{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"Zlep\u0161en\u00ed cesty z\u00e1kazn\u00edka pomoc\u00ed transak\u010dn\u00edch zpr\u00e1v"},"content":{"rendered":"<p>Transak\u010dn\u00ed z\u00e1silky jsou d\u016fle\u017eit\u00e9. Potvrzen\u00ed o prodeji, uv\u00edtac\u00ed pozdrav, aktualizace objedn\u00e1vky, informace o expedici, dokonce i zm\u011bna hesla, to v\u0161e jsou zpr\u00e1vy, kter\u00e9 jsou z toho \u010di onoho d\u016fvodu p\u0159\u00edjemci vysoce cen\u011bny. A \u010dasto jsou to prvn\u00ed zpr\u00e1vy, kter\u00e9 odb\u011bratel nebo z\u00e1kazn\u00edk od va\u0161\u00ed spole\u010dnosti obdr\u017e\u00ed.<\/p>\n<p>Krom\u011b toho, \u017ee p\u0159\u00edjemci p\u0159in\u00e1\u0161ej\u00ed cenn\u00e9 a o\u010dek\u00e1van\u00e9 informace, existuje je\u0161t\u011b jeden d\u016fvod, pro\u010d jsou pro odes\u00edlatele obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9. A jak\u00fd je to d\u016fvod? Funguj\u00ed l\u00e9pe ne\u017e kampan\u011b hromadn\u00e9ho zas\u00edl\u00e1n\u00ed zpr\u00e1v.<\/p>\n<p>P\u0159esn\u011b tak, uv\u00edtac\u00ed zpr\u00e1va m\u016f\u017ee generovat a\u017e o 320 % vy\u0161\u0161\u00ed p\u0159\u00edjmy ne\u017e propaga\u010dn\u00ed kampan\u011b. Nen\u00ed divu, \u017ee transak\u010dn\u00ed mailingy maj\u00ed 7-8kr\u00e1t vy\u0161\u0161\u00ed m\u00edru prokliku ne\u017e e-mailov\u00fd marketing a generuj\u00ed a\u017e 6kr\u00e1t vy\u0161\u0161\u00ed p\u0159\u00edjmy.<\/p>\n<h2><strong>Pro\u010d se tedy takov\u00fdch zpr\u00e1v nevyu\u017e\u00edv\u00e1 v\u00edce? D\u016fvod\u016f je n\u011bkolik:<\/strong><\/h2>\n<ul>\n<li>Proto\u017ee odesl\u00e1n\u00ed zpr\u00e1vy se spou\u0161t\u00ed v prost\u0159ed\u00ed ur\u010den\u00e9m pro komer\u010dn\u00ed transakce (nap\u0159. platforma elektronick\u00e9ho obchodu), a nikoli v marketingov\u00e9 platform\u011b, a proto jsou zpr\u00e1vy \u010dasto velmi omezen\u00e9, pokud jde o form\u00e1t a design.<\/li>\n<li>Proto\u017ee se \u0159\u00edd\u00ed \u00fadaji, kter\u00e9 se tak\u00e9 nach\u00e1zej\u00ed v transak\u010dn\u00edm syst\u00e9mu, co\u017e s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed znamen\u00e1, \u017ee maj\u00ed men\u0161\u00ed flexibilitu p\u0159i segmentaci sv\u00e9ho publika.<\/li>\n<li>Proto\u017ee jsou \"vlastn\u011bny\" provozem nebo IT, nikoli marketingem. Jasnou zn\u00e1mkou toho je odes\u00edlatel typu \"noreply@...\". Rozhodn\u011b \u0161patn\u00e1 praxe.<\/li>\n<\/ul>\n<p>Mohou existovat i dal\u0161\u00ed d\u016fvody, pro\u010d se transak\u010dn\u00ed zpr\u00e1vy nedoporu\u010duj\u00ed. \u010casto panuje nervozita ze snahy m\u00edchat marketingov\u00e1 a prodejn\u00ed sd\u011blen\u00ed se servisn\u00edmi nebo funk\u010dn\u00edmi sd\u011blen\u00edmi.<\/p>\n<p>Tyto d\u016fvody jsou do jist\u00e9 m\u00edry pochopiteln\u00e9, ale nem\u011bly by se st\u00e1t p\u0159ek\u00e1\u017ekou.<\/p>\n<p>V\u00edme, \u017ee transak\u010dn\u00ed zpr\u00e1vy vyhr\u00e1vaj\u00ed. Proto se v\u00e1m jako market\u00e9r\u016fm vyplat\u00ed o nich uva\u017eovat. Hodn\u011b.<\/p>\n<h3><strong>Zde je stru\u010dn\u00fd p\u0159ehled jednotliv\u00fdch typ\u016f zpr\u00e1v:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> Uv\u00edtac\u00ed zpr\u00e1vy<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Je to nejd\u016fle\u017eit\u011bj\u0161\u00ed sd\u011blen\u00ed, kter\u00e9 vys\u00edl\u00e1te, a tedy prvn\u00ed dojem, kter\u00fd si va\u0161e publikum o va\u0161\u00ed zna\u010dce ud\u011bl\u00e1.<\/p>\n<p>Pokud kliknete sem, m\u016f\u017eete si p\u0159e\u010d\u00edst \u010dl\u00e1nek z na\u0161eho blogu, kter\u00fd podrobn\u011bji popisuje jeho v\u00fdznam a zp\u016fsob pr\u00e1ce s n\u00edm v MasterBase\u00ae.<\/p>\n<p>\u0160patn\u00e1 uv\u00edtac\u00ed zpr\u00e1va je \u0161patnou prezentac\u00ed va\u0161\u00ed firmy. Nejlep\u0161\u00ed p\u0159\u00edklady dobr\u00fdch uv\u00edtac\u00edch program\u016f naopak poukazuj\u00ed na kl\u00ed\u010dov\u00e9 body, kter\u00e9 je t\u0159eba \u010dten\u00e1\u0159i sd\u011blit:<\/p>\n<ul>\n<li>\u017de se rozhodl spr\u00e1vn\u011b, \u017ee si ho va\u0161e spole\u010dnost v\u00e1\u017e\u00ed a \u017ee ji jako zna\u010dku\/firmu reprezentuje.<\/li>\n<li>\u017de je v dobr\u00e9 spole\u010dnosti.<\/li>\n<li>Co mohou od va\u0161\u00ed spole\u010dnosti o\u010dek\u00e1vat. Je to p\u0159\u00edle\u017eitost potvrdit nab\u00eddku, kter\u00e1 \u010dten\u00e1\u0159e p\u0159esv\u011bd\u010dila, aby se p\u0159ihl\u00e1sil k odb\u011bru nebo provedl prvn\u00ed n\u00e1kup.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/strong><\/p>\n<p>Finan\u010dn\u00ed instituce za\u0159adila uv\u00edtac\u00ed e-mail s 30sekundov\u00fdm videem a u\u017eite\u010dn\u00fdmi odkazy na sv\u00e9 nejobl\u00edben\u011bj\u0161\u00ed slu\u017eby. V\u00fdsledek: zv\u00fd\u0161en\u00ed m\u00edry aktivace \u00fa\u010dtu o 62 % b\u011bhem prvn\u00edch 7 dn\u016f a sn\u00ed\u017een\u00ed po\u010dtu prvn\u00edch \u017e\u00e1dost\u00ed o podporu o 30 %.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Potvrzuj\u00edc\u00ed zpr\u00e1vy<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Tyto zpr\u00e1vy zahrnuj\u00ed v\u0161e od dvoj\u00edho potvrzen\u00ed <em>opt-in<\/em> p\u0159es n\u00e1kup a odesl\u00e1n\u00ed a\u017e po obnoven\u00ed a zm\u011bnu hesla.<\/p>\n<p>V\u0161echny maj\u00ed velmi specifickou funkci a potvrzuj\u00ed, \u017ee dan\u00e1 ud\u00e1lost nastala (nap\u0159. va\u0161e objedn\u00e1vka byla p\u0159ijata nebo v\u00e1m byla odesl\u00e1na). Dobr\u00e9 programy \u010dten\u00e1\u0159i mimo jin\u00e9 sd\u011bluj\u00ed:<\/p>\n<ul>\n<li>\u017de jste u\u010dinili dobr\u00e9 rozhodnut\u00ed, kter\u00e9 si va\u0161e spole\u010dnost cen\u00ed a kter\u00e9 reprezentuje jako zna\u010dka\/firma.<\/li>\n<li>\u017de je v dobr\u00e9 spole\u010dnosti.<\/li>\n<li>\u017de va\u0161e spole\u010dnost poskytuje. Vyu\u017eijte ji jako p\u0159\u00edle\u017eitost k potvrzen\u00ed tvrzen\u00ed, kter\u00e9 \u010dten\u00e1\u0159e p\u0159esv\u011bd\u010dilo, aby se p\u0159ihl\u00e1sil k odb\u011bru nebo provedl prvn\u00ed n\u00e1kup.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/strong><\/p>\n<p>Spole\u010dnost poskytuj\u00edc\u00ed logistick\u00e9 slu\u017eby automatizovala potvrzen\u00ed objedn\u00e1vek a doru\u010den\u00ed s personalizovan\u00fdmi zpr\u00e1vami a odkazy na sledov\u00e1n\u00ed. To sn\u00ed\u017eilo po\u010det dotaz\u016f na podporu souvisej\u00edc\u00edch se stavem objedn\u00e1vky o 45 % a zv\u00fd\u0161ilo spokojenost z\u00e1kazn\u00edk\u016f (NPS) o v\u00edce ne\u017e 12 bod\u016f.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> P\u0159ipom\u00ednkov\u00e9 zpr\u00e1vy<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Tyto zpr\u00e1vy se od potvrzovac\u00edch zpr\u00e1v li\u0161\u00ed t\u00edm, \u017ee \u010dasto, ale ne v\u017edy, vy\u017eaduj\u00ed akci ze strany \u010dten\u00e1\u0159e.<\/p>\n<p>To zahrnuje ov\u011b\u0159ov\u00e1n\u00ed, obnoven\u00ed produktu nebo slu\u017eby, rezervace a ukon\u010den\u00ed zku\u0161ebn\u00edho obdob\u00ed. Nejlep\u0161\u00ed upom\u00ednkov\u00e9 zpr\u00e1vy se zam\u011b\u0159uj\u00ed na n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul>\n<li>\u017ee po\u017eadovan\u00e1 akce je d\u016fle\u017eit\u00e1 pro z\u00edsk\u00e1n\u00ed po\u017eadovan\u00e9ho materi\u00e1lu.<\/li>\n<li>Tato opat\u0159en\u00ed jsou nezbytn\u00e1 a n\u011bkdy nal\u00e9hav\u00e1.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/strong><\/p>\n<p>Platforma pro spr\u00e1vu ud\u00e1lost\u00ed automatizovala postupn\u00e9 p\u0159ipom\u00edn\u00e1n\u00ed (t\u00fdden p\u0159ed, t\u0159i dny p\u0159ed a den p\u0159ed). E-maily obsahovaly tla\u010d\u00edtko pro p\u0159id\u00e1n\u00ed do kalend\u00e1\u0159e a kontakt pro dotazy. V\u00fdsledek: zv\u00fd\u0161en\u00ed efektivn\u00ed n\u00e1v\u0161t\u011bvnosti online akc\u00ed o 34 %.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Zpr\u00e1vy o po\u017eadavc\u00edch<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>\u0160irok\u00e1 \u0161k\u00e1la zpr\u00e1v spadaj\u00edc\u00edch do t\u00e9to kategorie sah\u00e1 od \u017e\u00e1dost\u00ed o zp\u011btnou vazbu k poskytovan\u00fdm slu\u017eb\u00e1m a dotaz\u016f na preference \u010dten\u00e1\u0159\u016f a\u017e po pr\u016fzkumy. Na rozd\u00edl od ostatn\u00edch kategori\u00ed tyto zpr\u00e1vy nemus\u00ed nutn\u011b souviset s objedn\u00e1vkou nebo ud\u00e1lost\u00ed, o kter\u00e9 \u010dten\u00e1\u0159 v\u00ed. Jedn\u00e1 se tedy o zpr\u00e1vy, kter\u00e9 p\u0159\u00edjemce neo\u010dek\u00e1v\u00e1 a nemus\u00ed je poznat, kdy\u017e je uvid\u00ed ve sv\u00e9 schr\u00e1nce. Dobr\u00e1 zpr\u00e1va tohoto typu \u010dten\u00e1\u0159i sd\u011bluje:<\/p>\n<ul>\n<li>\u017de chcete zn\u00e1t jejich zku\u0161enosti. Ale pozor: nen\u00ed nic hor\u0161\u00edho ne\u017e se zeptat na n\u00e1zor z\u00e1kazn\u00edka, jeho\u017e objedn\u00e1vka se nepovedla. P\u0159ed odesl\u00e1n\u00edm takov\u00e9 zpr\u00e1vy je nezbytn\u00e9, abyste se ujistili, \u017ee jste vylou\u010dili v\u0161echny z\u00e1kazn\u00edky, kte\u0159\u00ed si st\u011b\u017eovali nebo vyj\u00e1d\u0159ili nespokojenost.<\/li>\n<li>\u017ee va\u0161e zp\u011btn\u00e1 vazba je d\u016fle\u017eit\u00e1 a prom\u00edtne se do lep\u0161\u00edch slu\u017eeb. P\u0159edem si p\u0159ipravte prohl\u00e1\u0161en\u00ed What's In It For Me (WIIFM).<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/strong><\/p>\n<p>Region\u00e1ln\u00ed tr\u017ei\u0161t\u011b rozes\u00edlalo pr\u016fzkumy spokojenosti po dod\u00e1n\u00ed, ale automaticky filtrovalo p\u0159\u00edpady s aktivn\u00edmi vratkami nebo st\u00ed\u017enostmi. V\u00fdsledek: Z\u00edskali m\u00edru odpov\u011bd\u00ed 47 % a jejich poznatky byly pou\u017eity k p\u0159epracov\u00e1n\u00ed designu nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nky produktu, \u010d\u00edm\u017e se zv\u00fd\u0161ila konverze o 18 %.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Upozorn\u011bn\u00ed na opu\u0161t\u011bn\u00ed<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Pro n\u011bkoho mohou b\u00fdt tyto zpr\u00e1vy pouh\u00fdm p\u0159ipomenut\u00edm, ale pro dobr\u00e9ho market\u00e9ra jsou mnohem v\u00edc. Zah\u00e1jen\u00e9 a p\u0159eru\u0161en\u00e9 n\u00e1kupn\u00ed relace, opu\u0161t\u011bn\u00e9 n\u00e1kupn\u00ed ko\u0161\u00edky, v\u0161echny zme\u0161kan\u00e9 p\u0159\u00edle\u017eitosti jsou potenci\u00e1ln\u011b v\u00fdznamn\u00e9.<\/p>\n<p>To si zaslou\u017e\u00ed mnohem v\u00edce ne\u017e jen p\u0159ipomenut\u00ed a existuj\u00ed p\u0159esv\u011bd\u010div\u00e1 \u010d\u00edsla, kter\u00e1 to dokazuj\u00ed: p\u0159ibli\u017en\u011b 65 % ko\u0161\u016f je opu\u0161t\u011bno. D\u00edky program\u016fm p\u0159ipom\u00edn\u00e1n\u00ed v\u0161ak mohou prodeje vzr\u016fst o 70 % u opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f a o 30 % u p\u0159eru\u0161en\u00fdch hled\u00e1n\u00ed (Zdroj - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> \u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh:<\/strong><\/p>\n<p>Zna\u010dka sportovn\u00edho zbo\u017e\u00ed vyvinula s\u00e9rii t\u0159\u00ed automatick\u00fdch zpr\u00e1v pro obnoven\u00ed opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku. Za\u0159azen\u00ed obr\u00e1zk\u016f produkt\u016f a \u010dasov\u011b omezen\u00e9 slevy pomohlo obnovit 29 % prodej\u016f a zv\u00fd\u0161it pr\u016fm\u011brn\u00fd l\u00edstek o 12 %.<\/p>\n<h2><strong>Z\u00e1v\u011br<\/strong><\/h2>\n<p>K vytvo\u0159en\u00ed efektivn\u00edch transak\u010dn\u00edch zpr\u00e1v je t\u0159eba dob\u0159e porozum\u011bt tomu, co jsou to transak\u010dn\u00ed zpr\u00e1vy, \u010d\u00edm se li\u0161\u00ed od tradi\u010dn\u00edch e-mailov\u00fdch marketingov\u00fdch kampan\u00ed, jak\u00e9 jsou jejich v\u00fdhody a jak\u00e9 jsou jejich osv\u011bd\u010den\u00e9 postupy.<\/p>\n<p>A abyste to v\u0161echno mohli realizovat s kontrolou, efektivitou a \u0161k\u00e1lovatelnost\u00ed, m\u016f\u017eete se spolehnout na specializovanou platformu. <strong>MasterBase\u00ae<\/strong>s v\u00edce ne\u017e 20 lety zku\u0161enost\u00ed na trhu a p\u016fsobnost\u00ed v mnoha zem\u00edch, umo\u017e\u0148uje automatizovat tento typ zpr\u00e1v bezpe\u010dn\u00fdm, personalizovan\u00fdm a pln\u011b sledovateln\u00fdm zp\u016fsobem.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/cs\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook e-mail Struktura e-mailov\u00e9 marketingov\u00e9 zpr\u00e1vy\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Transak\u010dn\u00ed z\u00e1silky jsou cenn\u00e1 sd\u011blen\u00ed, kter\u00e1 jsou \u010dasto prvn\u00edm kontaktem mezi spole\u010dnost\u00ed a jej\u00edm z\u00e1kazn\u00edkem nebo odb\u011bratelem.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T19:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T22:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"},\"wordCount\":1306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\",\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zlep\u0161en\u00ed cesty z\u00e1kazn\u00edka pomoc\u00ed transak\u010dn\u00edch zpr\u00e1v - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/","og_locale":"cs_CZ","og_type":"article","og_title":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae","og_description":"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.","og_url":"https:\/\/masterbase.com\/cs\/jak-zlepsit-cestu-zakaznika-pomoci-transakcnich-zprav-2\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-05-12T19:08:52+00:00","article_modified_time":"2025-05-13T22:34:51+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Alejandro Dur\u00e1n","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/ja\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"},"wordCount":1306,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/ja\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","url":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","name":"Zlep\u0161en\u00ed cesty z\u00e1kazn\u00edka pomoc\u00ed transak\u010dn\u00edch zpr\u00e1v - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/lt\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/ja\/#website","url":"https:\/\/masterbase.com\/ja\/","name":"MasterBase\u00ae","description":"Automaty, kter\u00e9 pracuj\u00ed pro v\u00e1s","publisher":{"@id":"https:\/\/masterbase.com\/ja\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/ja\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/ja\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/masterbase.com\/ja\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/ja\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/ja\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Hlavn\u00ed marketingov\u00fd pracovn\u00edk","url":"https:\/\/masterbase.com\/cs\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1DZ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":22312,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/posts\/6323\/revisions\/22312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/cs\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}