00e9 \u00faspory:<\/strong> Dal\u0161\u00edm aspektem, kter\u00fd by se nem\u011bl podce\u0148ovat, je mno\u017estv\u00ed u\u0161et\u0159en\u00fdch pen\u011bz ve srovn\u00e1n\u00ed s jin\u00fdmi marketingov\u00fdmi n\u00e1stroji.<\/li>\n<li><strong style=\"font-weight: bold;\">Jednoduch\u00e9 m\u011b\u0159en\u00ed v\u00fdkonu:<\/strong> \u00dasp\u011b\u0161nost marketingov\u00e9ho n\u00e1stroje se posuzuje podle toho, zda dosahuje po\u017eadovan\u00e9 relevance. Abychom to zjistili, mus\u00ed b\u00fdt jeho v\u00fdkonnost m\u011b\u0159iteln\u00e1 a toto m\u011b\u0159en\u00ed je v p\u0159\u00edpad\u011b newsletteru jednoduch\u00e9. Sekce statistik v aplikaci MasterBase\u00ae v\u00e1m poskytne ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se m\u00edry otev\u0159en\u00ed, kliknut\u00ed a odhl\u00e1\u0161en\u00ed z odb\u011bru, stejn\u011b jako m\u00edry odsko\u010den\u00ed, za\u0159\u00edzen\u00ed pou\u017eit\u00fdch k otev\u0159en\u00ed newsletteru a kdy, kliknut\u00fdch odkaz\u016f atd. Tyto kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti v\u00e1m pomohou p\u0159esn\u011b vypo\u010d\u00edtat n\u00e1vratnost investic (ROI) a vytvo\u0159it relevantn\u00ed obsah pro va\u0161i c\u00edlovou skupinu.<\/li>\n<li><strong style=\"font-weight: bold;\">Snadn\u00e9 propojen\u00ed s dal\u0161\u00edmi online marketingov\u00fdmi kan\u00e1ly:<\/strong> Newslettery a dal\u0161\u00ed marketingov\u00e9 n\u00e1stroje, jako jsou soci\u00e1ln\u00ed m\u00e9dia, lze velmi dob\u0159e kombinovat a vz\u00e1jemn\u011b se dopl\u0148ovat a v neposledn\u00ed \u0159ad\u011b se newslettery dostanou k p\u0159\u00edjemc\u016fm kdekoli, a\u0165 u\u017e jsou v kancel\u00e1\u0159i, na tabletu nebo na mobiln\u00edm telefonu.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Co tvo\u0159\u00ed \u00fasp\u011b\u0161nou strategii pro zas\u00edl\u00e1n\u00ed newsletter\u016f?<\/h2>\n<p style=\"text-align: justify;\">Pl\u00e1nov\u00e1n\u00ed je kl\u00ed\u010dem k \u00fasp\u011bchu ka\u017ed\u00e9 kampan\u011b a nem\u011blo by se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b opom\u00edjet. V\u011bnujte \u010das definov\u00e1n\u00ed sv\u00e9 strategie. P\u0159i pl\u00e1nov\u00e1n\u00ed newsletteru je d\u016fle\u017eit\u00e9 b\u00fdt systematick\u00fd a proch\u00e1zet r\u016fzn\u00fdmi f\u00e1zemi. M\u016f\u017ee to b\u00fdt n\u00e1ro\u010dn\u00e9, ale strategie newsletteru za to stoj\u00ed a jej\u00ed dodr\u017eov\u00e1n\u00ed se v\u00e1m z dlouhodob\u00e9ho hlediska vyplat\u00ed.<\/p>\n<h2 style=\"text-align: justify;\">Krok 1. Stanovte si sv\u00e9 c\u00edle<\/h2>\n<p style=\"text-align: justify;\">Prvn\u00edm krokem by v\u017edy m\u011blo b\u00fdt definov\u00e1n\u00ed toho, co o\u010dek\u00e1v\u00e1te. Pokud si p\u0159edt\u00edm projdete sv\u00e9 obchodn\u00ed c\u00edle, vize a firemn\u00ed hodnoty, z\u00edsk\u00e1te dobr\u00fd p\u0159ehled o sv\u00e9 spole\u010dnosti a jej\u00edch hlavn\u00edch c\u00edlech. K nim by m\u011bl sm\u011b\u0159ovat i v\u00e1\u0161 newsletter.<\/p>\n<p style=\"text-align: justify;\">Abyste mohli ur\u010dit c\u00edle sv\u00e9 strategie pro zas\u00edl\u00e1n\u00ed newsletter\u016f, m\u011bli byste zv\u00e1\u017eit, pro\u010d chcete kampa\u0148 vytvo\u0159it. \u010c\u00edm jasn\u011bji si ujasn\u00edte jej\u00ed d\u016fvody, t\u00edm \u00fasp\u011b\u0161n\u011bj\u0161\u00ed budete. Polo\u017ete si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n<p style=\"text-align: justify;\">\u010ceho chcete dos\u00e1hnout - chcete informovat st\u00e1vaj\u00edc\u00ed a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky o nov\u00fdch p\u0159\u00edsp\u011bvc\u00edch na blogu, speci\u00e1ln\u00edch akc\u00edch nebo produktech, nebo v\u00e1m jde sp\u00ed\u0161e o z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f a pos\u00edlen\u00ed vazeb s t\u011bmi st\u00e1vaj\u00edc\u00edmi?<\/p>\n<p style=\"text-align: justify;\">C\u00edle, na kter\u00e9 byste se m\u011bli zam\u011b\u0159it, z\u00e1vis\u00ed na va\u0161\u00ed spole\u010dnosti, proto\u017ee c\u00edle se mohou v r\u016fzn\u00fdch odv\u011btv\u00edch a organizac\u00edch zna\u010dn\u011b li\u0161it.<\/p>\n<h2 style=\"text-align: justify;\">Krok 2. Vypracujte sv\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti<\/h2>\n<p style=\"text-align: justify;\">P\u0159i pl\u00e1nov\u00e1n\u00ed newsletteru je velmi d\u016fle\u017eit\u00e9 definovat konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti. KPI jsou kl\u00ed\u010dov\u00e9 \u00fadaje, kter\u00e9 v\u00e1m pomohou m\u011b\u0159it \u00fasp\u011b\u0161nost va\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 kampan\u011b a n\u00e1sledn\u011b i va\u0161\u00ed celkov\u00e9 strategie. Jsou odrazem toho, jak dob\u0159e oboj\u00ed funguje.<\/p>\n<p style=\"text-align: justify;\">Mezi kl\u00ed\u010dov\u00e9 ukazatele pat\u0159\u00ed: Po\u010det otev\u0159en\u00ed, kliknut\u00ed, doru\u010ditelnost, registrace, hodnocen\u00ed proklik\u016f, m\u00edra odm\u00edtnut\u00ed, m\u00edra spamu, konverze, nov\u00e9 odb\u011bry atd.<\/p>\n<p style=\"text-align: justify;\">M\u011bjte na pam\u011bti, \u017ee kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti budou z\u00e1viset na c\u00edlech, kter\u00e9 jste si d\u0159\u00edve stanovili. M\u011bli byste ur\u010dit a vyhodnotit KPI, kter\u00e9 jsou pro dosa\u017een\u00ed t\u011bchto stanoven\u00fdch c\u00edl\u016f kl\u00ed\u010dov\u00e9. To v\u00e1m umo\u017en\u00ed analyzovat a vyhodnocovat kampan\u011b a objektivn\u011b ur\u010dit jejich \u00fasp\u011bch \u010di ne\u00fasp\u011bch, abyste mohli kdykoli upravit svou strategii.<\/p>\n<h2 style=\"text-align: justify;\">Krok 3. Zjist\u011bte nejlep\u0161\u00ed \u010das pro odesl\u00e1n\u00ed<\/h2>\n<p style=\"text-align: justify;\">P\u0159i pl\u00e1nov\u00e1n\u00ed byste m\u011bli zv\u00e1\u017eit nejvhodn\u011bj\u0161\u00ed dobu pro zas\u00edl\u00e1n\u00ed newsletteru. To je rozhoduj\u00edc\u00ed pro v\u00e1\u0161 \u00fasp\u011bch. Je nezbytn\u00e9, abyste s p\u0159\u00edjemci komunikovali v dob\u011b, kdy budou s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed u po\u010d\u00edta\u010de nebo budou m\u00edt v ruce telefon \u010di tablet. Jak ale zjist\u00edte, jak\u00fd je tento ide\u00e1ln\u00ed \u010das?<\/p>\n<p style=\"text-align: justify;\">Testovat, testovat, testovat. Odes\u00edlejte je v r\u016fzn\u00e9 dny v t\u00fddnu a v r\u016fznou dobu a podle toho, kdy je m\u00edra otev\u0159en\u00ed nejvy\u0161\u0161\u00ed, m\u016f\u017eete ur\u010dit, kdy si je p\u0159e\u010dte nejv\u00edce p\u0159\u00edjemc\u016f.<\/p>\n<h2 style=\"text-align: justify;\">Krok 4. Vypracov\u00e1n\u00ed pokyn\u016f pro obsah<\/h2>\n<p style=\"text-align: justify;\">Obsah va\u0161eho newsletteru je kl\u00ed\u010dem k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f. Podle t\u011bchto ur\u010dit\u00fdch c\u00edl\u016f je t\u0159eba vypracovat pokyny pro obsah. Proto by to, co do newsletteru zahrnete, m\u011blo b\u00fdt zam\u011b\u0159eno na c\u00edle a m\u011blo by tak\u00e9 motivovat va\u0161i c\u00edlovou skupinu k ur\u010dit\u00fdm \u010dinnostem.<\/p>\n<p style=\"text-align: justify;\">Zva\u017ete, jak\u00fd typ obsahu je pro va\u0161i strategii a publikum nejvhodn\u011bj\u0161\u00ed. Pokud se v\u00e1m neda\u0159\u00ed naj\u00edt vhodn\u00e1 t\u00e9mata, kter\u00e1 byste m\u011bli rozv\u00edjet, doporu\u010dujeme pod\u00edvat se na nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed newslettery jin\u00fdch zna\u010dek a spole\u010dnost\u00ed. Pozorov\u00e1n\u00ed chov\u00e1n\u00ed trhu je dobrou p\u0159\u00edle\u017eitost\u00ed, jak naj\u00edt inspiraci pro nov\u00e9 oblasti obsahu, produkty a ud\u00e1losti, a dokonce se dostat o krok \u010di dva nap\u0159ed.<\/p>\n<p style=\"text-align: justify;\">Dal\u0161\u00ed metodou, kter\u00e1 m\u016f\u017ee dob\u0159e fungovat, je p\u0159edb\u011b\u017en\u00fd pr\u016fzkum. Zeptejte se p\u0159\u00edmo sv\u00e9 c\u00edlov\u00e9 skupiny, jak\u00fd obsah by cht\u011bla ve va\u0161em newsletteru naj\u00edt.<\/p>\n<h2 style=\"text-align: justify;\">Krok 5. Vytvo\u0159en\u00ed seznamu kontakt\u016f<\/h2>\n<p style=\"text-align: justify;\">V\u00e1\u0161 newsletter samoz\u0159ejm\u011b pot\u0159ebuje p\u0159\u00edjemce. Vytvo\u0159en\u00ed kvalitn\u00edho seznamu kontakt\u016f je \u010dasto v\u00fdzvou, ale s ohledem na n\u011bkolik kl\u00ed\u010dov\u00fdch faktor\u016f to nen\u00ed tak obt\u00ed\u017en\u00e9.<\/p>\n<p style=\"text-align: justify;\">Zaprv\u00e9 se vyhn\u011bte zakoupen\u00fdm seznam\u016fm. \u0160kody jsou p\u0159\u00edli\u0161 velk\u00e9, proto\u017ee t\u00edm utrp\u00ed va\u0161e doru\u010ditelnost a pov\u011bst.<\/p>\n<p style=\"text-align: justify;\">Z\u00edskejte odb\u011bratele pomoc\u00ed citliv\u00e9ho widgetu pro registraci. Widget pro registraci m\u016f\u017eete um\u00edstit na cel\u00fd web, na domovskou str\u00e1nku, blog, str\u00e1nky se zdroji atd. A ujist\u011bte se, \u017ee po u\u017eivatel\u00edch p\u0159i registraci po\u017eadujete co nejm\u00e9n\u011b informac\u00ed, proto\u017ee nutnost poskytovat p\u0159\u00edli\u0161 mnoho informac\u00ed je m\u016f\u017ee odradit.<\/p>\n<h2 style=\"text-align: justify;\">Krok 6. V\u011bnujte pozornost t\u011bmto 3 slo\u017ek\u00e1m: design, obsah a pr\u00e1vn\u00ed informace.<\/h2>\n<ul style=\"text-align: justify; list-style: none;\">\n<li><strong style=\"font-weight: bold;\">Design newsletteru, prvn\u00ed dopad<\/strong>\n<p>Prvn\u00edm krokem k vytvo\u0159en\u00ed je nastaven\u00ed p\u0159\u00edslu\u0161n\u00e9 \u0161ablony. M\u016f\u017eete pou\u017e\u00edt jednu ze \u0161ablon poskytovan\u00fdch spole\u010dnost\u00ed MasterBase\u00ae a upravit ji podle sv\u00fdch p\u0159edstav. Dal\u0161\u00ed mo\u017enost\u00ed je nahr\u00e1t \u0161ablonu vytvo\u0159enou v\u00e1mi nebo t\u0159et\u00ed stranou. V tomto p\u0159\u00edpad\u011b se ujist\u011bte, \u017ee vybran\u00e9 rozlo\u017een\u00ed je rekurzivn\u00ed, aby se va\u0161e kampan\u011b dokonale zobrazovaly na v\u0161ech koncov\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n<p>Jasn\u00e1 struktura podle osv\u011bd\u010den\u00fdch designov\u00fdch postup\u016f zaru\u010duje, \u017ee odb\u011bratel\u00e9 okam\u017eit\u011b pochop\u00ed obsah a hlavn\u00ed sd\u011blen\u00ed.<\/p>\n<p>P\u0159idejte obr\u00e1zky, kter\u00e9 p\u0159it\u00e1hnou pozornost \u010dten\u00e1\u0159\u016f, n\u00e1sledovan\u00e9 kr\u00e1tk\u00fdm textem a jasnou v\u00fdzvou k akci (CTA).<\/li>\n<li><strong style=\"font-weight: bold;\">Tvorba obsahu <\/strong>\n<p>Je j\u00e1drem bulletinu a m\u016f\u017ee obsahovat:<\/p>\n<p>Propagace nejnov\u011bj\u0161\u00edch \u010dl\u00e1nk\u016f na blogu, nov\u00fdch d\u00e1rk\u016f, jako jsou p\u0159\u00edru\u010dky, b\u00edl\u00e9 knihy, studie atd.; pozv\u00e1nky na semin\u00e1\u0159e, webin\u00e1\u0159e a dal\u0161\u00ed akce; speci\u00e1ln\u00ed marketingov\u00e9 kampan\u011b, jako jsou adventn\u00ed kalend\u00e1\u0159e, v\u00fdro\u010dn\u00ed kalend\u00e1\u0159e atd.<\/p>\n<p>V e-mailov\u00e9m marketingu plat\u00ed toto pravidlo: m\u011bjte kl\u00ed\u010dov\u00e9 sd\u011blen\u00ed. Newsletter je jednou z m\u00e1la v\u00fdjimek. Zde m\u016f\u017eete upozornit na v\u00edce obsah\u016f, ale dbejte na to, abyste je nenasytili p\u0159\u00edli\u0161 velk\u00fdm mno\u017estv\u00edm soub\u011b\u017en\u00e9ho obsahu.<\/p>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed informace um\u00edst\u011bte na za\u010d\u00e1tek nebo do jeho bl\u00edzkosti. \u010c\u00edm v\u00edce mus\u00ed odb\u011bratel\u00e9 rolovat dol\u016f, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee obsahu v doln\u00ed \u010d\u00e1sti nebude v\u011bnov\u00e1na pozornost.<\/li>\n<li><strong style=\"font-weight: bold;\">Pr\u00e1vn\u00ed upozorn\u011bn\u00ed<\/strong>\n<p>Mus\u00edte dodr\u017eovat ur\u010dit\u00e9 pr\u00e1vn\u00ed p\u0159edpisy. Newsletter mus\u00ed obsahovat podm\u00ednky a odkaz pro odhl\u00e1\u0161en\u00ed.<\/p>\n<p>Z\u00e1konn\u00fdm po\u017eadavkem je tak\u00e9 souhlas p\u0159\u00edjemce se zas\u00edl\u00e1n\u00edm newsletteru. Vyvarujte se proto zas\u00edl\u00e1n\u00ed nevy\u017e\u00e1dan\u00fdch e-mail\u016f, proto\u017ee ty jsou ze z\u00e1kona pova\u017eov\u00e1ny za reklamu.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Krok 8. P\u0159eprava: te\u010f to za\u010d\u00edn\u00e1 b\u00fdt zaj\u00edmav\u00e9<\/h2>\n<p style=\"text-align: justify;\">Nejprve pomoc\u00ed n\u00e1hledu zkontrolujte, jak se newsletter zobrazuje na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch. Pokud je v\u0161e v po\u0159\u00e1dku, ode\u0161lete jej nebo napl\u00e1nujte na pozd\u011bji...<\/p>\n<h2 style=\"text-align: justify;\">Krok 9. Anal\u00fdza a optimalizace<\/h2>\n<p style=\"text-align: justify;\">Pouh\u00e9 vytvo\u0159en\u00ed a zas\u00edl\u00e1n\u00ed newsletteru nesta\u010d\u00ed. Chcete-li b\u00fdt dlouhodob\u011b \u00fasp\u011b\u0161n\u00ed, mus\u00edte d\u016fkladn\u011b analyzovat svou v\u00fdkonnost. To v\u00e1m pom\u016f\u017ee identifikovat va\u0161e siln\u00e9 a p\u0159\u00edpadn\u00e9 slab\u00e9 str\u00e1nky a optimalizovat budouc\u00ed rozes\u00edl\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\">Sleduje v\u00fd\u0161e popsan\u00e9 metriky, jako je m\u00edra otev\u0159en\u00ed a m\u00edra prokliku, stejn\u011b jako konverze a\/nebo p\u0159\u00edjmy za kliknut\u00ed.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/6501c24f66d07300138dd1a1\/sdvifw80heb6xygfgitrhpjnm60l0aowsw1q2xpvfmuvt2vmlho6ic4la9zd1y8o\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Newslettery jsou jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch sou\u010d\u00e1st\u00ed e-mailov\u00e9ho marketingu. Nejen\u017ee poskytuj\u00ed dostate\u010dn\u00fd prostor pro reklamu, ale tak\u00e9 pom\u00e1haj\u00ed p\u011bstovat vztah mezi va\u0161\u00edm publikem a va\u0161\u00ed spole\u010dnost\u00ed.<\/p>","protected":false},"author":239642484,"featured_media":7742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[1414],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-naplanovat-efektivni-strategii-pro-zasilani-newsletteru\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo planificar una estrategia de newsletter eficaz - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los newsletters o boletines son una de las piezas m\u00e1s importantes del email marketing. No s\u00f3lo ofrecen un amplio espacio para la publicidad, sino que tambi\u00e9n ayudan a nutrir la relaci\u00f3n entre la audiencia y tu empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jak-naplanovat-efektivni-strategii-pro-zasilani-newsletteru\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T18:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/4-estrategia.png?fit=2501%2C2501&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"2501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo planificar una estrategia de newsletter eficaz\",\"datePublished\":\"2023-09-13T18:42:00+00:00\",\"dateModified\":\"2024-01-09T14:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/\"},\"wordCount\":1613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/4-estrategia.png?fit=2501%2C2501&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/como-planificar-una-estrategia-de-newsletter-eficaz\\\/masterbase\\\/\",\"name\":\"C\u00f3mo planificar una estrategia de newsletter eficaz - 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