{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-zpusobu-jak-vyuzit-personalizaci-ve-sve-pristi-e-mailove-marketingove-kampani","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 zp\u016fsob\u016f, jak vyu\u017e\u00edt personalizaci ve sv\u00e9 p\u0159\u00ed\u0161t\u00ed e-mailov\u00e9 marketingov\u00e9 kampani"},"content":{"rendered":"

Personalizace dok\u00e1\u017ee oslovit ka\u017ed\u00e9ho z va\u0161ich odb\u011bratel\u016f, jako by to byl n\u011bkdo, koho zn\u00e1te, d\u016fv\u011brn\u00fd p\u0159\u00edtel.<\/p>\n

D\u00edky personalizaci si va\u0161i z\u00e1kazn\u00edci obl\u00edb\u00ed va\u0161e zpr\u00e1vy, proto\u017ee jim budete poskytovat obsah, kter\u00fd je dokonale p\u0159izp\u016fsoben jejich pot\u0159eb\u00e1m. V\u00fdsledkem je, \u017ee se va\u0161i odb\u011bratel\u00e9 t\u011b\u0161\u00ed na zpr\u00e1vy od va\u0161\u00ed zna\u010dky.<\/p>\n

D\u00edky zaznamen\u00e1v\u00e1n\u00ed informac\u00ed o odb\u011bratel\u00edch a segmentaci publika m\u016f\u017eete vytv\u00e1\u0159et personalizovan\u00e9 kampan\u011b, kter\u00e9 pot\u011b\u0161\u00ed va\u0161e publikum.<\/p>\n

Personalizovan\u00fd e-mailov\u00fd marketing je dokonal\u00fdm zp\u016fsobem, jak individu\u00e1ln\u011b oslovit ka\u017ed\u00e9ho z va\u0161ich jedine\u010dn\u00fdch odb\u011bratel\u016f. Personalizovan\u00e9 kampan\u011b generuj\u00ed 18kr\u00e1t vy\u0161\u0161\u00ed p\u0159\u00edjmy ne\u017e hromadn\u00fd e-mailov\u00fd marketing nebo \u017e\u00e1dn\u00e1 personalizace.<\/p>\n

Chcete, aby se personalizace stala skute\u010dnost\u00ed pro va\u0161i zna\u010dku? Pod\u011bl\u00edme se s v\u00e1mi o 6 zp\u016fsob\u016f, jak vyu\u017e\u00edt personalizaci ve va\u0161\u00ed p\u0159\u00ed\u0161t\u00ed e-mailov\u00e9 marketingov\u00e9 kampani.<\/p>\n

    \n
  1. P\u0159izp\u016fsobte si zpr\u00e1vu<\/strong>Je to mnohem lep\u0161\u00ed pocit, kdy\u017e k v\u00e1m p\u0159ijde star\u00fd p\u0159\u00edtel a za\u010dne konverzaci va\u0161\u00edm jm\u00e9nem, ne\u017e \"V\u00e1\u017een\u00fd pane\". Je to velk\u00fd rozd\u00edl, pokud jde o nastaven\u00ed t\u00f3nu konverzace.\n

    Tot\u00e9\u017e plat\u00ed pro e-mailov\u00e9 zpr\u00e1vy. Odb\u011bratel\u00e9 cht\u011bj\u00ed, abyste je osobn\u011b pozdravili, a r\u00e1di sly\u0161\u00ed sv\u00e9 jm\u00e9no. Proto maj\u00ed zpr\u00e1vy s personalizovan\u00fdm p\u0159edm\u011btem 26% v\u011bt\u0161\u00ed pravd\u011bpodobnost otev\u0159en\u00ed.<\/li>\n

  2. P\u0159izp\u016fsobte si sv\u00e9 obr\u00e1zky<\/strong>Dal\u0161\u00edm \u00fa\u017easn\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it m\u00edru proklik\u016f, je personalizace obr\u00e1zk\u016f. Obr\u00e1zky m\u016f\u017eete p\u0159izp\u016fsobit na z\u00e1klad\u011b r\u016fzn\u00fdch \u00fadaj\u016f a profil\u016f z\u00e1kazn\u00edk\u016f.\n

    Pokud m\u00e1te k dispozici \u00fadaje o poloze, m\u016f\u017eete nap\u0159\u00edklad p\u0159izp\u016fsobit obr\u00e1zky podle polohy.<\/p>\n

    Obr\u00e1zky m\u016f\u017eete tak\u00e9 dynamicky m\u011bnit na z\u00e1klad\u011b dal\u0161\u00edch typ\u016f shrom\u00e1\u017ed\u011bn\u00fdch dat. M\u016f\u017ee j\u00edt nap\u0159\u00edklad o pohlav\u00ed, stav v\u011brnostn\u00edho programu, po\u010das\u00ed, osobn\u00ed preference a dal\u0161\u00ed.<\/li>\n

  3. P\u0159izp\u016fsobte sv\u00e9 nab\u00eddky<\/strong>Personalizovan\u00e9 zpr\u00e1vy mohou zv\u00fd\u0161it m\u00edru prokliku v pr\u016fm\u011bru o 14% a m\u00edru konverze o 10%.\n

    Personalizac\u00ed nab\u00eddek m\u016f\u017eete zv\u00fd\u0161it m\u00edru proklik\u016f a konverz\u00ed. Market\u00e9\u0159i vyu\u017eij\u00ed data k vytvo\u0159en\u00ed profil\u016f z\u00e1kazn\u00edk\u016f a n\u00e1sledn\u011b vytvo\u0159\u00ed r\u016fzn\u00e9 nab\u00eddky obsahu pro r\u016fzn\u00e9 typy odb\u011bratel\u016f.<\/p>\n

    Mo\u017enosti personalizace nab\u00eddek jsou rozs\u00e1hl\u00e9 a nekone\u010dn\u00e9, ale zde jsou n\u011bkter\u00e9 zna\u010dky, kter\u00e9 jsou v personalizaci nab\u00eddek opravdu \u00fasp\u011b\u0161n\u00e9.<\/p>\n

    Uber p\u0159izp\u016fsobuje slu\u017eby na z\u00e1klad\u011b polohy<\/p>\n

    Uber je dal\u0161\u00ed zna\u010dkou, kter\u00e1 p\u0159izp\u016fsobuje sv\u00e9 nab\u00eddky na z\u00e1klad\u011b polohy. V\u00ed, kde jej\u00ed \u00fa\u010dastn\u00edci \u017eij\u00ed, nebo alespo\u0148 kam obvykle cestuj\u00ed, a nab\u00eddky pos\u00edl\u00e1 na z\u00e1klad\u011b polohy.<\/p>\n

    Uber: personalizovan\u00fd e-mailov\u00fd marketing zalo\u017een\u00fd na poloze<\/p>\n

    M\u016f\u017eete m\u00edt sebelep\u0161\u00ed nab\u00eddku na sv\u011bt\u011b, ale pokud nebude pro va\u0161e z\u00e1kazn\u00edky relevantn\u00ed, nebudou se o ni zaj\u00edmat. Vyu\u017eijte data k personalizaci nab\u00eddek pro ka\u017ed\u00e9ho z va\u0161ich odb\u011bratel\u016f.<\/li>\n

  4. P\u0159izp\u016fsobte si doporu\u010den\u00ed produkt\u016f<\/strong>Teoreticky by bylo \u00fa\u017easn\u00e9, kdyby spot\u0159ebitel\u00e9 kupovali to, co jim bylo doporu\u010deno. V praxi si odb\u011bratel\u00e9 kupuj\u00ed doporu\u010den\u00ed pouze tehdy, pokud jsou relevantn\u00ed na z\u00e1klad\u011b p\u0159edchoz\u00edch n\u00e1kup\u016f nebo osobn\u00edch preferenc\u00ed.\n

    Dne\u0161n\u00ed technologie umo\u017e\u0148uj\u00ed integrovat ned\u00e1vn\u00e9 n\u00e1kupy z\u00e1kazn\u00edka, historii prohl\u00ed\u017een\u00ed webu nebo dokonce e-mail. Market\u00e9\u0159i mohou vyu\u017e\u00edvat \u00fadaje o chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f k vytv\u00e1\u0159en\u00ed relevantn\u011bj\u0161\u00edch e-mailov\u00fdch kampan\u00ed. Kdy\u017e se relevance zv\u00fd\u0161\u00ed, k\u0159\u00ed\u017eov\u00fd prodej a upselling se stanou \u017eivotaschopn\u011bj\u0161\u00edmi.<\/p>\n

    Doporu\u010dov\u00e1n\u00ed konkr\u00e9tn\u00edch a relevantn\u00edch produkt\u016f v e-mailov\u00e9m marketingu pom\u00e1h\u00e1 rozv\u00edjet dlouhodob\u00fd vztah a zvy\u0161uje celo\u017eivotn\u00ed hodnotu z\u00e1kazn\u00edka.<\/li>\n

  5. P\u0159izp\u016fsoben\u00ed na z\u00e1klad\u011b chov\u00e1n\u00ed<\/strong>Slo\u017eit\u011bj\u0161\u00ed, ale nesm\u00edrn\u011b p\u0159\u00ednosnou taktikou e-mailov\u00e9ho marketingu je personalizace na z\u00e1klad\u011b chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.\n

    Data lze shroma\u017e\u010fovat ze soci\u00e1ln\u00edch m\u00e9di\u00ed, intern\u00edch podnikov\u00fdch syst\u00e9m\u016f (ERP, CRM), webov\u00fdch str\u00e1nek a e-mailov\u00e9ho marketingu a zas\u00edlat tak relevantn\u011bj\u0161\u00ed nab\u00eddky. Tyto vysoce c\u00edlen\u00e9 segmenty jsou zalo\u017eeny na z\u00e1jmu, chov\u00e1n\u00ed a zapojen\u00ed z\u00e1kazn\u00edk\u016f. Jakmile jsou seznamy segmentov\u00e1ny, mohou market\u00e9\u0159i spou\u0161t\u011bt automatizovan\u00e9 cesty z\u00e1kazn\u00edk\u016f s osobn\u00edmi nab\u00eddkami.<\/p>\n

    Existuje n\u011bkolik r\u016fzn\u00fdch zp\u016fsob\u016f personalizace zpr\u00e1v, automatizace obsahu a segmentace seznam\u016f na z\u00e1klad\u011b chov\u00e1n\u00ed.<\/p>\n

    Nejl\u00e9pe je to prov\u00e9st prost\u0159ednictv\u00edm zna\u010dek, aby se personalizace vytv\u00e1\u0159ela individu\u00e1ln\u011b, tak\u017ee poka\u017ed\u00e9, kdy\u017e n\u011bkdo n\u011bco ud\u011bl\u00e1, je mu n\u011bco zasl\u00e1no individu\u00e1ln\u011b, a ne prost\u0159ednictv\u00edm skupin segment\u016f prost\u0159ednictv\u00edm kampan\u00ed.<\/p>\n

    My v MasterBase\u00ae tomu \u0159\u00edk\u00e1me individu\u00e1ln\u00ed p\u0159izp\u016fsoben\u00ed prost\u0159ednictv\u00edm automatu.<\/p>\n

    Jak nakonec tento postup vyu\u017eijete, bude z\u00e1le\u017eet na va\u0161\u00ed firm\u011b, na datech, kter\u00e1 shroma\u017e\u010fujete, a na tom, co je pro va\u0161i zna\u010dku nejlep\u0161\u00ed.<\/p>\n

    V dne\u0161n\u00ed dob\u011b marketingu je vyu\u017eit\u00ed dat ke zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti nejen skv\u011bl\u00fdm zp\u016fsobem, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky, ale tak\u00e9 nutnost\u00ed pro udr\u017een\u00ed konkurenceschopnosti.<\/li>\n<\/ol>\n

    Stru\u010dn\u011b \u0159e\u010deno<\/h4>\n

    P\u0159izp\u016fsoben\u00ed obsahu e-mailov\u00e9ho marketingu je dokonal\u00fd zp\u016fsob, jak oslovit odb\u011bratele, udr\u017eet zpr\u00e1vy relevantn\u00ed a zv\u00fd\u0161it m\u00edru konverze.<\/p>\n

    S pomoc\u00ed p\u0159edn\u00edho poskytovatele slu\u017eeb e-mailov\u00e9ho marketingu m\u016f\u017eete zpr\u00e1vy personalizovat pomoc\u00ed dat, dynamick\u00e9ho obsahu, segmentace a dal\u0161\u00edch prvk\u016f.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Personalizace dok\u00e1\u017ee oslovit ka\u017ed\u00e9ho z va\u0161ich odb\u011bratel\u016f, jako by to byl n\u011bkdo, koho zn\u00e1te, d\u016fv\u011brn\u00fd p\u0159\u00edtel.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/5-zpusobu-jak-vyuzit-personalizaci-ve-sve-pristi-e-mailove-marketingove-kampani\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n tiene la capacidad de llegar a todos y cada uno de tus suscriptores como si se tratara de alguien a quien conoces, de un amigo de confianza.\" \/>\n<meta property=\"og:url\" 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