<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\n\u00dasp\u011b\u0161n\u00fd e-mailov\u00fd marketing nespo\u010d\u00edv\u00e1 v tom, \u017ee po\u017e\u00e1d\u00e1te lidi, aby se zaregistrovali, a budete jim pos\u00edlat propaga\u010dn\u00ed e-maily, dokud se neodhl\u00e1s\u00ed. Je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost, jak vybudovat jedine\u010dn\u00fd vztah mezi va\u0161\u00ed zna\u010dkou a va\u0161\u00edm publikem.<\/p>\nPokud chcete z e-mailov\u00e9ho marketingu vyt\u011b\u017eit maximum, zm\u011b\u0148te sv\u016fj p\u0159\u00edstup a vn\u00edmejte proces registrace jako cestu, kter\u00e1 z kontaktu ud\u011bl\u00e1 v\u011brn\u00e9ho p\u0159\u00edznivce va\u0161\u00ed zna\u010dky. <\/p>\nDnes se budeme v\u011bnovat vytvo\u0159en\u00ed efektivn\u00edho e-mailov\u00e9ho marketingov\u00e9ho trycht\u00fd\u0159e, kter\u00fd povede va\u0161e potenci\u00e1ln\u00ed z\u00e1kazn\u00edky ke konverzi. Tento trycht\u00fd\u0159 m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho p\u0159\u00edstupu, kter\u00fd zahrnuje v\u00edce kan\u00e1l\u016f a kontaktn\u00edch bod\u016f se z\u00e1kazn\u00edky.<\/p>\n <\/p>\n<h2>Pl\u00e1nov\u00e1n\u00ed<\/h2>\nV t\u00e9to f\u00e1zi definujeme c\u00edle a rozsah na\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 strategie. Je d\u016fle\u017eit\u00e9 m\u00edt jasno v tom, \u010deho chceme dos\u00e1hnout a jak budeme m\u011b\u0159it \u00fasp\u011bch. Jin\u00fdmi slovy, definujte si kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nRozes\u00edlejte pr\u016fzkumy spokojenosti a zp\u011btn\u00e9 vazby, abyste zjistili pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n <\/p>\n<h2>Znalosti<\/h2>\nV t\u00e9to f\u00e1zi se zam\u011b\u0159ujeme na to, aby se o na\u0161\u00ed zna\u010dce a na\u0161ich produktech \u010di slu\u017eb\u00e1ch dozv\u011bd\u011blo \u0161ir\u0161\u00ed publikum. K tomu je t\u0159eba vytvo\u0159it c\u00edlen\u00fd seznam pro e-mailov\u00fd marketing.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nRozes\u00edl\u00e1n\u00edm newsletter\u016f s hodnotn\u00fdm obsahem souvisej\u00edc\u00edm s va\u0161\u00edm oborem z\u00edsk\u00e1te autoritu v oboru a p\u0159il\u00e1k\u00e1te co nejv\u00edce odb\u011bratel\u016f.<\/p>\n <\/p>\n<h2>\u00davaha<\/h2>\nOdb\u011bratel\u00e9 zde projevuj\u00ed v\u011bt\u0161\u00ed z\u00e1jem o va\u0161i nab\u00eddku. Za\u010dnou zva\u017eovat, zda je v\u00e1\u0161 produkt nebo slu\u017eba to, co hledaj\u00ed. To pom\u00e1h\u00e1 potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm zapojit se do vztahu s va\u0161\u00ed zna\u010dkou a va\u0161imi produkty.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nNab\u00eddn\u011bte p\u0159\u00edpadov\u00e9 studie nebo sv\u011bdectv\u00ed kupuj\u00edc\u00edch, abyste prok\u00e1zali \u00fa\u010dinnost sv\u00e9ho produktu a spokojenost ostatn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n <\/p>\n<h2>Znalost<\/h2>\nV tomto okam\u017eiku odb\u011bratel\u00e9 d\u00e1le zkoumaj\u00ed, co jim m\u016f\u017eete nab\u00eddnout. D\u016fle\u017eit\u00e9 je vybudovat vztah d\u016fv\u011bry. Pomozte odb\u011bratel\u016fm s kl\u00ed\u010dov\u00fdmi informacemi o va\u0161ich produktech.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nPos\u00edlejte e-maily s uk\u00e1zkami produkt\u016f, u\u017eivatelsk\u00fdmi p\u0159\u00edru\u010dkami nebo exkluzivn\u00edm obsahem. Zam\u011b\u0159te se sp\u00ed\u0161e na v\u00fdhody ne\u017e na vlastnosti produktu.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>\u00da\u010del<\/h2>\nP\u0159edplatitel\u00e9 jsou ve f\u00e1zi rozhodov\u00e1n\u00ed. Pot\u0159ebuj\u00ed pochopit, jak va\u0161e nab\u00eddka \u0159e\u0161\u00ed jejich probl\u00e9my nebo napl\u0148uje jejich pot\u0159eby.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nNab\u00eddn\u011bte slevy nebo bezplatn\u00e9 zkou\u0161ky, abyste podpo\u0159ili akci.<\/p>\n <\/strong><\/p>\n<h2>Hodnocen\u00ed<\/h2>\nOdb\u011bratel\u00e9 zde porovn\u00e1vaj\u00ed va\u0161i nab\u00eddku s nab\u00eddkou konkurence. Je d\u016fle\u017eit\u00e9 zd\u016fraznit va\u0161e v\u00fdrazn\u00e9 p\u0159ednosti. Uka\u017ete, jak si v\u00e1\u0161 produkt vede ve srovn\u00e1n\u00ed s konkurenc\u00ed.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nPo\u0161lete podrobn\u00e9 srovn\u00e1vac\u00ed p\u0159\u00edklady nebo p\u0159\u00edpadov\u00e9 studie, kter\u00e9 ukazuj\u00ed, pro\u010d je va\u0161e \u0159e\u0161en\u00ed nejlep\u0161\u00ed.<\/p>\n <\/p>\n<h2>Konverze<\/h2>\nTo je okam\u017eik, kdy se z p\u0159edplatitel\u016f st\u00e1vaj\u00ed z\u00e1kazn\u00edci. Ujist\u011bte se, \u017ee proces n\u00e1kupu je snadn\u00fd a transparentn\u00ed.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nZas\u00edlejte upom\u00ednky na opu\u0161t\u011bn\u00fd ko\u0161\u00edk a exkluzivn\u00ed nab\u00eddky, kter\u00e9 v\u00e1s povzbud\u00ed k n\u00e1kupu.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nKdy\u017e u\u017e jste z p\u0159edplatitele ud\u011blali z\u00e1kazn\u00edka, je d\u016fle\u017eit\u00e9, abyste ho zaujali a byli s n\u00edm spokojeni, a t\u00edm podpo\u0159ili jeho dlouhodobou loajalitu. Budujte skute\u010dn\u00e9 vztahy.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\n <\/em><\/p>\nNab\u00edz\u00ed exkluzivn\u00ed obsah, aktualizace produkt\u016f a programy odm\u011bn.<\/p>\nNezapome\u0148te, \u017ee ka\u017ed\u00e1 f\u00e1ze trycht\u00fd\u0159e vy\u017eaduje specifick\u00fd p\u0159\u00edstup a relevantn\u00ed obsah. P\u0159izp\u016fsobte sv\u00e9 kampan\u011b pro ka\u017edou z nich a sledujte, jak stoup\u00e1 m\u00edra konverze.<\/p>\n <\/p>\nVytvo\u0159te si e-mailov\u00fd marketingov\u00fd trycht\u00fd\u0159, kter\u00fd povede va\u0161e z\u00e1kazn\u00edky ke spokojenosti!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"\u00dasp\u011b\u0161n\u00fd e-mailov\u00fd marketing nespo\u010d\u00edv\u00e1 v tom, \u017ee po\u017e\u00e1d\u00e1te lidi, aby se zaregistrovali, a budete jim pos\u00edlat propaga\u010dn\u00ed e-maily, dokud se neodhl\u00e1s\u00ed. Je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost, jak vybudovat jedine\u010dn\u00fd vztah mezi va\u0161\u00ed zna\u010dkou a va\u0161\u00edm publikem.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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{"id":2689,"date":"2023-09-14T19:39:00","date_gmt":"2023-09-14T16:39:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2689"},"modified":"2024-01-09T16:37:10","modified_gmt":"2024-01-09T14:37:10","slug":"vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/cs\/construye-un-embudo-de-email-marketing-la-ruta-efectiva-hacia-la-conversion\/masterbase\/","title":{"rendered":"Vytvo\u0159en\u00ed e-mailov\u00e9ho marketingov\u00e9ho trycht\u00fd\u0159e, efektivn\u00ed cesta ke konverzi"},"content":{"rendered":"

\n
\n\t
\n\t\t<\/title> \n\t<\/head> \n\t<body><\/p>\n<img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1010\/6528082b37101e0010d465f8\/vpwax9vr966i1chvja6gbfjs6gimet9265lgresooux4f97dwu4rpi8fh4z1ffzm\" alt=\"iStock-914788012-1\" style=\"width: 600px; display: block; margin: 0px auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" width=\"600\"><\/p>\n\u00dasp\u011b\u0161n\u00fd e-mailov\u00fd marketing nespo\u010d\u00edv\u00e1 v tom, \u017ee po\u017e\u00e1d\u00e1te lidi, aby se zaregistrovali, a budete jim pos\u00edlat propaga\u010dn\u00ed e-maily, dokud se neodhl\u00e1s\u00ed. Je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost, jak vybudovat jedine\u010dn\u00fd vztah mezi va\u0161\u00ed zna\u010dkou a va\u0161\u00edm publikem.<\/p>\nPokud chcete z e-mailov\u00e9ho marketingu vyt\u011b\u017eit maximum, zm\u011b\u0148te sv\u016fj p\u0159\u00edstup a vn\u00edmejte proces registrace jako cestu, kter\u00e1 z kontaktu ud\u011bl\u00e1 v\u011brn\u00e9ho p\u0159\u00edznivce va\u0161\u00ed zna\u010dky. <\/p>\nDnes se budeme v\u011bnovat vytvo\u0159en\u00ed efektivn\u00edho e-mailov\u00e9ho marketingov\u00e9ho trycht\u00fd\u0159e, kter\u00fd povede va\u0161e potenci\u00e1ln\u00ed z\u00e1kazn\u00edky ke konverzi. Tento trycht\u00fd\u0159 m\u016f\u017ee b\u00fdt sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho p\u0159\u00edstupu, kter\u00fd zahrnuje v\u00edce kan\u00e1l\u016f a kontaktn\u00edch bod\u016f se z\u00e1kazn\u00edky.<\/p>\n <\/p>\n<h2>Pl\u00e1nov\u00e1n\u00ed<\/h2>\nV t\u00e9to f\u00e1zi definujeme c\u00edle a rozsah na\u0161\u00ed e-mailov\u00e9 marketingov\u00e9 strategie. Je d\u016fle\u017eit\u00e9 m\u00edt jasno v tom, \u010deho chceme dos\u00e1hnout a jak budeme m\u011b\u0159it \u00fasp\u011bch. Jin\u00fdmi slovy, definujte si kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nRozes\u00edlejte pr\u016fzkumy spokojenosti a zp\u011btn\u00e9 vazby, abyste zjistili pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n <\/p>\n<h2>Znalosti<\/h2>\nV t\u00e9to f\u00e1zi se zam\u011b\u0159ujeme na to, aby se o na\u0161\u00ed zna\u010dce a na\u0161ich produktech \u010di slu\u017eb\u00e1ch dozv\u011bd\u011blo \u0161ir\u0161\u00ed publikum. K tomu je t\u0159eba vytvo\u0159it c\u00edlen\u00fd seznam pro e-mailov\u00fd marketing.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nRozes\u00edl\u00e1n\u00edm newsletter\u016f s hodnotn\u00fdm obsahem souvisej\u00edc\u00edm s va\u0161\u00edm oborem z\u00edsk\u00e1te autoritu v oboru a p\u0159il\u00e1k\u00e1te co nejv\u00edce odb\u011bratel\u016f.<\/p>\n <\/p>\n<h2>\u00davaha<\/h2>\nOdb\u011bratel\u00e9 zde projevuj\u00ed v\u011bt\u0161\u00ed z\u00e1jem o va\u0161i nab\u00eddku. Za\u010dnou zva\u017eovat, zda je v\u00e1\u0161 produkt nebo slu\u017eba to, co hledaj\u00ed. To pom\u00e1h\u00e1 potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm zapojit se do vztahu s va\u0161\u00ed zna\u010dkou a va\u0161imi produkty.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nNab\u00eddn\u011bte p\u0159\u00edpadov\u00e9 studie nebo sv\u011bdectv\u00ed kupuj\u00edc\u00edch, abyste prok\u00e1zali \u00fa\u010dinnost sv\u00e9ho produktu a spokojenost ostatn\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n <\/p>\n<h2>Znalost<\/h2>\nV tomto okam\u017eiku odb\u011bratel\u00e9 d\u00e1le zkoumaj\u00ed, co jim m\u016f\u017eete nab\u00eddnout. D\u016fle\u017eit\u00e9 je vybudovat vztah d\u016fv\u011bry. Pomozte odb\u011bratel\u016fm s kl\u00ed\u010dov\u00fdmi informacemi o va\u0161ich produktech.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nPos\u00edlejte e-maily s uk\u00e1zkami produkt\u016f, u\u017eivatelsk\u00fdmi p\u0159\u00edru\u010dkami nebo exkluzivn\u00edm obsahem. Zam\u011b\u0159te se sp\u00ed\u0161e na v\u00fdhody ne\u017e na vlastnosti produktu.<\/p>\n <\/p>\n <\/strong><\/p>\n<h2>\u00da\u010del<\/h2>\nP\u0159edplatitel\u00e9 jsou ve f\u00e1zi rozhodov\u00e1n\u00ed. Pot\u0159ebuj\u00ed pochopit, jak va\u0161e nab\u00eddka \u0159e\u0161\u00ed jejich probl\u00e9my nebo napl\u0148uje jejich pot\u0159eby.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nNab\u00eddn\u011bte slevy nebo bezplatn\u00e9 zkou\u0161ky, abyste podpo\u0159ili akci.<\/p>\n <\/strong><\/p>\n<h2>Hodnocen\u00ed<\/h2>\nOdb\u011bratel\u00e9 zde porovn\u00e1vaj\u00ed va\u0161i nab\u00eddku s nab\u00eddkou konkurence. Je d\u016fle\u017eit\u00e9 zd\u016fraznit va\u0161e v\u00fdrazn\u00e9 p\u0159ednosti. Uka\u017ete, jak si v\u00e1\u0161 produkt vede ve srovn\u00e1n\u00ed s konkurenc\u00ed.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nPo\u0161lete podrobn\u00e9 srovn\u00e1vac\u00ed p\u0159\u00edklady nebo p\u0159\u00edpadov\u00e9 studie, kter\u00e9 ukazuj\u00ed, pro\u010d je va\u0161e \u0159e\u0161en\u00ed nejlep\u0161\u00ed.<\/p>\n <\/p>\n<h2>Konverze<\/h2>\nTo je okam\u017eik, kdy se z p\u0159edplatitel\u016f st\u00e1vaj\u00ed z\u00e1kazn\u00edci. Ujist\u011bte se, \u017ee proces n\u00e1kupu je snadn\u00fd a transparentn\u00ed.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\nZas\u00edlejte upom\u00ednky na opu\u0161t\u011bn\u00fd ko\u0161\u00edk a exkluzivn\u00ed nab\u00eddky, kter\u00e9 v\u00e1s povzbud\u00ed k n\u00e1kupu.<\/p>\n <\/p>\n<h2>Fidelity<\/h2>\nKdy\u017e u\u017e jste z p\u0159edplatitele ud\u011blali z\u00e1kazn\u00edka, je d\u016fle\u017eit\u00e9, abyste ho zaujali a byli s n\u00edm spokojeni, a t\u00edm podpo\u0159ili jeho dlouhodobou loajalitu. Budujte skute\u010dn\u00e9 vztahy.<\/p>\nTipy pro e-mailov\u00e9 marketingov\u00e9 kampan\u011b v t\u00e9to f\u00e1zi:<\/em><\/p>\n <\/em><\/p>\nNab\u00edz\u00ed exkluzivn\u00ed obsah, aktualizace produkt\u016f a programy odm\u011bn.<\/p>\nNezapome\u0148te, \u017ee ka\u017ed\u00e1 f\u00e1ze trycht\u00fd\u0159e vy\u017eaduje specifick\u00fd p\u0159\u00edstup a relevantn\u00ed obsah. P\u0159izp\u016fsobte sv\u00e9 kampan\u011b pro ka\u017edou z nich a sledujte, jak stoup\u00e1 m\u00edra konverze.<\/p>\n <\/p>\nVytvo\u0159te si e-mailov\u00fd marketingov\u00fd trycht\u00fd\u0159, kter\u00fd povede va\u0161e z\u00e1kazn\u00edky ke spokojenosti!<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t<a href=\"https:\/\/ebook.masterbase.com\/20-consejos-para-mejorar-su-email-marketing\" rel=\"noopener noreferrer\" style=\"user-select: auto;\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/out.filebunker.com\/I1011\/652807845ccc4e00123b9d8c\/f4p1m76z89d9z3ndr6pit5wngm7klv3jwbw9h0ugpx6k7b4ir4kr34g5bhn2ez28\" style=\"width: 640px !important;\" width=\"640\"><\/a><\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\n\t\t\t\n\t\t<\/p>\n\t<\/body> \n<\/html><\/p>","protected":false},"excerpt":{"rendered":"\u00dasp\u011b\u0161n\u00fd e-mailov\u00fd marketing nespo\u010d\u00edv\u00e1 v tom, \u017ee po\u017e\u00e1d\u00e1te lidi, aby se zaregistrovali, a budete jim pos\u00edlat propaga\u010dn\u00ed e-maily, dokud se neodhl\u00e1s\u00ed. Je to skv\u011bl\u00e1 p\u0159\u00edle\u017eitost, jak vybudovat jedine\u010dn\u00fd vztah mezi va\u0161\u00ed zna\u010dkou a va\u0161\u00edm publikem.<\/p>","protected":false},"author":239642484,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n<title>Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/cs\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El \u00e9xito del email marketing no radica en pedir a la gente que se registre y enviarles emails promocionales hasta que se den de baja. Es una gran oportunidad para construir relaciones \u00fanicas entre tu marca y tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/cs\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/sinfondo.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n\",\"datePublished\":\"2023-09-14T16:39:00+00:00\",\"dateModified\":\"2024-01-09T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/sinfondo.png?fit=612%2C408&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/vytvoreni-e-mailoveho-marketingoveho-trychtyre-efektivni-cesta-ke-konverzi\\\/masterbase\\\/\",\"name\":\"Construye un embudo de email marketing, la ruta efectiva hacia la conversi\u00f3n - 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